SOUTHEAST ASIAN COLLEGE

Quezon City

FEASIBILTY STUDY FOR OFFERING OF

FOUR-YEAR
PROGRAM LEADING TO THE DEGREE
OF B.S. CRIMINOLOGY
I.

DESCRIPTION OF THE PROJECT :

SOUTHEAST ASIAN COLLEGE is an existing Higher Education

Institution (HEI) in Quezon City catering the tertiary education needs of the
people in the locality, more particularly in the following program offerings,
i.e., BS Nursing, BS Midwifery, BS Radiologic Technology, BS Physical
Therapy, BS Hotel and Restaurant Management, BS Tourism.
Owing to the socio-economic profile of the Cities, Manila and Quezon
City, where the school is strategically located, the school authorities--more
particularly the Board of Trustees (BOT) has resolved its manifest to offer
the said programs, with the aim purpose of making both ends meet of
alleviating the financial difficulties of the students.
The college will provide low-end tuition fess to students with program
curriculums designed to providing them with quality, responsive and
relevant education. All the programs can guarantee the students competence
and skills in their different fields of specialization, and making them highly
competitive in the local and international market.
In view of this feasibility, the college will offer a four (4) year
program leading to the degree of Bachelor of Science in Criminology
(BSCrim) in addition to the programs already offered during the past few
years, guided with the existing CMO promulgated by the CHED.

II.

HIGHLIGHTS OF THE MAJOR ASSUMPTIONS:

A.

Market Projection
1.

School Location

The school is strategically located at the boundary of

Quezon City and Manila adjacent to several High Schools within the
vicinity. The location of the school is accessible in the different forms of
public conveyances plying in and out the city proper and different barangays
in the locality, and even the neighboring places, and vice-versa.
The school is in its headway towards improving its
facilities to provide the students with well balanced curricular and extracurricular activities in harmony with its vision and mission of developing the
student sector of these areas of the City, as socially and morally upright
individuals.
2.

Target Clienteles

The school shall cater to the education needs of Class B,

C and D students population in the city, and adjacent places. The students
will most likely come from the several High Schools of 2 cities.
B.

Investment Course

The offering of the said program will require an initial

capitalization of P2.5 million pesos, which shall cover working capital,
equipment and facilities.

C.

Management Aspect

Considering the fact that the college has already other programs
offered during the past few years, the proposed program only requires
additional human resources to complement its existing organizational
structures in effect at present, i.e., department head, and at least two (2) full
time faculty members within the same field of specialization.
III. MARKET FEASIBILITY:
A.

Present/Future Demands

The program under study indicates that in terms of students

population it ranked 3rd among all the programs of Tertiary education and it
is becoming steadily increasing during the past years, and continuously
occupying a big share in the market of college students. This statement,
although not supported by figures is best evidenced by the increasing
number of HEIs offering the said program nationwide, including state
universities and colleges.

B.

Prices of Product

The college shall offer a mass based tuition fee schedule, thus
giving opportunities to low-end families desiring to provide students with
quality education. This program shall cost less than P30, 000.00 for tuition
fees per semester, includes minimal miscellaneous and other fees. Each
enrollees shall be required to pay a fee of P400.00 per unit for the tuition
fees.
C.

Determining Market Size

The market size shall be determined by this college by using the

population of fourth year high school students in the municipality, and other

neighboring places. Data shall also be obtained from CHED, DepEd, NCSB,
and even TESDA office in the city.
Output in the conduct of marketing campaign in the different
high schools in the City before the end of school year shall be also used in
determining market size, and percentage share in the student population
would be enrolling in the program.
D.

Projecting the Future Market

In projecting future markets, data from DepEd, other

government agencies, socio-economic indicators, and high school students
population shall be used. Consensus of fourth year high school students shall
likewise be used in projecting future markets.
In addition to the data collated in the above stated government
agencies, this college will be also conducting its own household survey
through the conduct of personal interviews with parents to help the
concerned authorities in the projection of the future market in relation to the
program under study.
E.

Potential Market Share

Analysis of the market data and statistics shall be used in the

determination of potential market share. Financial capability factors shall be
considered, and its capacity to absorb bigger market share from the students
would-be enrolling in college.

Optimistically, the college, thru this program under study will

be able to gain an impressive market share from among the high school
graduates, taking into the considerations its low-cost tuition fee, and its
accessibility.

V.

TECHNICAL FEASIBILITY:
A.

Major Assumptions Used

The hereunder major assumptions have been presented in

relation to the program under study:

1
Target Population
Students-Instructors Ratio
Students-Classrooms Ratio
Monthly Salary-Instructor I
Units per Semester
Graduation Rate
Rate in Increase of TF
Percentage of Transferees
Increase in New Enrollees

B.

YEAR
3
4

30
60
90
120 150
30 Students per Faculty
30 Students per Classroom
P10, 000.00
22 Units
50%
10% Annually
10% of New Students
Average of 37.5% per SY

Source of Funding

Funding requirements shall come from the internal sources

derived from the existing capital investments of the college. Appropriation
of funds for overhead expenses shall be governed by Board resolution.
External sources may also come in aid to support the financial
requirements of the college, i.e., alumni association, provincial and
municipal government, non-government organizations, and student
organizations.

V.

PROJECT MANAGEMENT:

Several changes have taken place since the college has initially
offered a tertiary program to cater to the needs of the student population in
the City. This major transformation was initiated by the administration,
taking into consideration its response to the low-cost and affordable quality
education needs, not only of the student sector in this City, but also in
neighboring places in the province.
One of these changes is the inclusion in the existing courses offering a
four-year program leading to the degree of Bachelor of Science in
Criminology (BSCrim), owing to the schools firm commitment not only to
socio, economic, and political development of the country as a whole, but in
terms of security and peace and order. Due to this, the college thru the Board
of Trustees has decided to include the said program in its program offerings.
As per resolution made by the Board, consultations with experts in the
same field had been undertaken by this college, purposely to determine the
viability of offering the said program, which in turn responded affirmatively,
and as supported by this study. Thus paving the way to the realization of the
said program with its firm hope that it can be the leading program of this
college from among its programs after the span of five school years.
The objectives of the program are based on the provision of Section 4
(4.1), Article III, CMO 21, Series of 2005, as follows:
1.
Foster the values of leadership and integrity, accountability and
responsibility while serving their fellowmen, community and country;
2.
Prepare the students for careers in crime prevention, law
enforcement, scientific crime detection and correctional administration; and

3.
Encourage research and inquiry on the nature, causes, treatment
or punishment of criminal behavior and how criminal justice agencies
respond to crime, criminals and victims.
Thus, the program interprets the preceding objectives by preparing the
graduates in commencing their public and private professions in an immense
variety of possible setting with a large constellation of different sociodemographic variables. Due to this, the program seeks to offer a balanced
curriculum that addresses the practice of criminology profession in the
different fields of endeavor, in public and private entities.
The program also seeks to produce graduates that embrace the
practice of profession as multi-dimensional, with interest of addressing the
causes, symptoms and occurrence of crimes and other social problems. The
program, emphasizing quality education, will provide an increased
opportunity for the students in entering the field of criminologist profession,
and other related discipline as provided by R.A. 6506, and R.A. 1080.

EDITHA ENATSU
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