ACKNOWLEDGEMENT ............................................................................................................

i
INDEX ............................................................................................................................................ii
WHAT IS ORGANISATIONAL CHANGE?..........................................................................1
Planned change .........................................................................................................................2
Unplanned change ...................................................................................................................2
Radical Change ..........................................................................................................................2
Transformational change......................................................................................................2
FORCES FOR CHANGE ............................................................................................................3
RESISTANCE TO CHANGE.....................................................................................................5
STRATEGIES FOR MANAGING RESISTANCE TO CHANGE......................................7
CONCEPTS ............................................................................................................................ 10
Driving forces ................................................................................................................. 11
Restraining forces ......................................................................................................... 11
Equilibrium...................................................................................................................... 11
BACKGROUND ........................................................... Error! Bookmark not defined.
UNFREEZING .............................................................. Error! Bookmark not defined.
2.MOVEMENT ............................................................ Error! Bookmark not defined.
3.REFREEZING ........................................................... Error! Bookmark not defined.
ORGANIZATIONAL DEVELOPMENT ............................................................................. 18
Sensitivity Training: ......................................................................................................... 18
Survey Feedback: .............................................................................................................. 18
Process Consultation: ...................................................................................................... 18
Team Building: ................................................................................................................... 19
Intergroup Development: .............................................................................................. 19
Appreciative Inquiry: ...................................................................................................... 19
ENVIRONMENT FOR CHANGE ............................ Error! Bookmark not defined.
SOURCES OF INNOVATION .............................. Error! Bookmark not defined.
CREATING A LEARNING ORGANIZATION ..... Error! Bookmark not defined.
Whats a learning organization? .................... Error! Bookmark not defined.
Managing learning: .............................................. Error! Bookmark not defined.
CISCO: A CASE STUDY ............................................ Error! Bookmark not defined.
CHALLENGE................................................................ Error! Bookmark not defined.
SOLUTION.................................................................... Error! Bookmark not defined.

A Detailed Study On
ORGANIZATIONAL CHANGE

WHAT IS ORGANIZATIONAL CHANGE?

Also known as reorganization, restructuring and turnaround.
Organizational change occurs when businessstrategies or major sections of an
organization are altered. It is defined as a change that has significant effects on
the way work is performed in an organization.
Organizational change may be apparent when there is a gap between how the
work area is operating and how it should be operating to ensure successful future
growth. Organizational change may be a result of the work area identifying goals
that they want to achieve.

CHANGE MANAGEMENT
Change management is a structured approach to shifting individuals,
teams and organisations from a current state to a desired future state. It is
an organisational process aimed at helping employees to accept and
embrace
changes
in
their
current
business
environment.
Kotter defines change management as the utilization of basic structures and
tools to control any organizational change effort.
Goal of changemanagement is to minimize the change impacts on
workers and avoid distractions.
Change agents are responsible
for managing change activities.
They see a future for the
organization, which others
have not identified, and they
are able to motivate, invent and
implement this vision. Change
agents can be managers or nonmanagers, current or new
employees,
or
outside
consultants.
In this era of globalization, Organizations need to cope up with the dynamic and
inevitable changes, which take place very often. Because of these changes the
competition among firms is becoming intense and every organization should be
flexible enough to implement the changes whenever required for its survival.
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SOME BASIC FORMS OF CHANGE

PLANNED CHANGE
UNPLANNED CHANGE
RADICAL CHANGE
TRANSFORMATIONAL CHANGE

Planned change
It is a change resulting from a deliberate decision to alter the organization.
Companies that wish to move from a traditional hierarchical structure to one that
facilitates self-managed teams must use a proactive, carefully orchestrated
approach. Not all changes are planned.

Unplanned change
It is imposed on the organization and is often unforeseen. Changes in government
regulations and changes in the economy, for example, are often unplanned.
Responsiveness to unplanned change requires tremendous flexibility and
adaptability on the part of the organizations. Managers must be prepared to
handle both planned and unplanned forms of change in organizations.

Radical Change
Itis a process by which firms regain competitive advantage after it has been lost
or threatened significantly. The type and extent of change undertaken depends
upon the firms resources and capabilities; its competitive environment; and its
leadership. Radical change is divergent, meant to fundamentally change the
firms processes, systems, structures, strategies, and core values.

Transformational change
Transformational change occurs when organizations incur drastic changes and
must essentially transform themselves. This can occur when an organization
faces different technologies, significant changes in supply and demand,
unexpected losses etc.
SOURCE: http://www.scribd.com/Hien%20Hoang%20Pham/d/13754469-CHAPTER-10TYPES-AND-FORMS-OF-ORGANIZATIONAL-CHANGE
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FORCES FOR CHANGE

Given a choice, most organizations prefer stability to change because the more
predictable and routine activities are, the higher the level of efficiency that can be
obtained. Thus, the status quo is preferred in many cases.
But organizations are not static; they are continuously changing in response to a
variety of forces coming from both inside and outside. For leaders, the challenge
is to anticipate and direct change processes so that the performance is improved.

FORCES
FOR
CHANGE

EXTERNAL FORCES

INTERNAL FORCES

EXTERNAL FORCES
The major external forces for change are:1. Nature of the workforce: Almost every organization must adjust to a
multicultural environment, demographic changes, immigration and
outsourcing.
2. Technology is continually changing jobs and organization. Ex: faster,
cheaper and more mobile computers and handheld devices.
3. Economic shocks:rise and fall of global housing market, financial sector
collapse, global recession.
4. Competition is changing. Competitors are as likely to come from across
the ocean as from across town. Ex: increased government regulation of
commerce.
5. Social trends dont remain static. Companies must continually adjust
product and marketing strategies to be sensitive to changing social trends.
The State Bank of India did the same when it started a zero-balance bank
account program for villagers.
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INTERNAL FORCES
Pressures for change that originate inside the organization are generally
recognizable in the form of signals indicating that something needs to be altered,
such are the internal forces.

1. Declining effectiveness is a pressure to change. A company that

experiences its third quarterly loss within a fiscal year is undoubtedly
motivated to do something about it. Some companies react by instituting
layoffs and massive cost cutting programs, whereas others look at the
bigger picture, view the loss as symptomatic of an underlying problem, and
seek the cause of the problem.
2. A crisis situation also may stimulate change in an organization. Strikes or
walkouts may lead management to change the wage structure. The
resignation of a key decision-maker is one crisis that causes the company
to rethink the composition of its management team and its role in the
organization.
A much-publicized crisis that led to change with Exxon was the oil spill
accident with Exxons Valdez oil tanker. The accident brought about many
changes in Exxons environmental policies.
3. Changes in employee expectations also can trigger change in
organizations. A company that hires a group of young newcomers may be
met with a set of expectations very different from those expressed by older
workers. The work force is more educated than ever before.
Although this has its advantages, workers with more education demand
more of employers. Todays workforce is also concerned with career and
family
balance
issues,
such
as
dependent
care.
The many sources of workforce diversity hold potential for a host of
differing expectations among employees.
4. Changes in the work climate at an organization can also stimulate
change. A workforce that seems lethargic, unmotivated, and dissatisfied is
a symptom that must be addressed. This symptom is common in
organizations that have experienced layoffs. Workers who have escaped a
layoff may grieve for those who have lost their jobs and may find it hard to
continue to be productive. They may fear that they will be laid off as well,
and many feel insecure in their jobs.
SOURCE:http://www.nptel.iitm.ac.in/courses/IITMADRAS/Management_Science_II/Pdf/6_1.pdf
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RESISTANCE TO CHANGE
SELF INTEREST
Ego often interferes with the ability to adapt to change. Some want to
maintain the status quo to better advance their own personal agendas;
others have different motivations. In the end, employees acting in their own
self-interest, instead of the organization's greater good, will resist change.

FEAR OF THE UNKNOWN

Change often brings with it substantial uncertainty. Employees facing a
technological change, such as the introduction of a new computer system, may
resist the change simply because it introduces ambiguity into what was once a
comfortable situation for them. This is especially a problem when there has been
a lack of communication about the change.

FEAR OF LOSS
When a change is impending, some employees may fear losing their jobs,
particularly when an advanced technology like robotics is introduced. Employees
also may fear losing their status because of a change. Computer systems experts,
for example, may feel threatened when they feel their expertise is eroded by the
installation of a more user friendly networked information system. Another
common fear is that changes may diminish the positive qualities the individual
enjoys in the job. Computerizing the customer service positions at Southwestern
Bell, for example, threatened the autonomy that representatives previously
enjoyed.

FEAR OF FAILURE
Some employees fear changes because they fear their own failure. Introducing
computers into the workplace often arouses individuals self doubts about their
ability to interact with the computer. Resistance can also stem from a fear that
the change itself will not really take place. In one large library that was
undergoing a major automation effort, employees had their doubts as to whether
the vendor could really deliver the state of the art system that was
promised. In this case, the implementation never became a reality the
employees fears were well founded

POOR COMMUNICATION
Changes within an organization start with key decision makers. It is up to them to
pass along the details to team members and ensure all questions and complaints
are handled before changes go into effect. Unfortunately, as news of a change
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spreads through the hierarchy, details are sometimes skewed and members end
up receiving inaccurate, second-hand information. Poor communication can
therefore cause resistance to change.

DISRUPTION OF INTERPERSONAL RELATIONSHIPS

Employees may resist change that threatens to limit meaningful interpersonal
relationships on the job Librarians facing the automation effort described
previously feared that once the computerized system was implemented, they
would not be able to interact as they did when they had to go to another floor of
the library to get help finding a resource. In the new system, with the touch of a
few buttons on the computer, they would get their information without
consulting another librarian.

PERSONALITY CONFLICTS
When the change agents personality engenders negative reactions, employees
may resist the change. A change agent who appears insensitive, to employee
concerns and feelings may meet considerable resistance, because employees
perceive that their needs are not being taken into account.

INTERNAL AND EXTERNAL POLITICS

Organizational change may also shift the existing balance of power in the
organization. Individuals or groups who hold power under the current
arrangement may be threatened with losing these political advantages in the
advent of change.

CULTURAL ASSUMPTIONS AND VALUES

Sometimes cultural assumptions and values can be impediments to change,
particularly if the assumptions underlying the change are alien to employees.
This form of resistance can be very difficult to overcome, because some cultural
assumptions are unconscious. Some cultures tend to avoid uncertainty may be
met with great resistance.

LACK OF TRUST
Trust plays a big role in running a successful organization. When
organization members feel they cannot trust each other or key decision
makers, it becomes difficult for them to accept organizational changes. They
may ascribe the changes to some negative underlying reason or even
assume they will eventually lose their jobs.
SOURCE: http://smallbusiness.chron.com/causes-resistance-change-organization347.html
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MANAGING RESISTANCE TO CHANGE

The traditional view of resistance to change treated it as something to be
overcome, and many organizational attempts to reduce the resistance have only
served to intensify it.
The contemporary view of resistance holds that resistance is simply a form of
feedback and this feedback can be used very productively to manage the change
process.
One key to managing resistance is to plan for it and to be ready with a variety of
strategies for using the resistance as feedback and helping employees negotiate the
transition.

STRATEGIES FOR MANAGING RESISTANCE TO CHANGE

EFFECTIVE COMMUNICATION
The details of the change should be provided, but equally important is the
rationale behind the change.
Providing accurate and timely information about the change can help
prevent unfounded fears and potentially damaging rumors from
developing.
Open communication in a culture of trust is a key ingredient for
successful change. It is also beneficial to inform people about the potential
consequences of the change.
Educating employees on new work procedures is often helpful. Studies
on the introduction of computers in the workplace indicate that providing
employees with opportunities for hands on practice helps alleviate fears
about the new technology.
Communication can help dissipate some fear of unknown elements.
Management should also see that there is a two way communication
between the management and workers so that the so former comes to
know about the reactions of the latter directly without delay.
Delaying the announcement of a change and handling information in a
secretive fashion can serve to fuel the rumor mill.
The drawback of this approach is that it is expensive to implement and does
not always yield the desired results.

PARTICIPATION AND INVOLVEMENT

Employees must be engaged and involved in order for change to work
Participation by a large group can move change further along.
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Participation helps employees gain understanding about the change.

Individual will find it difficult to resist the change, which they participated.
Prior to making a change, all those persons who are going to the affected
by the change, can be brought into the decision making process.
Their doubts and objectives should be removed to win their
cooperation. Getting opinions out in the open, so that they are looked at
and evaluated is an important trust building task.
This involvement of the workers can overcome resistance, obtain personal
commitment and increase the quality of the change decisions.

FACILITATION AND SUPPORT

Change agents can offer facilitation and supportive efforts to overcome
resistance.
Facilitative support means removing physical barriers in implementing
change by providing appropriate training, tools, machinery etc.
Supportive efforts include listening, providing guidance, allowing time off
after a difficult period and providing emotional support.
Emotional support is provided by showing personal concern to the
employees during periods of stress and strain.
The drawback of this method is that it is time consuming and expensive and
its implementation offers no assurance of success.

LEADERSHIP
A capable leader can reinforce a climate of psychological support for
change.
Greater the prestige and credibility of the person who is acting as a
change agent, the greater will be the influence upon the employees who
are involved in the change process.
A strong and effective leader can exert emotional pressure on his
subordinates to bring about the desired change.
Most of the times, there is no resistance from the subordinates and if they
resist, the leader tries to overcome resistance by leadership process.

NEGOTIATION AND AGREEMENT

Negotiation and Agreement technique is used when costs and benefits
must be balanced for the benefit of all concerned parties.
If people or groups are losing something significant in the change and if
they have enough power to resist strongly.
Negotiation before implementation can make the change go much more
smoothly, even if at the later stages if some problems arise, the negotiated
agreement can be referred to.
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MANIPULATION AND CO-OPTATION

Used in the situation, where other methods are not working or are not
available.
Managers can resort to manipulation of information, resources and
favors to overcome resistance. Or they can resort to co-optation, which
means to co-opt an individual, perhaps a key person with in a group, by
giving him a desirable role in designing or carrying out the change
process.
This technique has some doubtful ethics and it may also back fire in some
cases.

COERCION
Managers may resort to coercion if all other methods fail or for some
reason are inappropriate.
Coercion may be in form of explicit or implicit threats involving loss of
jobs, lack of promotion and the like.
Managers sometimes dismiss or transfer employees who stand in the way
of change.
Coercion can seriously affect employees attitudes and have adverse
consequences in the long run.

EFFORTS AT THE GROUP LEVEL

A group is a cluster of persons related in some way by common interests
over a period of time.
Although change can be obtained individually; it is more meaningful if it
is done through a group. Therefore, management should consider the
group and not the individual as the basic unit of change. Group dynamics
offer some basic help in the regard.
The more attractive the group is to the members, the greater is the
influence of the group to accept or resist a change.
Groups can exert pressure on those factors of the members which are
responsible for the group being attractive to the members. Normally
attitudes, values and behaviour are more common factors determining the
group attractiveness.
The degree of prestige of a group, as interpreted by the members will
determine the degree of influence the group has over its members.
Group interactions should be encouraged; it should be provided full
information by the management. The management should also explain
the rationale of change and try to convince that the interests of the group
members would not be adversely affected.
SOURCE: http://www.change-management.com/tutorial-5-tips-resistance.htm
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APPROACHES TO MANAGING ORGANISATIONAL CHANGE:

LEWINS THREE STEP MODEL

The concept of "change management" is a familiar one in most businesses today.

But, how businesses manage change (and how successful they are at it) varies
enormously depending on the nature of the business, the change and the people
involved. And a key part of this depends on how far people within it understand
the change process.
One of the cornerstone models for understanding organizational change was
developed by Kurt Lewin back in the 1940s, and still
holds true today. His model is known as Unfreeze
Change Refreeze, refers to the three-stage process of
change he describes.
Kurt Lewin, a physicist as well as social scientist,
explained organizational change using the analogy of
changing the shape of a block of ice.
Mr. KURT LEWIN
SOURCE: http://www.scribd.com/doc/21556594/Change-Managementewin%E2%80%99s-3-Step-Model

CONCEPTS
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Driving forces
Driving forces are forces that push in a direction that causes change to occur.
Driving forces facilitate change because they push the person in the
desireddirection.
They cause a shift in the equilibrium towards change.

Restraining forces
Restraining forces are forces that counter driving forces.
Restraining forces hinder change because they push the person in
theopposition direction
Restraining forces cause a shift in the equilibrium which opposes change.

Equilibrium
Equilibrium is a state of being where driving forces equal restraining forces and
no change occurs
Equilibrium can be raised or lowered by changes that occur between the
driving and restraining forces.

SOURCE: http://www.businessdictionary.com/definition/driving-forces.html

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UNFREEZING
Unfreezing is the process which involves finding a method
of making it possible for people to let go of an old pattern
that was counterproductive in some way.

Unfreezing is necessary to overcome the strains of

individual resistance and group conformity.
Unfreezing can be achieved by the use of these three methods.
Increase the driving forces that direct behavior away from the
existing situation or status quo.
Decrease the restraining forces that negatively affect the
movement from the existing equilibrium.
Find a combination of the two methods listed above.
MOVEMENT
This stage involves a process of change in thoughts, feeling,
behavior, or all three, that is in some way more liberating or
more productive.
Once team members have opened up their minds, change can
start. The change process can be dynamic and, if it is to be
effective, it will probably take some time and involve a
transition period.
In order to gain efficiency, people will have to take on new
tasks and responsibilities, which entail a learning curve that
will at first slow the organization down.
A change process has to be viewed as an investment, both in
terms of time and the allocation of resources: after the new
organization and processes have been rolled out.
REFREEZING
Change will only reach its full effect if its made permanent.
Once the organizational changes have been made and the
structure has regained its effectiveness, efforts should be made
to cement them and make sure the new organization
reaches the standard.
Re-freezing gives people the opportunity to thrive in the
new organization and take full advantage of the change.
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APPROACHES TO MANAGING ORGANISATIONAL CHANGE:

KOTTERS EIGHT STEP MODEL

30 years of research by leadership guru Dr. John Kotter have
proven that 70% of all major change efforts in organizations
fail.
Why do they fail?
Because organizations often do not take the holistic
approach required to see the change through.
However, by following the 8 Step Process outlined by
Professor Kotter, organizations can avoid failure and
DR. JOHN KOTTER
become adept at change.
By improving their ability to change, organizations can increase their
chances
of
success,
both
today
and
in
the
future.
In Leading Change (1996), Dr. John Kotter outlined an 8-Stage Process to
Creating Major Change:

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Step 1: Create Urgency

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Develop a sense of urgency around the need for change. This may
help you spark the initial motivation to get things moving.
Open an honest and convincing dialogue about what's happening in
the marketplace and with your competition.
What you can do:
- Identify potential threats, and develop scenarios showing what
could happen in the future.
- Examine opportunities that should be, or could be, exploited.
- Start honest discussions, and give dynamic and convincing reasons
to get people talking and thinking.

Step 2: Form a Powerful Coalition

Bring together a coalition, or team, of influential people whose power
comes from a variety of sources, including job title, status, expertise,
and political importance.
Once formed, your "change coalition" needs to work as a team.
What you can do:
- Identify the true leaders in your organization.
- Ask for an emotional commitment from these key people.
- Work on team building within your change coalition.
- Check your team for weak areas.

Step 3: Create a Vision for Change

Link ideas and concepts to an overall vision.
A clear vision can help everyone understand why you're asking them
to do something.
What you can do:
- Determine the values that are central to the change.
- Develop a short summary (one or two sentences) that captures
what you "see" as the future of your organization.
- Create a strategy to execute that vision.

Step 4: Communicate the Vision

Communicate the vision more frequently and powerfully, and embed
it within everything that you do.
Use the vision daily to make decisions and solve problems. When you
keep it fresh on everyone's minds, they'll remember it and respond to
it.
What you can do:
- Talk often about your change vision.
- Openly and honestly address peoples' concerns and anxieties.
- Apply your vision to all aspects of operations from training to
performance reviews. Tie everything back to the vision.
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Step 5: Remove Obstacles

Put in place the structure for change, and continually check for
barriers to it.
Removing obstacles can empower the people you need to execute
your vision, and it can help the change move forward.
What you can do:
- Identify, or hire, change leaders whose main roles are to deliver the
change.
- Recognize and reward people for making change happen.
- Identify people who are resisting the change.
- Take action to quickly remove barriers (human or otherwise).

Step 6: Create Short-term Wins

Create short-term targets not just one long-term goal.
Each "win" that you produce can further motivate the entire staff.
What you can do:
- Look for sure-fire projects that you can implement without help
from any strong critics of the change.
- Don't choose early targets that are expensive.
- Reward the people who help you meet the targets.

Step 7: Build on the Change

Each success provides an opportunity to build on what went right
and identify what you can improve.
What you can do:
- After every win, analyze what went right and what needs improving.
- Set goals to continue building on the momentum you've achieved.
- Keep ideas fresh by bringing in new change agents and leaders for
your change coalition.

Step 8: Anchor the Changes in Corporate

Culture
Make continuous efforts to ensure that the change is seen in every
aspect of your organization.
It's also important that your company's leaders continue to support
the change. This includes existing staff and new leaders who are
brought in.
What you can do:
- Talk about progress every chance you get.
- Include the change ideals and values when hiring and training new
staff.
- Create plans to replace key leaders of change as they move on. This
will help ensure that their legacy is not lost or forgotten.
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APPROACHES TO MANAGING ORGANISATIONAL CHANGE:

ACTION RESEARCH

Action research is a change process based on the systematic collection of data and
then selection of a change action based on what the analyzed data indicate. The
process consists of five steps: diagnosis, analysis, feedback, action, and evaluation.
These steps closely parallel the scientific method.
1. Diagnosis begins by gathering information about problems, concerns, and
needed changes from members of the organization.
2. Analysisof information is synthesized into primary concerns, problem
areas, and possible actions. Action research includes extensive
involvement of the people who will be involved in the change program.
3. Feedback requires sharing with employees what has been found from
steps one and two and the development of a plan for the change.
4. Actionis the step where the change agent and employees set into motion
the specific actions to correct the problems that were identified.
5. Evaluation is the final step to assess the action plans effectiveness. Using
the initial data gathered as a benchmark, any subsequent changes can be
compared and evaluated.
Action research provides at least two specific benefits for an organization.
First, it is problem-focused. The change agent objectively looks for
problems and the type of problem determines the type of change of action.
Second, resistance to change is reduced. Once employees have actively
participated in the feedback stage, the change process typically takes on a
momentum of its own.

SOURCE: http://en.wikipedia.org/wiki/Action_research
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APPROACHES TO MANAGING ORGANISATIONAL CHANGE:

ORGANIZATIONAL DEVELOPMENT
Organizational development (OD) is a term used to encompass a collection of
planned-change interventions built on humanistic-democratic values that seek
to improve organizational effectiveness and employee well-being.
The OD paradigm values human and organizational growth, collaborative and
participative processes, and a spirit of inquiry.
The underlying values in most OD efforts:

Respect for people

Trust and support
Power equalization
Confrontation
Participation

SOURCE:
http://directivecommunication.com/changeleadershipcultureenhancementprograms.html

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OD techniques or interventions for bringing about change:

1. Sensitivity Training:
It can go by a variety of nameslaboratory training, groups, or T-groups
(training groups)but all refer to a thorough unstructured group
interaction.
Participants discuss themselves and their interactive processes,
loosely directed by a professional behavioral scientist.
Specific results sought include increased ability to empathize with
others, improved listening skills, greater openness, increased
tolerance of individual differences, and improved conflict resolution skills.

2. Survey Feedback:
One tool for assessing attitudes held by organizational members,
identifying discrepancies among member perceptions, and solving these
differences is the survey feedback approach.
Everyone can participate, but of key importance is the organizational
family.
A questionnaire is usually completed by all members in the organization or
unit.
The data from this questionnaire are tabulated with data pertaining to
an individuals specific family and to the entire organization and
distributed to employees.
Particular attention is given to encouraging discussion and ensuring that
discussions focus on issues and ideas and not on attacking individuals.
Finally, group discussion in the survey feedback approach should result in
members identifying possible implications of the questionnaires
findings.

3. Process Consultation:
The purpose of process consultation is for an outside consultant to assist a
manager, to perceive, understand, and act upon process events that
might include work flow, informal relationships among unit members, and
formal communication channels.
The consultant works with the client in jointly diagnosing what
processes need improvement.
By having the client actively participate in both the diagnosis and the
development of alternatives, there will be greater understanding of the
process and the remedy and less resistance to the action plan chosen.
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4. Team Building:
It utilizes high-interaction group activities to increase trust and
openness among team members.
Team building is applicable to the case of interdependence. The objective
is to improve coordinative efforts of members, which will result in
increasing the teams performance.
The activities considered in team building typically include goal setting,
development of interpersonal relations among team members, role
analysis, and team process analysis.
Team building can also address itself to clarifying each members role on
the team.

5. Intergroup Development:
It seeks to change the attitudes, stereotypes, and perceptions that
groups have of each other.
Once the causes of the difficulty have been identified, the groups can move
to the integration phaseworking to develop solutions that will
improve relations between the groups.
Subgroups, with members from each of the conflicting groups, can now be
created for further diagnosis and to begin to formulate possible alternative
actions that will improve relations.

6. Appreciative Inquiry:
They identify a problem or set of problems, then look for a solution.
Appreciative inquiry seeks to identify the unique qualities and special
strengths of an organization.

Discovery.

Dreaming

The idea is to find out what

people think are the
strengths of the
organization.

The information from the

discovery phase is used to
speculate on possible
futures for the organization.

Design

Destiny

Based on the dream

articulation, participants focus
on finding a common vision of
how the organization will look
and agree on its unique
qualities.

In this final step,

participants discuss how
the organization is going to
fulfill its dream.

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