Course BA 4305 - 501 STRATEGIC MANAGEMENT

Professor A. Banu Goktan

Term Fall 2006

Meetings TR 5:30 p.m. - 6:45 p.m. SOM2.722

PROFESSOR’S CONTACT INFORMATION

Office Location BA 4.207

Email Address bgoktan@hotmail.com

Office Hours MW 8:30 am- 9:30 am, TR 6:45-7:45 pm

GENERAL COURSE INFORMATION

This is a capstone-level course requiring integration of all fields

of business and it is structured differently from other classes you
have taken. There is an emphasis on using case analysis as a
way of practicing your business thinking skills, your oral
presentation skills, as well as your writing skills. The goals of
this class are 1) to learn about strategy and 2) help you make the
transition from education to work. Because of this,
professionalism and integrative thinking are emphasized.
Instructional methods include lecture, classroom discussions,
Course Description case studies, peer group decision-making, student presentations,
& Class Format and business simulations.
Most strategic issues are non-routine and unstructured. This is
your opportunity to use what you have learned in lecture and
other classes to solve problems presented in this class. This
course requires students to draw upon his/her knowledge of a
wide variety of business functions (including operations,
finance, marketing, human resources, accounting, information
systems, etc.) to develop effective, integrated business strategies
and implementation plans.

Pre-requisites, Co- Co-requisites: BA 4371, Prerequisites: BA 3341, BA 3351, BA

requisites 3361 and BA 3365.
 1. Students will be able to complete an external and internal
analysis of a firm.
2. Students will be able to identify the strategic problems of a
firm.
3. Students will be able to develop solutions to a firm’s strategic
issues.
4. Students will be able to integrate skills acquired in finance,
accounting, marketing, and MIS courses to create a
Learning successful generic strategy.
Objectives/Outcomes 5. Students will be able to practice and apply different
approaches to and modes of written exposition as appropriate
to strategic management.
6. Students will be able to write using effective technical
requirements including organization, mechanics, and thesis
development.
7. Students will develop sensitivity to written language by being
able to employ and apply effective and appropriate rhetorical
devices directed at a business audience.

Strategic Management: Text and Cases (2006), 3rd Edition by

Gregory G. Dess, G. T. Lumpkin, Alan Eisner. McGraw-
Hill/Irwin.
Required Texts & ISBN: 0073267201
Materials Business Simulation Guide by Management Simulations, Inc.
This book is distributed in class. A fee is required for simulation
registration & materials. Students must register for Capstone on
their website at http://www.capsim.com.

There will be 3 case assignments during the semester. See the

calendar for the due dates.
The university requires each student to write at least 15 double
spaced pages that will be evaluated on grammar, punctuation,
sentence structure, and style by a writing tutor. He/she will
Writing Assignment/ review and grade student assignments, will provide detailed
feedback and will be available for consultation. Assignments
Case Analysis will be graded on a 1 - 10 scale and any papers receiving a grade
of 5 or below must be rewritten and submitted again for
assessment. Be aware that your average writing grade will be a
part of your final course grade.
Plagiarism is a serious infraction and will be dealt with
accordingly.
 Abdal Malik Hamidullah Rezeski
Writing Tutor
abdal.malik@gmail.com

This course utilizes a business simulation which requires

students to spend an extensive amount of time outside the
Simulation classroom performing analysis and in meetings with classmates.
Students are required to turn in peer evaluations together with
their projects.

Capstone Simulation

The Capstone simulation will be conducted with students organized into groups that will
represent separate firms within an industry. Every firm begins from the same starting
point, but will compete based on various decisions made within your group. We will
begin with some practice rounds first against the computer, then against the other groups
to learn to play the game, and hopefully identify some fatal strategies. After that point,
the simulation results count toward your final grade. As the simulation continues, each
group will keep a record of decisions made, and the specific strategic reasons for those
decisions.

*Decisions are due by 7am on the date stated in the syllabus.*

When the simulation ends, each group will prepare a final report (to be approximately 10
double-spaced, typed pages) that outlines actions taken throughout the life of the
simulation. The report should include:
1. The firm’s mission statement.
2. Original strategic plan.
3. An environmental analysis – compare the status at the beginning and the end of
the semester.
4. An internal analysis of strengths and weaknesses – compare the position of the
firm at the beginning and the end of the semester.
5. Deviations/alterations to the strategic plan throughout the simulation.
6. A listing and description of all decisions made, including assumptions made and
justifications for the decisions.
7. Evaluation of the firm’s successes and failures. What decisions were correct?
What should have been done differently? What strategies should be implemented
for the future success of the firm?
 Excel
Characteristic Assessed -lent Good Fair Missing

Mission Statement 10 8 6 0
Graphic
Directional
Flexible
Focused

External Analysis
Stakeholder Analysis 10 8 6 0
Competitive Analysis 10 8 6 0

Internal Analysis
Value Chain Analysis 10 8 6 0
Financial Analysis 10 8 6 0

Generic Strategy
Generic strategy fit 10 8 6 0
Explanation of variance from strategy 10 8 6 0

Culture 5 4 32 0

Leadership 5 4 3 0

Implementation 10 8 6 0

Paper Format 10 8 6 0
Organization/Continuity
Writing Style/Technical Quality
Format/Spelling/Grammar

Each firm group will post their report on WebCt and all the students are expected to
review other teams’ reports.
Finally, you will individually and confidentially grade each member of your team on
participation and level of contribution.
COURSE POLICIES

Your grade will be determined as follows:

Exams (Midterm + Final) %50
Case Analysis (3 Cases, 5 page each) %15
Grading (credit) Group Simulation + Peer Evaluation %35
Criteria 20% Final report
10% Individual participation in the simulation
(From the peer evaluations)
5% Simulation results

Make-up exams will be given only if the student provides a written

Make-up Exams
excuse from a doctor or the academic dean.

Extra Credit None available

Late assignments turned in up to 3 days after the due date will incur a
Late Work
20 point penalty and no assignments will be accepted after that.

This course utilizes a business simulation which requires students to

Special
spend an extensive amount of time outside the classroom performing
Assignments
analysis and in meetings with classmates.

Class For the class to work well and for you to benefit from it, attendance
Attendance and preparation for each class meeting is essential.

The University of Texas System and The University of Texas at

Dallas have rules and regulations for the orderly and efficient
conduct of their business. It is the responsibility of each student and
each student organization to be knowledgeable about the rules and
regulations which govern student conduct and activities. General
information on student conduct and discipline is contained in the
UTD publication, A to Z Guide, which is provided to all registered
Student students each academic year.
Conduct and The University of Texas at Dallas administers student discipline
Discipline within the procedures of recognized and established due process.
Procedures are defined and described in the Rules and Regulations,
Board of Regents, The University of Texas System, Part 1, Chapter
VI, Section 3, and in Title V, Rules on Student Services and
Activities of the university’s Handbook of Operating Procedures.
Copies of these rules and regulations are available to students in the
Office of the Dean of Students, where staff members are available to
assist students in interpreting the rules and regulations (SU 1.602,
 972/883-6391).
A student at the university neither loses the rights nor escapes the
responsibilities of citizenship. He or she is expected to obey federal,
state, and local laws as well as the Regents’ Rules, university
regulations, and administrative rules. Students are subject to
discipline for violating the standards of conduct whether such
conduct takes place on or off campus, or whether civil or criminal
penalties are also imposed for such conduct.

The faculty expects from its students a high level of responsibility

and academic honesty. Because the value of an academic degree
depends upon the absolute integrity of the work done by the student
for that degree, it is imperative that a student demonstrate a high
standard of individual honor in his or her scholastic work.
Scholastic dishonesty includes, but is not limited to, statements, acts
or omissions related to applications for enrollment or the award of a
degree, and/or the submission as one’s own work or material that is
Academic not one’s own. As a general rule, scholastic dishonesty involves one
Integrity of the following acts: cheating, plagiarism, collusion and/or
falsifying academic records. Students suspected of academic
dishonesty are subject to disciplinary proceedings.
Plagiarism, especially from the web, from portions of papers for
other classes, and from any other source is unacceptable and will be
dealt with under the university’s policy on plagiarism (see general
catalog for details). This course will use the resources of
turnitin.com, which searches the web for possible plagiarism and is
over 90% effective.

It is the student’s responsibility to check e-mails daily and to get up

to date information about the class.
The University of Texas at Dallas recognizes the value and efficiency
of communication between faculty/staff and students through
electronic mail. At the same time, email raises some issues
concerning security and the identity of each individual in an email
exchange. The university encourages all official student email
Email Use correspondence be sent only to a student’s U.T. Dallas email address
and that faculty and staff consider email from students official only if
it originates from a UTD student account. This allows the university
to maintain a high degree of confidence in the identity of all
individual corresponding and the security of the transmitted
information. UTD furnishes each student with a free email account
that is to be used in all communication with university personnel. The
Department of Information Resources at U.T. Dallas provides a
method for students to have their U.T. Dallas mail forwarded to other
 accounts.

The administration of this institution has set deadlines for withdrawal

of any college-level courses. These dates and times are published in
that semester's course catalog. Administration procedures must be
Withdrawal followed. It is the student's responsibility to handle withdrawal
from Class requirements from any class. In other words, I cannot drop or
withdraw any student. You must do the proper paperwork to ensure
that you will not receive a final grade of "F" in a course if you choose
not to attend the class once you are enrolled.

Procedures for student grievances are found in Title V, Rules on

Student Services and Activities, of the university’s Handbook of
Operating Procedures.
In attempting to resolve any student grievance regarding grades,
evaluations, or other fulfillments of academic responsibility, it is the
obligation of the student first to make a serious effort to resolve the
matter with the instructor, supervisor, administrator, or committee
with whom the grievance originates (hereafter called “the
respondent”). Individual faculty members retain primary
responsibility for assigning grades and evaluations. If the matter
Student cannot be resolved at that level, the grievance must be submitted in
Grievance writing to the respondent with a copy of the respondent’s School
Procedures Dean. If the matter is not resolved by the written response provided
by the respondent, the student may submit a written appeal to the
School Dean. If the grievance is not resolved by the School Dean’s
decision, the student may make a written appeal to the Dean of
Graduate or Undergraduate Education, and the deal will appoint and
convene an Academic Appeals Panel. The decision of the Academic
Appeals Panel is final. The results of the academic appeals process
will be distributed to all involved parties.
Copies of these rules and regulations are available to students in the
Office of the Dean of Students, where staff members are available to
assist students in interpreting the rules and regulations.

As per university policy, incomplete grades will be granted only for

work unavoidably missed at the semester’s end and only if 70% of
the course work has been completed. An incomplete grade must be
Incomplete resolved within eight (8) weeks from the first day of the subsequent
Grades long semester. If the required work to complete the course and to
remove the incomplete grade is not submitted by the specified
deadline, the incomplete grade is changed automatically to a grade of
F.
 The goal of Disability Services is to provide students with disabilities
educational opportunities equal to those of their non-disabled peers.
Disability Services is located in room 1.610 in the Student Union.
Office hours are Monday and Thursday, 8:30 a.m. to 6:30 p.m.;
Tuesday and Wednesday, 8:30 a.m. to 7:30 p.m.; and Friday, 8:30
a.m. to 5:30 p.m.
The contact information for the Office of Disability Services
is:
The University of Texas at Dallas, SU 22
PO Box 830688
Richardson, Texas 75083-0688
(972) 883-2098 (voice or TTY)

Disability Essentially, the law requires that colleges and universities make those
Services reasonable adjustments necessary to eliminate discrimination on the
basis of disability. For example, it may be necessary to remove
classroom prohibitions against tape recorders or animals (in the case
of dog guides) for students who are blind. Occasionally an
assignment requirement may be substituted (for example, a research
paper versus an oral presentation for a student who is hearing
impaired). Classes enrolled students with mobility impairments may
have to be rescheduled in accessible facilities. The college or
university may need to provide special services such as registration,
note-taking, or mobility assistance.
It is the student’s responsibility to notify his or her professors of the
need for such an accommodation. Disability Services provides
students with letters to present to faculty members to verify that the
student has a disability and needs accommodations. Individuals
requiring special accommodation should contact the professor after
class or during office hours.

The University of Texas at Dallas will excuse a student from class or

other required activities for the travel to and observance of a religious
holy day for a religion whose places of worship are exempt from
property tax under Section 11.20, Tax Code, Texas Code Annotated.
The student is encouraged to notify the instructor or activity sponsor
Religious Holy as soon as possible regarding the absence, preferably in advance of
Days the assignment. The student, so excused, will be allowed to take the
exam or complete the assignment within a reasonable time after the
absence: a period equal to the length of the absence, up to a
maximum of one week. A student who notifies the instructor and
completes any missed exam or assignment may not be penalized for
the absence. A student who fails to complete the exam or assignment
within the prescribed period may receive a failing grade for that
exam or assignment.
If a student or an instructor disagrees about the nature of the absence
[i.e., for the purpose of observing a religious holy day] or if there is
similar disagreement about whether the student has been given a
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from the chief executive officer of the institution, or his or her
designee. The chief executive officer or designee must take into
account the legislative intent of TEC 51.911(b), and the student and
instructor will abide by the decision of the chief executive officer or
designee.
ASSIGNMENTS & ACADEMIC CALENDAR

Date Topic Simulation/Case

Aug. 17 Class Overview/Syllabus

Aug. 22 Teams formed Capstone Registration

Chapter 1 Strategic Management: Creating

Aug. 24
Competitive Advantages

Chapter 2 Analyzing the External

Aug. 29
Environment of the Firm

Chapter 2 Analyzing the External

Aug. 31
Environment of the Firm

Chapter 3 Assessing the Internal

Sept. 5
Environment of the Firm

Sept. 7 Simulation Team Meeting Practice Decision #1 Due

Chapter 5 Business-Level Strategy: Case 1 Due/Starbucks

Sept. 12 Creating and Sustaining Competitive Corporation: Competing in a
Advantages Global Market

Sept. 14 Simulation Team Meeting Practice Decision #2 Due

Case 2 Due/ Wal-Mart’s

Chapter 5 Business-Level Strategy: Strategy for the 21st Century:
Sept. 19 Creating and Sustaining Competitive Sustaining Dominance
Advantages

Sept. 21 Simulation Team Meeting Capstone Decision #1 Due

Chapter 6 Corporate-Level Strategy: Case 3 due/ ZARA: Fast

Sept. 26
Creating Value through Diversification Fashion

Sept. 28 Simulation Team Meeting Capstone Decision #2 Due

Chapter 7 International Strategy: Creating

Oct. 3
Value in Global Markets

Oct. 5 Simulation Team Meeting Capstone Decision #3 Due

Oct. 10 MID-TERM EXAM (Chps. 1,2,3,5,6)

 Chapter 8 Digital Business Strategy:
Oct. 12 Leveraging Capabilities in a Disruptive
Environment

Oct. 17 Simulation Team Meeting Capstone Decision #4 Due

Oct. 19 Simulation Team Meeting

Chapter 10 Creating Effective

Oct. 24
Organizational Designs

Oct. 26 Simulation Team Meeting Capstone Decision #5 Due

Chapter 4 Recognizing a Firm’s Intellectual

Oct. 31 Assets: Moving beyond a Firm’s Tangible
Resources

Capstone Decision #6 Due

Nov. 2 Simulation Team Meeting

Chapter 12 Managing Innovation and

Nov. 7
Fostering Corporate Entrepreneurship

Nov. 9 Simulation Team Meeting Capstone Decision #7 Due

Chapter 11 Strategic Leadership: Creating a

Nov. 14 Learning Organization and an Ethical
Organization

Nov. 16 Simulation Team Meeting Capstone Decision #8 Due

Post the report on WebCt Final Firm Report Due

Nov. 21
Review other teams’ firm reports Peer Evaluation Due

Nov. 23 Thanksgiving- No Class

Nov. 28 FINAL EXAM (Chps. 4,7,8,10,11,12)

These descriptions and timelines are subject to change at the discretion of the
Professor.