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University of Texas at Dallas

Graduate School of Management


Fall 2004

Course: MKT 6220.555


Time: Friday, 6:00-10:00 pm
Room: 2.722
Professor: Dr. Kristi Saveraid-Kite
Office: SM3.616
Phone: 972-883-2051 (leave message)
E-mail: kkite1@ Comcast.net
Office Hours: Friday 5-6 pm, by appointment

Textbook Consumer Behavior, 2001, 9th Edition, by Blackwell, Miniard, and Engel.

Course Description
The objective of this course is to study how consumers make purchase decisions. It will focus on
identifying the activities included in consumer behavior and how consumer analysts monitor consumer
trends. Various methods of consumer research allow all of us to observe record and analyze a variety of
consumer reactions, behaviors, and characteristics. Understanding consumer behavior is a prerequisite for
the success of firms in the marketplace. It provides insights into product, pricing, retail, advertising, and
communication strategies. All aspects of consumer behavior will be examined.

Attendance and Participation


Attendance in class is required for all involvement exercises. One must arrive to class on time.

Policies and Procedure


Final grade will be based on exam, final exam, two article reviews, case studies, participation, and
attendance. All assignments must be turned in or completed on the assigned date. Makeup tests will be
permitted only with an excuse valid and acceptable to UTD.

Academic Dishonesty
The University of Texas at Dallas has procedures to deal with students who commit acts of academic
dishonesty. Academic dishonesty includes cheating, plagiarizing, submitting for credit any work
attributable to another party, taking an exam for another person. Plagiarism is a serious offense and
points will be deducted for committing it. All assignments handed in must represent your original
work or ideas. If any words or ideas used in the class assignments do not represent your original
words or ideas, you must cite all relevant sources and make clear the extent to which such sources
were used.
Article Review
Using the Internet or other resources, find an article that discusses the relevant topic of the evening class.
In a 900 word abstract, write a brief summary of the article describing the purpose of the research, and
assessing the importance of the research in relation to consumer behavior. Be prepared to discuss your
review in the class.

Journal Resources:
Journal of Marketing
International Journal of Research in Marketing

Exams
Midterm and final exam will consist of multiple choice and essay questions. Details of the exams will be
discussed in further detail later in the semester.

Group Case Studies


Group case study groups will consist of 5-6 students. Each group will be given an in-depth case study in
which you will be required to develop a professionally typed and organized paper to hand in, as well as
present to the class. Further details will follow.

Grade System
Consumer Behavior Article Review 5 @ 20 pts. ea. 100 pts.
Exams 2 @ 50 pts. ea. 100 pts.
Case Study 5 @ 20 pts. ea. 100 pts.
Final Case Study & Presentation 50 pts.
350 Total Points
Course Outline

Date Topic Assignments-Due on the day

Aug. 20 Course Introduction/Syllabus Team Case Study

Aug. 27 Introduction to Consumer Behavior Chapters 1, 2


Article Review

Sept. 3 Individual Determinants of Consumer Behavior Chapters 3-6


Case Study 2

Sept. 10 Mid-Term Exam Chapters to be announced


Environment Influences of Consumer Behavior Chapters 7-10

Sept. 17 Environmental Influences on Consumer Behavior Chapters 11-13


Article Review

Sept. 27 Influencing Consumer Behavior Chapters 14-16


Case Study 3

Oct. 1 Final Exam Chapters to be announced


Outline is subject to change.

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