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Textbook Consumer Behavior, 2001, 9th Edition, by Blackwell, Miniard, and Engel.
Course Description
The objective of this course is to study how consumers make purchase decisions. It will focus on
identifying the activities included in consumer behavior and how consumer analysts monitor consumer
trends. Various methods of consumer research allow all of us to observe record and analyze a variety of
consumer reactions, behaviors, and characteristics. Understanding consumer behavior is a prerequisite for
the success of firms in the marketplace. It provides insights into product, pricing, retail, advertising, and
communication strategies. All aspects of consumer behavior will be examined.
Academic Dishonesty
The University of Texas at Dallas has procedures to deal with students who commit acts of academic
dishonesty. Academic dishonesty includes cheating, plagiarizing, submitting for credit any work
attributable to another party, taking an exam for another person. Plagiarism is a serious offense and
points will be deducted for committing it. All assignments handed in must represent your original
work or ideas. If any words or ideas used in the class assignments do not represent your original
words or ideas, you must cite all relevant sources and make clear the extent to which such sources
were used.
Article Review
Using the Internet or other resources, find an article that discusses the relevant topic of the evening class.
In a 900 word abstract, write a brief summary of the article describing the purpose of the research, and
assessing the importance of the research in relation to consumer behavior. Be prepared to discuss your
review in the class.
Journal Resources:
Journal of Marketing
International Journal of Research in Marketing
Exams
Midterm and final exam will consist of multiple choice and essay questions. Details of the exams will be
discussed in further detail later in the semester.
Grade System
Consumer Behavior Article Review 5 @ 20 pts. ea. 100 pts.
Exams 2 @ 50 pts. ea. 100 pts.
Case Study 5 @ 20 pts. ea. 100 pts.
Final Case Study & Presentation 50 pts.
350 Total Points
Course Outline