Joined Up Communications-The Smithy Creative

walking the talk
the power of joined up communications
TM
where brands are crafted
a bit about me
Open Doors
St Richards Playgroup, Hanworth
The Childrens Society
Christian Aid
International Citizen Service
LICC
London City Mission
Catherine Prescott, copywriter
Restored Relationships
THESMITHYCREATIVE.CO.UK
the smithy creative 2014
a bit about this session
a bit about this session
whats
the point?
1. To help you think about how and where

you communicate.
2. To show you the power of communicating
from one uniting idea.
3. To give you some tools to help find the idea.
All church examples are copyright of The Smithy Creative except

for St Kea, Truro by ArthurSteenHorneAdamson
walking the talk
what do
you say?
Where do
you say it?
Website
Emails
Weekly news sheet
Event flyers
Social media
walking the talk
what do
you say?
Where do
you say it?
Website
Emails
Weekly news sheet
Event flyers
Social media
Church building
Your congregation
(What are they saying?)
Your welcome
Style of service
Worship band
Childrens clubs
Home groups
walking the talk
what do
you say?
Where do
you say it?
Website
Emails
Weekly news sheet
Event flyers
Social media
Church building
Your congregation
(What are they saying?)
Your welcome
Style of service
Worship band
Childrens clubs
Home groups
Quality of the coffee
walking the talk
one big
idea
Corporations spend a lot of money on

their branding, communicating who they
are and what they stand for to who they
want to hear it.
10
walking the talk
one big
idea
Winning
To bring inspiration and innovation to every
athlete* in the world.
*If you have a body, you are an athlete.
11
12
13
st luke s reigate
walking the talk
st lukes
church
To serve those in the community.

Christians looking for a church
People open to spirituality
Parents of school children
Baptisms, weddings and funerals
Great links with schools
Lots of families
Relational challenges
One parent families
Medium incomes
I want to feel accepted for who I am
I want to feel wanted
I want to be useful
15
walking the talk
st lukes
church
Describe the church...

welcoming
accepting
open
belonging
love
care
concern
compassion
bible based
living out faith
in community
connection
worship
God
friendly
informal
every member
ministry
worshipping
welcoming
spirit-filled
compassionate
growing
prayerful
Christ-centred
living
engaging
serving
Accepting
Practical
Fun
16
walking the talk
st lukes
church
Life Matters
Everyone is important to God.
17
st kea truro
finding your uniting idea
walking the talk
joined up
thinking
Vision
where you are headed
Purpose what you exist to do

Values the beliefs that drive
your behaviours
Behaviour what you do to live out your values
Big idea the uniting thought that holds
this all together
32
walking the talk
joined up thinking example

Vision
Where were headed
Purpose
What we exist to do
Values
The beliefs that drive
our behaviour
Behaviours
What well do to live
up to our values
Our community transformed by knowing they are loved, valued and empowered by God.
We are active and dedicated followers of Jesus who love working together
to transform peoples lives in our community.
Inclusive
Relational
Generous
We are a family
We are fun
We are giving
We choose to do life together.

We are down-to-earth, honest and
real as we dedicate ourselves to
following Jesus.
We love getting to know people.

We are relevant and engaging
every time we listen and
communciate.
We love and value each other.

We give the best of ourselves, our
passions and gifts while empowering
others to do the same.
Our approach
From the centre
The big idea behind it all
33
34
walking the talk
joined up
thinking
Looking back
1. Why are you looking at how your church
communicates now?
2. What do you want this project to achieve?
35
walking the talk
joined up
thinking
Who are you?

For your leadership team
1. What do you perceive as being your churchs
overall purpose?
2. Who are you serving? Age, location, work etc
3. In your eyes, what makes you different to
other local churches?
4. If your church closed, what would you like it
to be remembered for?
36
walking the talk
joined up
thinking
Who are you?

For your congregation
1. What single image or word captures what
your church means to you individually?
2. What is it about being at your church that
inspires you personally?
3. What hinders this experience for you?
4. What would your church never
compromise on?
37
walking the talk
joined up
thinking
How do you want people to see you?

For the community
1. What three words would you use to describe
the church?
2. Explain in a simple statement, in no more
than 10 words, what the church means
to you.
38
walking the talk
joined up
thinking
Looking forward
1. What does success look like for you?
2. What activities will you be involved with?
3. How long will it take?
39
questions
40
thank you
TM
First Floor, 110 Ashridge Way Sunbury-on-Thames, Middlesex TW16 7RR

+44 (0)7906 260305 stuart@thesmithyway.co.uk www.thesmithycreative.co.uk Twitter: @Smithy_Creative
2014 The Smithy Creative Limited. The Smithy Creative Limited is a company registered in England and Wales with company number 8004740.
The Smithy shield logo is a trademark of The Smithy Creative Limited.

Joined Up Communications-The Smithy Creative

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Joined Up Communications-The Smithy Creative

Uploaded by

Copyright:

Available Formats

walking the talk

the power of joined up communications

where brands are crafted

St Richards Playgroup, Hanworth

The Childrens Society

International Citizen Service

London City Mission

Catherine Prescott, copywriter

where brands are crafted

a bit about this session

a bit about this session

1. To help you think about how and where

All church examples are copyright of The Smithy Creative except

where brands are crafted

walking the talk

where brands are crafted

walking the talk

where brands are crafted

walking the talk

where brands are crafted

where brands are crafted

walking the talk

Corporations spend a lot of money on

where brands are crafted

walking the talk

where brands are crafted

where brands are crafted

where brands are crafted

walking the talk

To serve those in the community.

where brands are crafted

walking the talk

Describe the church...

where brands are crafted

walking the talk

where brands are crafted

finding your uniting idea

walking the talk

where you are headed

Purpose what you exist to do

where brands are crafted

walking the talk

joined up thinking example

We choose to do life together.

We love getting to know people.

We love and value each other.

From the centre

The big idea behind it all

where brands are crafted

where brands are crafted

walking the talk

where brands are crafted

walking the talk

Who are you?

where brands are crafted

walking the talk

Who are you?

where brands are crafted

walking the talk

How do you want people to see you?

where brands are crafted

walking the talk

where brands are crafted

1. To help you think about how and where