Professional Documents
Culture Documents
51
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CMA CGM Marseille Head Office
4, quai d'Arenc 13235 Marseille cedex 02 France
Tl : +33 (0)4 88 91 90 00
www.cmacgm.com
12 SUSTAINABILITY
RIVERWAY TRANSPORT
An economic and environmental opportunity
14 FOCUS
CAMEROON
One of the most diversified economies in Central Africa
18 FACE TO FACE
WEBCOR
Set to lead in Africa
ED I TO R I A L
CO NT ENT
Editorial and publication Director: Tanya Saad Zeenny Editor: Marianne Lacroix Editing: Herv Gallet
Coordination: Olivia Simonetti Graphic Design: CMA CGM Studio Damien Boulanger, David Darmon,
Katia Egea, Bastien Rgis Printing and distribution supervision: Christine Nunes Contributors: Alain
Aurouseau, Thierry Conte, Gilles Duffaut, Mathieu Friedberg, Guillaume Hue, Denis Laure, Claude
Lebel, Alexis Michel, Joop Mijland, Sylvain Prevot, Ludovic Renou, Bertrand Simion, Alain Wils
Photos crdits: CMA CGM, Shutterstock, Thierry Dosogne Number of issues: 22,000 ISN: 1287-8863
CMACGM
RODOLPHE
SA A D
CMA CGM
Vice-Chairman
and Executive Officer
22 TRIBUTE
TRISTAN VIELJEUX
A historic figure in the French shipping industry
S U M M ER 2 014
AROUND
THE WORLD
"CONTAINERS OF HOPE", THE CMA CGM FOUNDATION
RENEWS ITS HUMANITARIAN TRANSPORT OPERATION TO AFRICA
In response to the humanitarian and social needs of a number of African countries, the
Foundation decided to offer the benefit of CMA CGM's knowledge and expertise to some
major French NGOs. In 2012, the Foundation launched a huge humanitarian operation in
Africa, Containers of Hope. To date, 170 containers packed with 1,340 tons of food aid,
medicines, and equipment have been shipped thanks to the programme.
With its Containers of Hope operation, the CMA CGM Group uses vessels on its lines to
provide free container shipping of humanitarian aid. To achieve this goal, the Foundation
avails of Group facilities in 43 African countries, with 72 agencies and 48 stopover ports,
and relies on the support of NGOs that are there on the ground with the most vulnerable
populations.
To meet the needs outlined by its partners, the CMA CGM Foundation is renewing the
programme this year with NGOs Mdecins Sans Frontires (Doctors Without Borders) and
Action contre la Faim (Action against Hunger), as well as expanding the operation to other
continents. That's in addition to a new partnership with Handicap International, which aims
to help children in vulnerable populations.
"Children are the first to fall victim to malnutrition and the ones most at risk when healthcare
is lacking. For many years now we have been backing organisations that work to help
underprivileged children. With the Containers of Hope operation, we sought to go further
by lending our support to NGOs that are active in Africa. Right now, we are strengthening
existing projects and extending our activities to other continents", said Nala Saad,
President of the CMA CGM Corporate Foundation for Children.
Since 2012, the Containers of Hope operation has enabled us to provide aid to around
twelve African countries, in the form of nutritional or healthcare programmes that are
implemented on the ground by Mdecins Sans Frontire and Action contre la Faim.
The Containers of Hope operation is overseen by the Corporate Foundation and made
possible thanks to the involvement of dozens of Group staffmenbers along the logistical
chain. This includes people from the Group's headquarters in Marseilles and in local CMA
CGM agencies, as well as shipboard personnel sailing the Group's lines.
S U M M ER 2 014
GROUP LIFE
According to many experts, the African continent will experience the greatest economic
expansion of the 21st century. This conviction is shared by the CMA CGM Group which
has been developing an unrivalled network of shipping and intermodal lines for many
years now. A description of Africa: a continent that is moving forward and becoming
increasingly open to the world.
S U M M ER 2 014
GROUP LIFE
S U M M ER 2 014
GROUP LIFE
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S U M M ER 2 014
Inland Activities Project Manager, sees developing logistical services as a way to respond to
customer needs. He cites the Dakar-Bamako
corridor as an example. "We have two depots
in the Senegalese port for storing our containers and goods in transit. A high-quality rail line
connects Dakar to the Malian capital, where
there is another perfectly organised depot. Thus,
importing and exporting happens in a fast, fluid,
and structured manner."
This shining example of an intermodal connection encapsulates everything that the Group
is putting in place between Cte dIvoire and
Burkina Faso, Benin and Niger, Cameroon
and Chad, Kenya and Uganda, Mozambique
and Zimbabwe, and many other destinations
as well. "Once again, it was to meet its customers' expectations that the Group added a new
corridor connecting Lubumbashi, in the Democratic Republic of the Congo's Katanga province,
to Walvis Bay, Namibia." Gilles Duffaut explains.
"This 2,500-kilometre long corridor, which is
the newest addition to the other corridors we
already operate out of Dar es Salaam, Tanzania,
and Beira, Mozambique, provides us with the
flexibility we need to prevent congestion and
reduce transit times."
By putting money into developing overland
transport to support its customers and become
even more competitive, the CMA CGM Group
is thus making an important strategic decision.
RISING INVESTMENTS
For several years now, CMA CGM has been
increasing its investments aimed at strengthening
its African presence in any area where the Group
does not already have its own base of operations.
CMA CGM thus connected its maritime services
to the Copper Belt, the copper-producing region
that stretches from Zambia to Katanga and
opened offices in Lubumbashi in eastern DRC,
in Lusaka, Zambia, and in Harare, Zimbabwe.
In October 2013, CMA CGM met growing demand
by opening a service to Mogadishu, Somalia,
leaving from Mombasa, Kenya. Now, there is
service to fourteen new inland destinations in the
country.
"In Africa, everything will depend on intermodal
service; the CMA CGM Group's intention is
to create a service offer that is even more
comprehensive and efficient, particularly by
setting up corridors, but also by establishing
logistical platforms where we can better store
our containers, load or unload our customers'
goods, carry out door-to-door delivery of these
goods, and thus have better control over the
inland phase of intermodal deliveries." Sylvain
Prvot continues.
These logistical platforms enable CMA CGM to
further develop its Reefer activities; these refrigerated containers make it possible to transport
perishable goods over very long distances. In the
future, frozen fish, mangoes, and fruit juice could
be exported in large quantities and under optimal
11
SUSTAINABILITY
RIVERWAY
TRANSPORT
An economic and
environmental opportunity
Gennevilliers port, north of Paris, France, a self-propelled barge has just arrived at the dock. Having
left Le Havre the night before, she travelled up the Seine carrying around one hundred containers from
Asia. At a time when carbon footprints constitute a major issue for our planet, barges have become
a viable alternative to trucks as a complement to shipping when hauling goods to inland areas.
For the CMA CGM Group, developing this mode of transport is a major priority.
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S U M M ER 2 014
13
FOCUS
14
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15
FOCUS
CAMEROON
A GROWING ECONOMY
Alain Aurousseau, who has been the CMA CGM General
Manager of Cameroon since 2013 after holding positions in Djibouti and the United States, faces these
challenges on a daily basis. "Cameroon constitutes
an important opportunity for the CMA CGM Group",
he explains. Gateway to Chad and CAR, last year the
Cameroonian port was the transit site for 160,000
import TEU (including metal, construction materials,
foodstuffs, and electrical equipment) and 110,000
export TEU; of these totals, CMA CGM shipped 40,000
import TEU and 30,000 export TEU of goods.
Cameroon constitutes an
important opportunity for
the CMA CGM group.
A PROMISING FUTURE
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S U M M ER 2 014
The team also has high hopes for the opening of a new
deep-water coastal port at Kribi, 200 km to the south.
"The first phase of the new port has been completed
with two docks in operation and the second phase, with
two additional docks expected to be put into service,
will be completed in 2019. However, the road linking the
town of Kribi to the Port of Kribi is still under construction and there is no rail link between Kribi and Douala",
notes the General Manager for Cameroon.
17
FACE TO FACE
Created in Kinshasa (Democratic Republic of the Congo) in 1978 by Ali Nehme Nesr, the
WEBCOR Group has now expanded its production and distribution activities to Sub-Saharan
Africa. This is thanks in large part to shipping, a major driver of this expansion.
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19
FACE TO FACE
WEBCOR
INTERVIEW
Ccile Payelle, Webcor Group Shipping Lines Manager
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S U M M ER 2 014
21
TRIBUTE
Tristan Vieljeux also presided over the French shipowners association, Comit central des armateurs
franais (now Armateurs de France), from 1972 to 1976.
Respected as much for his wisdom and personality
as for his professional expertise, he was considered a
personal friend by many African heads of state. Many
figures in the maritime industry honoured his memory,
including Jacques R. Saad, Chairman of the CMA
CGM Group: "This great business leader's personal
qualities and his exceptional knowledge of the maritime
industry were priceless. It is not only the CMA CGM
Group but the industry as a whole that has lost one of
its great captains."
Jacques R. Saad
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S U M M ER 2 014
23
CMA CGM
CMA CGM, et sa marque DELMAS, vous proposent des liaisons maritimes depuis
et vers le monde entier, ainsi que des connexions ferroviaires et routires vers le cur
de lAfrique. Nos agences locales sont votre coute pour dfinir des solutions sur
mesure et soutenir le dveloppement de votre activit.
Choisissez le leader du transport en Afrique, choisissez CMA CGM.