AXIS BANK

Company Background
Axis Bank Ltd was incorporated in the year 1993 as UTI Bank Ltd which
provided corporate and retail banking products and was the first private banks to have
begun operations in 1994, after the Government of India allowed new private banks to be
established. The Bank was promoted jointly by the Administrator of the specified
undertaking of the Unit Trust of India (UTI - I), Life Insurance Corporation of India
(LIC) and General Insurance Corporation of India (GIC) and other four PSU insurance
companies, i.e. National Insurance Company Ltd., The New India Assurance Company
Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd.

A Successful makeover as AXIS BANK

In 2007 the bank decided to have an identity of its own distinct from its parent
UTI-I. Thus was born a brand Axis - a word which connotes solidity and gives a feel of
transcending geographical boundaries. The Bank successfully rebranded itself as Axis
Bank in July 07 which has helped it in shedding the faint perception of being a
Government owned entity. This brand makeover was very well executed, thus ensuring
No slippages in the banks growth trajectory which was evident from the 67% growth in
its customer accounts to 9.9 mn during FY08 as against 5.93 mn during FY07.
The Bank today is capitalized to the extent of Rs. 403.63 crores with the public
holding (other than promoters and GDRs) at 53.72%.
The Bank's Registered Office is at Ahmedabad and its Central Office is located at
Mumbai. The Bank has a very wide network of more than 896 branches and Extension
Counters (as on 31st December 2009). The Bank has a network of over 4055 ATMs (as
on 31st December 2009) providing 24 hrs a day banking convenience to its customers.
This is one of the largest ATM networks in the country.
The Bank has strengths in both retail and corporate banking and is committed to
adopting the best industry practices internationally in order to achieve excellence. Axis
Bank currently has global footprints in four countries by way of 3 branches in Singapore,
Hong Kong, Dubai and 2 representative offices in Shanghai and Dubai. It has also sought
permission from the Sri Lankan Government to open a branch in Sri Lanka in the current
fiscal. In these locations it offers corporate credit and trade finance solutions, debt
syndication and wealth management services to NRI population settled in these cities.

Promoters
Axis Bank Ltd. has been promoted by the largest and the best Financial Institution
of the country, UTI. The Bank was set up with a capital of Rs. 115 crore, with UTI
contributing Rs. 100 crore, LIC - Rs. 7.5 crore and GIC and its four subsidiaries
contributing Rs. 1.5 crore each.
SUUTI - Shareholding 24.09%
Erstwhile Unit Trust of India was set up as a body corporate under the UTI Act,
1963, with a view to encourage savings and investment. In December 2002, the UTI Act,
1963 was repealed with the passage of Unit Trust of India (Transfer of Undertaking and
Repeal) Act, 2002 by the Parliament, paving the way for the bifurcation of UTI into 2
entities, UTI-I and UTI-II with effect from 1st February 2003. In accordance with the
Act, the Undertaking specified as UTI I has been transferred and vested in the
Administrator of the Specified Undertaking of the Unit Trust of India (SUUTI), who
manages assured return schemes along with 6.75% US-64 Bonds, 6.60% ARS Bonds
with a Unit Capital of over Rs. 14167.59 crores.
The Government of India has currently appointed Shri K. N. Prithviraj as the
Administrator of the Specified undertaking of UTI, to look after and administer the
schemes under UTI - I, where Government has continuing obligations and commitments
to the investors, which it will uphold.

VISION, MISSION AND VALUES

Vision
To be the preferred brand for total financial banking solAXISons for both
corporate and individuals

Mission
o Customer Service and Product Innovation tuned to diverse needs of
individual and corporate clientele.
o Continuous technology upgradation while maintaining human values.
o Progressive globalization and achieving international standards.
o Efficiency and effectiveness built on ethical practices.

Values
o Customer Satisfaction through
Providing quality service effectively and efficiently
Smile, it enhances your face value" is a service quality stressed on
Periodic Customer Service Audits
o Maximization of Stakeholder value
o Success through Teamwork, Integrity and People
Vision 2015 and Core Values
VISION 2015:
o To be the preferred financial solutions provider excelling in customer
delivery through insight, empowered employees and smart use of
technology
CORE VALUES
o
o
o
o
o

Customer Centricity
Ethics
Transparency
Teamwork
Ownership

ORGANISATION STRUCTURE

Board of Directors

Dr. Sanjiv Misra

Shikha Sharma
K.N. Prithviraj
V.R. Kaundinya
Prasad Menon
Prof. Samir K Barua
Som Mittal
Ireena Vittal
Rohit Bhagat
V Srinivasan

Chairman
MD & CEO
Director
Director
Director
Director
Director
Director
Director
ED, Corporate Banking

Services
Axis Bank operates in four segments:
Treasury operations, Retail Banking, Corporate/Wholesale banking and other banking
business.
Treasury operations: The Banks treasury operation services include investments in sovereign
and corporate debt, equity and mutual funds, trading operations, derivative trading and foreign
exchange operations on the account, and for customers and central funding.[3]
Retail banking: In the retail banking category, the bank offers services such as lending to
individuals/small businesses subject to the orientation, product and granularity criterion, along
with liability products, card services, Internet banking, automated teller machines(ATM)
services, depository, financial advisory services, and Non-resident Indian (NRI) services.[3]
Corporate/wholesale banking: The Bank offers to corporate and other organisations services
including corporate relationship not included under retail banking, corporate advisory services,
placements and syndication, management of public issues, project appraisals, capital
market related services and cash management services.
NRI services: Products and services for NRIs that facilitate investments in India.[12]
Business banking: The Bank accepts income and other direct taxes through its 214 authorised
branches at 137 locations and central excise and service taxes (including e-Payments) through 56
authorised branches at 14 locations.
Investment banking: Banks Investment Banking business comprises activities related to Equity
Capital Markets, Mergers and Acquisitions and Private Equity Advisory. The bank is a SEBIregistered Category I Merchant Banker and has been active in advising Indian companies in
raising equity through IPOs, QIPs, and Rights issues etc. During the financial year ended 31
March 2012, Axis Bank undertook 9 transactions including 5 IPOs and 2 Open Offers.
Lending to small and medium enterprises: Axis Bank SME business is segmented in three
groups: Small Enterprises, Medium Enterprises and Supply Chain Finance. Under the Small
Business Group a subgroup for financing micro enterprises is also set up. Axis bank is the first
Indian Bank having TCDC cards in 11 currencies.
Agriculture banking: 759 branches of the Bank provide banking services, including agricultural
loans, to farmers.As on 31 March 2013, the Banks outstanding loans in the agricultural sector
was INR 148 billion, constituting 7.5% of its total advances.
Advisory Services have been developed to advise public and private sector clients on capital
structuring and funding options with a view to help the clients to help them reduce the cost of
funds. The Group has also been active in advising the central and various state governments or

their agencies in privatization and bid process management. The Group has successfully worked
on some of the benchmark transactions in infrastructure development & manufacturing sector
covering an entire range of projects across roads, railways, airports, urban infrastructure
maritime, power, oil and gas, petrochemicals, cement, sugar, textiles, steel & allied sectors, auto
ancillaries, paper, Information Technology (IT), etc.