Haig, Matt.

Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time (2nd Edition).
: Kogan Page Ltd., . p 128
http://site.ebrary.com/id/10470298?ppg=128
Copyright Kogan Page Ltd.. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Haig, Matt. Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time (2nd Edition).
: Kogan Page Ltd., . p 129
http://site.ebrary.com/id/10470298?ppg=129
Copyright Kogan Page Ltd.. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Haig, Matt. Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time (2nd Edition).
: Kogan Page Ltd., . p 130
http://site.ebrary.com/id/10470298?ppg=130
Copyright Kogan Page Ltd.. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Haig, Matt. Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time (2nd Edition).
: Kogan Page Ltd., . p 131
http://site.ebrary.com/id/10470298?ppg=131
Copyright Kogan Page Ltd.. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Haig, Matt. Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time (2nd Edition).
: Kogan Page Ltd., . p 132
http://site.ebrary.com/id/10470298?ppg=132
Copyright Kogan Page Ltd.. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Haig, Matt. Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time (2nd Edition).
: Kogan Page Ltd., . p 133
http://site.ebrary.com/id/10470298?ppg=133
Copyright Kogan Page Ltd.. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Haig, Matt. Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time (2nd Edition).
: Kogan Page Ltd., . p 134
http://site.ebrary.com/id/10470298?ppg=134
Copyright Kogan Page Ltd.. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Haig, Matt. Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time (2nd Edition).
: Kogan Page Ltd., . p 135
http://site.ebrary.com/id/10470298?ppg=135
Copyright Kogan Page Ltd.. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Haig, Matt. Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time (2nd Edition).
: Kogan Page Ltd., . p 136
http://site.ebrary.com/id/10470298?ppg=136
Copyright Kogan Page Ltd.. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Haig, Matt. Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time (2nd Edition).
: Kogan Page Ltd., . p 137
http://site.ebrary.com/id/10470298?ppg=137
Copyright Kogan Page Ltd.. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Haig, Matt. Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time (2nd Edition).
: Kogan Page Ltd., . p 138
http://site.ebrary.com/id/10470298?ppg=138
Copyright Kogan Page Ltd.. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Haig, Matt. Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time (2nd Edition).
: Kogan Page Ltd., . p 139
http://site.ebrary.com/id/10470298?ppg=139
Copyright Kogan Page Ltd.. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Haig, Matt. Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time (2nd Edition).
: Kogan Page Ltd., . p 140
http://site.ebrary.com/id/10470298?ppg=140
Copyright Kogan Page Ltd.. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Haig, Matt. Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time (2nd Edition).
: Kogan Page Ltd., . p 141
http://site.ebrary.com/id/10470298?ppg=141
Copyright Kogan Page Ltd.. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Haig, Matt. Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time (2nd Edition).
: Kogan Page Ltd., . p 142
http://site.ebrary.com/id/10470298?ppg=142
Copyright Kogan Page Ltd.. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Haig, Matt. Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time (2nd Edition).
: Kogan Page Ltd., . p 143
http://site.ebrary.com/id/10470298?ppg=143
Copyright Kogan Page Ltd.. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Haig, Matt. Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time (2nd Edition).
: Kogan Page Ltd., . p 144
http://site.ebrary.com/id/10470298?ppg=144
Copyright Kogan Page Ltd.. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.

Haig, Matt. Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time (2nd Edition).
: Kogan Page Ltd., . p 145
http://site.ebrary.com/id/10470298?ppg=145
Copyright Kogan Page Ltd.. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.