CABBED!!

SUBMITTED BY
GROUP 4
1321422 BHARATH K
1321423 HITESH BHARGAVA
1321435 SATVIK K
1321450 JISSY THOMAS
1321465 U V PRATHYUSHA

VISION:
To be Indias number one and preferred cab services provider, providing excellent services and
recognized for its uniqueness.
MISSION:
To deliver a first class cab service by ensuring that the services we deliver meet the needs of all our
customers and are of the highest standards.
BUSINESS ORIENTATION:
The business of Cabbed will be cab transportation and related services. The services will be
launched initially in Bangalore and will be expanded to other metros based on the success.
WHY CABBED!!:
Hassle free booking and instant confirmation
Transparent & competitive pricing
Secured payment gateway
Never have a cancelled cab booking.
100% return if otherwise.
Carpool.. better CabPool in advance.
Female Drivers for Females-only cabs.
Get the best Cabbed deals from your favourite fleet.
Technology enabled experiences.
SCOPE OF PLAN:
Demographics:
Bangalore has a population of more than 95 lakhs and still growing. Life has become really fast in
the Silicon Valley of India, hence the need for better and organized commutation. The city has
11,000 cabs
Customer Profile:
The company plans to attract two types of customers.
a) Normal Consumers.
b) Cab-Poolers.

SERVICES OFFERED:
o

Multi-Fleet Online Cab Booking.

Exclusive and Cab Pooling for regular office commuting.

Exclusive first of its kind Ladies-only cabs for cab pooling

Social Network integration.

Get Cabbed! on the move Mobile App

NEED FOR SERVICES:

Pressing need for reliable cab transportation in the City.

Bus service is not a viable option for many people due to the overcrowded bus service in
busy hubs of city.

Public transportation is always needed for those whom the bus cannot serve.

Cab-Pool helps regular office goers to travel in comfort.

Share a cab if we care to save for a better future.

STRATEGY:

Integrate online cab bookings into one

Cab-Pool to relax

Choose the best

from our fleet
partners at the
best rates.

Get Cab-Pool services to

major Hubs such as IT
Parks, International
Airport, Railway Station
and Bus Stands. Support
for live update of cab
locations on smartphones

100% Assurance
Cabbed ensures that
all bookings are
serviced as per the
need of customers
with complete peace
of mind

BUSINESS MODEL:

Normal Customer visits cabbed.com and obtains the cab availability 24 hours prior to travel
and makes the booking by paying the amount for the least distance between two locations.

Cabbed retains 10% of the booking amount and rest for the fleet operator.

Immediate re-allotment of cab for a cancelled booking ensures 100% assurance.

Revenue also obtained via Ads from Fleet Operators.

Cabs for pooling completely owned and operated by Cabbed.

Cab Poolers get to choose a cab pooling facility available for selected routes 2 days prior to
travel.

Special lady driver cab pooling for ladies and ensures safety.

Technology assistance to operate in a live context.

FINANCIALS:
Assumptions:
o
o
month
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Each transaction is of Rs.500/For the first ten months commission of 7% is realized , then a commission of 10% is realized

transactions/month

commission

1500
2200
2600
3200
4000
5000
7000
7500
8000
9000
10000
12000
13500
15000
17000

7%
7%
7%
7%
7%
7%
7%
7%
7%
7%
10%
10%
10%
10%
10%
sum

revenue through
booking
52500
77000
91000
112000
140000
175000
245000
262500
280000
315000
500000
600000
675000
750000
850000
5125000

net revenue from cab

pool
65000
65000
65000
65000
65000
65000
65000
65000
65000
65000
65000
65000
65000
65000
65000

expenses

total income

100000
100000
100000
100000
100000
100000
150000
150000
150000
150000
150000
150000
150000
150000
150000
sum

17500
42000
56000
77000
105000
140000
160000
177500
195000
230000
415000
515000
590000
665000
765000
4150000

WEBSITE: