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promotion%2Fhowto-sell-music23/09/2014 14:47
The Music Industry Has 99 Problems. And They Are... - Digital Music...
http://www.digitalmusicnews.com/permalink/2014/09/02/music-industr...
on-itunes%3Futm_source%3Dd
Most
Heated!
Fans Arent
212
Going To Pay
For Music
Anymore. And
Thats Ok.
(http://www.digitalmusicnew
/permalink
/2014/09/08/fansarent-goingpay-musicanymorethats-ok)
The Music
107
Industry Has 99
Problems. And
They Are
(http://www.digitalmusicnew
/permalink
/2014/09
/02/musicindustry99-problems)
12 Things You
269
Should Never
Say To A
Musician
(http://www.digitalmusicnew
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/2014/06/02/12things-to-neversay-toa-musician)
A Grammy
434
Nominated
Artist Shares His
Royalty
Statements.
(http://www.digitalmusicnew
/permalink
/2014/04
/03/streamingstatements
23/09/2014 14:47
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9. A generally uncertain economic climate only adds to consumer resistance against paying for music.
10. A massive, decades-long shift towards free (or near-free) music means that entire generations have
never paid anything for recordings. And will continue to resist any requirements to pay for music.
The 13 Most
464
Insidious,
Pervasive Lies of
the Modern
Music
Industry
(http://www.digitalmusicnew
/permalink
/2013/09/25/lies)
12. The leading streaming music companies YouTube/Google, Spotify, and Soundcloud are also
the most duplicitous and damaging towards artists.
13. Streaming services like Spotify offer very little transparency on their payout structures, which
makes it a low-trust partner for artists.
14. Even worse, Spotify is suspected of completely misrepresenting its per-stream payout structure,
based on discrepancies with extremely low rates publicly published by actual artists (usually on Digital
Music News, here (http://www.digitalmusicnews.com/permalink/2014/04/03/streamingstatements), here
(http://www.digitalmusicnews.com/permalink/2014/02/24/successful2014), and here
(http://www.digitalmusicnews.com/permalink/2013/11/26/spotifypremiumadsupported).)
15. Indies and smaller artists also complain that their rates are lower than bigger, major labels. Some
have pointed to different tiers of compensation, though few have a concrete idea on exactly how payouts
are structured (see #13).
16. Payouts to artists are not only hard to figure out, they are almost universally low and cannibalistic
towards other, more lucrative formats. Which is why artists like Rihanna and Taylor Swift have opted
not to license Spotify. And why Taylor Swifts label, Big Machine Records, has indicated that no future,
frontline releases will be licensed to Spotify.
17. Spotify actually pays the labels, often with huge, multi-million dollar advances and/or equity
positions attached. But labels frequently dont pay their artists, either for legitimate (ie, the artist is
unrecouped) or illegitimate (ie, theyre screwing the artist) reasons.
18. The priorities of streaming services like Spotify skew towards acquisitions, IPOs, and other
liquidation events, not towards the interests of content holders and artists. And if you doubt that, just
ask Goldman Sachs (a $50 million-plus Spotify investor). Which means artist payout issues may improve
somewhat, but probably not dramatically.
19. Even worse, the interests of the major labels are very similar, which explains the massive percentage
shares awarded to major labels by streaming services. These percentages are awarded in exchange for
content licensing (just recently, Universal Music Group received $404 million
(http://www.digitalmusicnews.com/permalink/2014/08/01/universal-music-makes-330-million-beatsacquisition-artists-make-0) from the sale of Beats).
(And why major labels are pushing for a Spotify sale north of $10 billion
(http://www.digitalmusicnews.com/permalink/2014/06/11/major-labels-trying-sell-spotify-10-billionsources-say))
20. Even worse than than, labels pay nothing from these cash-out windfalls to their artists, based
on artist contract terms that have now been published (on Digital Music News).
+Heres Another Way That Artists Get Screwed Out of Their Streaming Royalties
(http://www.digitalmusicnews.com/permalink/2014/07/28/heres-another-way-major-labels-screw-artistsstreaming-royalties)
21. Google, the most influential company in the music industry, is actively resisting any efforts to reduce
piracy across its key platforms, Search and YouTube.
22. Google is also working against the interests of indie labels, and has recently used its market power
to force unfavorable licensing terms upon them.
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+F*&K It: Heres the Entire YouTube Contract for Indies (http://www.digitalmusicnews.com
/permalink/2014/06/23/fk-heres-entire-youtube-contract-indies)
23. Streaming has caused piracy to wane, though free MP3 and torrent sites remain a serious problem
for many rights owners.
24. The number of people actually paying for streaming services remains relatively low, especially
when compared to the broader population of music fans. Part of the problem is that music fans are
often extremely reluctant to upgrade from free, ad-supported, or carrier-bundled services.
+Exclusive: Spotify Crosses 11 Million Paying Subscribers (http://www.digitalmusicnews.com
/permalink/2014/07/15/exclusive-spotify-crosses-11-million-paying-subscribers)
25. Downloads remain a more lucrative purchase for artists (and labels), despite rhetoric indicating
otherwise. Sorry, most fans arent streaming songs thousands of times, even on their favorite tracks.
23/09/2014 14:47
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39. Even monstrously-large video superstars like OK Go can have trouble generating significant revenue
(based on their own admission). And, big sponsors like State Farm can only attach themselves to so
many videos.
40. Artists live under the constant threat of leaks, especially popular artists. And the worst result is the
leak of an unreleased, half-baked recording, an issue recently experienced by both Skrillex and Ryan
Leslie.
41. Information overload and massive media fragmentation have made it very difficult for music fans to
even notice releases exist even if they are dedicated fans.
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60. Very little innovation now comes from inside the industry.
Instead, it is now dictated by non-industry players like Facebook,
YouTube, Twitter, and Instagram.
61. A broader brain drain in the music industry, across both traditional and technology sides, has
dampened innovation in the space.
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66. Fans frequently miss shows from their favorite artists, even when these artists roll into their
hometowns.
67. But wait: despite an on-rush of apps and services like Songkick and Bandsintown, attendance at
shows hasnt really increased that much.
68. And, attempts to monetize live streams (or previously-recorded gigs) remains a speculative bet that
has yet to pay off.
69. Meanwhile, service fees continue to outrage fans, even though artist guarantees and advances are
often a culprit (but its complicated)
70. Classical orchestras and ensembles continue to struggle, thanks to a continuing problem
invigorating younger audiences. That has forced lots of smaller-market orchestras to downsize or
discontinue, while applying plenty of pressure to bigger-city orchestras as well.
71. Merch table CDs, once a very solid source of on-the-road revenue for developing bands, has now
evaporated.
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84. Meanwhile, the royalties that are being paid to SoundExchange often end up in massive, unpaid
piles. That is, hundreds-of-millions-large piles of unpaid collections. Which of course,
SoundExchange doesnt like to talk about but collects interest on.
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99. The RIAA has also burned endless amounts of money chasing defendants like Jammie Thomas, who
was initially fined millions for downloading 24 songs to the Supreme Court. That case lasted for more
than 7 years after endless challenges, with a near-zero impact on file-sharing and piracy levels. In fact,
a lot of that stuff simply doesnt matter anymore.
Image: Korean Train Wreck (https://www.flickr.com/photos/dok1/4233473301/in/photolist-7s6E7ZdAmGnw-o89iYF-dgWHc1-615wU2-d2nrU-3hq9qa-hLbckM-gpkywH-opqFoG-o7bTZ5-hdgFqdAmGw7-9N9Lpw-o89hzZ-gS5YCf-fiF6U6-dfW2GM-9uMvMF-8p27tU-6MkWQn-7kLYjw-7kLYfJ9RUN5Y-6aLqCw-7kLYn3-7YUjEE-88Mu9i-dxcTCr-7StQJ-JNewV-dcknDL-8dd27w-8dd275-8d9HpB5rTVjv-7xtq1t-dckmEt-6JdG8f-7YR6EB-7YR6GK-4JPnDB-5mrj6-7vhNQU-8Uz258-jXqTeW-bfcwFa9VWobS-aGivQD-dckmBP) by Don OBrien, licensed under Creative Commons Attribution 2.0
Generic (CC BY 2.0 (https://creativecommons.org/licenses/by/2.0/)).
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Comments (107)
eva braun Tuesday, September 2, 2014
problem #100: to less blacks and gays in the music companies
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127120#respond)
Anonymous Tuesday, September 2, 2014
#101:
Avoid worthless spammers like you without compromising free speech.
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127128#respond)
TuneHunter Tuesday, September 2, 2014
I will take advantage of this inappropriate comment.
MUSIC HAS TO BE LOCKED UP TO BECOME MERCHANDISE AGAIN all
problems gone!
Next day Radio and streaming can convert to gigantic $100B music store.
YouTube as a central hub and a wholesaler can have 50% of this pie I hope Google
will convert from religion of ads to era of direct monetization, I hope $50B dollar carrot
will give us sanity and key to new music industry.
GOOGLE IS THE KEY lets be fair to own greed and musicians.
Reply (/permalink/2014/09/02/music-industry99-problems?replytocom=127243#respond)
JohnsTheLastWord Monday, September 8, 2014
Eva, please take your non-topic comments to a forum that is on your topic. I for one and I
know many others are sick and fucking tired of the constant banging of the drum and
inserting your topic of concern into ANY TOPIC weather it happens to pertain to it or not.
MOST people do not, for instance go to an article talking about the problems of GMOs and
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state their status of liking to have sex with others of the opposite sex. IT DOES NOT
PERTAIN to the topic, and others reading it would think it is just think WTF does that have
to do with what we are talking about?. Please take your soap box and go to a more
appropriate conversation.
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=128249#respond)
Anonymous Tuesday, September 9, 2014
Dude, its a novelty account and a troll, just ignore it. Eva Braun was hitlers girlfriend,
theres nothing serious about that comment.
Reply (/permalink/2014/09/02/music-industry99-problems?replytocom=128367#respond)
Anonymous Tuesday, September 2, 2014
We all know the problems but how do we solve them?
Suggestion for your next headline:
3 Easy Ways To Solve The Music Industrys Problems
1) Encourage your local politicians to stop the theft of all types of Intellectual Property. Not for the
sake of artists, but because IP-theft is the biggest threat to global economy today.
2) Encourage artists never to stream their music during the first week after release.
3) Encourage artists never to use streaming services such as YouTube Music Key that force rights
holders to make their entire catalogs available on the service for free on release day. Use new
streaming sites like Videscape.com instead.
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127126#respond)
Adam Tuesday, September 2, 2014
Indeed. How do we solve them?
I read a lot of whining here on this site but no one has yet to come up with a working
solution (no TuneHunter, youre just rambling). Until then youre stuck with what you have.
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127136#respond)
Anonymous Tuesday, September 2, 2014
Indeed. How do we solve them?
I think you should consider 3 suggestions mentioned above.
They address the three primary problems we face right now: Piracy, streaming,
YouTube Music Key.
Reply (/permalink/2014/09/02/music-industry99-problems?replytocom=127147#respond)
GGG Tuesday, September 2, 2014
Your number 2 is not as black and white as you think it is, especially in regard to
size of band. The root of that problem is how much music is constantly being
released. Whether you think its bad or not, whether you think it hurts financially
or not, is all pretty irrelevant. For most bands, its not even about finances
anymore, its about opening up even just a sliver of access to more people.
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Anonymous Tuesday, September 2, 2014
GGG, most artists sell the vast majority of their DLs during release week.
Thats why it is so important to follow two simple rules if you want to make
money:
1) Dont stream during release week
2) Use a good anti-piracy service during release week
Nobody makes any money from one weeks streaming, so theres nothing
to lose but everything to gain by keeping your work off streaming in the first
critical days.
Reply (/permalink/2014/09/02/music-industry99-problems?replytocom=127157#respond)
GGG Tuesday, September 2, 2014
See, your problem, and what Id put as a top ten problem for the
industry, is that people like you think what works for Beyonce will
work for Joe Shmoes Random Band. And what works for them will
work for every other DIY artist, regardless of genre. And what works
for any DIY artist would certainly work for any bigger indie. And on
and on. And its just not the case.
For example, sure, most artists sell the majority of their DLs first
week.if anyone knows/cares who the fuck they are. If not, which is
most bands, then if you hit at all it will most likely be later than the
first week. Was Lordes biggest EP sale week the week it was
released? I highly doubt it because nobody knew who she was. Her
LP? Probably because by then Royals was a smash. Not to mention,
most bands sell shit anyway. Whats better; allowing an infinite
amount of people to hear your music or having $100 more and feeling
good about sticking it to the man?
Reply (/permalink/2014/09/02/music-industry99-problems?replytocom=127167#respond)
Anonymous Tuesday, September 2, 2014
sure, most artists sell the majority of their DLs first week.if
anyone knows/cares who the fuck they are. If not, which is
most bands
You dont solve any of the industrys primary problems by
discussing artists nobody knows or cares about.
If nobody knows you, or nobody cares about you, then you
should work on that.
The industrys primary problems are that consumers dont pay
the artists they know, love and care about.
The reasons they dont that are piracy and streaming and
you can find the solutions to both in my previous comment
above.
Reply (/permalink/2014/09/02/music-industry99-problems?replytocom=127182#respond)
GGG Tuesday, September 2, 2014
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and Free Services for use in connection with each type of Relevant Content,
(excluding AudioSwap Recordings, which will be at Providers option) and set to
a default policy of Monetize for both the Premium and Free Services, except as
otherwise set forth in this Agreement. Further, Provider will provide Google
with the same Provider Sound Recordings and Provider Music Videos on
the same day as it provides such content to any other similarly situated
partners. The foregoing will be subject to reasonable quantity of limited-time
exclusive promotional offers (in each case, with a single third party partner)
(Limited Exclusives), as long as a) Provider provides Google with comparable
exclusive promotional offers and b) the quantity and duration of such Limited
Exclusives do not frustrate the intent of this Agreement.
This means that you will never sell a song again if you sign Googles new
YouTube contract! Your entire catalogue will be available not only as
streaming, but as free download as well on YouTube on release day!
Reply (/permalink/2014/09/02/music-industry99-problems?replytocom=127171#respond)
Anonymous Tuesday, September 2, 2014
This completely ignores the way that Youtube is practically used for
99.99% of artists. The fact that there ARE ways to successfully use
Youtube (with hundreds and hundreds of manhours) doesnt really change
the facts of the way that Youtube IS used by the vast majority.
Reply (/permalink/2014/09/02/music-industry99-problems?replytocom=127209#respond)
Anonymous Tuesday, September 2, 2014
Well, again: It doesnt make sense to discuss the free version of
YouTube anymore.
YouTube Music Key is just around the corner and its going to change
everything for the worse.
Reply (/permalink/2014/09/02/music-industry99-problems?replytocom=127214#respond)
GGG Tuesday, September 2, 2014
I dont get you. You clearly only care about major label artists
anyway, so why would this new YT be a problem? Not like acts
dont sign their souls away to majors already anyway.
Reply (/permalink/2014/09/02/music-industry99-problems?replytocom=127220#respond)
Anonymous Tuesday, September 2, 2014
You clearly only care about major label artists
Nothing could be more wrong.
In my eyes, it has been a mistake to sign with major labels
since around 2008-2010, but Im convinced its an
absolute disaster today for the simple reason that you sign
with Google if you sign with a major.
so why would this new YT be a problem?
The new YouTube is going to eliminate whats left of the
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lately, Apple; they are fast and furious, easy and funny, and the results are visible everywhere: TV
and news sites rarely bother to interview people anymore they bring the latest tweets.
It may not be a centralized hub, as I suppose you define it since it also uses a timeline and some
scrolling is required, but it does add a useful personal central where you can link to your
personal web site. And thats really all you need when you have constant live interaction with fans
in which you can link to iTunes and anything else again and again. Plus you can embed anything,
including less known but better paying YouTube alternatives that allow you to avoid Google
without losing any video traffic.
It doesnt get much more centralized than that imo. And I think its important for whats left of the
industry to invest its remaining energy in one platform and to do it now.
As you say, Facebook is really not on the map anymore; Google is, well, evil, Amazon could be
interesting with Twitch and all had it not been for the fact that its even more evil than Google, and
Apple just doesnt seem to move anymore; it couldve done anything with all its money, all its
content, its good intentions, love for music and incredible infrastructure. But it doesnt even have a
social function, though it have dozens of popular forums.
All in all, my moneys on #TwitterHub
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127257#respond)
Anonymous Tuesday, September 2, 2014
Google also remains a huge part of the problem. Searching for torrents and pirated material is
not only easy, its frequently auto-completed for the user in Googles searchbox. Or, worse,
delivered in email as part of a Google Alert.
Google needs to be sued.
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127274#respond)
Gordon Clarke Wednesday, September 3, 2014
My heart truly go out to all musicians, songwriters and engineers. Im just glad and feel very
honored that I get to at least expressively tell my children storys on how music was (concerts
festivals new release datesmost of all the joys of hearing a new song that you could emotionally
bond to> whether it be funny sad uplifting energetic or just downright awesome> instead of
hearing older songs repeat them- selfs to the point becoming an eco of sounds) before it was
ripped away from Earth by geed!! By people that had honestly had nothing to do with making the
music and Certainly had know right to even profit a dime. (The day music-talent was stolen away.)
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127295#respond)
GGG Wednesday, September 3, 2014
Gimme a break. People still connect to music as emotionally as they ever have. Recorded
music didnt give people that, unless youre also going to tell us people like Mozart had no
emotional effect on people.
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127346#respond)
Anonymous Wednesday, September 3, 2014
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David Wednesday, September 3, 2014
Interesting comments here from David Lowery, particularly where he claims that one of the major
labels is bitterly regretting signing up to streaming. http://www.salon.com/2014/08
/31/david_lowery_heres_how_pandora_is_destroying_musicians/ (http://www.salon.com/2014/08
/31/david_lowery_heres_how_pandora_is_destroying_musicians/)
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127307#respond)
Anonymous Wednesday, September 3, 2014
one of the major labels is bitterly regretting signing up to streaming
Thats just the beginning. Wait till they understand what they did when they signed Googles
new YouTube contract.
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127352#respond)
dude Wednesday, September 3, 2014
David Lowery has no fucking idea what hes talking about as usual how he managed to
become the presss go-to authority on music royalties is beyond me
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127377#respond)
Anonymous Thursday, September 4, 2014
Yeah majors are crying all the way to the bank with the BILLIONS of free money (ie. that
they dont have to share with artists) they get.
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127674#respond)
Dr. VonCueBall Wednesday, September 3, 2014
Again and until for the umpteenth time the PROs finally get their act together and threaten to all
pull copyrighted content simultaneously and actually do it from any and all sources not paying
correct amounts quarters, nickels, dimes, pennies, will remain fractions of mills with no bottom in
site.
It will take dead silence for a period of time for those idiots in congress to understand an artist
deserves to be compensated fairly for use of his or her works. Imagine Radio stations gone silent
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for a month with only chatter box talking heads on every station and no musical content.
the Doctor
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127317#respond)
Sven Wednesday, September 3, 2014
Maybe the problem is the understanding of how we measure the value of music.
Only 50-60 years ago musicians did not earn significant amounts of money to make a living for
themselves. The only time in history where you can observe a significant rise in monetization of
musical output is from the 70s until the year 2000 (begin of the digital era). Now, I am a musician
myself and I love what I do, but I do not expect to make a living of just my art. Even some of the
greatest artists like Goethe or Schiller had a dayjob besides writing their literature. That
understanding of music has somehow changed in the last 40 years. Isnt it more important to have
the ability to share your art with the world than not? I think it is delusional to have a an approach
to earn a (significant) income just with your art, since lets be honest, the last 40 years have
changed the understanding of the value of music for the worse. In my opinion you cannot value the
music you make with money, but the people you reach. Why should we expect that a small part of
music history where it was lucrative to be a musician still would be the norm? It hasnt been the
norm for centuries as described earlier. It was rather an abnormally.
That is why I absolutely have no problem putting my music out there for free, because I know I
have a safety net (a job) to take care of myself. And that is completely fine.
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127320#respond)
Anonymous Wednesday, September 3, 2014
Even some of the greatest artists like Goethe or Schiller had a dayjob
Never confuse writers with musicians!
Writers practise whenever they use the written language. Thats why so many of them work
as reporters, and such.
Most musicians, on the other hand, need to practise their craft as well as their art
constantly (after years and years of non-stop education) and would not be able to deliver the
professional performances audiences expect if they had day jobs.
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127355#respond)
GGG Wednesday, September 3, 2014
If you follow the average persons modern life, you have 18 years plus maybe 4+ years
of college to practice. Based on how many incredible musicians Ive known since
moving here ten years ago, if you arent a very good player by the time youve left
college, or really, even gotten to college, you just arent a good musician. Or if you
started too late its not like youd be good enough to make music worth buying anyway
in the early stages anyway.
Obviously collaboration can solve many problems, but its far more problematic to be a
good to great musician but mediocre songwriter than it is to be a mediocre musician but
great songwriter. Songs are where its at, even in jambands a lot more often than one
would think.
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Sven Thursday, September 4, 2014
I have a decent music education. 14 years of classical piano and music theory, 10
years of drums & percussion and I have played in a couple of bands. I am very
capable of playing these instruments on a professional level.
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If you argue, just because nobody buys my music I am a bad musician, that just
proofs my point of the understanding of the value of music nowadays. I value my
art by how many people attend the live shows (which I play in my free time,
often for free) and not how many copies people will buy or stream on the
internet. Even if nobody would listen to my music that would be fine too, since
essentially you cannot really value art by other peoples opinions (sales). My own
evaluation of my output is by far the most important factor and I dont really care
if others think something different.
And of course you can draw similarities with literature. Goethe and Schiller did
not expect to sell anything of their work. They wrote out of passion, like many
musicians compose out of passion. Earning money with your music is a
completely fine reason to me, but do not expect that it is going to be easy, since
the business side of things have changed back to normal in the 2000s as i wrote
earlier.
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GGG Thursday, September 4, 2014
I never once argued if nobody was buying your music it means you arent
good. I know plenty of incredible musicians who dont sell shit, usually
jazz/world music guys. I argued if, Ill use your case, youd been playing
piano for 14 years and were still mediocre, that you just wouldnt be a good
musician. This doesnt seem to be the case for you. So if your music isnt
selling, the issue isnt you need more practice, the issue is you need music
people like more, or maybe more marketing, or whatever.
My point is simply that you have ample time to sit at home and practice
while someone is footing your bills (yes, this is a very big generalization and
not everyone is so lucky). So if youre 22 and complaining you dont have
time to practice, thats your fault for wasting two decades of life.
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Sven Friday, September 5, 2014
I just read your comment again and can see that you actually didnt
argue what I wrote earlier. I guess I was to quick to answer :).
I aggree, that if you want to sell music you need the marketing &
business aspect of it. A lot of these things you can do yourself in 2014
(Soundcloud, facebook, songkick, found your own label, get your
music on digital distribution channels etc.) Those are not incredible
hard tasks to undertake yourself, technologically speaking. And in
most cases this will pay comparatively more than signing with the
middle man, the major or indie label.
In my case, I am questioning the monetization possibilities of a craft,
which does not receive a lot of respect by its stakeholders. I think it is
not wasting time learning to play an instrument, but I do not see it as
an investment, since the payoff is so ridiculously bad. So, it is enough
for me to be a good musician, practice my art, play gigs and have the
ability to create something from nothing. Not a lot of people can do
that. And check it: That ability can even help you in your day job
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greatest artists like Goethe or Schiller had a dayjob besides writing their literature. That
understanding of music has somehow changed in the last 40 years. Isnt it more important to have
the ability to share your art with the world than not? I think it is delusional to have a an approach
to earn a (significant) income just with your art, since lets be honest, the last 40 years have
changed the understanding of the value of music for the worse. In my opinion you cannot value the
music you make with money, but the people you reach. Why should we expect that a small part of
music history where it was lucrative to be a musician still would be the norm? It hasnt been the
norm for centuries as described earlier. It was rather an abnormally.
That is why I absolutely have no problem putting my music out there for free, because I know I
have a safety net (a job) to take care of myself. And that is completely fine
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lf Thursday, September 4, 2014
What if: instead of giving away your original music compositions and recording, millions of
people gave away homemade whiskey on a consistent basis. Now, on top of that, imagine
free distribution systems that allowed other people to sample your booze. How long would
that last before the federal police were confiscating your illegal product?
Now, I am not saying that we need a license to make music, but dammit there has to be trade
regulation to prevent people like you from dumping goods on the market. How would we
feel as citizens if the United States if our government allowed China to dump cheap good on
our shores without any tariffs? Oh yeah, the Chinese often get away with that because our
trade regulations suck.
Still the Chinese cant afford to give away products like furniture but somehow people feel
they can give away music. Lets see you try to make furniture at home as a hobby and give
it away.
After all the decades of suffering that was endured to create unions and trade protections in
the U.S., its all been eviscerated, while people (like the one that comments above) dance on
the grave of what was once the backbone of our economy: protections for trade and
workers. I for one have nothing but contempt for people that give away their music.
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Sven Friday, September 5, 2014
I think youre comparing apples with oranges here. Music is a product of the mind and
not a physical product. So I dont think your comparison with giving away physical
products makes much sense.
Being a musician is expensive. Receiving education, buying instruments, practicing in
your free time etc. If you want to see that as a financial investment for your profession
in life, be my guest. The truth is though, the payoff of this investment is so incredible
bad, that I wont have to think twice of pursuing a different career.
That is why I want to raise the question of how we value music today. In my opinion,
music cannot be measured in the way you described a little weirdly (Dumping goods?
China? seriously?).
If you want to measure it that way, that is fine, but i dont. Because I dont listen to
Lady Gaga, Justin Timberlake, Katy Perry, Kanye West, Beyonce (all a product of the
system you described).
And that is the point: You can push your music as a product like the artists mentioned
above or you dont compromise yourself and have artistic freedom. Because if you
want to sell your music and make a decent living of it, you will need to break down
your art to a common denominator, the consumer preference. Big news: The people
dont care how much sweat, blood, money and time you put into your work. All they
hear is a 3:30 min song.
In my views you cannot measure music in dollars, since taste preferences differ
enormously among individuals. But yea, you can make products like the artists
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mentioned above and earn the big money if you want. Then you just need to find said
common denominator and tailor the product to the consumer needs.
And American economy has never been about the protection of trade and workers.
Quite the opposite. The backbone of the American economy has been consolidating
industries, cut costs (workers) and enlarging profit margins by more efficient means of
production (Also in the music industry. See the irony???). You know, there is a reason
why American companies produce physical products in China and not the US
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Noel Troy Wednesday, September 3, 2014
A very good summary of the situation; I would like to add
1) Freemium has some early viral success stories and a great deal of hype about making more
money by giving content away for free. Those successes caused untold damage, because as soon
as the consumer cottoned on to the fact that $0 was the price of choice, there was no market for
anyone.
2) Speaking of Freemium, how does a band fill a venue when their music is considered
throwaway? Free does not imply quality.
3) ASCAP & BMI collects money for all performers, but divies out thoses performance monies to
top 200 touring artists. Smaller performers (for whom money is collected at venues) never get back
what is theirs.
4) Music discovery platforms rapidly become a minefield of new music. New artists are buried 20
million songs deep. There is no pathway to discovery.
5) The music industry is a culture of distrust. To paraphrase Morrissey artists have been stabbed
so many times, they dont have any skin.
Noel Troy
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GGG Wednesday, September 3, 2014
Re: #2. Free doesnt imply bad, either. Nor does it imply throwaway. Ask Pretty Lights how
he fills up venues. Id also argue the music that makes the most money is treated as
throwaway far more, i.e. singles that disappear 6 months later.
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bwaaaah! Wednesday, September 3, 2014
Everyone is an artist. 99.9% of music made today is computer generated noise. The good stuff gets
buried under a pile of shit. Todays listeners have no clue either. Just look inside the pages of
Rolling Stone at whats hot. Lana Del Ray? No wonder fans want free music.
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Anonymous Sunday, September 7, 2014
The Phonograph created the recorded music industry.
The Internet took it away.
I suspect future generations will see the idea of selling music as unrealistic. Technology
giveth and taketh away.
Reply (/permalink/2014/09/02/music-industry99-problems?replytocom=128059#respond)
John Thursday, September 4, 2014
There is this sense for many indie artists, as well as already established artists that in order to stay
with the current trends an artists music should be available everywhere available on the internet.
Bad idea and heres why.
My company is licensed by Apple for worldwide sales, usually for same day or next day content
uploading onto iTunes. We receive the same royalties as any large label, and give most back to the
artist. We are seeing our sales diminish due to many of our Artists literally giving away money by
signing up with all the other streaming services, which if they pay anything to the artist, pay
pennies on the dollar as compared to iTunes. Love em or hate em, iTunes still has a decent pay
structure for the artists and we are encouraging those we work with to realize this.
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127542#respond)
lf Thursday, September 4, 2014
I know all this! Is there anything that works?!
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richard Thursday, September 4, 2014
I purchase literally everything off of ITunes. Dont know how their pay-out to the artists works. I
hope they are fair. I used to own a dance studio and every year paid my ASCAP and BMI fees.
Then a new one comes along, SEASAC, which I also paid. What of those fees actually go to the
songwriters / artists? Yes the music industry is currently in trouble. Is the reason that most of the
current music just sucks or is it because artist development is not longer viable?
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127647#respond)
Ray Gordon Thursday, September 4, 2014
First they came for me
Im an e-book writer who sw this coming fifteen years ago. Todays system is actually better for
everyone except those who benefitted from the label cartel system. The real villain is the public,
who watns to be spoon-fed its entertainment, rather than find the gems on their own and think for
themselves. They say its great that we dont need labels and publishers anymore, but the fans still
attach credibility only to those who are signed. If you were any good, youd have a deal with a
major label.
Many artists kiss up to the dinosaur system rather than deal with the current reality. The best thing
to do is to put out great work, then charge rich people a fortune for VIP access. Forget the
mooching masses. If I write a free dating-advice book, there will be an add for dating-coaching in
there, but I only want wealthy patron/customers. Why should I tech some broke loser how to get
beautiful women and watch him not even pay me, when I can teach a millionaire who values the
information and will pay for it because he has to (smart writers dont give away the store).
One thing I do now with fiction is write one chapter of a novel and put it up for free. If it doesnt
catch fire, or get funding, I do not write any more.
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People like Google and Youtube but they are creating a cutthroat, global marketplace, and they
also make piracy a big problem, but the real problem is that anyone can do this now. Thats
actually as it should be. The old system only benefitted a few people, because if you didnt get
signed, you were totally screwed. Now you can just flood the internet with your work for free.
I think most musicians are shocked that they really arent as superior to the others as they thought.
The best will always make money. Oh, and $34k a year is hardly chump change. We need to
adjust our expectations for the new reality.
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127649#respond)
JOHNNYG34 Thursday, September 4, 2014
AFTER READING COMMENTS AND FILTERING THEM DOWN THERE IS ONLY ONE
THING TO DO
EVERYONE START RECORDING ON VINYL AGAIN.
EVERYTHING IS CYCLICAL, DESPITE WHATEVER YOU HAVE INVESTED ITS TIME TO
RETOOL.
DONT BITCH JUST DO IT,
YOU CAN STILL MAKE ANY FORM OF MUSIC YOU WANT JUST CORRAL IT ON VINYL
AND TAKE BACK CONTROL, ONLY THIS TIME..DONT SIGN UP WITH
THOSE OUTFITS THAT SAY THEY WILL PROTECT YOUR MUSIC.
HOW ARE NEWER FOLKS GONNA MAKE IT IF THEY CAN NOT PRACTICE WITH YOUR
STUFF AND PERFORM AT A LOCAL LEVEL, AND IF THEY WANT TOGO MAINSTREAM
WITH YOUR STUFF LET THEM AND TRUST THEY WILL DO THE RIGHT THING, IF
THEY DO NOT I AM QUITE CERTAIN THE COMMUNITY WOULD SHUT THEM DOWN.
THIS WOULD ALSO CREATE A LOT OF NEW JOBS HERE IN AMERICA
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127680#respond)
Jay Thursday, September 4, 2014
Did anyone think to remember that there is less disposable money than ever nowadays? Everyone
is talking about no one buying music. Well the problem is that the cost of living since at least 1999
has gone up so much, what person besides a teenager living at home can afford to buy lots of
albums as we did when I was a teenager or young adult. The rents are higher; food is more
expensive; everything costs more than it ever has. The music industry really needs to point the
finger at who controls the money and who is squeezing out the middle class. Its not wonder
people are going for online streaming! Who can afford it! That being said, I still buy new vinyl and
mp3. But no where near the rate I did when I was younger. Its the money system people, not
because of peoples choice not to buy .They would if it were cost efficient. But its not. You would
have to starve to death to keep buying albums the way record companies want them bought.
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=127689#respond)
Rock Cousteau Friday, September 5, 2014
As usual, Paul has clearly enumerated all the problems with the music industry. Now, if all the
problem solvers out there could just approach each one of these problems with solutions, we will
have solved everything. In the interest of time, I will briefly say, I dont hate Spotify. Spotify, and
subscriber based streaming services, could be beneficial for all parties, if the monthly rate was
increased. This $10 a month business model sucks. I would certainly be willing to pay more for
a subscription, as I recall spending at least $100/month for cds. Thats all for now. And, thank you,
Paul. RC
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BTW, the first artist on that list that I discovered, I immediately chased down getting their music on
our network so I could go pay to play it at my favorite bar for all my friends. Since then I have
made at least a dozen more fans of her music from my frequent play and strangers asking me who
sang that last song. And while I am sure the artist does not know of my support and probably
would not notice if I stopped today, I can appreciate that I put my money where my heart is. I
appreciate her efforts and support her work.
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=128110#respond)
hippydog Monday, September 8, 2014
How to fix the music biz
1.) Stop asking the venues to pay when music plays. Start asking the people who are playing the
music in public to pay.. Small distinction I know.. but important.
2.) Expand the powers of the PROS (Performance Rights Organization), & the Collectives..
Basically, for anything broadcast (Venue, TV, Radio, Streaming, Websites, podcasts, yada yada)..
ANYTHING.. It goes thru the PROs The PROs then pay the artist/label..
3.) How do they track who should get paid? ANYONE who wants a license (one off licence for a
specific song, or a blanket yearly licence, it doesnt matter) Must provide a list of what was
played and for how many people, and then pay on the agreed amount (depending on the
circumstances)
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=128126#respond)
Peter Monday, September 8, 2014
I dont see any problems at all, just a list of different people defending their interests. The music
industry is doing fine, its individuals with a misplaced sense of entitlement that are doing the
whining. Yes, popular music is terrible nowadays but creative musicians also have unparalelled
opportunities to reach sizeable genre specific audiences which were previously unheard of.
Theres no reason why the music industry has to remain a certain size simply because thats how it
used to be. Talented people will always be able to make a buck and if not too bad. Id love to be
a rockstar as well but the only criteria that should decide whether I should pursue it as a career is
whether Im able to make a living from it. The least of my worries is whether music labels have a
place in the modern music landscape; innovate, die, actually care about your artists or do whatever
but just please stop playing the victim
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=128143#respond)
Versus Monday, September 8, 2014
Expecting people to want your music may be a misplaced sense of entitlement.
On the other hand, expecting intellectual property laws to be enforced and respected when
people do want your music, is a completely justified entitlement.
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=128219#respond)
P Monday, September 8, 2014
A
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=128150#respond)
pyc Monday, September 8, 2014
Poor artists, aint it? Bullshit.
Yes, the reasons are not false, but all is written in a tone which dismisses one of the biggest
subcultures today, that is called the download subculture!
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You know what, music is art, not business. The wheel of technological evolution turns whether
someone wants it or not. You cant and theres no moral right to conserve profits by enforcing
retrograde laws which are made to support selling of technologically retrograde CDs and similar
physical sound carriers.
Its completely snobbish to think you have to God-given right to be profitable if youre making
music. Only the best can afford to live out of music, and thats how it should be!
Im into piracy for 20 years now and dont intend to stop. I have very big collection and I say fuck
you to every close-minded prick which thinks copying is stealing.
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=128164#respond)
No name Monday, September 8, 2014
Correct me if Im wrong.
1. There are people who do not listen to the radio or watch TV shows. These people follow what
they personally like over the internet or friends. Much of this music is not associated with a large
publishing houses and many authors working independently. How will people know if they like the
band or the author if they will not have anywhere to listen to? Why go to a concert if you had no
where to listen to what someone is playing? Attempts to expel independent and less famous
authors from the internet as well as limiting free listening to pop music over the Internet will lead to
the collapse of the music industry.
2. It is stupid to oppress ordinary listeners if they have illegally acquired music. Hardly anyone will
make money from buying music for personal use. Neither the people have the money or want to
buy. Governrment should enforce laws and control who do not register DJs and bands playing
other peoples music and whether they have paid all records that they play as DJs or play as a
band.
Many DJs today play music unregistered or licensed. That music was illegally acquired and that
process a lot more damage than people that have free downloaded music for home use.
Reply (/permalink/2014/09/02/music-industry-99-problems?replytocom=128168#respond)
Congressive Online Tuesday, September 9, 2014
Fun watching passionate idiots arguing both sides of a three headed quarter.
I make good money on Google (AdSense) with my music and vids. If your music is being played
there for free, its because you havent monetized. If your music is good, and people play the
whole song, it pays better the longer a video is watched. Profit!
The only real solution: IP must be paid for at the last point of distribution, not at consumption. ISPs
like AT&T, Verizon, etc make billions muling contraband like Colombian drug lords wish they
could. They charge to deliver packages and they swear they have no idea what is in them. The
internet is not a new paradigm. Your ISP is just a digital radio station. The old ASCAP/BMI
structure still applies. IP fees collected from your ISP and paid to copyright holders based on
actual content delivered (EASY in this digital age) turn pirates into your own personal sales force.
Money flows to copyright holders first, not middlemen like streamers.
Not gonna happen. Too many Wharton MBAs staying up late at night figuring out how to rip off
content creators. And they are really good at what they do.
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