DANANG UNIVERSITY OF ECONOMICS

BTEC (UNIT 6)
HND IN BUSINESS (MANAGEMENT)
ASSIGNMENT COVER SHEET
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UNIT TITLE
ASSIGNMENT TITLE
ASSIGNMENT NO
NAME OF ASSESSOR
SUBMISSION DEADLINE

Unit 6: Business Decision Making

Data Analysis for Decision Making
1 of 2
9TH WEEK

I, __________________________ hereby confirm that this assignment is my own work and not
copied or plagiarized from any source. I have referenced the sources from which information is
obtained by me for this assignment.

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BDM Assignment 1 QCF August 2013 SG

Date:

Unit Learning Outcomes

Outcome

Evidence for the

criteria

Assessors
decision

Feedback

First
attempt

Be able to
use a variety
of sources
for the
collection of
data, both
primary and
secondary

Create a plan for

the collection of
primary and
secondary data
for a given
business
problem

1.1

Present the
survey
methodology and
sampling frame
used

1.2

Design a
questionnaire for
a given business
problem

1.3

Create
information for
decision making
by summarizing
data using
representative
values

2.1

Analyse the
results to draw
valid conclusions
in a business
context

2.2

Analyse data
using measures
of dispersion to
inform a given
business
scenario

2.3

Explain how
quartiles,
percentiles and
the correlation
coefficient are
used to draw
useful
conclusions in a
business context

2.4

LO1

Understand
a range of
techniques
to analyse
data
effectively
for business
purposes
LO2

Merit grades awarded

M1

M2

M3

Distinction grades awarded

D1

D2

D3

BDM Assignment 1 QCF August 2013 SG

Internal
Verification
Rework

Outcome

Evidence for the

criteria

Feedback

Assessors
decision
First
attempt

Internal
Verification
Rework

Assignment
( ) Well-structured; Reference is done properly / should be done (if any)
Overall, youve
Areas for improvement:

ASSESSOR SIGNATURE

DATE

DATE

NAME:.........................................................................................

(Oral feedback was also provided)

STUDENT SIGNATURE
NAME :..............................................................................
FOR INTERNAL USE ONLY
VERIFIED
YES
NO
DATE

: ...........................................................................

VERIFIED BY : ...........................................................................
NAME

: ...........................................................................

Scenario
You are the newly appointed Data Research Clerk working in a local food and beverages
(F&B) or CAFE chain located in Vietnam (You may specify the type of food and beverages
that you are interested in and to be written on the front page of the report before the
beginning of the tasks assigned to you). You are to provide some recommendations to the
Director of Marketing Department regarding the types of food or beverages to be served.

Task 1:
Prepare and implement a plan for collecting primary and secondary data to find out customers views on
your organizations products and services. (1 a)
Describe and justify survey methodology and sampling method(s) used in the project you have selected.
(1 b)

BDM Assignment 1 QCF August 2013 SG

Develop a survey questionnaire to find out customer needs and level of satisfaction on the
products/services. Justify its design. (1 c)
Task 2:
Collect the survey data about 30 customers and record it on a spreadsheet. Generate frequency and
cumulative frequency distribution tables for the data you have collected using suitable groups and
class boundaries. Draw appropriate graphs and evaluate the results. (2 a)
Analyse the data you have collected using measures of dispersion and draw conclusions for your
organization. (2 b)
Calculate quartiles, percentiles, coefficient of correlation and draw valid conclusions in business context
(2 c)
Task 3:
In each of the analysis above, exhibit appropriate charts and graphs to explain outcomes of the survey.
Based on the information derived, analyse the outcomes, draw logical conclusions, and provide
recommendations to Director of Marketing department. (3 a)

BDM Assignment 1 QCF August 2013 SG

NOTE:
Your information must include the following:

Demonstrate all the tasks and tested assessment criteria in the assignment
Indicate the type of business / product chosen and the specific service to be
investigated

Identify the different types of stakeholders

Indicate how information was gathered on stakeholders opinion and problems

Devise questions to be used when questioning stakeholders during the survey

Copy of questionnaire should accompany with the task to be presented

Include an analysis of each of the questions, charts, diagrams, graphs etc.

Offer possible reasons to problems based on the information collected

The report should not exceed 2,500 words in length, be typed, wordprocessed

Have a logical structure with clearly presented and explained sections

Have well-summarised findings of the investigation

BDM Assignment 1 QCF August 2013 SG

Grading
Pass

is achieved by meeting all the requirements defined in the assessment

criteria. (Refer page 2 of the assignment brief)

Merit

Identify and apply strategies to find appropriate solutions

(M1)

Characteristics / Possible Evidence relevant theories and techniques

have been applied for collection and analysis of data such as Survey,
Representative Values and Measures of Dispersions based on the
chosen business organisation and also effective judgements have
been arrived.
Select/design and apply appropriate methods/techniques

(M2)

Characteristics / Possible Evidence the design of techniques

(questionnaire, averages and dispersions as well as correlation)
justified, a range of sources of information used and the selection of
methods and techniques have been justified for the chosen business
organisation.
Present and communicate appropriate findings

(M3)

Characteristics / Possible Evidence report shows a logical structure

with clearly presented data and explained sections related to chosen
business problems. Present data using a range of methods e.g. tables,
diagrammatical and graphical forms.
Distinction Use critical reflection to evaluate own work and justify valid conclusions (D1)
Characteristics / Possible Evidence synthesis has been used to
generate and justify valid conclusions to how well the chosen business
organisation meets customers expectations and also the validity of
results has been judged.
Take responsibility for managing and organizing activities

(D2)

Characteristics / Possible Evidence ability to show with evidence the

areas of substantial activities have been planned, managed and
organised and independence demonstrated in the collection and
analysis of data based on the chosen business organisation.

BDM Assignment 1 QCF August 2013 SG

PRESENTATION
1. The assignment should have a cover page that includes the assignment title,
assignment number, course title, module title, Lecturer/tutor name and
students name. Attach all the pages of assignment brief/cover sheet with your
report and leave them blank for official use.
2. Ensure that authenticity declaration has been signed.
3. This is an individual assignment.
4. Content sheet with a list of all headings and page numbers.
5. A fully typed up professionally presented report document. Use 12 point Arial
or Times New Roman script.
6. Your assignment should be word-processed and should not exceed 2,500
words in length. Charts, tables, graphs are not included in the word count.
7. Use the Harvard referencing system and exhibits are outside this limit.
8. The assignment should contain a list of any references used in the
assignment.
NOTES TO STUDENTS FOR SUMMISSION

Check carefully the submission date and the instructions given with the
assignment. Late assignments will not be accepted.

Ensure that you give yourself enough time to complete the assignment by the
due date.

Do not leave things such as printing to the last minute excuses of this nature
will not be accepted for failure to hand-in the work on time.

You must take responsibility for managing your own time effectively.

If you are unable to hand in your assignment on time and have valid reasons
such as illness, you may apply (in writing) for an extension.

Failure to achieve a PASS grade will results in a REFERRAL grade being

given.

Take great care that if you use other peoples work or ideas in your
assignment, you properly reference them in your text and any bibliography.

NOTE: If you are caught plagiarizing, the University policies and

procedures will apply.

BDM Assignment 1 QCF August 2013 SG