Market Report Furniture China 2012

FURNITURE MARKET IN CHINA
2012.08
TABLE OF CONTENT
1. INTRODUCTION 3
2. INDUSTRY OVERVIEW 4
3. INDUSTRY LANDSCAPE .. 5
4. IMPORTIMPORT-EXPORT ANALYSIS ...6

4.1 China Import . 6
4.2 China Export ..12
5. KEY SEGMENTS ......15

5.1 Wooden Furniture ...15
5.2 Metal Furniture 16
6. DISTRIBUTION SYS
S YSTEM
YSTEM
17
7. INDUSTRY TREND ..18
8. CONSIDERATIONS FOR ITALIAN PLAYERS 20
9. CUSTOME ANALYSIS
ANALYSIS . 21
10.
10. REGULATIONS AND TAXATION ..
....
...23
..
11.
11. CONCLUSIONS AND RECOMMENDATIONS
RECOMMENDATIONS 25
APPENDIX 26
1. INTRODUCTION
I NTRODUCTION
Objectives
The objective of this market briefing is to provide a general overview of
Chinese furniture industry.
Doing market research in China and Methodology

Generally speaking, conducting market research in China is different and
significantly more challenging than it is in developed countries because of
1) The size and diversity of the country;
2) Lack of fully reliable centralized or official information databases;
3) The change is constant and extremely rapid the whole China economic
system is far from being in equilibrium
Therefore, our methodology leverages a combination of resources & activities
such as secondary research in both Chinese and English, primary research and
interviews with industry exports, as well as our collective China knowledge and
industry expertise.
Information Sources
Key sources of information for this report include all background information,
several secondary sources such as Association of China Furniture Industry, China
Customs, and interviews with industry experts and proprietary databases.
In the report, sources are mentioned for chart, tables and key data. Secondary
sources include dozens of Chinese and English sources (News reports,
publications, trade journals, government statistics and bulletins, etc, as well as
all companies web sites, press release etc.).
2. INDUSTRY OVERVIEW
Chinas furniture industry has grown rapidly since China started its
market-oriented economic reform and opening towards the outside world in
1978s.
According to the data from China National Furniture Association, the
production value of China furniture industry in 2011 was US$ 83.16 billion,
increased 25.28% compared with year 2010. The total import value for
furniture industry was US$ 27.84 billion, decreased 10.71% compared with year
2010. As to the export value of China furniture industry, the total export value
is US$ 59.37 billion in 2011.
US$ billion
China Furniture Industry
90.00
80.00
70.00
60.00
50.00
40.00
30.00
20.00
10.00
0.00
Production Value
Import Value
Export Value
2009
2010
2011
Source of data: China National Furniture Association / China Custom
A wide of variety of raw materials are used in production, including wood,

rattan, plastic and metal. Wooden furniture used to be the major production
and exports of the industry, but recently it has been overtaken by metal
furniture. In 2011, the total production for wooden furniture was 247.74
million pieces while the total production for metal furniture was 363.44 million
pieces.
3. INDUSTRY LANDSCAPE
Overall, the furniture industry in China is highly fragmented, with over 50,000
furniture manufacturers in total. These companies engage in a wide range of
products including household, office and kitchen furniture, as well as
mattresses, bedding and parts of furniture. The majority of them are
small-medium sized producing simple and low value furniture or OEM orders.
They are geographically centralized primarily in the East Coast provinces. In
2011, the total furniture output reached 696.49 million pieces of which the top
five provinces were Zhejiang (180.00 million pieces), Guangdong (162.00
million pieces), Fujian (111.00 million pieces), Shandong (74.09 million pieces)
and Henan (34.10 million pieces). Four of the five provinces are economically
developed coastal areas in the country. In total, the furniture production by
the five provinces account for about 80.57% of the national production. In
recent years, Zhejiang has surpassed Guangdong and become the No. 1 in
China in term of furniture manufacture in 2010 and 2011.
Source of dataChina Furniture Association
4 . IMPORTIMPORT -EXPORT ANALYSIS

AN ALYSIS
Since China entered the WTO for several years, and implemented the related
regulations, China has replaced Italy as the largest furniture export country in
the world. Obviously, it will incur more competition for furniture industry.
In the Chinese furniture market, the total value of importation was much
smaller than the total value of exportation. In 2011, the importation value was
2,784.16 million dollars while the exportation value reached 59,372.56 million
dollars. The imported furniture products are mainly mid-high class furniture
and special furniture whose price is triple or even higher compared with that of
domestic furniture. For those foreign furniture companies want to enter the
Chinese market, they must provide the good products satisfied by local
customers, also with suitable price.
Source of dataChina Customs
4.1 China Import

For the last decade, China witnessed a quick growth on furnishing importation.
The total value of furnishing importation got an annual growth of 18.07% in
2008, up from US$ 1.3 billion in 2007 to US$ 1.53 billion.
When it came to 2009, the world financial crisis led to a significant decline in
the world trade and economic activities. However, it seems that there is no
influence to the Chinese furniture importation market. The total importation
value in 2009 is USD 1.85 billion, with a year-on-year increase of 20.55%. And
the total importation value in 2010 is USD 3.12 billion, with a year-on-year
increase of 68.65%. In 2011, the total importation value is USD 2.78 billion. In
the first half year of 2012, the total importation value is USD 1.33 billion.
Germany, Japan, United States, Italy, South Korea and France are the top six
countries in the imported furniture market by importation value in the first
decade of 21st century. Germany and Japan are usually Top 2 regarding
importation value, the total importation value from these two countries
usually accounted over 1/3 of the total importation value (34.08% in 2011).
China Imports -Furniture Sector- 2011
Japan
, 17.31%
Others , 30.53%
Germany , 16.77%
Poland
, 3.18%
France , 3.36%
United States
8.81%
Taiwan , 4.85%
Italy , 7.94%
Korea, South , 7.25%
Source of data: China Customs
China Imports -Furniture Sector

Jan-Jun 2012
Germany, 18.14%
Others , 28.68%
Japan
, 15.00%
Taiwan, 4.40%
France , 5.10%
Korea, South
6.02%
Italy , 8.10%
United States
8.52%
Italy is always one of the main players in the Chinese imported furniture
market. In 2010, Italy was No.6, with the importation value of USD 151.40
million. In 2011, Italy was still No.6 in the Chinese imported furniture market
with the importation value of USD 221.10 million, which increased by 46.03%
compare to 2010. And the marketing share of Italian furniture increased from
4.86% to 7.94%.
China Import from Italy - Furniture Sector

Millions of USD
250.00
200.00
2008
2009
2010
2011
150.00
100.00
50.00
0.00
2008
2009
2010
2011
Regarding the importation value of different categories of furniture in the

recent 3 years, the top three categories were always HS 9401 (Seats, other than
those of HS 9402), HS 9403 (metal and wooden furniture used in the office,
kitchen and bedroom) and HS 9405 (lamps, lighting and fitting).
In 2011, the total importation value of these three categories accounted by
92.02% of total furniture importation in China, in which 53.27% by category
HS 9401 with an amount of US$ 1483.17 million, 21.78 % by category HS 9403
with an amount of US$ 606.36 million and 16.97% by category HS 9405 with an
amount of US$ 472.51 million respectively.
Top three imported furniture categories total in China

Millions of USD
2011
1,600.00
1,400.00
9401
1,200.00
1,000.00
9403
800.00
600.00
9405
400.00
200.00
0.00
2009
2010
2011
In the first half year of 2012, the total importation value of these three
categories accounted by 92.32% of total furniture importation in China, in
which 51.75% by category HS 9401 with an amount of US$ 686.48 million,
23.73 % by category HS 9403 with an amount of US$ 314.83 million and
16.84% by category HS 9405 with an amount of US$ 223.43 million
respectively.
Top three imported furniture categories total in China

Millions of USD
Jan-Jun 2012
800.00
700.00
9401
600.00
500.00
9403
400.00
300.00
9405
200.00
100.00
0.00
2010
2011
2012
As to the imported furniture products from Italy, the top one category by
importation value was always HS 9403 (metal and wooden furniture used in
the office, kitchen and bedroom), followed by HS 9401 (Seats, other than those
of HS 9402) and HS 9405 (lamps, lighting and fitting).
In 2011, the importation value of these 3 categories covered 94.63% of total
importation value, in which 56.73% by category HS 9403 with an amount of
US$ 125.43 million, 28.79% by category HS 9401 with US$ 63.66 million and
9.11% by category HS 9405 with US$ 20.15 million.
Top three furniture categories imported from Italy in China

2011
Millions of USD
140.00
120.00
100.00
80.00
60.00
40.00
20.00
0.00
9403
9401
9405
2009
2010
2011
HS 9401
Seats (Other than those of HS 9402), whether or not

convertible into beds, and parts thereof
HS 9402
Medical, surgical, dental or veterinary furniture; barber's

chairs and similar chairs; parts of the foregoing articles
HS 9403
Other furniture (metal and wooden furniture used in the

office, kitchen and bedroom) and parts thereof
HS 9404
Mattress supports; articles of bedding and similar

furnishing, whether or not covered
HS 9405
Lamps, lighting and fitting; illuminated signs, name-plates

and the like
HS 9406
940 6
Prefabricated buildings
10
In the first half year of 2012, the importation value of these 3 categories
covered 95.39% of total importation value, in which 55.51% by category HS
9403 with an amount of US$ 59.62 million, 28.75% by category HS 9401 with
US$ 30.88 million and 11.13% by category HS 9405 with US$ 11.96 million.
Top three furniture categories imported from Italy in China

Jan-Jun 2012
Millions of USD
70.00
60.00
50.00
9403
40.00
30.00
9401
20.00
10.00
9405
0.00
2010
2011
2012
For more detail information, please refer to APPENDIX 1: CHINA IMPORT
11
4.2 Chinese Export

OEM1 orders currently account for more than 80% of Chinas furniture exports,
and there are few well-known Chinese furniture brands. However, large
Chinese manufacturers are moving towards higher value-added production
and spending more on design and branding instead of focusing purely on price
competition. This is especially to serve the export market as well as mid-high
domestic market.
In 2011, Chinese furniture was exported to over 100 countries (regions), most
of which are from Asia, North America and Europe. The top 5 exportation
countries were: United States, Japan, Germany, United Kingdom, Australia
and Canada.
The exportation value of Chinese furniture has grown rapidly in the first
decade of 21st century. In 2008, it reached it peak point at US$ 42.79 billion.
Yet, the total value of Chinese furniture export dropped to US$ 38.96 billion,
fell by 8.95% in 2009 due to the world financial crisis compared with 2008. As
the worldwide economic recovery proceeds in 2010, the global demand for
furniture is growing rapidly. In 2010, the total exportation value of Chinese
furniture accounts by US$ 50.61 billion, with a 29.91% increase compared with
2009.
On the contrary to its important position in the imported furniture market,
Italy was only the No.15 among all the countries to which China export its
furniture product in 2011, accounted by US$ 972.44 million. In 2010, however,
there is significant increase on the Chinese furniture which rose up to No. 10
among all the countries to which China export its furniture product with an
exportation value of US$ 910.07 million and with a 33.67% increase compared
with 2009.
1 OEM (Original Equipment Manufacturer)

An original equipment manufacturer manufactures products or components that are
purchased by a company and retailed under the purchasing company's brand name.
OEM refers to the company that originally manufactured the products.
12
China Exports to Italy - Furniture Sector 2011

Millions of USD
1,100.00
1,000.00
900.00
800.00
700.00
600.00
500.00
400.00
300.00
200.00
100.00
0.00
2009
2010
2011
2009
2010
2011
In the first half year of 2012, Italy was No.16 among all the countries to which
China export its furniture product, accounted by US$ 477.25 million.
China Exports to Italy - Furniture Sector

Jan-Jun 2012
Millions of USD
500.00
2010
2011
2012
400.00
2010
2011
2012
Regarding the exportation value of different categories of furniture to Italy in

the recent 3 years, the top three categories were HS 9401, HS 9403 and HS
9405.
In the year of 2011, the total exportation value of these three categories
accounted by 87.31% of the total furniture exportation value to Italy, in which
13
32.05% by category HS 9405 with an amount of US$ 320.39 million, 28.66% by

category HS 9401 with an amount of US$ 278.70 million and 25.70% by
category HS 9403 with an amount of US$ 249.90 million respectively.
Millions
Top three furniture categories exported to Italy in

China 2011
of USD
350.00
9405
300.00
250.00
9401
200.00
150.00
9403
100.00
50.00
0.00
2009
2010
2011
In the first half of 2012, the total exportation value of these three categories
accounted by 90.76% of the total furniture exportation value to Italy, in which
32.39% by category HS 9401 with an amount of US$ 154.59 million, 31.50% by
category HS 9405 with an amount of US$ 150.35 million and 26.86% by
category HS 9403 with an amount of US$ 128.20 million respectively.
Millions
Top three furniture categories exported to Italy

Jan-Jun 2012
of USD
180.00
160.00
140.00
120.00
100.00
80.00
60.00
40.00
20.00
0.00
9401
9405
9403
2010
2011
14
2012
5 . Key Segments
5.1 Wooden Furniture
Wood furniture manufacturing makes up the largest proportion of the Chinese
furniture manufacturing sector. According to China Furniture Association in
2010 wood furniture production makes up around 57% of total furniture
manufacturing revenue and in 2011 it occupies 60% of total furniture
production revenue. This industry generated revenue of RMB 314.43 billion in
2011, up 31.10% from 2010.
Industry profits are low due to low efficiency, high raw material costs, and
weak pricing levels across this industry. However, as household disposable
income levels in China continue to increase in the future, domestic demand will
continue to increase, and manufacturers will be able to charge higher pricing
levels for their products
The major demand factors for products from the Wood furniture
Manufacturing Industry in China include economic growth, the price of
substitute products, disposable incomes, increased average per-capita living
spaces, deployment of the real estate sector, population growth, change in age
composition of the population, and regular furniture trade events.
As prices of substitute furniture products manufactured from plastic, metal and
glass decrease due to lower costs and greater output levels, demand for wood
furniture decreases.
According to an industry survey for furniture customers, those aged 20 to 30
accounted for 42% of the market; those aged 31 to 40 accounted for 22%;
those aged 40 to 50 accounted for 16%; and those aged 50 to 60 accounted for
10%. Therefore, young people made up the majority of the industry's final
customers. It is expected that the number of young adults (20 to 34 years) will
increase by 77 million between 2005 and 2015. The change in age composition
of the population will bring in more opportunities for this industry.
15
5.2
5.2 Metal Furniture
The Metal Furniture Manufacturing Industry in China has developed rapidly in
recent years. However, industry revenue decreased in 2009 due to the negative
influences of global financial crisis and weaker household and commercial
spending levels.
Growth has been driven by strong domestic and foreign demand, with exports
increasing rapidly in the first few years of the current performance period.
Exports accounted for 36.9% of industry revenue in 2008, peaking at $4.53
billion for the year. However, exports slumped 26% in 2009, accounting for
29% of industry revenue. Exports are forecast to remain flat in 2010.
Competing imports have only made up less than 1% of domestic demand in
recent years.
Consumers' demand for furniture is influenced by the price of the products.
Although wood furniture still dominates the furniture market, the increasing
price of timber and wood products has a positive impact on metal furniture
demand. In contrast, metal furniture is typically less expensive than wood
furniture. In addition, with design and color improvements of metal furniture,
demand for these products is on the rise.
The development of Metal Furniture Manufacturing Industry in China is also
sensitive to some regular furniture trade events. The organization of regular
furniture exhibitions also plays an important part in promoting the industry.
These display the most fashionable furniture from other countries to meet the
demand of those who desire imported furniture. Exhibitions also stimulate the
development of new furniture products from China. Trade fairs are also helpful
in establishing brand names, promoting exports, and forging international
co-operation.
16
6. DISTRIBUTION SYSTEM
On the retail side, chain stores and supermarkets are the most popular sales
channels in China. Imported furniture is mainly sold in specialty stores and
high-class furniture shopping malls. In these matured markets, buyers
increasingly source furniture directly from manufacturers, while some still
purchase through agents and distributors. Specialised furniture districts are
popular on the Chinese mainland for both retail and wholesale business.
Shanghai and Beijing have been the important sales places for all furniture
companies.
Independent retailers usually retail one or several different types of furniture.
Generally, sales representatives from manufacturers contact independent
retailers and sell products to them, or independent retailers attend furniture
exhibitions and negotiate with manufacturers. In China, independent retailers
are the most competitive in providing specialized guidance and service to
clients, particularly for medium and high-end products. In the direct sales
channel furniture is sold to end users in exhibition halls, manufacturers' outlets
and the internet. In China, office furniture is commonly sold via direct sales, in
contrast to household furniture, which is more commonly purchased in retail
and wholesale outlets. Franchised stores are a relatively new concept in China
for furniture sales.
Most of the furniture sold in department stores is aimed at high-income
consumers. Warehouse clubs and mass merchandisers are the largest
distributors for the low-end segment.
Many manufacturers produce on an OEM1/ODM2 basis for major foreign
brands. Some establish their own retail outlets particularly on the mainland
and hold subsidiaries, branch offices and showrooms in major Chinese cities to
facilitate domestic sales. Low to medium-end products are often sold in
furniture hypermarkets. Many factories are built near the hypermarkets In
order to reduce costs.
Manufacturers specialised in the production of replicas of Chinese antique
furniture rely on their established network with overseas agents, wholesalers
and retailers. In order to meet the taste of the local shoppers, some overseas
retailers design their "modified Chinese furniture" and engage agents for
production in the mainland.
1 OEM (Original Equipment Manufacturer)
2 ODM (Original Design Manufacturer) An ODM is a company which designs and manufactures
a product which is specified and eventually branded by another firm for sale.
17
7 . INDUSTRY TREND
Key Words: office furniture, hotel furniture, kid furniture, furniture
material, furniture style
The recent construction boom in many major Chinese cities has resulted in
significant increases in office space, with significant requirements for office
furniture.
furniture Most newly constructed prime office space in China now features
airy, open-concept plans typical of American office layouts. As a result of the
architectural changes, many companies in China are now converting to
modular-style office furniture. Companies that upgrade their offices also
upgrade their office furnishings when they move, creating a significant rise in
the middle and upper-end office furniture markets.
At present, there are almost 15,000 star-ranked hotels in China, and it is
estimated that more than five million hotel rooms require refurbishing and
upgrading. The development of the tourism industry promotes the
construction and reconstruction of hotels and meanwhile creates a good
market for the hotel furniture segment.
It is to be noted, however, that the current prices for furniture industry in
China restrict high-end imports to an extremely small market niche. A
successful strategy in this segment can not ignore the price factor, and
therefore implies producing in China at local costs. For projects the purchase
decisions are heavily influenced by price.
Another trend to be noted is kid furniture.
furniture Since China is still carrying out one
child policy, parents pay special attention to kids living atmosphere. And with
the rise of family income, rather most of the parents are born in 80s who are
more open to western living style, thus kid furniture are better accepted. And
for rich family, imported kid furniture is always the first choice.
When speaking of furniture material,
material wood furniture is no doubt No.1 in the
aspect of production, sales revenue and market proportion. There is a desire to
embrace natural wood products, while metal furniture is more popular among
young people; plastic and glass are increasingly replacing wood furniture in
products such as dining tables and bookshelves; a trend toward green and
environmentally friendly product has contributed to bamboo and rattan
furnitures recent popularity. Although solid wood furniture is desired by a
majority of customers, 70% of the buyers finally select panel furniture, because
it is cheaper and because it may offer more variety in terms of design. It is
believed that during the next five years, purchasing concepts among
consumers will change from seeking cheap, durable furniture to green and
environmentally-friendly products.
18
Another current trend that must be taken into account is product safety, which
nowadays is frequently and broadly discussed in China for all product
categories and with significant media coverage. Any health-related problems,
even in the form of mere allegations, will bring a heated reaction from the
market and the press.
The divide between modern and classic furniture is still there: imported classic
furniture is still pretty much sought after, as its more recognizable as a luxury
item by the Chinese consumers, who are comforted in their purchasing choices
by the similarity of values incorporated in Western classic furniture to their
own classic Chinese furniture tradition.
On the other hand, consumers in the younger age bracket, who often have, or
will have higher incomes, tend to favor modern styles as they complement
their aspirations to a modern, urban, classy lifestyle. The current quality of life
improvement in China implies that consumers require more personality and
comfort from their living space. Trends focus either towards an urban, fast,
modern lifestyle or a peaceful, natural, old-world lifestyle.
Key furnishing space

The Chinese traditional lifestyle focuses on the living room as the main pubic
relations area. Hence, it has been the only space really worth caring about, and
spending for, in terms of furnishing. However, this trend is slowly changing,
especially among higher-income consumers, and the bedroom is gaining
importance. As families become smaller (1- 3 components), individuals,
especially young and middle-aged, tend to desire a certain degree of privacy
and see the bedroom as their private quarters. The importance of a healthy
sleep is also an underlying trend.
Having finished equipping bedroom and living room, kitchen furniture enters
the purchasing list. Usually, kitchen furniture accounts for one fifth of total
furniture expenses. It is to be noted, however, the kitchens encounter some
problems. The first one is sub-standard building. Pipelines in the kitchen are
not laid inside the walls. The water and gas pipes often block the way for
kitchen furniture installation. Flatness and walls verticality are often not good
enough to fix kitchen cabinets.
Secondly, high-income consumers do not normally use the kitchen personally,
and are quite satisfied with what their high-end apartments or villas come
equipped with. Kitchenware encounters cultural obstacles; house ware faces
stiff local competition. Both can address only a niche market and have to rely
on effective brand-building. Chinese consumers are in a relatively early stage of
sophistication and are in a much lesser extent to the items intrinsic quality or
artistic value.
19
8 . CONSIDERATIONS FOR ITALIAN PLAYERS

Nowadays, most Italian furniture now is sold in specialty stores or showrooms
through the local distributors or agents to distinguish with the domestic
products in China. They mainly focus on high-end customers.
On one hand, the high-class furniture from Italy is easy to find its market in
China since high quality and design furnishing products are quite popular
among the rich people in China; On the other hand, the mid-low class Italian
furnishing products are very hard to enter China market since they arent not
competitive compared with mid-high class local products on price.
Furniture manufactures and trading companies who are conscious of the needs
of consumers are more likely to succeed in the market. Some customer services
include: 1) warranties, which are generally offered for one to three years, with
the most common warranty provision being replacement at no cost or
monetary refund; 2) repair services, which are expected to become more
common in the future as Chinese consumers become more aware of their rights.
Most companies charge for repair services.
Deficiencies in product quality are common in local production. Some furniture
enterprises overlook product quality in their pursuit for extra profits. Poor
production processes, inferior product design, and sub-standard materials are
common problems
As furniture in China is mostly made-to-order, delivery time is also an
important product feature. The delivery time for imported furniture averages
several months, as compared to several weeks for locally finished products.
Many savvy Chinese manufacturers now compete successfully with foreign
manufacturers by offering to finish their locally-manufactured furniture bases
with coverings made from high quality imported fabrics that they carry in their
inventory.
Key potential opportunities
Growth of Chinas high-end furniture market

Chinas overall luxury market including luxury furniture has grown at
more than 30% annually in the last decade. At present, the key
consumer market for high-end imported furniture is in Tier 1 cities of
Shanghai and Beijing, and a few wealthy Tier 2 cities along the east
coast of China such as Shenzhen, Wenzhou and Hangzhou, etc.
High regard for made in Italy and Italian brands

20
Italian furniture is well-known for its creative design, good quality

and perfect hand-made job. Consumers also generally perceive Italian
brands as symbols of status and wealth
Key potential barriers
Price remains a key barrier for imported Italian furniture, although the
high-end market is growing
High cost of transportation and long time of delivery
Long-term investment return
There also one more potential risk for the Italian companies - copy. Once their
brands are successful in China market, then they would possibly face the
problem that their furniture design could be copied by local small and medium
manufacturers.
Considering the market situation, it is better to find suitable Chinese partners
to enter Chinese market for Italian furniture manufacturers. For those who
have already entered the China furniture market, they should put more effort
on the environment of their local showrooms and try to build an atmosphere
of Italian culture. This will help to give a strong impression to the consumers
and make Italian furniture different.
9. Customer Analysis
Decision Influence:
Influence:
The main opinion leaders are furniture/design magazines and interior design
professionals. Design Magazines are the main information source for the
general public, whilst interior design firms are the consultants to those private
clients who are willing to seek out quality products. Their influence may be
limited to styles, but sometimes it stretches as far as endorsing individual
brands. Lastly, the manufacturers publicity (more often the distributors) also
affects the potential customers.
Brand Loyalty
Brand loyalty in the furniture market is getting stronger in China. With greater
product awareness, there is a trend towards consumers preferring to purchase
furniture displaying reputable brand names. This trend will continue to
21
increase as consumers are more quality-conscious and seek value for money. At
present, brand establishment is mainly in the form of advertising and sales
promotion. The growing brand-consciousness, however, is somewhat
unsophisticated and, thus, detrimental to the perception of quality.
High income consumers who are willing to pay premium prices for their
furniture tend to focus on established brand names, and rarely opt for
high-quality craftsmanship, or one-of-a-kind artistic items. Brand-building is
particularly hard and expensive to achieve. The lack of promotional investment
by furniture manufacturers has prompted many successful distributors to
affirm their own brand.
Customer Age
As for the furniture customers, a research conducted by the Shanghai Furniture
Association in 2006 showed that those aged 20 to 30 accounted for 42% of the
market; those aged 31 to 40 accounted for 22%; those aged 40 to 50 accounted
for 16%; and those aged 50 to 60 accounted for 10%. Therefore, young people
made up the majority of the industry's final customers. It is expected that the
number of young adults (20 to 34 years) will increase by 77 million between
2005 and 2015.
The educational level of customers of modern furniture was generally high.
Consumer personal income levels directly affect furniture demand. The survey
showed that those with a monthly household income ranging between $120
and $360 accounted for 26% of the furniture market; households earning $360
to $480 accounted for 43%; and those with an income above $480 accounted
for 31%.
The type of houses and the living space available offers different opportunities
for furniture manufacturers. Those who possessed 60 to 80 square meters of
living space accounted for 30% of the market; 80 to 100 square meters
accounted for 20%; over 100 square meters accounted for 38%.
22
10.
10 . REGULATIONS AND TAXATION
TAXATION
Government Policies and Regulations
Foreign merchants must pay attention to the Chinese furniture industry
standards when entering China market. Imported furniture products need to
comply with certain safety and quality requirements. Compulsory standards by
national begin with GB and Compulsory standards by China Light industrial
Products and Art-Crafts Enterprises begin with QB. In addition, government
also encourage to adopt recommendatory standards which start with /T.
Please check the following table for the related stands specify the product
classification, technical requirement, test methods, inspection rules, marking
issues and so on.
The No.
No. of Standard
Name of Standard
GB/T 3324-1995
Wooden furniture -- General technical requirements
GB/T 3325-1995
Metal furniture -- General technical requirements
GB/T 3326-1997
Furniture -- Main sizes of tables and seats
GB/T 3327-1997
Furniture -- Main sizes of cabinets
GB/T 3328-1997
Furniture -- Main sizes of beds
QB/T 1951.11994
Wooden furniture -- Quality inspection and certification
QB/T 1951.21994
Metal furniture -- Quality inspection and certification
QB/T 3661.11999
Soft furniture -- Sofa
QB/T 3661.21999
Soft furniture -- Mattress
QB/T 22801996
Swivel chair
QB/T 36441999
Painted furniture
GB/T 4893.1 ~ GB/T 4893.9

20080830 Q - 607
GB 24977 - 2010
Furniture -- Assessment of surface criteria

Kid Furniture - General technical requirements
Sanitary Ware Furniture
23
Taxation
Standard taxes applicable to most industries in China include:
City Maintenance and Construction Tax
City maintenance and construction tax is levied at different rates based on
different locations of the enterprises. An enterprise in urban areas is required
pay the tax of 7% of its real value added tax amount. If it is located in rural
areas, the rate is only 1%. Enterprises in counties and prefectures are required
to pay the tax at 5%.
Educational Surcharge
Educational surcharge applies to all domestic enterprises, which are required to
pay the surcharge of 3% of their real value added tax amount. Foreign-funded
enterprises are exempt of educational surcharge.
Value Added Tax
In China, the universal value added tax (VAT) rate for goods and services is
17%.
Corporate Income Tax
The Corporate Income Tax Law of the People's Republic of China was
implemented from January 1, 2008. It unifies the previously different income
tax policies for foreign and domestic enterprises.
Within the new system, income taxes will be levied on both domestic and
foreign enterprises at a rate of 25%, with favorable tax rates applicable to
high-technology enterprises (15%) and small-size domestic enterprises (20%).
24
1 1 . CONCLUSIONS AND RECOMMENDATIONS

In China, the industry is still lagged behind of western country in term of scale
of production and caliber of employee, especially the supplier chain even if
through these years of development and probably the thorough privatization.
In addition, China still lacks for specialized manufacturers and skillful workers
for specialized products.
The total importation value of Italian furniture in China market is stable in
2009 despite the world financial crisis. In 2011, total importation of Italian
furniture reached USD 221.10 million dollars and the importation share rised
from 4.86% to 7.94%.
In China market, it would be good advantages for Italian companies on their
world class of design, high level of manufacture technique, and advanced
equipments. But every coin has its two sides, high cost per head, high freight
fee, high selling costs and appreciation of currency will still be disadvantage for
Italian manufacture in foreseeing future.
The point is how Italian enterprises fully use their comparative advantage and
minimize their disadvantage. Also they need to balance the market niche
promotion with cost effective strategy.
For the Italian furniture merchant, they still continue focus on high-class
furniture market since these Italian furniture brands always have a good image
as high quality, world-class design and eternity. Their products are welcomed
by high-end customers in China.
For the Italian furniture manufactures, they should start looking for
cooperation with local companies in term of jointly set-up factories,
corporation joint venture or work as component supplies. This would help
them to counter the challenge and risk facing in Chinese market.
25
APPENDIX
26
Appendix 1: China Import

94 FURNITURE AND BEDDING
By Country
Countr y 2011
Millions of US Dollars
Rank
Country
2009
2010
2011
2009
-- World --
2010
2011
% Share
11/10
% Change
1,848.06
3,118.05
2,784.16
100.00
100.00
100.00
-10.71
Japan
308.34
459.18
481.88
16.69
14.73
17.31
4.94
Germany
332.08
396.63
466.82
17.97
12.72
16.77
17.70
United States
111.69
169.34
245.25
6.04
5.43
8.81
44.83
Italy
109.32
151.40
221.10
5.92
4.86
7.94
46.03
Korea, South
319.55
701.78
201.81
17.29
22.51
7.25
-71.24
Taiwan
136.97
408.66
135.11
7.41
13.11
4.85
-66.94
France
34.59
45.74
93.61
1.87
1.47
3.36
104.66
Poland
48.37
56.94
88.62
2.62
1.83
3.18
55.63
Vietnam
57.94
65.89
81.37
3.14
2.11
2.92
23.50
10
United Kingdom
34.27
25.86
60.73
1.86
0.83
2.18
134.82
11
Czech Republic
19.40
29.25
56.93
1.05
0.94
2.05
94.62
12
Indonesia
15.03
22.81
46.75
0.81
0.73
1.68
104.96
13
Sweden
26.42
137.47
36.61
1.43
4.41
1.32
-73.37
14
Malaysia
10.29
23.27
32.92
0.56
0.75
1.18
41.50
15
Thailand
11.69
17.61
28.94
0.63
0.57
1.04
64.36
16
Hungary
8.26
13.14
26.30
0.45
0.42
0.95
100.23
17
Spain
9.56
16.22
24.19
0.52
0.52
0.87
49.12
18
Austria
24.36
16.96
23.06
1.32
0.54
0.83
36.00
19
Mexico
6.93
12.76
20.42
0.38
0.41
0.73
60.05
20
Philippines
9.42
14.77
18.45
0.51
0.47
0.66
24.89
27

By Country
Countr y Jan Jun
Jun 2012
Rank
Country
2010
2011
2012
2010
-- World --
2011
2012
% Share
12/11
% Change
1,330.21
1,263.79
1,326.64
100.00
100.00
100.00
4.97
Germany
175.41
223.65
240.59
13.19
17.70
18.14
7.58
Japan
204.49
222.83
199.03
15.37
17.63
15.00
-10.68
United States
74.25
98.49
113.07
5.58
7.79
8.52
14.80
Italy
65.40
105.86
107.41
4.92
8.38
8.10
1.46
Korea, South
346.95
110.01
79.84
26.08
8.71
6.02
-27.42
France
20.20
33.25
67.72
1.52
2.63
5.10
103.68
Taiwan
149.24
64.85
58.41
11.22
5.13
4.40
-9.93
Poland
27.71
40.30
46.47
2.08
3.19
3.50
15.32
Vietnam
28.66
40.07
39.21
2.16
3.17
2.96
-2.14
10
Indonesia
8.68
10.27
37.49
0.65
0.81
2.83
264.91
11
Czech Republic
13.48
19.99
23.87
1.01
1.58
1.80
19.41
12
United Kingdom
12.98
18.72
23.27
0.98
1.48
1.75
24.31
13
Sweden
11.21
17.07
19.18
0.84
1.35
1.45
12.38
14
Thailand
8.21
13.65
16.54
0.62
1.08
1.25
21.18
15
Austria
6.36
10.01
13.20
0.48
0.79
1.00
31.88
16
Canada
8.76
8.55
13.10
0.66
0.68
0.99
53.16
17
Malaysia
8.17
15.70
12.81
0.61
1.24
0.97
-18.41
18
Hungary
4.60
11.68
12.25
0.35
0.92
0.92
4.89
19
Hong Kong
3.25
5.47
10.57
0.25
0.43
0.80
93.33
20
Lithuania
5.89
5.11
10.12
0.44
0.41
0.76
97.83
28
China Import by product 2011

HS
Description
2009
2010
2011
2009
--World
--World-World--
94
Furniture And Bedding
2010
2011
11/10
% Share
% Change
1,003,892.75
1,393,909.27
1,741,429.81
100.00
100.00
100.00
24.93
1,848.06
3,118.05
2,784.16
0.18
0.22
0.16
-10.71
9401
Seat (Not Dental,Etc)
809.16
1,160.56
1,483.17
43.78
37.22
53.27
27.80
9403
Other Furnit,Not Seat
369.96
426.42
606.36
20.02
13.68
21.78
42.20
9405
Lamps,Lightng,Fitting
511.21
1,227.63
472.51
27.66
39.37
16.97
-61.51
9402
Med/Surg/Den/Vet/Etc.
68.04
88.07
101.32
3.68
2.83
3.64
15.04
9404
Articles Of Bedding
44.45
53.20
63.69
2.41
1.71
2.29
19.72
9406
Prefabricated Buildng
45.23
162.18
57.12
2.45
5.20
2.05
-64.78
China Import from Italy 2011

HS
Description
2009
2010
2011
2009
Italy
94
Furniture And
Bedding
2010
2011
% Share
11/10
% Change
11,026.60
13,993.69
17,573.18
1.10
1.00
1.01
25.58
109.32
151.40
221.10
5.92
4.86
7.94
46.03
9403
59.27
75.17
125.43
16.02
17.63
56.73
66.86
9401
25.99
44.52
63.66
3.21
3.84
28.79
43.00
9405
16.27
22.22
20.15
3.18
1.81
9.11
-9.33
9404
Articles Of Bedding
3.17
5.90
8.24
7.13
11.09
3.73
39.61
9406
2.23
2.23
1.44
4.93
1.38
0.65
-35.44
9402
2.40
1.36
2.19
3.52
1.55
0.99
60.79
29
China Import by product

Jan Jun 2012
2012
HS
Description
2010
2011
2012
2010
--World
--World-World--
94
2011
2012
% Share
12/11
% Change
649,406.40
828,478.98
884,674.37
100.00
100.00
100.00
6.78
1,330.21
1,263.79
1,326.64
0.21
0.15
0.15
4.97
9401
522.48
669.83
686.48
39.28
53.00
51.75
2.49
9403
186.61
271.79
314.83
14.03
21.51
23.73
15.84
9405
546.88
210.35
223.43
41.11
16.65
16.84
6.22
9402
33.19
47.10
48.12
2.50
3.73
3.63
2.16
9404
Articles Of Bedding
21.61
31.75
28.36
1.63
2.51
2.14
-10.67
9406
19.44
32.97
25.42
1.46
2.61
1.92
-22.89
China Import from Italy

Jan Jun 2012
2012
HS
Description
Description
2010
2011
2012
2010
Italy
2011
2012
% Share
12/11
% Change
6,600.66
8,567.29
7,870.63
1.02
1.03
0.89
-8.13
65.40
105.86
107.41
4.92
8.38
8.10
1.46
9403
32.41
57.88
59.62
17.37
21.30
55.51
3.00
9401
17.26
32.67
30.88
3.30
4.88
28.75
-5.49
9405
10.66
9.28
11.96
1.95
4.41
11.13
28.84
9404
Articles Of Bedding
2.31
4.46
3.35
10.69
14.06
3.12
-24.88
9402
0.76
1.23
1.45
2.29
2.62
1.35
17.66
9406
1.99
0.33
0.15
10.23
1.00
0.14
-54.63
94
30
9401 SEAT
S EAT - NOT DENTAL
DENTAL,
ENTAL , Etc
By Country
Countr y 2011
HS
Description
2009
2010
2011
2009
2010
2011
% Share
11/10
% Change
-- World --
809.16
1,160.56
1,483.17
100.00
100.00
100.00
27.80
Japan
265.42
361.59
384.56
32.80
31.16
25.93
6.35
Germany
173.95
229.22
248.51
21.50
19.75
16.76
8.42
Korea, South
96.23
139.12
154.56
11.89
11.99
10.42
11.10
United States
51.60
80.27
141.88
6.38
6.92
9.57
76.76
Italy
25.99
44.52
63.66
3.21
3.84
4.29
43.00
France
16.33
24.33
61.55
2.02
2.10
4.15
153.02
United Kingdom
24.74
17.46
48.76
3.06
1.51
3.29
179.23
Czech Republic
9.72
21.76
48.62
1.20
1.88
3.28
123.47
Taiwan
22.22
37.02
40.15
2.75
3.19
2.71
8.45
10
Vietnam
24.03
32.10
40.01
2.97
2.77
2.70
24.64
11
Poland
16.29
23.96
28.17
2.01
2.06
1.90
17.60
12
Hungary
3.40
8.90
20.89
0.42
0.77
1.41
134.78
13
Mexico
6.11
11.69
18.07
0.76
1.01
1.22
54.56
14
Austria
1.48
9.67
14.35
0.18
0.83
0.97
48.37
15
Malaysia
4.12
11.72
14.09
0.51
1.01
0.95
20.18
16
Philippines
7.06
10.28
12.16
0.87
0.89
0.82
18.28
17
Spain
3.41
10.24
11.60
0.42
0.88
0.78
13.23
18
India
0.52
2.28
10.66
0.07
0.20
0.72
367.27
19
Canada
3.21
5.18
8.89
0.40
0.45
0.60
71.69
20
Indonesia
4.74
6.75
6.72
0.59
0.58
0.45
-0.32
31
9403 - O THER FURNIT

F URNIT,
URNIT, NOT SEAT
S EAT
By Country
Countr y 2011
HS
Description
2009
2010
2011
2009
2010
2011
% Share
-- World --
11/10
% Change
369.96
426.42
606.36
100.00
100.00
100.00
42.20
Italy
59.27
75.17
125.43
16.02
16.0 2
17.63
20.69
66.86
Germany
84.08
72.21
114.62
22.73
16.94
18.90
58.72
Poland
28.40
26.43
51.46
7.68
6.20
8.49
94.70
Vietnam
32.75
29.30
28.65
8.85
6.87
4.73
-2.21
United States
16.71
28.87
27.92
4.52
6.77
4.60
-3.31
Sweden
17.94
18.86
26.95
4.85
4.42
4.45
42.92
Taiwan
8.72
18.97
23.01
2.36
4.45
3.79
21.28
Thailand
7.58
12.22
21.39
2.05
2.87
3.53
75.00
Portugal
3.11
10.99
13.81
0.84
2.58
2.28
25.68
10
Indonesia
5.93
14.36
13.60
1.60
3.37
2.24
-5.27
11
Lithuania
14.52
10.05
13.10
3.92
2.36
2.16
30.27
12
France
5.89
6.41
12.20
1.59
1.50
2.01
90.39
13
Slovakia
6.81
9.85
10.85
1.84
2.31
1.79
10.15
14
Korea, South
6.51
8.41
7.41
1.76
1.97
1.22
-11.89
15
Malaysia
4.17
6.16
7.33
1.13
1.45
1.21
19.05
16
Canada
3.81
6.81
6.52
1.03
1.60
1.08
-4.37
17
Slovenia
4.05
4.63
6.12
1.09
1.09
1.01
32.31
18
Japan
3.87
6.16
6.03
1.05
1.44
1.00
-1.98
19
Philippines
2.11
4.19
5.86
0.57
0.98
0.97
39.69
20
Spain
2.73
2.51
5.34
0.74
0.59
0.88
112.57
32
9405 L AMPS,
AMPS , L IGHTING,
IGHTING, F ITTING
By Country
Countr y 2011
HS
Description
2009
2010
2011
2009
2010
2011
% Share
-- World --
11/10
% Change
511.21
1,227.63
472.51
100.00
100.00
100.00
-61.51
Japan
29.57
74.54
66.55
5.78
6.07
14.08
-10.72
Taiwan
91.68
335.39
48.94
17.93
27.32
10.36
-85.41
United States
24.75
34.32
45.11
4.84
2.80
9.55
31.46
Germany
26.11
35.39
41.12
5.11
2.88
8.70
16.19
Korea, South
206.36
539.58
29.30
40.37
43.95
6.20
-94.57
Indonesia
3.77
1.07
25.08
0.74
0.09
5.31
2,249.69
Italy
16.27
22.22
20.15
3.18
1.81
4.26
-9.33
Hong Kong
3.50
3.03
13.25
0.68
0.25
2.81
337.33
Vietnam
0.78
3.79
11.85
0.15
0.31
2.51
212.77
10
Malaysia
0.94
4.33
10.80
0.18
0.35
2.29
149.21
11
France
8.80
8.72
9.89
1.72
0.71
2.09
13.30
12
Norway
5.10
4.53
7.13
1.00
0.37
1.51
57.29
13
Spain
2.95
3.00
6.53
0.58
0.25
1.38
117.45
14
United Kingdom
4.67
4.14
5.10
0.91
0.34
1.08
23.12
15
Poland
1.78
3.45
4.84
0.35
0.28
1.02
40.30
16
Czech Republic
5.06
3.26
3.98
0.99
0.27
0.84
22.22
17
India
1.75
1.38
3.50
0.34
0.11
0.74
152.72
18
Austria
17.71
2.45
3.09
3.46
0.20
0.65
26.21
19
Netherlands
1.99
2.71
2.43
0.39
0.22
0.52
-10.03
20
Belgium
1.38
1.08
2.02
0.27
0.09
0.43
87.17
33
Appendix 2: China Export

BEDDING
by Country 2011
Rank
Country
2009
2010
2011
2009
2010
2011
% Share
11/10
% Change
-- World --
38,957.34
50,609.63
59,372.56
100.00
100.00
100.00
17.31
United States
12,554.67
15,919.37
17,518.45
32.23
31.46
29.51
10.04
Japan
2,764.83
3,291.84
4,306.17
7.10
6.50
7.25
30.81
Germany
1,903.05
2,504.50
3,108.54
4.89
4.95
5.24
24.12
United Kingdom
2,131.53
2,595.93
2,795.82
5.47
5.13
4.71
7.70
Australia
1,340.73
1,599.67
2,179.76
3.44
3.16
3.67
36.26
Canada
1,369.87
1,807.08
1,959.85
3.52
3.57
3.30
8.45
France
1,032.89
1,554.70
1,725.11
2.65
3.07
2.91
10.96
Netherlands
1,070.39
1,398.13
1,619.05
2.75
2.76
2.73
15.80
Hong Kong
931.99
1,098.66
1,267.17
2.39
2.17
2.13
15.34
10
Singapore
991.56
847.07
1,131.46
2.55
1.67
1.91
33.57
11
United Arab Emirates
789.02
758.41
1,027.83
2.03
1.50
1.73
35.53
12
Malaysia
911.11
768.12
1,007.38
2.34
1.52
1.70
31.15
13
Spain
716.74
874.08
985.86
1.84
1.73
1.66
12.79
14
Korea, South
613.00
887.20
985.24
1.57
1.75
1.66
11.05
15
Italy
680.84
910.07
972.44
1.75
1.80
1.64
6.85
16
Saudi Arabia
589.68
636.59
931.43
1.51
1.26
1.57
46.32
17
Russia
457.79
574.14
825.10
1.18
1.13
1.39
43.71
18
Belgium
598.94
753.18
810.53
1.54
1.49
1.37
7.61
19
India
264.30
607.11
607.27
0.68
1.20
1.02
0.03
20
Panama
98.72
236.44
600.70
0.25
0.47
1.01
154.06
34

BEDDING
by Country Jan Jun 2012
Rank
Country
2010
2011
2012
2010
0
-- World --
2011
2012
% Share
12/11
% Change
23,109.94
26,710.66
34,676.08
100.00
100.00
100.00
29.82
United States
7,413.17
8,155.42
10,149.17
32.08
30.53
29.27
24.45
Japan
1,498.09
1,812.55
2,442.37
6.48
6.79
7.04
34.75
Germany
1,162.97
1,336.17
1,741.17
5.03
5.00
5.02
30.31
United Kingdom
1,262.00
1,263.18
1,705.60
5.46
4.73
4.92
35.02
Canada
860.20
926.30
1,246.42
3.72
3.47
3.59
34.56
Australia
644.89
827.27
1,237.73
2.79
3.10
3.57
49.62
France
756.76
839.40
1,002.14
3.28
3.14
2.89
19.39
Netherlands
669.79
741.27
953.71
2.90
2.78
2.75
28.66
Malaysia
402.67
389.25
854.49
1.74
1.46
2.46
119.52
10
Saudi Arabia
274.21
383.24
647.72
1.19
1.44
1.87
69.01
11
Hong Kong
483.37
574.96
643.92
2.09
2.15
1.86
11.99
12
United Arab Emirates
323.51
433.54
631.49
1.40
1.62
1.82
45.66
13
Singapore
567.56
571.65
629.01
2.46
2.14
1.81
10.03
14
Spain
428.50
465.00
524.80
1.85
1.74
1.51
12.86
15
Korea, South
394.11
469.88
512.16
1.71
1.76
1.48
9.00
16
Italy
443.14
489.26
477.25
1.92
1.83
1.38
-2.46
17
Panama
45.02
254.93
453.92
0.20
0.95
1.31
78.06
18
Belgium
373.39
388.96
447.64
1.62
1.46
1.29
15.09
19
Russia
241.11
312.99
423.95
1.04
1.17
1.22
35.45
20
Indonesia
245.07
261.39
368.21
1.06
0.98
1.06
40.86
35
China Export by product 2011

2011
HS
Description
2009
2009
2010
2011
2009
-- World --
94
Furniture And
Bedding
2010
2011
% Share
11/10
% Change
1,202,047.37
1,578,444.20
1,899,280.69
100.00
100.00
100.00
20.33
38,957.34
50,609.63
59,372.56
3.24
3.21
3.13
17.31
9403
13,661.32
18,048.99
20,944.77
35.07
35.66
35.28
16.04
9401
11,678.87
14,947.01
17,024.48
29.98
29.53
28.67
13.90
9405
7,559.71
10,110.48
12,646.38
19.41
19.98
21.30
25.08
9404
Articles Of Bedding
4,701.85
5,943.09
6,838.29
12.07
11.74
11.52
15.06
9406
1,074.95
1,220.69
1,499.71
2.76
2.41
2.53
22.86
9402
280.65
339.38
418.93
0.72
0.67
0.71
23.44
China Export to Italy 2011

2011
HS
Description
2009
2010
2011
2009
Italy
94
Furniture And
Bedding
2010
2011
% Share
11/10
% Change
20,246.22
31,135.84
33,707.62
1.68
1.97
1.78
8.26
680.84
910.07
972.44
1.75
1.80
1.64
6.85
9405
212.24
288.93
320.39
2.81
2.86
32.95
10.89
9401
197.33
269.64
278.70
1.69
1.80
28.66
3.36
9403
173.40
232.84
249.90
1.27
1.29
25.70
7.33
9404
Articles Of Bedding
68.64
80.19
91.03
1.46
1.35
9.36
13.52
9406
21.63
27.96
25.25
2.01
2.29
2.60
-9.71
9402
7.60
10.52
7.17
2.71
3.10
0.74
-31.85
36
Appendix 3: Furniture Custom Duties

Code
Description
9401
Mobili per sedersi (esclusi quelli della voce 9402), anche
MFN%
GEN%
VAT%
ED
10
100
17
15
trasformabili in letti, e loro parti

9401 10 00
Mobili per sedersi dei tipi utilizzati per autoveicoli e

aerei
9402
Mobili per la medicina, la chirurgia, lodontoiatria o la

veterinaria (per esempio:tavoli operatori, tavoli per
esami, letti con meccanismo per usi clinici, poltrone
9402 10 1 0
poltrone da parrucchiere e poltrone simili, e loro parti
100
17
15
9402 10 9 0
altri
30
17
15
9402 90 00
altri
30
17
15
100
17
15
10
100
17
15
10
80
17
13
20
80
17
13
16
100
17
13
17.5
70
17
13
20
80
17
13
20
80
17
13
10
70
17
13
9403
Altri mobili e loro parti
9403 10 00
9404
Mobili di metallo dei tipi utilizzati negli uffici

Sommier; oggetti letterecci ed oggetti simili (per
esempio: materassi, copripiedi,
piumini, cuscini, cuscini-poufs, guanciali), con molle
oppure imbottiti o guarniti
internamente di qualsiasi materia, compresi quelli di
gomma alveolare o di materie
plastiche alveolari, anche ricoperti
9404 10 00
Materassi
9405 1000
Lampadari ed altri apparecchi per lilluminazione,

elettrici, da appendere o da fissare
al soffitto o al muro, esclusi quelli dei tipi utilizzati per
lilluminazione delle aree
o vie pubbliche
9405 2000
9405 3000
Lampade da comodino, da scrittoio e lampadari per

interni, elettrici
Ghirlande elettriche dei tipi utilizzati per gli alberi di
Natale
9405 4010
Proiettori
9405 5000
Apparecchi per lilluminazione non elettrici
9405 6000
Insegne pubblicitarie, insegne luminose, targhette

indicatrici luminose ed oggetti
simili
9406 0000
Costruzioni prefabbricate
Source frm China Customs

MFN:
Duty rate for Most Favored Nations
GEN:
General
VAT:
Value Added Tax
ED:
Export Duty
37
Appendix 4
urniture,, equipment and furnishing ccompanies

China
a
Italian furniture
ompanies in East Chin
Company
name
Address
Chief
Rep. &
Italian
Staff
Legal Status
WFOE
Italian Company
ABACO
Plant 16
Mr.
KITCHEN
No. 248 Xintuan Rd.
(SHANGHAI)
Qingpu Industry Zone
CO., LTD.
201707 Shanghai
33030 Udine (UD)
tel: 0086-21-59868787
tel: 0039-0432-063111
fax: 0086-21-59869277
fax: 0039-0432-063235
email:
email:
stefan.abaco@gmail.com
lineaverde@snaidero.it
Italian
Region
SNAIDERO RINO SpA
Friuli
Stefan
Viale Rino Snaidero,
Venezia
Ostwaldt
15
Giulia
web: www.snaidero.it
ALUK
Factory D, No.151
Mr.
WFOE
ALUK GROUP SpA
CURTAIN
Lane 1421, Zhuanxin Rd. (E)
Antonio
Via Monte Amiata, 3/A
WALL,
Zhuanqiao Town
Arboit
37057 S. Giovanni
WINDOWS
201108 Shanghai
Lupatoto (VR)
& DOORS
tel:
tel: 0039-045-9696611
SYSTEM
0086-21-64892933/64892959
fax: 0039-045-9696610
(SHANGHAI)
fax: 0086-21-64892911
email: info@aluk.it
CO., LTD.
email: antonio@aluk.com.cn
web: www.aluk.it
Veneto
ANGELO PO
1st Floor, No. 88
Mr. Cristian WFOE
ANGELO PO GROUP SpA Emilia
TRADING
Jiangchangsan Rd.
Ferrarese
Via S.S. Romana Sud, 90 Romagna
(SHANGHAI)
200436, Shanghai
11012, Carpi (MO)
CO., LTD.
tel: 0086-21-60940188
tel: 0039-059-639411
fax: 0086-21-60940288
fax: 0039-059-642499
email: c.ferrarese@angelopo.it
email: info@angelopo.it
web: www.angelopo.it
web: www. angelopo.it
38
Chief
Rep. &
Italian
Staff
Legal Status
Italian Company
Building 3, Huarui Industrial Park
Mr.
WFOE
FOPPAPEDRETTI SpA
Jiangning Development Zone
Francesco
Via A. Volta, 11
211100 Nanjing
Onofrio
24064 Grumello del
Company
name
ARMONIA LTD.
Address
Jiangsu Province
Monte (BG)
tel: 0086-25-52766055/6
tel: 0039-0358-30497
fax: 0086-25-52766057
fax: 0039-0358-31283
email: fonofrio@armonia-it.com
email: foppa@sonic.it
web: www.armonia-it.com
web:
Italian
Region
Lombardia
www.foppapedretti.it
ARTEMIDE
Rm. 1515, Tower 1
Mr. Carlo
Trading
ARTEMIDE SpA
TRADING
Corporate Avenue Building
Belli
Company
Via Bergatio, 18
(SHANGHAI) CO.,
No. 222 Hubin Rd.
20010 Pregnana
LTD.
Luwan District
Milanese (MI)
200021 Shanghai
tel: 0039-02-93518484
tel: 0086-21-61223408
fax:
fax: 0086-21-61223410
0039-02-93518341
email: info@artemide.cn
email:
web: www.artemide.com
dcpm@artemide.com
Lombardia
web:
www.artemide.com
BORMIOLI
Rm. 704, Eton Plaza, Tower B
Mr. Tierri
ROCCO ASIA
No. 555 Pudong Avenue
Corte
Rep. Office
BORMIOLI ROCCO E
REPRESENTATIVE
200120 Shanghai
Viale Martiri della
OFFICE
tel: 0086-21-61639533
Liberta', 1
fax: 0086-21-61639533
43036 Fidenza (PR)
email:
tel: 0039-0524-5111
infoasia@bormiolirocco.com
fax:
web: www.bormiolirocco.com
0039-0524-527821
FIGLIO SpA
web:
www.bormiolirocco.c
om
39
Emilia Romagna
Company
name
Address
Chief
Rep. &
Italian
Staff
CARGO &
Rm 2302
Ms. Sara
HIGH TECH
500, Xiangyang Nan Rd. Xuhui
Corti
Legal Status
Rep. Office
Italian Company
CARGO & HIGH TECH Srl
Italian
Region
Lombardia
Via Meucci, 39
District
20159 Milano
200031 Shanghai
tel: 0039-02-27221391
tel: 0086-21-64450477
fax: 0039-02-27221350
fax: 0086-21-64450488
web:
email:
www.cargomilano.it
cargocina@cargomilano.it
web: www.cargomilano.it
COMELIT
5F, Bldg. 4
Ms. Janet
(SHANGHAI)
No. 30 Hongcao Rd.
Lu
WFOE
COMELIT GROUP SpA
ELECTRONICS
Caohejing Hitech Development
24020 Rovetta/S. Lorenzo
CO., LTD.
Zone
(BG)
200233 Shanghai
tel: 0039-0346-750011
tel: 0086-21-64519192
fax: 0039-0346-71436
fax: 0086-21-64517710
email:
email: janet@comelit.com.cn
e.barzasi@comelit.com.cn
web: www.comelit.com.cn
web: www.comelit.it
Lombardia
Via Don Arrigoni, 5
CONTEMPO
No. 525, Yuanfu Rd.
Mr.
WFOE
CONTEMPO SpA
FURNITURE
Anting Town,
Michele
Zona Industriale Mellitto,
(SHANGHAI)
Jiang Ding District
Mirgaldi
SS96
CO., LTD
201814 Shanghai
70025 Grumo Appula
tel: 0086-21-69573050
(BA)
fax: 0086-21-69573090
tel: 0039-080-3831311
email: mmirgaldi@contempo.cn
fax: 0039-080-602981
web: www.contempo.it
email: info@contempo.it
Puglia
web: www.contempo.it
COSMIT
Rm. 2204D
Mr.
Rep. Office
COSMIT SpA
CHINA
No. 555, Nanchang Rd.
Chiaretto
Foro Buonaparte, 65
OFFICE
200031 Shanghai
Yan
20121 Milano
tel: 0086-21-64459560
tel: 0039-02-725941
email: chiaretto.yan@gmail.com
fax: 0039-02-89011563
web: www.cosmit.it
email: info@cosmit.it
web: www.cosmit.it
40
Lombardia
Company
name
Address
Chief
Rep. &
Italian
Staff
Legal Status
WFOE
Italian Company
DE' LONGHI
Unit 1510-1515
Mr.
DE' LONGHI
TRADING
Sun Building
Zong
APPLIANCES Srl
(SHANGHAI) CO.,
No. 3553 Zhongshan Rd. (N)
Yanping
Via L. Seitz, 47
LTD.
200062 Shanghai
31100 Treviso
tel: 0086-21-51086098
tel: 0039-0422-4131
fax: 0086-21-62453368
fax: 0039-0422-413647
email: jackyliu@kenwood.com.hk
web:
Italian
Region
Veneto
www.delonghi.com
aidacheng@kenwood.com.hk
web: www.delonghi-china.com
www.kenwoodworld.com/cn
DITEC SPA
Rm. 10A63, 10/F
Mr.
Rep. Office
CHINA
Shanghai Mart
Silvio
Via Mons. Banfi, 3
REPRESENTATIVE
No. 2299 Yan'an Rd. (W)
Pezzotti
21042 Caronno
OFFICE
200336 Shanghai
Pertusella (VA)
tel:0086-21-62363861
tel: 0039-02-963911
fax:0086-21-62363863
fax: 0039-02-9650314
email:silvio.pezzotti@ditecva.com
emai:
web:www.ditec.it
DITEC SpA
Lombardia
comm.of@ditecva.com
web: www.ditec.it
ELECTRALINE
Rm. 2401
Ms. Qiu
CHINA LTD
No. 620 Zhangyang Rd.
Jie
WFOE
ELECTRALINE
3PMARK SpA
200122, Shanghai
Via Brodolini, 10/H
tel: 0086-21-58363201
20049 Concorezzo
fax: 0086-21-58363199
(MI)
email:jie.qiu@electraline.cn
tel: 0039-039-6042239
web: www.electraline.com
fax: 0039-039-6041707
email:
elan@elan-sh.com
web:
www.elan-sh.com
41
Lombardia
Company
name
Address
Chief Rep.
& Italian
Staff
Legal
Status
WFOE
Italian Company
FAAC
N.3 Building, N.51,
Ms. Serena
(SHANGHAI)
Lane 1159
Spagnolo
GATES AND
Kang Qiao Rd. (E)
40069 Zola Predosa (BO)
DOORS
201315 Shanghai
tel: 0039-051-61724
AUTOMATION
tel: 0086-21-68182970
fax: 0039-051-758518
CO., LTD.
fax: 0086-21-68182968
email: info@faac.it
email: info@faacgroup.cn
web: www.faac.it
Italian
Region
FAAC SpA
Emilia
Via Calari, 10
Romagna
web: www.faacgroup.cn
FEDERLEGNOAR
Rm. 2204D
Mr.
Rep. Office
FEDERLEGNOARREDO
EDO CHINA
No. 555, Nanchang Rd.
Chiaretto
Foro Buonaparte, 65
OFFICE
200031 Shanghai
Yan
20121 Milano
tel: 0086-21-64459560
tel: 0039-02-806041
email: chiaretto@163.com
fax: 0039-02-80604392
web: www.federlegno.it
email:
Lombardia
web@federlegnoarredo.i
t
web: www.federlegno.it
FONTANAARTE
Rm 501C, Bldg 9
Mr. Paolo
Trading
FONTANAARTE SpA
ASIA PACIFIC
No. 25, Jian Guo Zhong Rd.
Fraticelli
Company
Alzaia Trieste, 49
200025 Shanghai
20094 Corsico (MI)
tel: 0086-21-61379371
tel: 0039-02-45121
fax: 0086-21-61379372
fax: 0039-02-4512660
email:
email:
office-shanghai@fontanaa
info@fontanaarte.it
rte.it
web:
web: www.fontanaarte.it
www.fontanaarte.it
42
Lombardia
Company
name
Address
Chief
Rep. &
Italian
Staff
Italian
Company
Legal Status
GEWISS
Rm. 1704, Tower B
Mr.
TRADING
Sunyoung Center
Mauro
Via A. Volta,
(SHANGHAI)
No. 28 Xuanhua Rd.
Feresini
1-24069 Cenate
CO., LTD
200050 Shanghai
Sotto (BG)
tel: 0086-21-62523535 /
tel: 0039-35-946111
61671231
fax:
fax: 0086-21-61671232
0039-35-945222
email: sales.china@gewiss.cn
email:
web: www.gewiss.cn
gewiss@gewiss.com
WFOE
GEWISS SpA
Italian
Region
Lombardia
web:
www.gewiss.com
HANGZHOU
Rm. 901
Mr.
Joint venture
LAGOSTINA SpA
OMEGNA
No. 1772 Jianghui Rd.
Wang
Via IV Novembre,
COMMERCE &
Binjiang District
Zhenhua
45
TRADE CO.,
310051 Hangzhou
28048 Omegna
LTD.
tel: 0086-571-86770588
(VB)
fax: 0086-571-86770590
tel:0039-0323-6521
email:
fax:
ivy_hu@lagostina.com.cn
0039-0323-641231
web: www.lagostina.com.cn
web:
Piemonte
www.lagostina.it
HANGZHOU
Liangzhu Village
Mr.
WFOE
TARGETTI SANKEY
TARGETTI
46, Gouyun Rd.
Damiano
SpA
LIGHITING CO.,
311112 Hangzhou
Guidolin
Via Pratese, 164
LTD.
Zhejiang Province
50145 Firenze
tel: 0086-571-88746998
tel:
fax: 0086-571-88746995
0039-055-3791.1
web: www.targetti.com
fax:
0039-055-3791266
email:
targetti@targetti.it
web:
www.targetti.com
43
Toscana
Company
name
Address
Chief
Rep. &
Italian
Staff
Legal
Status
Italian Company
IGUZZINI
No. 2758, Huancheng Rd. (W)
Mr.
Rep.
IGUZZINI
SHANGHAI
Fengxian Industrial Park
Massimilia
Office
ILLUMINAZIONE SpA
REPRESENTATI
201401 Shanghai
no
Via Mariano Guzzini,
VE OFFICE
tel: 0086-21-63411199
Guzzini
37
fax: 0086-21-33655201
62019 Recanati (MC)
email: info@iguzzini.cn;
tel: 0039-071-75881
massimiliano.guzzini@iguzzini.
fax: 0039-071-7588295
cn
email:
web: www.iguzzini.com
iguzzini@iguzzini.it
Italian
Region
Marche
web:
www.iguzzini.com
JOSEF
Rm. 203, Shenhua Financial
Mr.
Joint
PERMASTEELISA SpA
GARTNER
Building
Benjamin
venture
Via Enrico Mattei,
CURTAIN
No. 1 Ningbo Rd.
Huang
WALL
200002 Shanghai
31029 Vittorio Veneto
(SHANGHAI)
tel: 0086-21-63299988
(TV)
CO., LTD
fax: 0086-21-63298668
tel: 0039-0438-505000
email:
fax: 0039-0438-505125
info@permasteelisa.com.cn
email:
web: www.permasteelisa.com;
info@permasteelisa.it
www.josef-gartner.de
web:
Veneto
21/23
www.permasteelisa.co
m
L' ELLISSE
Rm. 416-417
Mr.
WFOE
L' ELLISSE
Sihang Depote
Gianmaria
Viale della Repubblica,
No. Guangfu Rd.
Delfino
79
200070 Shanghai
20035 Lissone (MI)
tel: 0086-21-63809578
tel: 0039-02-459129
fax: 0086-21-63809577
fax: 0039-02-482724
email:
email:
gianmaria.delfino@lellisse.com
gianmaria.delfino@lell
web: www.lellisse.com
isse.com
web: www.lellisse.com
44
Lombardia
Company
name
Address
Chief
Rep. &
Italian
Staff
Legal Status
Rep. Office
Italian Company
MASTER Srl
tel: 008613248071109
Mr. Zhang
MASTER Srl
SHANGHAI
email: info@portalecina.com
Long Hua
REP. OFFICE
web:
00161 Roma
www.portalecina.altervista.org
tel: 0039-06-49384162
Italian
Region
Lazio
Via A. Borelli, 7
fax: 0039-06-44702836
NATUZZI
No. 58 Lane 3111 Huancheng
Mr. Richard
WFOE
NATUZZI SpA
CHINA
Rd. (W)
Tan
LIMITED
Mihang Export Processing
70029 Santeramo in Colle
Zone
(BA)
Fengxian District
tel: 0039-080-8820111
201404 Shanghai
fax: 0039-080-8820508
tel: 0086-21-67588000
email: vbasile@natuzzi.com
fax: 0086-21-67588135
web: www.natuzzi.com
Puglia
Via Iazzitiello, 47
email: rtan@natuzzi.com
NATUZZI
Rm. 803, Kirin Plaza
Ms. Valeria
TRADING
No. 666 Gubei Rd.
Lanzilotta
SHANGHAI
Changning District
70029 Santeramo in Colle
CO., LTD.
200336 Shanghai
(BA)
tel: 0086-21-62080101
tel: 0039-080-8820111
fax: 0086-21-62085445
fax: 0039-080-8820508
email: vlanzilotta@natuzzi.com
email: vbasile@natuzzi.com
WFOE
NATUZZI SpA
Via Iazzitiello, 47
45
Puglia
Company
name
Address
Chief
Rep. &
Italian
Staff
Legal
Status
WFOE
Italian Company
NEW CRAZY
Unit 710, Jing'An Zhonghua
Mr.
NEW CRAZY COLORS
COLORS
Building
Roberto
Via Aspromonte, 45
No. 1701 Beijing Rd. (W)
Casanova
20052 Monza (MI)
200040 Shanghai
tel: 0039-039-2028367
tel: 0086-21-62881181
fax: 0039-039-2028381
fax: 0086-21-62086303
email:
email: demaria@newcrazycolors.it
casanova@newcrazycolors.it
web: www.newcrazycolors.it
web:
Italian
Region
Lombardia
www.newcrazycolors.it
NINGBO
No. 227 Wancheng Rd.
Mr.
LINEABETA
Yinzhou District
Sebastian
WFOE
Strada Statale 11, KM 331
LINEABETA SpA
BATH CO., LTD.
315151 Ningbo
Tommaso
36053 Cambellara (VI)
Zhejiang District
Magrin
tel: 0039-0444-644644
tel: 0086-574-82820930
fax: 0039-0444-644600
fax: 0086-574-82820931
web: www.lineabeta.com
Veneto
email: china03@lineabeta.cn
OLIMPIA SPLENDID SpA
Emilia
Guglielmo
Via Guido Rossa, 1-3
Romagna
Colombo
42044 Gualtieri (RE)
OLIMPIA
No. 208, Lane 3883 Waiqingsong
Mr.
WFOE
SPLENDID AIR
Highway
CONDITIONING
Baihe Town
(SHANGHAI)
Qingpu District
tel: 0039-0522-22601
CO., LTD.
201709 Shanghai
fax: 3009-0522-828117
tel: 0086-21-59740505
email:
fax: 0086-21-59740022
info@olimpiasplendid.it
email:
web:
g.colombo@olimpiasplendid.com.cn
www.olimpiasplendid.it
web: www.olimpiasplendid.com
46
Company
name
Address
Chief
Rep. &
Italian
Staff
Legal
Status
WFOE
Italian Company
Company
NEW CRAZY
Unit 710, Jing'An Zhonghua
Mr.
NEW CRAZY COLORS
COLORS
Building
Roberto
Via Aspromonte, 45
No. 1701 Beijing Rd. (W)
Casanova
20052 Monza (MI)
200040 Shanghai
tel: 0039-039-2028367
tel: 0086-21-62881181
fax: 0039-039-2028381
fax: 0086-21-62086303
email:
email: demaria@newcrazycolors.it
casanova@newcrazycolors.it
web: www.newcrazycolors.it
web:
Italian
Region
Lombardia
www.newcrazycolors.it
NINGBO
No. 227 Wancheng Rd.
Mr.
WFOE
LINEABETA SpA
LINEABETA
Yinzhou District
Sebastian
Strada Statale 11, KM 331
BATH CO., LTD.
315151 Ningbo
Tommaso
36053 Cambellara (VI)
Zhejiang District
Magrin
tel: 0039-0444-644644
tel: 0086-574-82820930
fax: 0039-0444-644600
fax: 0086-574-82820931
Veneto
email: china03@lineabeta.cn
OLIMPIA
No. 208, Lane 3883 Waiqingsong
Mr.
OLIMPIA SPLENDID SpA
Emilia
SPLENDID AIR
Highway
Guglielmo
Via Guido Rossa, 1-3
Romagna
CONDITIONING
Baihe Town
Colombo
42044 Gualtieri (RE)
(SHANGHAI)
Qingpu District
tel: 0039-0522-22601
CO., LTD.
201709 Shanghai
fax: 3009-0522-828117
tel: 0086-21-59740505
email:
fax: 0086-21-59740022
info@olimpiasplendid.it
email:
web:
g.colombo@olimpiasplendid.com.cn
www.olimpiasplendid.it
WFOE
web: www.olimpiasplendid.com
47
Company
name
Address
Chief
Rep. &
Italian
Staff
Legal
Status
WFOE
Italian Company
SABAF
Building 7
Mr.
SABAF
SpA
APPLIANCE
No. 278 Jujin Rd.
Renato
Via dei Carpini, 1
COMPONENTS
Zhangpu Town
Soggia
25035 Ospitaletto (BS)
(KUNSHAN)
215300 Kunshan
tel: 0039-030-6843001
CO., LTD.
Jiangsu Province
fax: 0039-030-6848249
tel: 0086-512-57293600
email: info@sabaf.it
fax: 0086-512-57293700
web: www.sabaf.it
Italian
Region
Lombardia
email: nicola.belpietro@sabaf.it
renato.soggia@sabaf.it
web: www.sabaf.it
SHANGHAI
No. 9485 Puxing Highway
Mr. Xia
Joint
SEVES SpA
SEVES GLASS
Spark Zone
Xudong
venture
Via R. Giulianli, 360
CO., LTD.
201419 Shanghai
50141 Firenze
tel: 0086-21-57505000-1208
tel:0039-055-4495252
fax: 0086-21-57505222
fax:0039-055-4250096
e-mail: xuedan.chen@seves.cn
email:irene.picarelli@seves.it
web: www.seves.com
web:www.seves.com
SHANGHAI TOP
11/A6
Mr. Zhong
WFOE
LONGONI REF Srl
STYLE
No. 4606 Tingfenggong Rd.
Chuande
FURNITURE
201500 Shanghai
20052 Monza (MI)
MATERIALS
tel: 0086-21-57316969
tel: 0039-02-748837
CO., LTD.
fax: 0086-21-57325459
fax: 0039-02-141859
e-mail: topstyle@online.sh.cn
email: longonirf@tin.it
Lane 2155
Mr. Paolo
FURNITURE
No. 55 Lianhua Rd. (S)
Colombo
(SHANGHAI)
201100 Shanghai
20030 Lentate sul Seveso
CO., LTD
tel: 0086-21-33505502
(MI)
fax: 0086-21-33505506
tel: 0039-0362-5301
email:
fax: 0039-0362-565134
info@sofalandshanghai.com.cn
email: info@chateau-dax.it
web:
web: www.chateau-dax.it
48
Lombardia
Via Monte Bianco, 2
SOFALAND
www.sofalandshanghai.com.cn
Toscana
WFOE
CHATEAU D'AX SpA

Via Nazionale dei Giovi, 159
Lombardia
Company
name
Address
Chief
Rep. &
Italian
Staff
Legal
Status
WFOE
Italian Company
SUZHOU G&V
Sub-Industrial Park #2
Mr.
CO., LTD.
No. 3 Jianlin Rd.
Massimo
Via Dell' Industria, 6
215151 Suzhou
Favini
21040 Milano
tel: 0086-512-68766309
GEDY SpA
Italian
Region
Lombardia
web: www.gedy.com
fax: 0086-512-68766305
email:
doris.zhang@gevchina.com
TEUCO WATER
A1a, Export Processing Zone
Mr. Luca
WFOE
TEUCO GUZZINI SpA
EXPERIENCE
No. 228 Xihan Rd.
Marinangeli
(SHANGHAI) CO.,
201401 Shanghai
62010 Montelupone (MC)
LTD.
tel: 0086-21-37198887
tel: 0039-0733-2201
fax: 0086-21-67109097
fax: 0039-0733-220385
email:
email: teuco@teuco.it
luca.marinangeli@teuco.it
web: www.teuco.it
Marche
Via Avogadro, 12
web: www.teuco.com
V2 HANGZHOU
Building 6
Mr. Davide
CO., LTD.
No. 12 Kangyuan Rd.
Saccon
WFOE
V2 SpA
Corso Principi di Piemonte,
Gongshu District
65/67
310015 Hangzhou
12035 Racconigi (TO)
Zhejiang Province
tel: 0039-01-72812411
tel: 0086-571-88045136
fax: 0039-01-7284050
fax: 0086-571-88043886
email: info@v2home.com
email: info@v2home.com.cn
web: www.v2home.com
web: www.v2home.com
49
Piemonte
Company
name
Address
Chief
Rep. &
Italian
Staff
Legal
Status
C/O Italian Center
Via Concordia, 16
Jinqiao
201206 Shanghai
REPRESENTATIVE
tel: 0086-13817838619
OFFICE
fax: 0086-21-54852822
20055 Renate (MI)

Mr. Song
Xuhua
Rep. Office
LTD.
No. 88, Putian Avenue
ELICA SpA
312400 Shengzhou
Via Dante, 288
Zhejiang Province
tel: 0086-575-83366001
fax: 0086-575-83366000
Lombardia
web: www.vallievalli.com
web: www.vallievalli.com
ELECTRIC CO.,
fax: 0039-0362-924455
export@vallievalli.com
vallievalli-china@163.com
PUTIAN
tel: 0039-0362-982260
email:
email:
ZHEJIANG
Italian
Italian
Region
VALLI & VALLI Srl
No. 999 Ningqiao Rd.,

VALLI & VALLI
Italian Company
Mr. Sandro
Joint
Gatuso
venture
60044 Fabriano (AN)

tel: 0039-0732-6101
fax: 0039-0732-610249
email: s.gattuso@elica.com
email: info@elica.it
web: www.putian.com
web: www.elica.com
50
Marche

Market Report Furniture China 2012

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Market Report Furniture China 2012

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FURNITURE MARKET IN CHINA

4. IMPORTIMPORT-EXPORT ANALYSIS ...6

5. KEY SEGMENTS ......15

7. INDUSTRY TREND ..18

8. CONSIDERATIONS FOR ITALIAN PLAYERS 20

Doing market research in China and Methodology

China Furniture Industry

Source of data: China National Furniture Association / China Custom

A wide of variety of raw materials are used in production, including wood,

Source of dataChina Furniture Association

4 . IMPORTIMPORT -EXPORT ANALYSIS

4.1 China Import

China Imports -Furniture Sector- 2011

Korea, South , 7.25%

Source of data: China Customs

China Imports -Furniture Sector

Source of data: China Customs

China Import from Italy - Furniture Sector

Source of data: China Customs

Regarding the importation value of different categories of furniture in the

Top three imported furniture categories total in China

Top three imported furniture categories total in China

Source of data: China Customs

Top three furniture categories imported from Italy in China

Source of data: China Customs

Seats (Other than those of HS 9402), whether or not

Medical, surgical, dental or veterinary furniture; barber's

Other furniture (metal and wooden furniture used in the

Mattress supports; articles of bedding and similar

Lamps, lighting and fitting; illuminated signs, name-plates

Top three furniture categories imported from Italy in China

For more detail information, please refer to APPENDIX 1: CHINA IMPORT

4.2 Chinese Export

1 OEM (Original Equipment Manufacturer)

China Exports to Italy - Furniture Sector 2011

Source of data: China Customs

China Exports to Italy - Furniture Sector

Source of data: China Customs

Regarding the exportation value of different categories of furniture to Italy in

32.05% by category HS 9405 with an amount of US$ 320.39 million, 28.66% by

Top three furniture categories exported to Italy in

Source of data: China Customs

Top three furniture categories exported to Italy

Source of data: China Customs

Key furnishing space

8 . CONSIDERATIONS FOR ITALIAN PLAYERS

Key potential opportunities

Growth of Chinas high-end furniture market

High regard for made in Italy and Italian brands

Italian furniture is well-known for its creative design, good quality

Key potential barriers

High cost of transportation and long time of delivery

Long-term investment return

Wooden furniture -- General technical requirements

Metal furniture -- General technical requirements

Furniture -- Main sizes of tables and seats

Furniture -- Main sizes of cabinets

Furniture -- Main sizes of beds

Wooden furniture -- Quality inspection and certification

Metal furniture -- Quality inspection and certification

Soft furniture -- Sofa

Soft furniture -- Mattress

GB/T 4893.1 ~ GB/T 4893.9

Furniture -- Assessment of surface criteria