NAME

GOES HERE

(M) 0411 XXX XXX

my_professional_email@gmail.com

CAREER OBJECTIVE
To gain an entry level position within the fields of Marketing that will challenge
and allow myself to apply my tertiary studies and experiences. Long-term plans
are to develop the commercial skills to progress to a Brand Manager.

EMPLOYMENT HISTORY
July 2009 Present

Feb 2008 August 2010

July 2010 August 2010

Sales Assistant
David Jones
Worked in a department store environment in the high-end fashion section
consisting of menswear, womenswear and accessories
Worked within a team to achieve store targets and KPIs
Achieved the highest individual sales in multiple months
Brand Ambassador
Student Services Australia/Student Marketing Australia
Planned and conducted marketing campaigns to maximise promotional
productivity, brand awareness and engagement to student groups
Built rapport and maintained relations with academic staff and students
Represented a portfolio of professional publications including The Economist,
BRW, Time and Sydney Morning Herald
Brands: Magazines4Students.com.au, Flatmates.com.au, SMH
Sales Analyst (Contract)
Johnson & Johnson
Employed on a project contract within the Coles Account team, supporting
five National Account Managers and the National Business Manager
Developed and built the 2011 internal tracker to measure net revenue, trade
investment and growth whilst comparing KPIs internally and Coles at a
categorical, monthly, quarterly and yearly level. Also developed other
trackers which monitored competitors value sales and growth
Created a 2011 promotional plan detailing all sales promotions, trade
investment and the P&L
Ran reports and analysed data using Aztec Woolworths-on-Web, Coles
Quickturn, Oracle Answers and Nielsen

WORK EXPERIENCE / INTERNSHIPS
Nov 2009 Feb 2010
Summer Intern
Johnson & Johnson
Completed a 10 week internship as part of their Summer Vacation Program
with rotations between Trade Marketing and Account Management
Within Trade Marketing, completed a project to develop growth strategies
across six core product categories, with one of my initiatives taken aboard
and pitched to Coles and another rolled out in Woolworths
Within the Woolworths Account Management team, worked on a category
review from start to finish, analysing and identifying opportunities for
growth. This involved intensive data analysis, promotional modelling and
proposing an optimised strategy to increase profitability



July 2008 Nov 2008

Account Executive
Aegis Media
Worked within Search Engine Marketing (SEM), Search Engine Optimisation
(SEO), Social Media, Search Leveraged Public Relations and Web Analytics
Monitored, evaluated and executed search campaigns across a broad variety
of accounts, working within two different teams
Sample articles published on the Olay website are available upon request
Clients: Procter & Gamble, NRMA, Luxoticca, Tourism Australia, HSBC, eFax

January 2008 June 2008 Intern

Peer Group Media (Entertainment Marketing and Events)
Worked within Account Management in the New Business division
Constructed design briefs, coordinating the internal creative process and
oversaw in-house production for clients
Conducted research, creative music branding and planning for New Business
Clients within the alcohol, fashion and games industries
Client: Bacardi Express

EDUCATION
2007 2010
University of Technology, Sydney

Bachelor of Business

Majors Marketing Communications, Finance
Admission onto the Deans List (2010) for Academic Excellence
Placed 3rd in the subject Integrated Marketing Communications (2009)

2001 2006
A Selective High School

Higher School Certificate

SKILLS
Fluent in English and Cantonese; basic skills in Mandarin and Japanese
Intermediate skills in the Microsoft Office suite and Adobe Photoshop

EXTRA CURRICULAR ACTIVITIES
July 2008 July 2009
Vice President (Careers and Education)

I Heart UTS (Student Society)
Started and managed the Careers and Education portfolio
Liaised with the Business Faculty and club sponsors to organise and
coordinate careers and employment information sessions and guest speakers
Contributed careers articles to the I Heart Uni magazine

April 2008 July 2008
Vice President

UTS Business Connection (Student Society)
Managed a team of 16 Executive Officers
Supervised the daily operations within Marketing, Events and Sponsorship
Assisted with all Presidential Duties

July 2007 April 2008
Events Manager

UTS Business Connection (Student Society)
Managed a portfolio of events including Corporate and Social functions
Organised an Accounting Talk/BBQ with Sponsors; the turnout surpassed
maximum capacity and additional students opted to sit on the floor
Produced a sold out bowling social event and end-of-year Business Ball
Organised a fundraising drive, turning over 100% profit
Produced an Inter-University varsity event with USYD, UNSW and UMACQ

REFERENCES ARE AVAILABLE UPON REQUEST

NAME
Ph: 0411 XXX XXX

Graduate Human Resources

COMPANY
Sydney, Australia

Dear Graduate Human Resources,

My name is XXX and I am writing to express my strong interest in the COMPANY
NAME graduate program as the (SPECIFY) industry is an area where I am passionate
about. In particular, I have chosen the Marketing stream given my relevant education
and work experience.
My suitability for the position is first demonstrated through my strong academic
background. I am a final year Marketing/Finance student at the University of
Technology, Sydney, and consistently perform strongly, being admitted onto the Deans
List in 2010 and achieving 3rd place in one of my Marketing subjects. This combination
of study provides me with strong quantitative, qualitative and commercial skills, all
essential to adapt to the fast-paced nature of (SPECIFY INDUSTRY).
Recently, I have completed an internship at a major FMCG company where I later
returned as a Sales Analyst. Here, I worked on a series of growth and optimisation
projects which furthered my interest in sales, marketing and business strategy. This
required me to critically evaluate data, consumer behaviour and trends to develop
strategic recommendations. These were pitched to Coles and Woolworths with one of
my ideas implemented in Woolworths stores, a feat I am proud of achieving as an
intern.
I have also shown initiative and leadership through my involvement in senior levels as a
member of both the UTS Business Connection and I Heart UTS student societies. Here,
I ran the Careers & Education portfolios, attracting interest and sponsorship from
academic and corporate organisations. I wish to further develop the skills that I have
gained and would like the opportunity to transfer them to a professional environment
through working for (INSERT COMPANY).
Thank you for your kind consideration, I look forward to discussing my application
with you in more detail.
Kind regards,
MY NAME