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  • Digital Strategy Framework

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    Sarvesh R Nimodiya
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    The document outlines a framework for developing a digital marketing plan. It involves assessing external factors and the current situation, defining strategic priorities and objectives, and selecting tactics and channels to achieve objectives. Effectiveness is measured by analyzing various sources of data and feedback to determine if objectives were achieved. The framework is a cycle that includes planning, implementation, and assessment phases to continuously improve digital marketing strategy.

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    Digital Strategy

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    The document outlines a framework for developing a digital marketing plan. It involves assessing external factors and the current situation, defining strategic priorities and objectives, and selecting tactics and channels to achieve objectives. Effectiveness is measured by analyzing various sources of data and feedback to determine if objectives were achieved. The framework is a cycle that includes planning, implementation, and assessment phases to continuously improve digital marketing strategy.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    2K views1 page

    Digital Strategy Framework

    Uploaded by

    Sarvesh R Nimodiya
    The document outlines a framework for developing a digital marketing plan. It involves assessing external factors and the current situation, defining strategic priorities and objectives, and selecting tactics and channels to achieve objectives. Effectiveness is measured by analyzing various sources of data and feedback to determine if objectives were achieved. The framework is a cycle that includes planning, implementation, and assessment phases to continuously improve digital marketing strategy.

    Copyright:

    © All Rights Reserved
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    of 1

    digital marketing planning framework

    external factors include:


    Where are we now?

    Technology developments
    Marketplace trends
    Competitor activity
    Relevant legislation
    Key events

    identify strategic
    options (TOWS)
    assess options against:

    Where do we want to be?

    dene strategic
    priorities

    Critical issues from audit


    Organisation mission/goals
    Internal capacity to deliver
    Access to budget
    or funding
    Likely return on investment

    select target
    audiences

    set SMART
    objectives

    identify distinct segments

    specic, measurable,
    achievable,
    realistic, timebound

    How will we get there?

    The reality check

    choose channels
    and tactics

    aim to enhance:

    Visibility/awareness, reach
    Engagement
    Conversion
    Revenue
    Sentiment

    resources,
    budget, timeline
    information sources

    Did we achieve our objectives?

    measuring
    success

    digital marketing audit


    digital marketing strategy

    Online channel analysis


    Sales data
    Database segmentation
    Survey responses
    Campaign results
    Customer feedback
    Internal interviews
    Competitor analysis

    The Audience Connection, 2011 | www.audienceconnection.com

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