Make in India is an international marketing campaigning slogan coined by the Prime

Minister of India, Narendra Modi on September 25, 2014 to attract businesses from
around the world to invest and manufacture in India. The campaign has been
concentrated to fulfill the purpose of Job Creation, Enforcement to Secondary and
Tertiary sector, Boosting national economy, Coverting the India to a self-reliant country
and to give the Indian economy global recognition. The 'Make in India' also attempts to
enforces the inflow of FDI in the country and improving the present scale of services by
partial privatization of loss-making government firms. The campaign is completely
under control of the Central Government of India.
Objectives:
The major objective behind this initiative is to focus upon the heavy industries and
public enterprises while generating employment, empowering secoondary and tertiary
sector and utilizing the human resource present in India. Before achieving a historic
majority in 2014 Lok Sabha Election, Hon. Narendra Modi had made mentioned similar
industrial boom in his election mandate, which is being fulfilled by the launch of 'Make
in India' campaign. The campaign is similar to the 'Vibrant Gujarat Summit' (Launched
in Gujarat to attract foriegn investment in the state) but covers the entire nation.
The highlights and purpose of Come, Make in India are:
The campaign, 'Make in India' is aimed at making India a manufacturing hub and
economic transformation in India while eliminating the unnecessary laws and
regulations, making bureaucratic processes easier and shorter, and make
government more transparent, responsive and accountable.
The government emphasized upon the framework which include the time-bound
project clearances through a single online portal which will be further aided by the
eight-members team dedicated to answering investor queries within 48 hours and
addressing key issues including labour laws, skill development and infrastructure.
This campaign basically gives hope to the unemployed to find a decent job if not big
jobs as manufacturing leads to creation of lot of service sector activity. But India will
have to make sure to focus on quality education rather than just skill development.
It is also hoped that this is a precursor to change some labour laws that would make
investing in manufacturing more attractive to Indians as well as other nations.
The campaign aims at inflow of FDI (Foreign direct investment) in the country and
the partial privatisation of loss-making Government firms, thus stabalizing the
economy of the country.

Revival of the value of Indian currency -Ruppee is also an associated objective of the
campaign that links with the other threads of Indian economy. 'Make In India' also
emphasises on the utilization of the skilled human resource present in the country
and also ensuring them with proper employment.
India is amongst the nation that has a large no. of resources and adequate potential
to utilize it, filt for industrial growth. Thus the campaign focuses on the utilization of
the national resources for the development of the country and its economy by
industrial growth and introduction of adequate technology in the country.

Following sectors have been included by the Government in this campaign Automobiles
Automobile Components
Aviation
Biotechnology
Chemical
Construction
Defence Manufacturing
Electrical Machinery
Electronic Systems
Food Processing
IT and BPM
Leather
Media and Entertainment
Mining
Oil and Gas
Pharmaceuticals
Ports
Railways
Renewable Energy
Roads and Highways
Space
Textile Garments
Thermal Power
Tourism and Hospitality
Wellness
The Make in India program includes major new initiatives designed to facilitate
investment, foster innovation, protect intellectual property, and build best-in-class
manufacturing infrastructure.
New Processes
Doing business in India just got easier new de-licensing and deregulation measures
are reducing complexity, and significantly increasing speed and transparency.

Process of applying for Industrial License & Industrial Entrepreneur

Memorandum made online on 247 basis through eBiz portal.
Validity of Industrial license extended to three years.
States asked to introduce self-certification and third party certification under
Boilers Act.
Major components of Defence products list excluded from industrial licensing.
Dual use items having military as well as civilian applications deregulated.
Services of all Central Govt. Departments & Ministries will be integrated with the
eBiz a single window IT platform for services by 31 Dec. 2014.
Process of obtaining environmental clearances made online.
Following advisories sent to all Departments/ State Governments to simplify
and rationalize regulatory environment.
All returns should be filed on-line through a unified form.
A
check-list
of
required
compliances
should
be
placed
on
Ministrys/Departments web portal.
All registers required to be maintained by the business should be replaced with a
single electronic register.
No inspection should be undertaken without the approval of the Head of the
Department.
For all non-risk, non-hazardous businesses a system of self-certification to be
introduced.

Indias manufacturing infrastructure and capacity for innovation is poised for

phenomenal growth: new smart cities and industrial clusters, being developed in
identified industrial corridors having connectivity, new youth-focused programs and
institutions dedicated to developing specialized skills.
Impetus on developing Industrial Corridors and Smart Cities.
A new National Industrial Corridor Development Authority is being created to
coordinate, integrate, monitor and supervise development of all Industrial
Corridors.
Work on 5 smart cities in progress as a part of the Delhi-Mumbai Industrial
Corridor: Dholera, Shendra-Bidkin, Greater Noida , Ujjain and Gurgaon.
Chennai-Bengaluru Industrial Corridor: master Planning for 3 new Industrial
Nodes [Ponneri (TN), Krishnapatnam (AP), Tumkur (Karnataka)] in progress.
The East Coast Economic Corridor (ECEC) with Chennai-Vizag Industrial
Corridor as the first phase of this project: Feasibility Study commissioned by
ADB.
Amritsar-Kolkata Industrial Corridor: DMICDC selected as Nodal Agency for
doing Feasibility Study, which is being conducted at fast pace.
North-eastern part of India planned to be linked with other Industrial corridors
in cooperation with government in Japan.
New Industrial Clusters for promoting advance practices in manufacturing.
Approval accorded to 21 Industrial projects under Modified Industrial
Infrastructure Upgradation Scheme with an emphasis on:

Use of recycled water through zero liquid discharging systems.

Central Effluent Treatment plants.
Approval accorded to 17 National Investment and Manufacturing zones.
Nurturing Innovation approval obtained for strengthening Intellectual
Property regime in the country through:
1. Creation of 1,033 posts.
2. Further upgradation of IT facilities.
3. Compliance with global standards.
4. Application processes made online.
An Act recognizing National Institute of Design (NID), Ahmedabad, as an
institute of National Importance notified. This will enable NID to confer degrees,
promote research and function as an Apex body in Design Education. Four more
NIDs are being developed.
Major impetus given to skill development through Indian Leather Development
Programme:
1. Training imparted to 51,216 youth in the last 100 days.
2. It is further planned to train 1,44,000 youth annually.
3. For augmentation of training infrastructure, funds released for establishment of 4
new branches of Footwear Design & Development Institute at Hyderabad, Patna,
Banur (Punjab) and Ankleshwar (Gujarat).

Addressing a gathering consisting of top global CEOs at the event in Vigyan Bhawan in
the capital, the Prime Minister said FDI should be understood as First Develop
India along with Foreign Direct Investment. He urged investors not to look at India
merely as a market, but instead see it as an opportunity.
The Prime Minister said it is important for the purchasing power of the common man to
increase, as this would further boost demand, and hence spur development, in addition
to benefiting investors. The faster people are pulled out of poverty and brought into the
middle class, the more opportunity will there be for global business, the Prime Minister
said. Therefore, he said, investors from abroad need to create jobs. Cost effective
manufacturing and a handsome buyer one who has purchasing power are both
required, the Prime Minister said. More employment means more purchasing power, he
added.
The Prime Minister said that India is the only country in the world which offers the
unique combination of democracy, demography, and demand. He said the new
Government was taking initiatives for skill development to ensure that skilled
manpower was available for manufacturing. He also referred to the Digital India
mission, saying this would ensure that Government processes remained in tune with
corporate processes.
The Prime Minister said he had felt a mood of gloom among Indias business
community in the last few years, due to lack of clarity on policy issues. He said he had
heard even Indian businessmen say that they would leave India and set up business
elsewhere. The Prime Minister said this hurt him, and added that no Indian business

should feel a compulsion to leave the country under any circumstances. He said on the
basis of the experience of the last few months, he could say that the gloom has lifted.
The Prime Minister gave the example of the new Governments initiative on selfcertification of documents, and said this was illustrative of how the new Government
trusted the citizens. The Prime Minister said trust is essential for investors to feel secure.
Let us begin with trust; if there is an issue, Government can intervene, he said. The
Prime Minister said trust too can be a transformative force.
Shri Narendra Modi said development and growth-oriented employment is the
government`s responsibility.
The Prime Minister noted that India ranks low on the ease of doing business and
added that he has sensitized Government officials in this regard. He also emphasized
the need for effective governance.
To the expression Look East, the Prime Minister added Link West, and said a
global vision was essential. He said Mission Swachh Bharat and waste to wealth
could lead to good revenue models for business as well. He referred to his vision of
waste water management and solid waste management in 500 towns across India
through public private partnership.
The Prime Minister also spoke of infrastructure of the future including i-ways besides
highways and mentioned port led development, optical fibre networks, gas grids and
water grids.
The Prime Minister also unveiled the Make in India logo, and launched the websitemakeinindia.com
New Delhi: Seeking to make the country a global manufacturing hub, Prime Minister
Narendra Modi launched the ambitious 'Make in India' campaign in the presence of
global and domestic CEOs this week.
The 'Make in India' campaign is aimed at making India a manufacturing hub, and the
government is pulling out all the stops for ensuring a smooth sailing for investors, by
setting up a dedicated cell to answer queries of business entities within 72 hours. It will
also closely monitor all regulatory processes to make them simple and reduce the
burden of compliance.
Let's have a look at five challenges that the 'Make in India' could face.
1. Creating healthy business environment will be possible only when the administrative
machinery is efficient. India has been very stringent when it comes to procedural and
regulatory clearances. A business-friendly environment will only be created if India can
signal easier approval of projects and set up hasstle-free clearance mechanism.
2. India should also be ready to tackle elements that adversely affect competitiveness of
manufacturing. To make the country a manufacturing hub the unfavorable factors must
be removed. India should also be ready to give tax concessions to companies who come
and set up unit in the country.
3. India's small and medium-sized industries can play a big role in making the country
take the next big leap in manufacturing. India should be more focused towards novelty

and innovation for these sectors. The government has to chart out plans to give special
sops and privileges to these sectors.
4.India's make in India campaign will be constantly compared with China's 'Made in
China' campaign. The dragon launched the campaign at the same day as India seeking
to retain its manufacturing prowess. India should constantly keep up its strength so as
to outpace China's supremacy in the manufacturing sector.
5. India must also encourage high-tech imports, research and development (R&D) to
upgrade 'Make in India' give edge-to-edge competition to the Chinese counterpart's
campaign. To do so, India has to be better prepared and motivated to do world class
R&D. The government must ensure that it provides platform for such research and
development.
New Delhi: Launching his government's ambitious project to make India a
manufacturing hub, Prime Minister Narendra Modi on Thursday promised effective
and easy governance to help achieve high growth and creation of jobs.
Kicking off the "Make in India" campaign, he said his government's focus will be on
physical infrastructure creation as well as creating a digital network for making India a
hub for global manufacturing of goods ranging from cars to softwares, satellites to
submarines and paper to power.
"I do not only talk about good governance. I talk about effective governance and easy
governance," he said launching the 'Make in India' campaign that was attended by a
galaxy of industrialists and business leaders, including Cyrus Mistry, Mukesh Ambani,
Azim Premji, Kumar Mangalam Birla, Chanda Kocchar and Y C Deveshwar.
Calling upon domestic and international companies to invest in India, the Prime
Minister said his government's focus was not only to 'Look East' but also to 'Link West'.
We want highways. We also want i-ways - information ways for a Digital India," Modi
said, adding "Make in India is not a slogan, not an invitation".
Recalling the scenario of last two-three years where "companies were looking to move
out of country", he said three months of the NDA government has reversed the mood
with its focus on easing the process of doing business in the country.
"Government is committed to development. This is not a political agenda, but an article
of faith," he said while stressing on public-private partnership as well as skill
development for increasing share of manufacturing in GDP.
Modi said the world is ready to come to Asia and India offers best destination as it is a
vibrant democracy with demographic dividend and huge demand.
Modi said the 'Make in India campaign is a Lions Step' towards making the country a
destination for global manufacturing.

"We don't have to tell the world our address, there will be a Vasco da Gama in every
nook and corner," he said.
Commerce and Industry Minister Nirmala Sitharaman said series of measures have
been taken on ease of doing business and that the government was fully committed to
de-licensing, deregulating and taking India to high growth trajectory.
Speaking on the occasion, Tata Group Chairman Cyrus Mistry stressed on the need to
reform labour laws. He said the Group was fully committed to investing in India.
Reliance Industries Chairman Mukesh Ambani said implementation of GST will make
India one market and strengthen overall the 'Make in India' programme.
He also said that Reliance Industries would be creating 1.25 lakh jobs in next 12-15
month period.
Wipro chief Azim Premji opined that true success of manufacturing lies in ability to
service global market.
Stressing on the need to focus on ease of doing business, ICICI Bank CEO & MD
Chanda Kochhar said strong manufacturing will enhance country's macro-economic
stability besides creating jobs.
Phil Shaw, CEO Lockheed Martin, termed India as "epicentre of innovation" and said
his company would be delighted to work with government of India.
In his address, ITC Chairman Y C Deveshwar said that problems of inflation and
unemployment can be resolved through domestic manufacturing. He said ITC's next
investment destination is Madhya Pradesh.
SUMMARY
The Make in India program includes major new initiatives designed to facilitate
investment, foster innovation, protect intellectual property, and build best-in-class
manufacturing infrastructure.
New Processes
Doing business in India just got easier new de-licensing and deregulation measures
are reducing complexity, and significantly increasing speed and transparency.
Process of applying for Industrial License & Industrial Entrepreneur
Memorandum made online on 247 basis through eBiz portal.
Validity of Industrial license extended to three years.
States asked to introduce self-certification and third party certification under
Boilers Act.
Major components of Defence products list excluded from industrial licensing.
Dual use items having military as well as civilian applications deregulated.

Services of all Central Govt. Departments & Ministries will be integrated with the
eBiz a single window IT platform for services by 31 Dec. 2014.
Process of obtaining environmental clearances made online.
Following advisories sent to all Departments/ State Governments to simplify
and rationalize regulatory environment.
All returns should be filed on-line through a unified form.
A
check-list
of
required
compliances
should
be
placed
on
Ministrys/Departments web portal.
All registers required to be maintained by the business should be replaced with a
single electronic register.
No inspection should be undertaken without the approval of the Head of the
Department.
For all non-risk, non-hazardous businesses a system of self-certification to be
introduced.
New Infrastructure
Indias manufacturing infrastructure and capacity for innovation is poised for
phenomenal growth: new smart cities and industrial clusters, being developed in
identified industrial corridors having connectivity, new youth-focused programs and
institutions dedicated to developing specialized skills.
Impetus on developing Industrial Corridors and Smart Cities.
A new National Industrial Corridor Development Authority is being created to
coordinate, integrate, monitor and supervise development of all Industrial
Corridors.
Work on 5 smart cities in progress as a part of the Delhi-Mumbai Industrial
Corridor: Dholera, Shendra-Bidkin, Greater Noida , Ujjain and Gurgaon.
Chennai-Bengaluru Industrial Corridor: master Planning for 3 new Industrial
Nodes [Ponneri (TN), Krishnapatnam (AP), Tumkur (Karnataka)] in progress.
The East Coast Economic Corridor (ECEC) with Chennai-Vizag Industrial
Corridor as the first phase of this project: Feasibility Study commissioned by
ADB.
Amritsar-Kolkata Industrial Corridor: DMICDC selected as Nodal Agency for
doing Feasibility Study, which is being conducted at fast pace.
North-eastern part of India planned to be linked with other Industrial corridors
in cooperation with government in Japan.
New Industrial Clusters for promoting advance practices in manufacturing.
Approval accorded to 21 Industrial projects under Modified Industrial
Infrastructure Upgradation Scheme with an emphasis on:
1. Use of recycled water through zero liquid discharging systems.
2. Central Effluent Treatment plants.
Approval accorded to 17 National Investment and Manufacturing zones.
Nurturing Innovation approval obtained for strengthening Intellectual
Property regime in the country through:
1. Creation of 1,033 posts.
2. Further upgradation of IT facilities.

3. Compliance with global standards.

4. Application processes made online.
An Act recognizing National Institute of Design (NID), Ahmedabad, as an
institute of National Importance notified. This will enable NID to confer degrees,
promote research and function as an Apex body in Design Education. Four more
NIDs are being developed.
Major impetus given to skill development through Indian Leather Development
Programme:
1. Training imparted to 51,216 youth in the last 100 days.
2. It is further planned to train 1,44,000 youth annually.
3. For augmentation of training infrastructure, funds released for establishment of 4
new branches of Footwear Design & Development Institute at Hyderabad, Patna, Banur
(Punjab) and Ankleshwar (Gujarat).
New Sectors
With the easing of investment caps and controls, Indias high- value industrial sectors
defense, construction and railways are now open to global participation.
Policy in Defence sector liberalised and FDI cap raised from 26% to 49%.
Portfolio investment in Defence sector permitted up to 24% under the automatic
route.
100% FDI allowed in Defence sector for modern and state of the art technology
on case to case basis.
100% FDI under automatic route permitted in construction, operation and
maintenance in specified Rail Infrastructure projects such as:
1. Suburban corridor projects through PPP
2. High speed train projects
3. Dedicated freight lines
4. Rolling stock including train sets and locomotives/coaches manufacturing and
maintenance facilities
5. Railway electrification
6. Signaling systems
7. Freight terminals
8. Passenger terminals
9. Infrastructure in industrial park pertaining to railway line/sidings including
electrified railway lines and connectivities to main railway line
10. Mass Rapid Transport Systems
Easing of norms underway for FDI in the Construction Development sector.
New Mindset
Most importantly, the Make in India program represents an attitudinal shift in how
India relates to investors: not as a permit-issuing authority, but as a true business
partner.
Dedicated teams that will guide and assist first-time investors, from time of
arrival.
Focussed targeting of companies across sectors.