Circ Report Publisher's Statement 9:30:24

NEWSPAPER
Publisher's Statement
6 months ended September 30, 2014
Philadelphia (Philadelphia County), Pennsylvania
Subject to Audit
www.philly.com
EXECUTIVE SUMMARY
THE PHILADELPHIA INQUIRER

Print (See Par. 1A)
Digital Replica (See Par. 1B)
Digital Nonreplica (See Par. 1C)
Total Circulation Excluding Branded Editions
Branded Editions
The Philadelphia Daily News (See Par. 1D)
Philadelphia Advantage (See Par. 1E)
TOTAL AVERAGE CIRCULATION
Avg
Avg
Sun
Mon-Fri Mon-Sat
497,142
327,601
316,672
Mon
315,303
Tue
330,077
Wed
329,111
Thu
329,844
Fri
333,783
Sat
262,934
312,195
158,547
158,104
161,234
158,351
157,126
156,510
159,505
155,901
62,776
47,254
44,577
31,357
51,348
51,253
51,251
51,065
31,186
76,024
75,922
75,910
76,042
75,954
75,910
75,849
75,854
75,847
450,995
281,723
278,591
268,633
285,653
284,289
283,610
286,424
262,934
30,517
45,878
38,081
46,670
44,424
44,822
46,234
47,359
327,601
316,672
315,303
330,077
329,111
329,844
333,783
15,630
497,142
262,934
TOTAL CONSUMER ACCOUNTS

Sun (Sun, August 17, 2014)
321,323
Daily (Thu, August 14, 2014)
212,693
See Par. 5
Audience Snapshot
PRINT READERSHIP:
In Market
Sun
ONLINE READERSHIP:
In Market
Weekday
Past
7 Days
Past
7 Days
NET COMBINED AUDIENCE:

In Market (unduplicated)
Past
30 Days
Past
7 Days
WEBSITE USAGE:
Total Activity
Past 7 Days
Print
September 2014
Past 30 Days
9,935,278
Total Unique Browsers
Online
DMA
Readers
Reach
1,162,192
18.6%
DMA
538,931 1,423,647 Readers
8.6%
22.8% Reach
455,506
7.3%
DMA
721,933 Audience
11.6% Reach
1,682,488
26.9%
NDM
Readers
Reach
1,099,187
26.7%
NDM
509,628 1,340,847 Readers
12.4%
32.6% Reach
418,215
10.2%
NDM
660,960 Audience
16.1% Reach
Page Impressions/Views
70,450,445
1,871,473
Adobe Analytics - Site Catalyst, See
30.0% Source:
Explanatory
1,571,452
38.2%
1,740,346
42.3%
Source 2014 Release 1 Scarborough Report. Copyright 2014, Scarborough Research. All rights reserved.
Publishing Plans
Frequency: Daily
Delivery Vehicle(s):
Print, online, eReaders, tablets, mobile
Website(s): www.philly.com
The Philadelphia Daily

News
Philadelphia Advantage
Frequency: Monday through Friday & Sunday

Print, online, eReaders
Frequency: Sunday
Print
01-4110-0
48 W. Seegers Road Arlington Heights, IL 60005-3913 T: 224.366.6939 F: 224.366.6949 www.auditedmedia.com
Avg
Mon-Fri
Sun
1A. THE PHILADELPHIA INQUIRER - PRINT

Paid Circulation
Individually Paid Circulation
Home Delivery and Mail
Single Copy Sales
Total Average Individually Paid Circulation
Business/Traveler Paid Circulation
Hotel Distribution - Room/Lobby Copies
Total Average Business/Traveler Paid Circulation
Total Average Paid Circulation - Print
Qualified Circulation
Home Delivery
Targeted
Total Average Home Delivery
Single Copy
Educational Copies
University Copies
Employee/Independent Contractor
Retail/Business
Total Average Single Copy
Total Average Qualified Circulation - Print
Verified Circulation
Public Access
Event Distribution
Total Average Public Access
Total Average Verified Circulation
Total Average Circulation - Print
Tue
Wed
Thu
Fri
Sat
130,051
124,033
125,034
128,382
121,895
121,889
122,573
125,420
77,439
25,798
25,130
25,406
24,477
25,657
26,513
26,936
21,790
295,134
149,831
150,164
153,788
146,372
147,546
149,086
152,356
151,841
1,078
657
599
614
610
687
688
685
305
1,078
657
599
614
610
687
688
685
305
296,212
150,488
150,763
154,402
146,982
148,233
149,774
153,041
152,146
10,364
24
24
24
24
24
24
24
24
10,364
24
24
24
24
24
24
24
24
2,225
1,854
1,051
5,530
3,057
913
574
175
145
157
186
181
169
181
3,040
3,040
3,040
3,040
3,040
3,040
3,040
3,040
2,579
2,587
2,272
2,560
2,589
2,591
2,590
2,607
691
5,619
8,027
7,311
6,808
11,345
8,869
6,712
6,402
3,731
15,983
8,051
7,335
6,832
11,369
8,893
6,736
6,426
3,755
38
38
158,547
158,104
161,234
158,351
157,126
156,510
159,505
155,901
3,715
3,716
3,711
3,712
3,715
3,716
3,720
3,722
139
137
142
142
138
139
136
122
3,854
3,853
3,853
3,854
3,853
3,855
3,856
3,844
27,367
27,363
27,504
27,408
27,314
27,310
27,300
27,342
16,033
13,361
20,086
20,086
20,086
19,909
43,400
40,724
27,504
47,494
47,400
47,396
47,209
47,254
44,577
31,357
51,348
51,253
51,251
51,065
31,186
205,801
202,681
192,591
209,699
208,379
207,761
210,570
187,087
2,502
2,467
2,466
2,471
2,461
2,465
2,466
2,471
2,460
2,510
2,476
2,475
2,480
2,470
2,474
2,475
2,479
2,469
15,425
15,487
15,471
15,544
15,515
15,466
15,467
15,443
15,388
58,089
57,959
57,964
58,018
57,969
57,970
57,907
57,932
57,990
73,514
73,446
73,435
73,562
73,484
73,436
73,374
73,375
73,378
76,024
75,922
75,910
76,042
75,954
75,910
75,849
75,854
75,847
450,995
281,723
278,591
268,633
285,653
284,289
283,610
286,424
262,934
1B. THE PHILADELPHIA INQUIRER - DIGITAL REPLICA

Paid Circulation
3,701
Subscription
149
Single Issue
3,850
Total Average Paid Circulation - Digital Replica
Qualified Circulation: Opt-in
27,366
Subscription
31,560
Educational Copies
58,926
Total Average Qualified Circulation - Digital Replica
62,776
Total Average Circulation - Digital Replica
TOTAL AVERAGE CIRCULATION - PRINT & DIGITAL REPLICA 374,971
Total Average Circulation - Digital Nonreplica

TOTAL AVERAGE CIRCULATION - PRINT & DIGITAL REPLICA
AND NONREPLICA
Mon
217,695
312,195
1C. THE PHILADELPHIA INQUIRER - DIGITAL NONREPLICA

Paid Circulation
eReaders without Advertising
Tablet
Total Average Paid Circulation - Digital Nonreplica
Restricted Access Website
Mobile/Smartphones
Total Average Qualified Circulation - Digital Nonreplica
Avg
Mon-Sat
Page 2 of 8 01-4110-0
Alliance for Audited Media
3,040
38
27,342
1D. THE PHILADELPHIA DAILY NEWS - PRINT

Paid Circulation
Single Copy Sales
Total Average Individually Paid Circulation
Total Average Paid Circulation - Print
Single Copy
Educational Copies
Retail/Business
Total Average Single Copy
The Philadelphia Daily News - Digital Replica

Paid Circulation
Subscription
Single Issue
Total Average Paid Circulation - Digital Replica
Qualified Circulation - Opt in
Subscription
Educational Copies
Total Average Qualified Circulation - Digital Replica
Total Average Paid & Qualified - Digital Replica
Total Average Circulation - Print & Digital Replica
The Philadelphia Daily News - Digital Nonreplica

Paid Circulation
eReaders with Advertising
Total Average Paid Circulation - Digital Nonreplica
Restricted Access Website
Total Average Qualified Circulation - Digital Nonreplica
Total Average Paid & Qualified Circulation - Digital Nonreplica

TOTAL AVERAGE CIRCULATION PRINT & DIGITAL REPLICA
AND NONREPLICA
1E. PHILADELPHIA ADVANTAGE - PRINT

Home Delivery
Targeted
Total Average Home Delivery
Avg
Mon-Fri
Sun
Avg
Mon-Sat
Mon
Tue
Wed
Thu
Fri
Sat
6,874
7,618
6,323
7,635
7,621
7,619
7,611
7,605
21,351
35,097
29,133
35,738
33,339
34,185
35,610
36,727
28,225
42,715
35,456
43,373
40,960
41,804
43,221
44,332
28,225
42,715
35,456
43,373
40,960
41,804
43,221
44,332
89
74
334
34
35
27
34
246
940
780
938
939
940
939
943
246
1,029
854
1,272
973
975
966
977
246
1,029
854
1,272
973
975
966
977
28,471
43,744
36,310
44,645
41,933
42,779
44,187
45,309
813
818
679
818
817
818
818
820
48
51
42
53
52
47
51
51
861
869
721
871
869
865
869
871
592
579
481
575
581
579
579
579
91
75
592
670
556
575
1,024
579
579
579
1,453
1,539
1,277
1,446
1,893
1,444
1,448
1,450
29,924
45,283
37,587
46,091
43,826
44,223
45,635
46,759
330
328
273
317
330
331
331
332
330
328
273
317
330
331
331
332
263
267
221
262
268
268
268
268
263
267
221
262
268
268
268
268
593
595
494
579
598
599
599
600
30,517
45,878
38,081
46,670
44,424
44,822
46,234
47,359
15,630
15,630
15,630
15,630
Page 3 of 8 01-4110-0
443
2. TOTAL AVERAGE CIRCULATION By Market (See Par. 5 for description of area):
COUNTY OF PUBLICATION - PRINT

Paid Circulation
Single Copy Sales
County of Publication - Total Average Individually
Paid Circulation
County of Publication - Total Average Business/Traveler
Paid Circulation
County of Publication - Total Average Paid Circulation - Print
Home Delivery
Targeted
County of Publication - Total Average Home Delivery
Single Copy
Educational Copies
Retail/Business
County of Publication - Total Average Single Copy
County of Publication - Total Average Qualified - Print
Verified Circulation
Public Access
Event Distribution
Total Average Public Access
Total Average Verified Circulation
County of Publication - Total Average Circulation - Print
Avg
Mon-Fri
Sun
Avg
Mon-Sat
Mon
Tue
Wed
Thu
Fri
Sat
46,900
19,746
24,808
7,070
25,186
6,759
25,912
6,906
24,291
6,744
24,286
7,073
24,404
7,198
25,145
7,430
27,078
5,200
66,646
31,878
31,945
32,818
31,035
31,359
31,602
32,575
32,278
786
531
487
510
483
552
551
559
265
786
67,432
531
32,409
487
32,432
510
33,328
483
31,518
552
31,911
551
32,153
559
33,134
265
32,543
269
269
1,494
655
1,740
1,357
821
1,450
1,357
698
485
1,357
801
4,987
1,357
826
2,342
1,357
819
610
1,357
809
277
1,357
850
1,357
82
2,149
2,418
3,918
3,927
3,505
3,514
2,643
2,652
7,170
7,179
4,518
4,527
2,776
2,785
2,484
2,493
1,439
1,448
38
38
36,344
35,952
69,850
Page 4 of 8 01-4110-0
38
35,980
38,697
36,438
34,938
35,665
33,991
BALANCE IN NEWSPAPER DESIGNATED MARKET - PRINT

Paid Circulation
Single Copy Sales
Balance in Newspaper Designated Market - Total Average
Balance in Newspaper Designated Market - Total Average Paid
Circulation - Print
Home Delivery
Targeted
Home Delivery
Single Copy
Educational Copies
University Copies
Retail/Business
Single Copy
Qualified - Print
Circulation - Print
Avg
Mon-Fri
Sun
Avg
Mon-Sat
Mon
Tue
Wed
Thu
Fri
Sat
160,913
46,280
93,690
14,006
94,253
13,621
96,751
13,551
92,178
13,280
92,181
14,094
92,694
14,854
94,644
14,251
97,073
11,696
207,193
107,696
107,874
110,302
105,458
106,275
107,548
108,895
108,769
292
126
112
104
127
135
137
126
40
292
126
112
104
127
135
137
126
40
207,485
107,822
107,986
110,406
105,585
106,410
107,685
109,021
108,809
10,074
10
10
10
10
10
10
10
10
10,074
10
10
10
10
10
10
10
10
1,481
1,924
482
155
1,603
1,766
402
129
1,603
1,574
564
138
1,603
1,759
540
167
1,603
1,763
712
162
1,603
1,772
300
151
1,603
1,781
294
157
1,603
1,757
1,603
609
3,405
4,006
3,708
4,064
4,073
4,249
3,835
3,811
2,212
13,479
4,016
3,718
4,074
4,083
4,259
3,845
3,821
2,222
220,964
111,838
111,704
114,480
109,668
110,669
111,530
112,842
111,031
Page 5 of 8 01-4110-0
Avg
Mon-Fri
Sun
OUTSIDE NEWSPAPER DESIGNATED MARKET - PRINT

Paid Circulation
Single Copy Sales
Outside Newspaper Designated Market - Total Average
Outside Newspaper Designated Market - Total Average Paid
Circulation - Print
Home Delivery
Targeted
Home Delivery
Single Copy
Educational Copies
University Copies
Single Copy
Qualified - Print
Circulation - Print
Avg
Mon-Sat
Mon
Tue
Wed
Thu
Fri
Sat
9,882
11,413
5,535
4,722
5,595
4,750
5,719
4,949
5,426
4,453
5,422
4,490
5,475
4,461
5,631
5,255
5,900
4,894
21,295
10,257
10,345
10,668
9,879
9,912
9,936
10,886
10,794
21,295
10,257
10,345
10,668
9,879
9,912
9,936
10,886
10,794
21
21
65
3
20
80
2
16
80
2
19
80
3
19
80
3
19
80
3
18
80
3
24
80
80
65
103
98
101
102
102
101
107
80
86
108
103
106
107
107
106
112
85
21,381
10,365
10,448
10,774
9,986
10,019
10,042
10,998
10,879
312,195
62,776
76,024
46,147
497,142
158,547
47,254
75,922
45,878
327,601
158,104
44,577
75,910
38,081
316,672
161,234
31,357
76,042
46,670
315,303
158,351
51,348
75,954
44,424
330,077
157,126
51,253
75,910
44,822
329,111
156,510
51,251
75,849
46,234
329,844
159,505
51,065
75,854
47,359
333,783
155,901
31,186
75,847
Calendar Quarter Ended

June 29, 2014
Avg
Avg
Sun
Mon-Fri Mon-Sat
512,120
339,294
326,841
Mon
318,878
Tue
345,623
Wed
343,092
Thu
344,465
Fri
344,489
Sat
265,168
September 28, 2014
482,162
311,726
314,527
315,126
315,219
323,078
260,701
Total Average Circulation

Total Digital Replica
Total Digital Nonreplica
Total Branded Editions
TOTAL AVERAGE CIRCULATION
2A. TOTAL AVERAGE CIRCULATION BY QUARTERS:
315,901
306,500
262,934
3. DISTRIBUTION BY COUNTIES AND ZIP CODES RECEIVING 25 OR MORE COPIES: (See Audit Report)
4. BASIC PRICES as of September 30, 2014 (subscription sales based on 52 weeks / 1 year)
Frequency
Mon-Sat & Sun
Mon-Fri
Mon-Fri & Sat
Thu, Fri, Sat & Sun
Sat & Sun
Sun
Home Delivery
Digital
Digital
Print
Replica Nonreplica
$499.20
$286.00
$343.20
$327.60
$213.20
$156.00
$334.88
$119.88
Print
$1.00
Single Copy
Digital
Digital
Replica Nonreplica
$0.25
$0.49
$2.00
Mail
Print
$520.00
$351.00
$169.00
5. EXPLANATORY - OTHER:
TOTAL CONSUMER ACCOUNTS
In accordance with Rule C2.14, Total Consumer Accounts, it is required that the member newspaper analyze its subscriber file in order to calculate and report total unique
consumer accounts. This calculation is intended to fairly represent the number of unique/unduplicated subscribers.
Page 6 of 8 01-4110-0
LATEST AUDIT REPORT RELEASED

March 31, 2014
PUBLISHER'S STATEMENT PERIOD ENDING DATE
September 28, 2014
NONPUBLISHING DAYS
No paper was issued on the following regular publishing days:
July 4, 2014 (Friday)
May 26, 2014 (Monday)
September 1, 2014 (Monday)
The Philadelphia Daily News

CREDIT AND ARREARS ALLOWANCE

Included in Individually Paid Home Delivery and Mail is an average of the following:
Sun
Daily
Total
4,818
940
These copies were served to subscribers that ordered delivery directly with and were billed by the newspaper and for which payment was not received and/or short-term arrears
copies served to subscribers whose term has expired.
PUBLISHER'S RETURN POLICY
Fully Returnable
MARKET DESCRIPTION
Zone Reporting for this newspaper is defined as
NEWSPAPER DESIGNATED MARKET comprises the following counties
In Pennsylvania - Bucks, Chester, Delaware, Montgomery and Philadelphia.
In New Jersey - Burlington, Camden and Gloucester.
PRINT ADVERTISING POLICY
Publisher's declared policy is that all advertising appears in all editions scheduled for the day, except on Monday to Friday, where zoned advertising may appear by county in
the Newspaper Designated Market. Additionally, Sunday zoned advertising may appear by county in the Newspaper Designated Market area. Also, zoned advertising may
appear Monday through Wednesday in Classified Advertising as either PA NDMA counties or NJ NDMA counties. Also, zoned advertising may appear Thursday, Friday, and
Sunday in Classified Advertising by PA NDMA County or all NJ NDMA counties. Zoned pre-print advertising may appear in Daily or Sunday Classified Sections and special
sections, or on dates when split-run copy is accepted. Daily classified advertising, with the exception of the state of New Jersey, and Sunday classified auto, do not appear in
editions Outside Newspaper Designated Market. All editions in the Newspaper Designated Market carry all advertising for the day, except when copy is received too late for
insertion in the early editions. It is not inserted in the corresponding editions of the following day.
AVERAGE UNPAID DISTRIBUTION
Includes Arrears, Advertisers & Agencies and Complimentary, Sample, Service:
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Total
23,719
5,658
5,762
5,709
6,146
6,090
5,479
Page 7 of 8 01-4110-0
5A. AUDIENCE SNAPSHOT - EXPLANATORY:

DMA Area: Philadelphia
NDM* Area: Reflects 94.0% circulation within the circulation defined market per the March 31, 2013 circulation Audit Report covered by the Readership Newspaper Designated
Market and is comprised of: Burlington, Camden, and Gloucester Counties in New Jersey, and Bucks, Chester, Delaware, Montgomery and Philadelphia Counties in
Pennsylvania.
The Readership research sample produced the following completed unweighted total interviews
Market
Print Readership
Online Readership
Combined Audience
Past 7 Days Print
Past 30 Days
Online
Sun
Weekday
Past 7 Days
Past 7 Days
Past 30 Days
Past 7 Days
DMA
1,046
553
1,263
322
520
1,429
1,541
NDM
1,005
529
1,203
290
470
1,346
1,444
The "Past 7 Day Print and Past 30 Day Online" measurement is a combination of respondents who answered affirmatively that they read the Daily or Sunday print edition in the
past week or respondents who answered affirmatively that they viewed the newspaper's website(s) any time in the past 30 days.
Respondents captured in this measurement are included once with no duplication. E-Editions/Digital Editions are included in the readership figures.
Please visit www.audiencesnapshot.com to create customizable reports.
Website Usage Explanatory:
AAM did not determine the publisher's choice of data provider for these statistics nor should the inclusion of this data be construed as endorsement by AAM of the methodology
or technologies used by the data provider. As appropriate, AAM audits will verify the applications and measurement techniques used by the data provider to establish the
statistics and data presented on behalf of the publication.
Website Usage Definitions:
Total Unique Browsers: This site employs a cookie-based method for reporting of a Unique. In the absence of a cookie a combination of the IP address and user-agent string is
used to establish a Unique. All traffic regardless of the originating location (U.S. or International) is included in this total. Also included in this count may be content from cobranded third party vendors as disclosed in the audit report for this site.
This method of accounting identifies an unduplicated cookied or identified browser that accessed the Internet content of the site during the measurement period reported and
does not measure a person. No adjustment or correction to the numbers presented in the Audience Snapshot Website Usage, Total Activity has been made to adjust this
number from cookies to people. (i.e. deletion of the cookies from browsers or for users accessing the site from multiple devices or locations.) Additionally, identifying noncookied browsers by the IP address & user-agent string in combination may over or understate the number of individual people due to dynamic IP addressing.
Page Impressions/Views: The combination of one or more files presented to a browser as a single document as a result of a single request received by the server. In effect, one
request by a valid browser should result in one Page Impression/ View being reported. The counted page impression may not necessarily be in focus or visible in the user's
browser.
Cookie: A small piece of information (i.e., program code) that is stored on a browser for the purpose of identifying that browser during audience activity and between visits or
sessions. Cookies are typically set to expire. Some cookies are intended to remain on the browser temporarily (for example, during a session) and some are persistent in that
they are intended to be retained for longer periods.
Browser: A software program running on an Internet enabled device that can request, load and display documents available on the World Wide Web. In our definition, it is
assumed that a "human being" is operating the browser manually and viewing the page.
Fred Groser, Senior Vice President Sales

Telephone (215) 854-5505 - FAX (215) 854-2380
801 Market Street, Suite 300
Philadelphia, PA 19107
e-mail: fgroser@philly.com
We certify that to the best of our knowledge all data set forth in this Publisher's Statement are true and report circulation in accordance with Alliance for
Audited Medias Bylaws and Rules.
Parent Company: Philadelphia Media Network, LLC, d/b/a/ Interstate General Media
THE PHILADELPHIA INQUIRER, published by Philadelphia Media Holdings, LLC 801 Market Street, Suite 300 Philadelphia, PA 19107
EDUARDO DELFIN
H.F. LENFEST
VP Circulation
Publisher
Date Signed: October 15, 2014
Page 8 of 8 01-4110-0
Copyright 2014 All rights reserved.

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Circ Report Publisher&#39;s Statement 9:30:24

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NEWSPAPER

Philadelphia (Philadelphia County), Pennsylvania

THE PHILADELPHIA INQUIRER

TOTAL CONSUMER ACCOUNTS

Daily (Thu, August 14, 2014)

NET COMBINED AUDIENCE:

Print, online, eReaders, tablets, mobile

The Philadelphia Daily

Frequency: Monday through Friday & Sunday

48 W. Seegers Road Arlington Heights, IL 60005-3913 T: 224.366.6939 F: 224.366.6949 www.auditedmedia.com

1A. THE PHILADELPHIA INQUIRER - PRINT

1B. THE PHILADELPHIA INQUIRER - DIGITAL REPLICA

Total Average Circulation - Digital Nonreplica

1C. THE PHILADELPHIA INQUIRER - DIGITAL NONREPLICA

1D. THE PHILADELPHIA DAILY NEWS - PRINT

The Philadelphia Daily News - Digital Replica

The Philadelphia Daily News - Digital Nonreplica

Total Average Paid & Qualified Circulation - Digital Nonreplica

1E. PHILADELPHIA ADVANTAGE - PRINT

2. TOTAL AVERAGE CIRCULATION By Market (See Par. 5 for description of area):

COUNTY OF PUBLICATION - PRINT

BALANCE IN NEWSPAPER DESIGNATED MARKET - PRINT

OUTSIDE NEWSPAPER DESIGNATED MARKET - PRINT

Calendar Quarter Ended

September 28, 2014

Total Average Circulation

2A. TOTAL AVERAGE CIRCULATION BY QUARTERS:

LATEST AUDIT REPORT RELEASED

The Philadelphia Daily News

CREDIT AND ARREARS ALLOWANCE

5A. AUDIENCE SNAPSHOT - EXPLANATORY:

Fred Groser, Senior Vice President Sales

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Circ Report Publisher's Statement 9:30:24

Circ Report Publisher's Statement 9:30:24