NEWS RELEASE

FORD STRENGTHENS ITS POSITION AS NO.2 IN EUROPE

WITH HIGHEST ANNUAL MARKET SHARE FOR MORE
THAN A DECADE

• Ford's full year market share of 9.1 per cent in its main 19 European
markets was a 0.5 percentage points increase on 2008, and Ford's best
market share since 1998
• Ford strengthens its position as No.2 in the European market
• The Fiesta was Ford's best-selling car, and Europe's No.2 best-selling car
overall
• Market share increased in 17 out of Ford's 19 European markets for the year
• Ford ended the year as the best-selling brand in the UK, Ireland, Denmark
and Hungary
• Ford was the leading import brand for 2009 in Italy and the Czech Republic
• Ford's sales performance in Germany was the best since 1999
• Retail sales increased to 61 from 48 per cent in 2008 of all Ford new car sales
• December was the seventh consecutive month of sales gains, up by 25. 3 per
cent on 2008 and the highest December volume for Ford since 1997

COLOGNE, January 14, 2010 – Ford strengthened its No.2 position in Europe in 2009
with a 9.1 per cent market share in its 19 main European markets – a 0.5 percentage
points increase on last year and the best annual Ford market share in these countries since
1998. Sales volume in the Euro 19 countries increased for the seventh consecutive month
in December, marking the highest December volume for Ford since 1997.

"This is a great performance in a very difficult year for the European auto industry," said
John Fleming, Chairman and CEO, Ford of Europe. "Our achievement in growing our
market share – and especially the success of the Ford Fiesta, Europe's No.2 best-selling
car overall – highlights the importance of continuing to invest in new and exciting
products for our customers even in the midst of the economic downturn."

"We will continue to build on our product momentum in 2010 and beyond. In fact, we're
entering one of the most prolific periods of new product and technology introductions in
Ford of Europe's history, with 11 new product actions this year alone – including the
refreshed Ford Galaxy and Ford S-MAX which were unveiled at the Brussels Motor
Show in Belgium just yesterday," Mr. Fleming said.
Ford of Europe, Public Affairs, Henry-Ford-Str. 1, D-50725 Cologne
Telephone: + 49 221 901 88 00; Fax: +49 221 901 9 831
Internet: http://media.ford.com
Market share increased in 17 out of Ford's main 19 European markets for the year. Ford
ended 2009 as the UK's top-selling car and commercial vehicle brand for the 33rd and 45th
consecutive years, with a total vehicle market share of 16.8 per cent – up 0.4 percentage
points on 2008, the highest full year share result since 2001. Ford was also market leader
in Ireland with a market share of 15.7 per cent, and in Hungary with a share of 9.9 per
cent.

Ford was the leading import brand for 2009 in Italy with a market share of 9.5 per cent, the
highest since 1994, and No.1 foreign brand in the country. In Germany, Ford's performance
was the best for 10 years with sales of 308,000, and the market share of 7.6 per cent was the
highest full year share since 2002.

"While our revenue was down compared to 2008 due to the difficult market conditions, our
share improvement and quality of sales were a significant positive offset," said Ingvar
Sviggum, vice President, Marketing, Sales and Service, Ford of Europe. "61 per cent of our
new car sales were to retail customers in 2009 – This is up from 48 per cent in 2008."

Mr. Fleming concluded: "2010 will be another tough year for the European auto industry,
especially given the ending and phase-out of some of the key scrappage schemes in
Western Europe. We predict the market could be in the 13.5 to 14.5 million range, so an
appreciable decline on the 15.7 million total of last year."

"We at Ford, however, are determined to be long-term winners in the European auto
industry. We will continue to provide our customers with innovative products packed with
the latest technologies, and we will do whatever it takes to ensure our business not only
remains viable but sustainably profitable."

December performance
December registrations for total Ford vehicles across Europe rose to 108,500, up by
21,900 units or 25.3 per cent compared to December 2008 - the highest increase since
December 1997. For comparison: Total industry was up 12.8 per cent.

Ford's market share was up in 14 of its main 19 European markets in December, leading
to a 9.2 per cent market share across the 19, up by 0.9 percentage points compared to last
year.
Full Year 2009 performance
For the entire year 2009, Ford increased its share by 0.5 percentage points to 9.1 per cent,
the best full year share for Ford since 1998 in its main 19 European markets.

In the full year 2009, Ford registered 1,439,900 vehicles in its 19 European markets, an
increase of 3,400 units or 0.2 percentage points higher than in the same period in 2008. This
compares with a total industry decline of 4.8 per cent in the same period.

Euro 51
Year-to-date across its 51 markets, Ford of Europe sold 1,654,600 vehicles, a decrease of
126,300 units, or 7.1 per cent fewer than in the same period in 2008.

December Highlights

Market Performance:
• Ford's share increased in 14 of the main 19 European markets.
• Ford was market leader in the UK and Ireland, the latter with a 25.2 per cent share, up
by 2.6 ppts – and the best monthly share since 2004.
• Italy's share was at 9.2 per cent, up 1.7 ppts on December 2008, the highest monthly
share gain within the five largest markets (UK, Germany, Italy, France, Spain) and the
highest share since 1997, confirming Ford as the leading import brand. Germany
reported a 0.8 ppts share gain in December, posting a 8.3 per cent share, while France
posted the highest volume gain in the Euro 19 and strongest December registrations
since 1994. Market share there was at 5.6 per cent, the highest since 1999. Spain's
December share was at 9.7 per cent – the best December share since 2006.
• Highest share gains in Denmark (up 8.4 ppts; market share at 17.4 per cent, the highest
share since January 2004), and the Czech Republic (up 3.1 ppts; share at 10.1 per cent;
the best December share and sales volume since 1994).

Model Performance:
• Ford of Europe's three top-selling vehicles (19 main markets) were the Fiesta (34,100),
Focus (22,500), and the Ka (9,100).
• Fiesta monthly sales were the highest since December since 1994, making Fiesta
Europe's second best-selling car in December, an achievement which external sources
are expected to confirm later this month. Fiesta was also the best-selling foreign vehicle
for the month in Italy and in France.
• One year after its debut, more than 589,000 customers have purchased the new Fiesta
globally, as Ford is bringing this global car to the U.S and other key Asian Pacific
markets in 2010.
• Ford Ka continues to be a success: 9,100 units sold in December – the best Ka
December sales since 1998.
• C-MAX and S-MAX were the best-selling foreign vehicles in their segment in France.
• S-MAX led its segment in Spain.
Full Year 2009 Highlights

Market Performance:
• Ford's share increased in 17 of its main 19 European markets.
• Market leader in the UK, Denmark, Ireland and Hungary. In Denmark, Ford’s share
was at 10.3 per cent, 2.8 ppts over 2008, the greatest annual share since 1997. In
Hungary, the share was at 13.6 per cent, up by 1.7 ppts on 2008, the highest full year
share since 1994.
• UK market share at 16.8 per cent, up by 0.4 ppts on 2008, and highest full year share
since 2001.
• Germany's year-to-date sales increased by 66,900 to 308,100, up by 27.7 per cent
versus 2008 and highest registrations since 1997. Full year share rose by 0.6 ppts to 7.6
per cent – the best annual share since 2002.
• No.1 imported brand in Italy and the Czech Republic. Italy's full year share was at 9.5
per cent, up by 1.8 ppts on 2008, the highest share gain in the five largest markets, and
the highest full year registrations since 1994. Share in the Czech Republic was at 9.9
per cent (up 1.8 ppts on 2008), the highest full year share and registrations since 2004.
• In Portugal Ford was the second best selling brand and achieved - with a 8.2 per cent -
its highest full year share since 1998.
• Belgium had its best full year share in 2009 at 7.6 per cent, the highest since 1999, and
Fiesta was the no. 1 selling model in 2009.
• Scandinavian markets continued to perform well in 2009. Apart from Denmark (please
see above), Sweden had a share of 6.3 per cent, the highest full year share since 2002.
Norway ended the year with a 9.9 per cent – the strongest full year share since 1996.
Finland's full year 2009 share was at 8.7 – the best full year share since 2002.
• The highest 2009 full year share gains of all 19 markets were from Denmark (+2.8
ppts), Ireland (+2 ppts), and the Czech Republic (+1.8 ppts).

Model Performance:
• The three best-selling vehicles in 2009 were the new Fiesta (465,100), Focus (301,500)
and Transit (117,700).
• In 2009, Fiesta sales were up 144,400 on 2008 - the best full year sales and share since
1996. Fiesta also remained best-selling foreign vehicle in Italy for the full year.
• 106,300 new Ford Ka vehicles were delivered to Ford customers this year, up 60,100
units versus 2008. Share and sales volume were the best since 2002.
• 75 per cent of new Fiesta, 80 per cent of new Ka, 70 per cent of Kuga and 68 per cent
of Fusion sales were retail in 2009. Fleet business reduced from 32.2 per cent to 23 per
cent in 2009.
• C-MAX and S-MAX are top-selling imported products in their segment in France; and
S-MAX no.1 in its segment in Spain.
• Focus was leading its segment in the UK for the tenth consecutive year and remained
No. 2 best-selling car in the UK year-to-date, behind the Fiesta.
December and Full Year 2009 sales volume (in registrations):
Euro 19 1 December '09 YTD December '09
Industry 1,181,800 15,847,600
up 134,100 / 12.8 % vs. Dec.'08 down 796,600 / (4.8) % vs. YTD '08
Ford 108,500 1,439,900
up 21,900 / 25.3 % vs. Dec.'08 up 3,400 / 0.2 % vs. YTD '08
2
Euro 21
Industry 1,390,500 17,912,300
up 79,400 / 6.1 % vs. Dec.'08 down 2,314,900 / (11.4) % vs. YTD '08
Ford 131,100 1,608,800
up 19,700 / 17.7 % vs. Dec.'08 down 91,600 / (5.4) % vs. YTD '08
Total Euro 51 3
Ford 134,300 1,654,600
up 19,400 / 16.7 % vs. Dec.'08 down 126,300 / (7.1) % vs. YTD '08
1
The Euro 19 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands,
Norway, Poland, Portugal, Spain, Sweden and Switzerland. Ford reports sales for Estonia, Latvia and Lithuania through our Finish National Sales Company,
so sales data for the Baltic states is also included within Euro 19.
2
The Euro 21 markets are: Euro 19 plus Russia and Turkey.
3
Total Euro 51 composed of EURO 21 registrations and EDM 304 retail sales, as total EDM 30 registrations figures are not available. Industry retail sales
data not available.
4
EDM 30 or European Direct Markets are: Albania, Algeria, Andorra, Armenia, Azerbaijan, Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Egypt, Georgia,
Gibraltar, Kazakhstan, Kyrgysztan, Lybia, Macedonia, Malta, Moldova, Montenegro, Morocco, Romania, Serbia, Slovakia, Slovenia, Tajikistan,
Turkmenistan, Tunisia, Ukraine, Uzbekistan.

December and Full Year 2009 market share 5

December '09 YTD December '09
Euro 19 9.2% 9.1%
up 0.9 ppts vs. Dec.'08 up 0.5 ppts vs. Dec.'08
Total Euro 21 9.4% 9.0%
up 0.9 ppts vs. Dec.'08 up 0.6 ppts vs. Dec.'08
5
Data is not available for EDM, where we base our share on non-domestic sales volumes.

Ford Top 5 markets ranked by December and Full Year 2009 volume (in regs.) plus Russia
December '09 YTD December '09
Market
Volume o/(u) '08 Share o/(u) '08 Volume o/(u) '08 Share o/(u) '08
1. Britain 25,700 4,200 15.4 % (1.2) ppts 372,400 (33,800) 16.8 % 0.4 ppts
2. Germany 19,300 700 8.3 % 0.8 308,100 66,900 7.6 % 0.6
3. Italy 16,800 4,800 9.2 % 1.7 224,700 36,600 9.5 % 1.8
4. Turkey 15,600 8,600 17.1 % 1.3 86,800 9,800 15.1 % 0.4
5. France 15,000 4,900 5.6 % 0.3 153,200 16,300 5.7 % 0.4
7... Russia 7,000 (10,800) 5.9 % (2.2) 82,100 (104,800) 5.5 % (0.6)

Top 5 markets ranked by Ford's share in December and Full Year 2009
December '09 YTD December '09
Market
Share o/(u) '08 Volume o/(u) '08 Share o/(u) '08 Volume o/(u) '08
1. Ireland 25.2 % 2.6 ppts 100 - 15.7 % 2.0 ppts 10,700 (14,800)
2. Denmark 17.4 % 8.4 2,100 1,100 10.3 % 2.8 13,400 (1,000)
3. Turkey 17.1 % 1.3 15,600 8,600 15.1 % 0.4 86,800 9,800
4. Britain 15.4 % (1.2) 25,700 4,200 16.8 % 0.4 372,400 (33,800)
5. Norway 13.2 % 2.9 1,700 600 9.9 % 0.5 12,600 (1,800)
December and Full Year 2009 sales (in registrations) by vehicle line (Euro 19) 6
Model December '09 o/(u) December '08 YTD December '09 o/(u) YTD Dec. '08
New Ka 9,100 7,200 106,300 102,100
Total Ka (prev./new) 9,100 6,500 107,900 60,100
New Fiesta 34,100 15,800 465,100 405,400
Total Fiesta (prev./new) 34,100 10,500 469,500 144,400
Fusion 4,300 600 55,100 (11,200)
Focus 22,500 3,000 301,500 (49,900)
Focus CC 200 (500) 7,600 (3,500)
C-Max 5,100 (800) 74,100 (33,600)
Kuga 5,700 2,200 63,900 37,400
Mondeo 8,500 (100) 114,400 (48,600)
S-Max 4,000 700 43,100 (11,800)
Galaxy 1,800 300 26,300 (4,800)
Transit 8,500 (700) 117,700 (50,300)
Transit Connect 2,900 - 37,000 (18,800)
Ranger 800 (100) 12,100 (3,000)
6
Figures do not include vehicles such as car-derived vans, Maverick, Explorer imports and Turkish-built Cargo heavy trucks. Data are based on registrations.

Notes to Editors:
• Ford of Europe's market share refers to the 19 European markets (Euro 19) - excluding Turkey and Russia (as the other main
markets) and excluding the 30 European Direct Markets (EDM), where we base our share on non-domestic sales volume and
hence no total industry share figures are available. Sales data (reference: registrations) for specific car lines refer to Euro 19.
• We also report our sales performance (passenger cars and commercial vehicles) for the total region for which Ford of Europe
is responsible (51 markets in total), here however as retail sales (as total industry registrations numbers are not available).
• The Euro 19 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary,
Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden and Switzerland. Ford reports sales for Estonia, Latvia
and Lithuania through our Finnish National Sales Company, so sales data for the Baltic states is also included within Euro 19.
• European Direct Markets are: Albania, Algeria, Andorra, Armenia, Azerbaijan, Belarus, Bosnia, Bulgaria, Croatia, Cyprus,
Egypt, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Libya, Macedonia, Malta, Moldova, Montenegro, Morocco, Romania,
Serbia, Slovakia, Slovenia, Tajikistan, Turkmenistan, Tunisia, Ukraine, Uzbekistan

###
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 51 individual markets and
employs approximately 67,100 employees. Ford is Europe's No.2 best-selling vehicle brand. In addition to Ford Motor
Credit Company, Ford of Europe operations include Ford Customer Service Division and 22 manufacturing facilities,
including joint ventures. The first Ford cars were shipped to Europe in 1903 - the same year Ford Motor Company was
founded. European production started in 1911.

For further details please contact: Astrid Wagner, Tel: +49-221-901-9925, email: awagne16@ford.com