Method 1

Y1
BMI 25-30
*35%
*15%
10% YEAR 1
ADDING 5% EACH YEAR
60% SECOND PURCHASE
20% THIRD PURCHASE
UNIT SALES

Y2

Y3
78200000
27370000
4105500

78200000
27370000
4105500

410550

615825

821100

1026375

1231650

246330
49266
706146

369495
73899
1059219

492660
98532
1412292

615825
123165
1765365

738990
147798
2118438
7061460

R&D
MANUFACTURINGMARKETING TOTAL
400000000
6000000
82700000 488700000

FIX COSTS

TOTAL GROSS MARGIN

METHOD 1 METHOD 2
METHOD 3
$75
175124208
400283904 366841600
$125
410482670
938246102.4
859858960
$150
528197208
1207307904 1106441600
NET PROFIT

Y4
Y5
78200000 78200000
27370000 27370000
4105500 4105500

78200000
27370000
4105500

METHOD 1 METHOD 2
METHOD 3
$75 -313575792
-88416096 -121858400
$125 -78217330.2
449546102.4
371158960
$150
39497208
718607904 617741600

ROI
$75
$125
$150

METHOD 1 METHOD 2
METHOD 3
-0.64165294
-0.180921007 -0.24935216
-0.16005183
0.919881527 0.75948222
0.08082097
1.470447931 1.26405075

Method 2
BMI 25-30
*12% GO TO A DOC

Y1
Y2
Y3
Y4
Y5
78200000 78200000 78200000 78200000 78200000
9384000 9384000 9384000 9384000 9384000

10% YEAR 1
938400
ADDING 5% EACH YEAR
60% SECOND PURCHASE 563040
20% THIRD PURCHASE
112608
UNIT SALES
1614048

1407600

1876800

2346000

2815200

844560
168912
2421072

1126080
225216
3228096

1407600
281520
4035120

1689120
337824
4842144
16140480

Method 3
IDEAL TARGET

Y1
Y2
Y3
Y4
Y5
4300000 4300000 4300000 4300000 4300000

30% YEAR 1
1290000
ADDING 5% EACH YEAR
60% SECOND PURCHASE 774000
20% THIRD PURCHASE
154800
UNIT SALES
2218800

1505000

1720000

1935000

2150000

903000
180600
2588600

1032000
206400
2958400

1161000
232200
3328200

1290000
258000
3698000
14792000