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AssetTurnoverRevenue/assets$10,804,000/$2,675,250=4.04
ProfitMarginNetincome/revenue$10,796,200/$10,804,000=0.99
ReturnonAssetsNetincome/totalassets$10,796,200/$2,675,250=4.04
Returnonstockholder'sequityNetincome/shareholderequity
$10,796,200/$746,290=14.47
Solvency Ratios
1. Debt to total assets
Divide total debt (both current and long-term liabilities) by total assets
= $746,290 / $2,675,250
=.02789
=27.89%
2. Times interest earned
Divide income before interest expense and income taxes by interest expense
=$732,718 / $63,768
=11.49 times
Horizontal and Vertical Analysis
Kudler Fine Foods
Balance Sheet
December 31, 2003
Assets
Current Assets:
Cash
Accounts Receivable
Less: Reserve for Bad Debts
$86,000
$0
$1,430,000
$86,000
53.45%
3.21%
3.21%
3
16.04%
.97%
0%
Merchandise Inventory
Prepaid Expenses
Notes Receivable
$429,000
$26,000
$0
$1,971,000 73.67%
Fixed Assets:
Vehicles
Less: Accumulated Depreciation
$63,000
$27,750
2.35%
$35,250
1.32%
$435,000
$186,000
$249,000
Equipment
Less: Accumulated Depreciation
16.26%
$634,000
$214,000
9.31%
$420,000
23.70%
15.70%
$704,250 26.33%
Other Assets:
Goodwill
Total Other Assets
TOTAL ASSETS
$0
0%
$0
0%
$2,675,250
100%
Accounts Payable
Sales Tax Payable
Payroll Taxes Payable
Accrued Wages Payable
Unearned Revenues
Short-Term Notes Payable
Short-Term Bank Loan Payable
$96,500
$3,950
$15,840
$0
$0
$0
$0
3.61%
.15%
.59%
0%
0%
0%
0%
$116,290
4.35%
Long-Term Liabilities:
Long-Term Notes Payable
$630,000
23.55%
$630,000 23.55%
TOTAL LIABILITIES
$746,290
27.9%
Capital:
Owner's Equity
Net Profit
$746,290
$1,182,670
27.9%
44.21%
TOTAL CAPITAL
$1,928,960 72.10%
$2,675,250
100%
Gross Sales
Less: Sales Returns and
Allowances
Net Sales
$10,804,000
$7,800
$10,796,200
100%
Beginning Inventory
Add:
Purchases
Freight-in
Direct Labor
Indirect Expenses
$467,890
4.33%
$3,752,891
$165,010
$3,769,591
$748,539
34.76%
1.53%
34.92%
6.93%
$8,903,921
$429,090
82.47%
3.97%
$8,474,831
78.5%
$2,321,369
21.5%
Expenses:
Advertising
Amortization
Bad Debts
Bank Charges
Charitable Contributions
Bonuses
Systems & Network
Contract
Credit Card Fees
HR Payroll Outsource
Depreciation
Dues and Subscriptions
Insurance
Custodial Contract
Interest
Maintenance Contract
Miscellaneous
Office Expenses
Operating Supplies
Software Licenses
Permits and Licenses
Postage
Professional Fees
Office Lease
Repairs
Telephone
Travel
Utilities
Vehicle Expenses
Wages
2.44%
.03%
.02%
.18%
.05%
.6%
.76%
$263,000
$2,700
$2,300
$19,258
$5,000
$65,000
$82,000
$125
$8,500
$27,750
$29,403
$65,000
$48,000
$63,768
$36,000
$1,100
$8,300
$5,500
$8,200
$3,500
$46,000
$32,157
$63,000
$850
$16,500
$4,500
$7,900
$11,458
$725,650
0%
.08%
.16%
.27%
.6%
.44%
.59%
.33%
.01%
.08%
.05%
.08%
.03%
.43%
.3%
.58%
.01%
.15%
.04%
.07%
.11%
6.72%
Total Expenses
$1,652,419
.15%
$668,950
6.2%
Other Income:
$0
$7,845
.07%
$7,845
.07%
$676,795
6.27%
Memorandum
To:
CC:
Upper Management
From:
Accounting Department
Date:
1/14/15
Re:
CONFIDENTIAL
After reviewing the ratio calculations and horizontal and vertical analysis, we have a better understanding of
where we are as a company. The liquidity ratio reveals that we are in the positives and our current assets are
greater than current liabilities. The profitability ratio reveals some positives and negatives. Our asset turnover is
in the positives but when looking at our profit margin, we can see that our profit margin is in the negatives. This
is something we will need to work on so that we are out of the negatives. The solvency ratio shows us that our
debt to total assets is in the positive which means that we more assets than we do debt. This is more good news
for the company.
The liquidity ratio would best be used by the CFO in order to see if the companys assets out-weigh current
liabilities. In our case, the CFO would feel ok with the numbers we have come up with. The profitability ratio
would be best used by the sales department. This information would let the head of sales know that they are
losing money because of their profit margin. This means each sale, they potentially lose money. This needs to be
fixed by increasing prices or cutting the cost of the product in order to bring the profit margin into the positives.
The solvency ratio would be used best by the CFO. This information lets the CFO know if their total debt is
greater than their total assets. In our case we are fine because we are in the positives.
After reviewing all the information I think that overall, the company is in a very good position. Almost all of
our numbers are in the positives except our profit margin. This is something that needs to be discussed and see
what we can do in order to turn this number around. Once we can figure out how to increase or profit margin, we
will be in the positives across the board.
If you have any questions regarding these analyses, please get in touch with me.
Thank you
Accounting Department