DEPARTMENT OF BUSINESS MANAGEMENT

VIKRAMA SIMHAPURI UNIVERSITY: NELLORE 524 001

VSU-RECET BUSINESS MANAGEMENT Ph.D. ENTRANCE TEST SYLLABUS &
MODEL QUESTIONS

SECTION - B
The concept and significance of Organizational Behaviour skills and roles in an organization
Classical, Neo-classical and modern theories of organizational structure Organizational design
Understanding and Managing individual behaviour personality Perception values
Attitudes Learning Motivation. Understanding and managing group behaviour, Process
Inter-personal and group dynamics- Communication Leadership Managing change
Managing conflicts.
Concepts of systems and organizations Meaning of MIS Decision making Process Role of
MIS in decision making process Strategic uses of Information Technology - Levels of
Management and their information requirements Determining information requirements of
managers - MIS Structure Approaches to MIS design and development - Transaction
Processing System Office Automation System Decision Support System, Expert System.
Concepts of Data mining, Data warehousing and OLAP - An outline of Database Management
System Database Models Distributed Processing Computer networks - Functional
Information systems: Marketing, Manufacturing, Financial and Human Resource Information
systems.
Evolution of HRM HRM functions HR Planning HR information Systems Job analysis
and job design Recruitment and selection strategies Retention - Concept of HRD Goals of
HRD Training and Development Career development Managing diversity Separation
Downsizing out Placement - Performance Appraisal: Performance dimensions and
Measurement tools Reward System Compensation management - Motivating human
resources: Motivation Theories Leadership Participative management Empowerment
Quality circles Industrial Relations - Organization Development Knowledge management
learning organization International HRM HR Accounting and Audit.
Ethics and Management system; Ethical issues and analysis in management; Value based
organizations; Personal framework for ethical choices; Ethical pressure on individual in
organizations; Gender issues; Ecological consciousness; Environmental ethics; Social
responsibilities of business; Corporate governance and ethics.
Definition of marketing Marketing concepts concept of customer value Marketing
environment Marketing Strategy - Consumer Behavior Factors influencing consumer
behavior Market Segmentation Customer Relationship management - Product Management:
Types of products Product mix and Product line Introducing new products - Product life
cycle Positioning Packaging Branding - Distribution Management: Marketing Channels
Retailing Distribution logistics and supply chain management Direct and on-line marketing Pricing methods Marketing Communications - Advertising management Sales promotion and
personnel selling Marketing information system.

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Foundation of Finance: Finance functions Role of Financial manager Financial goals

Agency problem concepts of value and return - Financial analysis: Importance - Ratio analysis
Breakeven analysis Funds flow analysis Financial planning financial forecasting Working Capital Management: Principles of working capital Receivables management
Inventory management Cash management Trade credit management - Capital Structure
Decisions: Financial and Operating Leverage capital structure theories capital structure
planning Dividend theories Dividend policy - Capital Budgeting Decisions: Cost of capital
Capital budgeting methods Risk analysis in capital budgeting concept of real options.
Correlation - simple Linear Regression - Multiple Regression - Time Series Analysis - Index
Numbers - Basics of samplingRandom and Non-Random sampling methods sample size
determination Test of significance for small and large samples (t-test, Z-test, Chi-square test) One-way and Two-way Anova - Non-parametric tests - Sign test, Median testSigned Rank test Mann-Whitney test, Kolmogorov Smirnov test, Kruskal Wallis Test - Introduction to Operations
Research - Linear Programming: Graphical method and simplex method - Transportation
Problem, Transhipment Problem, Assignment Problem.
MODEL QUESTIONS
1. Fayol classified industrial activities into
a). Five groups
b). Three groups

c). Six groups d). Four groups

2. Planning involves
a). Future course of action
c). Analysis of policies

b). Review of past performance

d). None of these

3. Decision making is based on

a). Competitors policies
c). Government decisions

b). Rational thinking

d). None of these

4. Repetitive decisions are known as

a). Operational decisions
c). Routine decisions

b). Programmed decisions

d). None of these

5. Job analysis includes the preparation of ------------ and ------------a). Experience and responsibilities
b). Qualifications and abilities
c). Job descriptions and job specifications
d). None of
these
6. A collection of duties, tasks and responsibilities assigned to a single individual is
a). Occupation
b). Position
c). Job
d). Grade
7. A positive leader motivates subordinate by
a). Creating fear
b). Ridiculing failures
c). Increasing their satisfaction d). Warning them of
dismissal
8. Which of the following come under Machiavellianism?
a). Teacher
b). Doctor
c). Farmer
d). All the above
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9. Marketing management is a term ------------ than sales management

a). Wider
b). Narrower
c). Same
d). None of the above
10.The term Marketing Mix was coined by
a). Taylor
b). Fayol
c). C.K.Prahlad
d). Neil H.Borden
11.Business finance deals with
a). Acquisition of funds

b). Use and allocation of funds

c). Financial controls
d). All of these

12.The Securities and Exchange Board of India was given statutory powers as on
a). January, 30th 1991
b). January, 30th 1992
c). October, 2nd 1991
d). October, 22nd 1992
13.Relation between two variables is determined by
a). Regression
b). Mean
c). Correlation
d). Dispersion
14.Which is the most widely used method of calculating correlation
a). Scatter diagram
b). Karl Pearsons
c). Charles Spearmans
d). None
15.PERT and CPM are
a). Network techniques
c). Project evaluation techniques

b). Assignment techniques

d). All the above

16.Hungarian method is a way of solving operation research problems in

a). Linear programming by graphical method
b). Simplex method
c). Assignment method
d). Transportation method

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