You are on page 1of 1

ACCY 302

Decentralization Discussion Problem


Jump Start Company (JSC), a subsidiary of Mason Industries, manufactures go-carts and other recreational
vehicles. Family recreational centers that feature go-cart tracks along with miniature golf, batting cages,
and arcade games have increased in popularity. As a result, JSC has been pressured by Mason management
to diversify into some of these other recreational areas. Recreational Leasing, Inc. (RLI), one of the largest
firms leasing arcade games to these family recreational centers, is looking for a friendly buyer. Masons
top management believes that RLIs assets could be acquired for an investment of $3.2 million and has
strongly urged Bill Grieco, division manager of JSC, to consider acquiring RLI.
Grieco has reviewed RLIs financial statement with his controller, Marie Donnelly, and they believe that the
acquisition may not be in the best interest of JSC.
If we decide not to do this, the Mason people are not going to be happy, said Grieco. If we could
convince them to base our bonuses on something other than return on investment, maybe this acquisition
would look more attractive. How would we do if the bonuses were based on residual income using the
companys 15% cost of capital?
Mason has traditionally evaluated all of its divisions on the basis of return on investment, which is defined
as the ratio of operating income to total assets. The desired rate of return for each division is 20 percent.
The management team of any division reporting an annual increase in the return on investment is
automatically eligible for a bonus. The management of divisions reporting a decline in the return on
investment must provide convincing explanations for the decline to be eligible for a bonus, and this bonus
is limited to 50 percent of the bonus paid to divisions reporting an increase.
Presented below are condensed financial statements for both JSC and RLI for the fiscal year ended May 31,
2004.
Sales revenue
Leasing revenue
Variable expenses
Fixed expenses
Operating Income

JSC
$10,500.000
(7,000,000)
(1,500,000)
$ 2,000,000

RLI
$2,800,000
(1,000,000)
(1,200,000)
$ 600,000

Current assets
Long-term assets
Total Assets

$ 2,300,000
5,700,000
$ 8,000,000

$1,900,000
1,100,000
$3,000,000

Current liabilities
Long-term liabilities
Stockholders equity
Total liabilities and
Stockholders equity

$ 1,400,000
3,800,000
2,800,000
$ 8,000,000

$ 850,000
1,200,000
950,000
$3,000,000

1.
2.
3.

If Mason Industries continues to use return on investment as the sole measure of division performance,
explain why JSC would be reluctant to acquire RLI. Be sure to support your answer with appropriate
calculations.
If Mason Industries could be persuaded to use residual income to measure the performance of JSC,
explain why JSC would be more willing to acquire RLI. Be sure to support your answer with
appropriate calculations.
Discuss how the behavior of division managers is likely to be affected by the use of:
a. Return on investment as a performance measure.
b. Residual income as a performance measure.

You might also like