Professional Documents
Culture Documents
Beyond compliance
!
Building brand and Business
Vitalfootprint 2014
25%
1.8bn
61%
44%
of UK men also
tried to slim
5%
25%
17%
are obese
48%
eat smaller
portions or cut
back on sugar
60%
29m
39%
Of UK dieters-use 5:2 methodfasting two days a week
41%
will cut back on sugar or go without
eating dessert
49%
of UK dieters cut
back on fat
32%
use a diet such as Atkins
thats low in carbohydrates
3
Copyright 2014. Vitalfootprint
who we are
Yinka Makinde
Chinmay Mehta
Tim Lewis
Kate de Lima
Lucy Upton
Dietitian
Attract more
customers
Increase
profit per
customer
Increase
customer
retention
NEW REQUIREMENT
Comply with
EU Allergen
Legislation
5
regulatory context
EU Food Information for Consumers Legislation:!
!
1. Dish by dish data tracking !
2. Labelling for 14 key allergens!
3. Printable materials and verbal information!
4. Online information and signposts!
5. Trained staff!
6. Demonstrable and consistent due diligence!
!
Risks: criminal prosecution and unlimited fines
Carlas problem
CHOICE
AVAILABILITY
FINDING PLACES
STAFF AWARENESS
LABELLING & INFO
OTHER
120 consumer surveys:
product
In the Office
On screen widget to
prompt that todays menu
is ready to view
In the store
Enjoy!
Consumers can easily and quickly find great food and venues suitable for their dietary preferences.
Eateries can leverage allergen information to attract new customers, increase sales by up to 20%, speed
up queue turnover and improve retention.
social impact
Short term
medium term
long term
value proposition
Food Vendors
Consumers
monthly subscription
Data Consumers
DaaS
Population trends
Consumer insights
10
vitalCustomer portal
11
eatjoy
vitalCustomer subscribers have option to
publish menus to eatjoy:!
!
1. eatjoy leverages menu data to
populate a free consumer app !
2. Allows consumers to set dietary
necessities and preferences!
3. Serves daily selection of dishes and
outlets which are context sensitive
working together
Our vision is to transform the eating
experience for millions and to help build
the business of our members!
!
Our service ensures that proactive
restaurants go beyond compliance!
!
vitalCustomer costs just 6 per outlet a
month and 25 for eatjoy benefits
PRODUCTION
hygiene ratings
Directory of Foods
composition of foods
Classification of !
un-pre packed food
Consumer behaviour:!
buying habits!
diet trends
Environmental sustainability
14
Beyond compliance
!
Building brand and Business
thank you.
Vitalfootprint 2014