CBRE Power-Brand-Building-with Impact Presentation Eng

Photograph: Kiribane
TIME TO RESTOR TIME TO ACT?
PREPARED FOR
Scdadfadfad
William P. Badger, Jr., Associate Director, Office Services, CBRE Vietnam

June 26th, 2014
FROM TRADITIONAL MARKETS

Dong Xuan Market Hanoi (1890)
Ben Thanh Market HCMC (1914)
2
VIETNAMS REAL ESTATE MARKET
HIGH STREETS
District 1 HCMC
Hanoi Old Quarter
3
.TO SHOPPING CENTERS
Vincom Megamall Royal City, Hanoi
Crescent mall HCMC
4
AND LANDMARK PROJECTS COMING UP

SC Vivo City HCMC
Lotte Center Hanoi
5
RETAIL EXISTING SUPPLY

Vietnam has witnessed high annual growth in retail space
900,000
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
2008
2009
2010
HCMC
2011
Hanoi
Phnompenh
2012
2013
2014f
2015f
Yangon
Source: CBRE
6
SHOPPING CENTRE SPACE PER CAPITA SQM 2013

Low retail density indicates room for growth or transition from wet markets/ street
shops to formal trade
0.70
0.59
0.53
0.50
0.43
0.45
Singapor
e
0.52
Manila
0.60
0.40
0.30
0.20
0.07
0.10
0.07
0.07
0.03
Source: TNS
Bangkok
Jakarta
Yangon
Phnom
Penh
HCM
Hanoi
0.00
Kuala
Lumpur
Retail space per capita (sm )
Retail Space per capita, Hanoi / HCMC

vs. Regional markets
Source: CBRE Research

RETAIL SPACE: HANOIS VS. HCMCS

In 2014, Hanoi supply is twice as much as HCMCs
HCMC, Retail supply in 2014 (NLA, 000 sqm)
32
2013 Supply
1,200
Aeon
1,000
SCVivoCity
Thao Dien Pearl
448
Others
NLA (000 sm)
41
16
Retail supply by city (NLA, 000 sqm)
800
600
400
200
HANOI, Retail supply in 2014 (NLA, 000 sqm)
2011
Times City (P2)

570
24
35
100
2012
Existing supply
Lotte Centre
2013
Hanoi
HCMC
Hanoi
HCMC
Hanoi
Ho Guom Plaza
257
HCMC
HCMC
20
Hanoi
2013 Supply
2014
New supply
Mo Market Shopping Centre

Lotte (Mipec Tower)
23
Others
Source: CBRE
8
TOP CITIES FOR NEW BRANDS, 2013

Hanoi ranked 1st with 30 new entries in 2013
Source: CBREs Retail Hotspot s in Asia Pacific 2013

9
NEW ENTRANTS
Big retailers entering the market
New retailers in Hanoi
Robins Department
Store
Occupied 10,000 sqm in
Vincom MegaMall Royal
City
Lotte Mart
1st store in Hanoi
in March 2014
2nd store in Hanoi
in September
2014
Upcoming in Hanoi?
McDonalds
Starbucks
1st store in HCMC in

February 2014, total
area 1,300 sqm
2nd opening soon in
HCMC
3 stores in HCMC
The 1st Starbucks in
Hanoi is expected to
open in 2014?
Aeon Mall
1st shopping center in HCMC opened in January
2014 (47,000 sqm GFA)
Aeon Mall Hanoi expected to open in 2015
10
NEW RETAIL DEVELOPMENTS

Completions in 2013 & 2014
HCMC
Aeon Mall Celadon City, Tan Phu
Parkson Cantavil Premier, D2
Pico Plaza, Tan Binh
Times Square, D1
SC VivoCity, D7
Thao Dien Pearl, D2
Viettel, D10
HN
Trang Tien Plaza
Hanoi Square, formerly Hang Da Galleria
Royal City, Thanh Xuan
Lotte Shopping Center
Times City, Hai Ba Trung
Ho Guom Plaza
Lotte Mart (Mipec Tower)
11
OFFICE MARKET
12
OFFICE MARKET OVERVIEW

The overall Occupier Trend
2010
2011
ECONOMIC
SOCIAL
ENVIRONMENT
EFFICIENCY
EFFECTIVITY
EMOTION
2014
13
OFFICE MARKET ANALYSIS

The Rental Cycle
Asia Pacific, Office rental cycle, Grade A&B, Q4 2013
K
A
Kuala Lumpur
Adelaide
S
M
P
S
Shanghai
Melbourne
Perth
Sydney
Bangkok B
Jakarta J
B
M
LANDLORDS
Brisbane
Mumbai
Hanoi
Seoul
Hong Kong
Wellington
Canberra
Guangzhou
Singapore
Ho Chi Minh City
B
S
N
B
Taipei
H
S
H
Bangalore
Shenzhen
New Delhi
Beijing
Manila M
Tokyo T
A
Auckland
W
C
G
S
H
LANDLORDS
TENANTS
TENANTS
HANOI
HCMC
Grade A and B vacancy rate: y-o-y
Grade A and B asking rent: slightly
but watch for Grade B supply
Grade A vacancy rate:

Grade B vacancy rate:
Grade A and B asking rent: y-o-y
14
VACANCY AND DEVELOPMENT PIPELINE, % OF STOCK

Particularly in some emerging markets
Moderate Risk of Oversupply
Low Risk of Oversupply
Guangzhou
Shanghai
Bangalore
Mumbai
New Delhi
Shenzhen
High Risk of Oversupply
Source: CBRE Research (As of Feb 2014)

15
VACANCY RATE AT HISTORIC LOW IN SOME MARKETS

Particularly in some emerging markets
Long term average
Historic peak
Historic low
Current level
Markets below 10-year average
Markets above 10-year average
Low risk of oversupply
High risk of oversupply

16
Source: CBRE Research (As of Feb 2014)
OCCUPIER TRENDS
Work styles have changed
Changing generations
Technology rapidly changing
our world
Shift work life balance
any time
any place
any device
From individual to team focus
More complex work
Need for communication
17
Source: CBRE EMEA Occupier Survey 2013
OCCUPIER TRENDS
Optimal work/life balance drivers
1. Enjoyment at work
EFFICIENCY
EFFECTIVITY
2. Flexible workspace
3. Mobile connectivity
EMOTION
18
OCCUPIER TRENDS
New ways of working
1. Corporate branding
2. Sense of belonging
3. Stylish and colourful
19
DESIGN TRENDS
Building Criteria for Corporates
1. Location - district, accessibility, transport, address, access to clients
2. Pricing - rent per sq ft, incentive packages
3. Lease Flexibility - lease term, expansion / contraction options
4. Building profile - architecture, street presence, identity

5. Design floor plate, layout, efficiency
6. Specification - design criteria, quality of finishes, technical resilience
7. Arrival experience - size, finishes, level of service, security
8. Building management - efficiently run, service charges, security protocol

9. Landlord - reputation, "customer focused or shareholder focused?
10. Sustainability - BREEAM / LEED rating, green credentials
20
BUILDING TRENDS
Building profile
1. Architecture
2. Visibility
3. Lighting
4. Art
ICC, Hong Kong

CBRE Appointed Marketing and Leasing Agent
21
BUILDING TRENDS
Design
Cannon Place, London
1. Main lobby
2. Lift experience
3. Natural light
4. Health, safety and security
CBRE Appointed Marketing
and Leasing Agent
22
BUILDING TRENDS
Arrival experience
TAIPEI 101, Taiwan
1. Multiple cafes, restaurants and bars

2. Soft seating areas
3. Trendy and expressive lobbies
4. The shopping center experience
CBRE Appointed Marketing
and Leasing Agent
23
SUCCESSFUL LEASING STRATEGIES

Research
Heron Tower, London
1.
2.
3.
4.
5.
6.
7.
Design
Specifications
Facilities
Management
Environment
Accessibility
Ownership
Introduced the Village Concept

Business support services
Community focused
Building strategic partnerships
Our goal is to foster a relationship between

the tenant and landlord based on trust. At
the very least, its about giving the tenant
peace of mind, but more than that, we
want tenants to feel valued and have a
genuine sense of belonging.
CBRE Appointed as Marketing and Leasing Agent

24

Create a theme and be more visible
Global Destination
Inspiring Business
25
China World Tower,
Beijing
CBRE Appointed as Marketing Consultant

Increase your marketing budget
1. Traditional:
Print
Show suite
Banners
Events
2. New :
Digital
Social media
Advertising
26
CBRE GLOBAL OFFICE LOCATIONS
THANK YOU
2012 CB Richard Ellis (Vietnam) Co., Ltd. This report has been prepared in good faith and with due care by CB Richard Ellis (Vietnam) Co., Ltd. We obtained some of the
information above from sources we believe to be reliable. However, we have not verified the accuracy of the information which we obtained from other sources and make no
guarantee, warranty or representation about it. We include projections, opinions, assumptions or estimates which are made with careful consideration of factors known to us for
example only, and they may not represent current or future performance of the market. This information is designed exclusively for use by CB Richard Ellis clients, and cannot be
reproduced without prior written permission of CB Richard Ellis.
27
Power brand building with impact

For retail & leasing professionals
June 26th 2014, Hanoi
P
A brief introduction to our process
How to create a distinctive Brand Personality to build long-term trust

and emotional connection with customers
How to consistently communicate your Brand Personality to appeal to
your target customers at touch-points that drive experience & leasing
We are a multi-national
branding consultancy &
marketing agency team
inspired by the colour of
prosperity, passion and love
Credentials
Since 2004 we create & shape

unique brand personalities
to form emotional connections
and trust with consumers
from Australia to Vietnam
Credentials
Our senior team build long-term partnerships by keeping our promises
Ha Tran
Chief Accountant
Uyen Nguyen
Dung Huynh
Business Strategy
Consultant
Credentials
Client Representative
Director
Chris Elkin
Tra Nguyen
Marc Gough
Managing Director
Chairman
Senior Designer
Lennart Schaberg
Creative Director
Connect with us at: red.tm/team
Dammy Abdulkadri
Digital Art Director
Our clients include challenger brands & blue

chip brands, local & international
Credentials
Read client case studies at: red.tm/work
Our real estate and retail clients include local & international developers
Credentials
Read client case studies at: red.tm/work
Lets get started
As Bill from CBRE have shared
Its time to adapt to the changing market place and customer needs,
wants, desires & changing buying behavior to succeed as the market
improves
Consumers are rapidly evolving

their approach to brand choice &
purchase-behavior decisions
Technology is influencing every stage of the

consumers shopping journey
- from personalized promotions, to in-store
research and price checks
Retailers can not survive just by being

pass through sellers
They have to give consumers clear reasons, an experience, to
choose their stores/destination over competitors
Office leasing customers have more choices

than ever and are extra-cautious, only trusting
the most credible developers - they are
looking for something different
Youre probably here...

A vision from the Chairman & Board
Large Leasing & Sales targets
A demanding boss
Hopefully not here
Your competition has grown
your bosses got more demanding : )
Competitors can
Copy your products
Imitate your sales promotions
Cut prices
Target the same customers
copy your products
imitate your sales promotions
cut prices
target the same customers
But there is an extra way to
Compete more strategically
Happy bosses :-)
Greater ROI
Brand asset
Price premium
GROWTH
Brand choice
What is a brand?
A brand lives in the
mind of consumers
and is the sum total of

what they experience
& feel about a product
& service
We believe people choose brands on their

perception of it's reputation and it's unique
ability:
To understand and satisfy
their desires on a functional &
emotional level
To express their personality

Proposal
Brands with
strong personalities
+ emotional connection
= succeed
Brand Personalities
have a clear
understanding of
what they stand for, with
focus & consistency
succeed
So, how can you

create and shape your own
Brand Personality?
Our proprietary
3- step
brand building
process
Step one
Proposal
If your audience cant identify what

your brand stands for, they wont
consider it.
You cant sell a secret.
Remember your audience are hardwired

only to notice what is different
Target Audience segmentation
?
?
Consumer-first:
Demographic
Geographic
Psychographic
Life-Stage
Behavioral
Retail (retail/brand managers)
in Vietnam and overseas
Office leasing managers
Target Audience segmentation end consumer
aged
30-36
Female
Married
-primary target-
with 1-2
Children
A-A+
University
graduate
Director
Vy Nguyen
Living & working in HCMC
I am always striving to improve

myself and my families lifestyle.
I am looking for
Consumer spend a mix bag of conserving and maintaining

lifestyle in 2014 vs 2013
Education
Health care products / services
Food & beverages products
Household care products
46
16
50
0
34
62
29
11
61
28
28
Communications
21
Household utilities
20
Personal equipment
46
50
56
25
23
54
20
Transportation
22
58
20
Personal care products
23
57
20
Home appliances
Entertainment & dining out
Less
35
49
50
Same
15 0
36
More
13 0
+
-
Don't Know
2014 appears to be a mixed bag Note: F&B increase at 20% noting more spend,
while entertainment and dining outs sharp decline
Source: TNS VIETCYCLE 2014 Urban only
59
The reality of incomes

Declared monthly household income % :
USD Monthly
A
B
1,501 +
48
1,001 1,500
45
Urban
6
(%)
Wealthy
16%
Rural
4
Wealthy7
%
10
3
C36
D
701 1,000
43
526 700
29
14
Middle
43%
Middle
19%
10
E 36
326 525
28
32
F1
F2
45176
325
49
Below
175
10
Lower
41%
27
Lower
74%
3
15
Huge disparities in income levels still prevalent between urban and rural Vietnam,
creating further polarization and product and service affordability
Source: TNS VietCycle 2014
Base: n = 3,100
60
Competitor trends
How will your

brand stand out
from the
competition?
Competitor trends
Open Air
Markets
Mass
Grocery
Retails
Shop
Houses
The retail market

has not only
grown but has
evolved
Entertainment
Centres
Retail
Centres
Malls
Collate document & analyze
Collate, document and analyze everything

your team have learned
View our full services at: red.tm/services
Step two
React Creating a Brand Personality Framework
Creating a Brand Personality Framework

allows your team to align and design
around a shared Brand Proposition
To inspire future distinctive, appealing and
consistent brand communications
The Brand Personality Framework is the
written foundation of your future brand
React Creating a Brand Personality Framework 9 key questions

1. Competitive
Environment
2. Target Customer
Segments
How does your brand/ services fit

in the market what are the
drivers and barriers to your brand
success?
Who is going to buy or influence

the choice of your brand?
3. Target Customer Insights
4. Core Brand Benefits
Whats the most valuable insight(s) we

know about the target customers
behavior?
How will your brand/ services benefit

target customers, partners and
shareholders?
5. Core Brand Values

What does your brand value
the most?
6. Core Brand
Personality
9. Your Brand
Proposition
What personality
characteristics does your
unique brand have?
7. Core Reasons to Believe
8. Your Brand Discriminators
Why should your customers believe what you

say?
How is your brand distinctive from its

competitors?
Step three
Proposal
Case Studies
Proposal
The Crescent
Brand creation
Credentials
Read case studies at red.tm/work
Create your
Brand Hierarchy
Investor Brand
Developer / Corporate Brand
Project Umbrella Brand
Project Brand(s)
Structure how your developer brand and

project brands relate to, support and
reinforce each other
Create your Brand Name

Take inspiration from your
Brand Personality Framework
An effective name is:
Meaningful & distinctive
Easy to remember and pronounce
Culturally sensitive
Future orientated
Modular / stretchable
Trademark protectable
Domain name available Positive Visual
Create your Brand Identity Guidelines to

express your brand story consistently
The Brand Identity Guideline Content

Logo Treatments
This may include stacked, horizontal, small and large versions. It may also cover
different colour amounts.
Dos and Donts

Treatments such as logo rotation, embossing, colour variation and glow effects
are example of what you may want to avoid.
The Brand Colours

Supply PANTONE, CMYK, RGB and Hexadecimal values of the intended house
colours. Consider what their associative colours are too.
House Typefaces
You may give examples of header fonts, secondary fonts and body fonts along
with possible leading and tracking properties.
The Brand Imagery

Giving examples of styles of imagery is crucial to maintaining brand consistency
too. Remember to allow flexibility for brand evolution.
Signage- 03
Billboard - 02
Billboard - 05
www.the-crescent.com
10/12/11
www.the-crescent.com
www.youtube.com/redbrandbuilder
Savico Megamall
Brand Creation
Credentials
Big C
Brand Re-positioning
Credentials
Brand audit at project start 2013
Centre Point
Brand launch
Credentials
centre point
tower
centre point print campaign
Media touch points

owned
brand
earned
consumer
CRM
content
content
social
blogs
review
mobile
news
UGC
event
PR
Brand site
content
mobile
social
Licensed brand
camera
tv
sponsorship
print
paid search
Proposal
OOH
radio
paid
media owners
50% of all U.K. in-store sales

will be influenced by digital
services by 2014
Source: Deloitte
In-store conversion rates are

13% higher when shoppers
can use their digital devices
to research products and
services online.
Source: Deloitte
Peer recommendations carry

10 times more weight than
recommendations from
salespeople. social media
could be 22% of marketing
budgets by 2019 U.K.
Source: McKinsey
Connecting with your audience where

they really are these days
Marketeers need to create a

personalised, consistent omnichannel brand experience, that is
relevant & appealing throughout
the retail experience and
purchase lifecycle
Source: McKinsey
Large shift to digital media across Vietnam
Time spent online increases, across all ages
When and where they access the internet
Online activities aged 25-35
Online activities aged 35-43
Most popular websites in Vietnam
30% of mobile users here have a Smartphone
You must use Search Engine Optimization

(SEO) to ensure your website is found
You must use Search Engine Marketing

(SEM)
select key words buying & sponsored links
You must use Social Media blogs, forums,

facebook, linkedin to be part of the conversation
Use adaptive interface design to

communicate across all digital touch-points
1 in 3 consumers are impacted to purchase by in-store ads, while over two

thirds deemed these ads to be influential.
Influence of ads on purchase decision (%) - Nationwide

65
50
47
38
38
28
Shopping malls/
centers
Modern
department
stores
Supermarkets
Convenient
stores
Minimarkets
Wet markets
SOURCE: Q109bc Thinking of your last visit to this type of store, did you notice any new advertising at the store, did it influence
you to buy?
Base: n= 1041 (nationwide)
144
In summary
Our proprietary
brand building
process
Give your brand impact

Brands with impact have
strong brand personalities built upon
Emotional Connections & trust with consumers
From first impression to action Checklist
- Know WHAT your brand stands for first

- Have a clear FOCUS
- Know HOW to tell your brand story
- CONSISTENTLY
- CONNECT with audiences in new ways
- Use new and digital communication
touch-points where your target audience
really discover, share and EXPERIENCE
your brand to drive sales
Credentials
Visit our brand building blog at: brandbits.vn
Thank you,
wed love to help you

add impact to your brand
Credentials
Please visit: red.tm
Why red brand builders?
Brand building is our passion,

we genuinely understand and care about your brand, marketplace
and customers
We bring over 10 years experience

partnering with local and international brands
Our process, international experience and local know-how deliver the

right strategic brand direction and expressions to realize your brands
full potential
We keep our promises and have a strong track-record of successful,

long-term
client partnerships
Credentials
Credentials
For more information visit: red.tm
Chris Elkin Managing Director

A UK Chartered Marketer and based in S.E. Asia for 14 years, Chris has
helped to build many famous brands throughout the U.K., S.E. Asia and
Vietnam.
Based initially in London, New York and then Singapore, Chris has held a
number of big agency regional Asia-Pacific roles, with in-market experience
ranging from Japan and Hong Kong to Singapore, Malaysia, Indonesia and
Vietnam with brands including Tiger Beer, Levi Strauss, Citibank, Credit
Suisse, Malaysia Airlines, Volkswagen and LOreal.
Chris came to Vietnam in 2005 managing the largest FMCG account in
Vietnam. As partner and Managing Director of red, his active clients
include a broad range of brands in the FMCG, Retail, Education, Personal
Care, Healthcare, Real Estate and Financial Services categories, including
partnerships with Unilever, VinaCapital, Viet Capital, VinaMilk, Friesland
Campina, Diageo, Phu My Hung, LG Cosmetics, Kimberly-Clarke, Dulux, Big
C, Commonwealth Bank, Liberty Insurance, Apollo English and Budweiser.
Credentials
Connect with us at: red.tm/team
Recommended
brand building approach
Brand Design and
Management
Brand Awareness
Brand Engagement &

Loyalty
To maintain consistency in the brand proposition
To update and maintain the brand framework & identity - with brand guidelines
to ensure that everyone associated understands what the brand stands for and
how it will be communicated
Recommended
Brand Design and
Management
Brand Awareness
Brand Engagement &

Loyalty
To develop an ongoing marketing campaign based on our local and

international target audience insights (considering both B2B & B2C audiences)
to amplify the brand story and to support retailer promotions
The strategy will be to focus on securing potential anchor retail tenants
initially, with a strong communications presence before the opening of each
project
Progressively communications will then target specific retail
consumer audiences to attract visitors/shoppers. Communication
presence will increase before the opening of each project, anchor
tenant's launch and during key shopping seasons
Recommended
Brand Design and
Management
Brand Awareness
Brand Engagement &

Loyalty
Post opening
To develop all necessary branding and marketing collaterals to support an

ongoing program of activities/events within The Crescent precinct / Mall
To provide local area and on-site marketing to support retail tenants:
To drive foot traffic (getting masses of people to the site)

To drive cheque average (getting our audiences to spend
as much money and time as possible per visit)
Recommended
Brand Design and
Management
Brand Awareness
Brand Engagement &

Loyalty
The Crescent Mall Co-operative Advertising Fund
red recommend that part of the Lease cost to the retailers is a contribution to a
central marketing fund (a Co-operative Advertising Fund) which is then
deployed on behalf of the whole development to create and run a monthly
calendar of events, supported by a consumer Loyalty Program:
To drive traffic to the site (increase penetration of our target audience the % of available customers who have visited the site)
To increase visit frequency of those who have visited
(give audiences reasons to keep coming back)
Support TET, Xmas, Ind Day, Victory/Labour Days,
Malls Birthday sales promotion etc.
Recommended
Measurements of Success:
Brand Equity:
- Awareness
- Image
- Perceived quality
Brand Sales / Leasing

B2B:
- Number of inquiries / requests for information
- Number of sales / leasing (and speed of sales)
B2C:
- Total of audience traffic visiting
- Frequency of audience traffic visiting
- Sales
- Website traffic / Loyalty Program participation
Brand Campaigns
- Each campaign will measured against S.M.A.R.T. objectives
(Specific, Measurable, Achievable, Realistic and Time bound)
- Measurements should be conducted pre-and-post each campaign

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Photograph: Kiribane

TIME TO RESTOR TIME TO ACT?

William P. Badger, Jr., Associate Director, Office Services, CBRE Vietnam

FROM TRADITIONAL MARKETS

Ben Thanh Market HCMC (1914)

Hanoi Old Quarter

.TO SHOPPING CENTERS

Vincom Megamall Royal City, Hanoi

Crescent mall HCMC

AND LANDMARK PROJECTS COMING UP

Lotte Center Hanoi

RETAIL EXISTING SUPPLY

SHOPPING CENTRE SPACE PER CAPITA SQM 2013

Retail space per capita (sm )

Retail Space per capita, Hanoi / HCMC

Source: CBRE Research

RETAIL SPACE: HANOIS VS. HCMCS

NLA (000 sm)

Retail supply by city (NLA, 000 sqm)

HANOI, Retail supply in 2014 (NLA, 000 sqm)

Times City (P2)

Mo Market Shopping Centre

TOP CITIES FOR NEW BRANDS, 2013

Source: CBREs Retail Hotspot s in Asia Pacific 2013

1st store in HCMC in

NEW RETAIL DEVELOPMENTS

Aeon Mall Celadon City, Tan Phu

Parkson Cantavil Premier, D2

Pico Plaza, Tan Binh

Thao Dien Pearl, D2

Trang Tien Plaza

Hanoi Square, formerly Hang Da Galleria

Royal City, Thanh Xuan

Lotte Shopping Center

Times City, Hai Ba Trung

Lotte Mart (Mipec Tower)

OFFICE MARKET OVERVIEW

VIETNAMS REAL ESTATE MARKET

OFFICE MARKET ANALYSIS

Grade A vacancy rate:

VACANCY AND DEVELOPMENT PIPELINE, % OF STOCK

Low Risk of Oversupply

High Risk of Oversupply

Source: CBRE Research (As of Feb 2014)

VACANCY RATE AT HISTORIC LOW IN SOME MARKETS

Markets below 10-year average

Markets above 10-year average

Low risk of oversupply

High risk of oversupply

Source: CBRE Research (As of Feb 2014)

VIETNAMS REAL ESTATE MARKET

Shift work life balance

From individual to team focus

More complex work

Need for communication

VIETNAMS REAL ESTATE MARKET

VIETNAMS REAL ESTATE MARKET

VIETNAMS REAL ESTATE MARKET

4. Building profile - architecture, street presence, identity

6. Specification - design criteria, quality of finishes, technical resilience

7. Arrival experience - size, finishes, level of service, security

8. Building management - efficiently run, service charges, security protocol

ICC, Hong Kong

Cannon Place, London