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STRENGHTS

WEAKNESS

Strong global presence (sold to 200 countries operating in 75


countries)
Geographical expansion (Cottle supported this key driver)
New product development (Cottle supported this key driver)
Quality products
Strategic planning & research based with collaborative
environment
Oral care business (61% )
Global major oral care segment (toothpaste & powder) 79%
(2009)
Major Indian major oral care segment (toothpaste & powder)
49% (2009)
OPPORTUNITIES
Geographical expansion
New product development

THREATS
Declining US revenue
Recession

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