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THERESA M.

HIDENFELTER
thidie924@yahoo.com 508.944.3081
www.linkedin.com/in/thidie924

SUMMARY
Highly experienced corporate events professional with comprehensive tradeshow, meeting and event
planning expertise working in ever-changing, challenging environments. Proactive and resourceful team
player capable of managing multiple projects. Uniquely skilled in planning, organizing, scheduling,
budgeting, and leading vendor negotiations. Excellent problem solving, decision-making, and leadership
skills.
CORE COMPETENCIES
Vendor Relationships
Exceptionally Organized
and Detail-Oriented

Project Management
Multi-Tasking
Team Leadership

Budget Conscious
Critical Thinker
Time Management

PROFESSIONAL EXPERIENCE
HASBRO, Inc., Pawtucket, RI
Director, Global Brand Execution Shows & Events (2000 2014)

1992 2014

Produced, directed and independently executed multiple tradeshows each year by determining
objectives and priorities, establishing overall creative direction, inspiring technological advancement,
developing, tracking and measuring budgets, managing multiple vendors and resolving emerging
issues, all despite absolute deadlines, tight budgets and ever-changing circumstances.

Partnered with various constituents internally from staff to senior management within diverse and
cross-functional areas including Global Brand Publicity, Global Brand Marketing and Strategy,
Corporate Communications, Creative Services, Model Services, Facilities, Insurance, Investor
Relations, Legal, Information Technology, Accounting, Security and Sales to successfully present the
product, licensed goods, television commercials, movie trailers, sizzle videos, digital media, online
gaming, social media, etc. to the Media, Financial Community, Retailers and Consumers.

Managed vendor relationships including exhibit designers and builders, lighting designers, audiovisual contractors, installation and dismantle union laborers, general contractors, caterers, talent
agents, show management, freight haulers and venue management.

Responsible for Global Brand Execution cost center with $4.5M budget.

Supervised Senior Manager, Manager and Associate Manager of Global Brand Execution.

Sr. Manager Corporate Exhibits & Shows (1995 2000)

Supervised Coordinator of Exhibits and Shows


Executed many of the same responsibilities as the Director position; however with greater
supervision.
Continued

THERESA M. HIDENFELTER P. 2
Manager Corporate Exhibits & Shows (1992 1995)

Assisted Director of Exhibits & Shows with production and execution of large-scale tradeshows,
meetings and events.
Independently planned and executed small-scale tradeshows.

REEBOK INTERNATIONAL, LTD., Stoughton, MA


1988 1992
Sales and Promotional Facilitator / Retail Concept Store (1990 1992)
Assisted new management team in all aspects of grand opening and daily operations of upscale concept
store located on Newbury Street, Boston, MA.
Assistant Exhibit Manager / Event Marketing (1989 1990)
Managed product line tradeshow exhibits with budgets up to $50K+ per project. Assisted Senior Director
of Event Marketing with national and international super shows and meetings with budgets up to $500K
per event.
Administrative Assistant / Advertising (1988 1999)
Assisted managers with all aspects of running a $30 million advertising budget, including scheduling
employee and agency meetings, training seminars, communications with advertising agencies and general
administrative duties.

EDUCATION
NORTHEASTERN UNIVERSITY, Boston, MA
B.S. BUSINESS MANAGEMENT

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