A STUDY ON

FACTORS AFFECTING PURCHASE DECISION IN SOFT DRINKS INDUSTRY

Submitted in partial fulfillment of the requirements of
Bangalore University for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY
MANASA.B.H
08JJCM6026
UNDER THE GUIDANCE OF
PROF VINOD JOSEPH (MBA)

Kristu Jayanti College of Management and Technology

K. Narayanapura, Kottanur P. O
BANGALORE 560 077
2010

KRISTU JAYANTI COLLEGE

K.Narayanapura, Kothunur P.O., Bangalore-560077

Phone: (080) 28465611, 28465353

Fax : (080) 28445161
CERTIFICATE
This is to certify that this internship study titled FACTORS AFFECTING PURCHASE
DECISION IN SOFT DRINKS INDUSTRY is based on an original project study
conducted by MANASA.B.H Reg. No. 08JJCM6026 of IV semester MBA. Under the
guidance of Prof Vinod Joseph
This has not formed a basis for the award of a degree by Bangalore University or any other
university.

Dr. Pious Thomas

Co-ordinator (MBA)

Place: Bangalore
Date:

Prof. Vinod Joseph

Internal guide

Rev.Fr. JoseKutty P.D

Principal

DECLARATION

I MANASA.B.H do hereby declare and state that this project titled FACTORS
AFFECTING PURCHASE DECISION IN SOFT DRINKS INDUSTRY has been submitted
in partial requirement for the award of MASTER OF BUSINESS ADMINISTRATION degree
is a record of original work, done by me under the guidance of Prof. Sivalinga Prasad.

I also declare that this report An Organizational Study is a result of my own efforts and has
not been submitted earlier to any other University or Institution for the award of any Degree /
Diploma /certificate or published any time before.

Place: Bangalore

Manasa.B.H
Reg. NO.08JJCM6026

Date:

KRISTU JAYANTI COLLEGE

ACKNOWLEDGEMENT
I Manasa.B.H wish to express my profound sense of gratitude to all the people who helped in
making this project a great success.

I would first thank god almighty for giving me the wisdom and strength
to undertake this project.

I record my thanks to my principal Rev. Fr. Josekutty P.D who has been instrumental in
allowing this project to be completed. Without his prayers and assurance this project would never
have happened.
I sincerely like to thank the HOD of MBA Dept, Dr Pious Thomas for having being a support
and encourage throughout his tenure of internship.

I also wish to express my sincere gratitude to the faculty guide Prof Vinod Joseph of Kristu
Jayanti College (Bangalore University) for his time to time suggestion and guideness.

Finally I extent my heart full thanks to my Parents & my dear Friends for their moral support
& encouragement to make this humble endeavor a success.

MANASA.B.H,
4th Semester MBA,
Kristu Jayanti College,
Bangalore-77.