Prepared by Md.

Del Mahmud (Badhon)

A Marketing Plan
On
Banglalion Wimax
Submitted to-

Submitted by-

Bin Alam
Dr. Md. Faisal
Kamal Uddin
Course Instructor
EMBA ProgramLecturer
Department
of International
Business
Dept. of Textile
Engineering
Faculty of Business Studies
Atish
Dipanker
University
of University
Dhaka of Science &
Technology

Md. Al- Amin Sarkar Emon

ID: 091-184-007
Md. Mahmudul Hasan
ID: 092-082-007

Md. Sultan Ahamed

ID:092-266-007

Date of Submission: 21st August, 2011

21st august, 2011

Faisal Bin Alam
Lecturer
Dept. of Textile Engineering
Atish Dipanker University of Science & Technology

Subject: Submission of Assignment.

Prepared by Md. Del Mahmud (Badhon)

Dear sir,
With due respect, we would like convey to your knowledge that as per our
Textile Program, we have prepared our assignment under mentioned topics.
Now we like to submit it to you. We have tried our level best to prepare the
paper in consistence with the optimal standard under your valuable direction.
We request you modestly to accept our paper as it may suffer from some
shortcomings. Therefore, we hope that this will meet the standard of your
judgment.
Thanking you for your kind supervision
Sincerely yours

Md. Del Mahmud

ID: 112-085-007

Md. Ashraful Islam

ID: 091-202-007
Md. Raihan
ID:091-018-007
Department of Textile Engineering
Atish Dipanker University of Science & Technology

ACKNOWLEDGEMENT

Prepared by Md. Del Mahmud (Badhon)

We are deeply indebted to prepare the term paper on A

Marketing

Plan:

Mobile

CompanySYMPHONY

topic.
We would like to mention our quality to honorable Course
teacher Faisal Bin Alam
Textile Program, Department of Textile Engineering, Atish
Dipanker University of Science & Technology, for letting
me to prepare this paper.

Table of Contents
Titles of Heading
Executive Summary

Pages
05

Prepared by Md. Del Mahmud (Badhon)

Company Profile

06

Origin of Symphony

06

Mission

07

Vision

07

Image of Products

08

Target customer

10

Segment Customer

10

SWOT Analysis

11

Marketing Strategy
Product

12

Price
Place
Promotion & Advertising

12

Recent Position

13

Features

14

Ending

14

Bibliography

15

13
13

Executive Summary:

Prepared by Md. Del Mahmud (Badhon)

Symphony Mobile Phone is a part of leading

telecommunication and Consumer Electronic group SB Tel
Enterprise Limited. The group is operated by Entrepreneurs
who were behind establishing two very popular mobile phone
brands in Bangladesh: Siemens and BenQ.
Within short period of time since its introduction at the end of
2008 the brand has become very popular especially among
the young people. Because of its unique propositions
Symphony Mobile now occupies number two position in
Bangladesh behind Nokia and above Samsung. Innovation
and exclusive design clearly differentiate Symphony from
other brands available in the market.
Symphony offers customers reliability, value for money and
wide range of choice. While the performance, reliability and
durability of the products are as good as any leading global
mobile phone brand handset with attractive features and
functionalities are offered at a competitive price .

Prepared by Md. Del Mahmud (Badhon)

Company Profile
Flying Tiger Boats is a California Limited Liability Corporation founded in
December 2009 for the purpose of building, importing, and marketing the
Flying Tiger line of sport boats. Tom Hirsh is president and CEO of the
corporation. Mr. Hirsh is also President of the Harbor Island Sailing Academy,
Inc. dab Harbor Sailboats, a sailing club and yacht charter company founded
in 1969 and based in San Diego, California.
Tom was an early owner of two FT 10s and has been associated with the
class since its inception. He races the FT 10 on a regular basis with his wife
Lois and three sons, Kyle, Kevin and Keenan who are also team members of
Harbor Sailboats and Flying Tiger Boats.
Our goal is simple says Mr. Hirsh; to promote a fun, fast, well built, family
orientated sport boat while continuing to offer future purchasers the best value
in the marketplace.

Origin of Symphony:
The terms "overture", "symphony" and "sinfonia" were widely regarded as
interchangeable for much of the 18th century.
The word "symphony" as applied to a composition piece first appeared in
the 16th and 17th centuries: i.e. Gabrieli's Sacrae symphoniae (1597), and
Viadana's Sinfonie musicali (1610), among many others. Through most of
the Baroque period, the terms symphony and sinfonia were used for a range
of different compositions, including instrumental pieces used in operas,
sonatas, and concertos, as part of a larger work.

Founder of Symphony
By the 18th century, the opera sinfonia, or Italian overture, had a standard
structure of three contrasting movements: fast; slow; fast and dance-like.
This form is considered the direct forerunner of the orchestral symphony.

Prepared by Md. Del Mahmud (Badhon)

Symphonies at this time, whether for concert, opera, or church use, were not
considered the major works on a program. Often, as with concerti, they were
divided up between other works, or drawn from suites or overtures. Vocal
music was dominant, and symphonies provided preludes, interludes, and
postludes.

Mission
The mission of the Houston Symphony is to inspire and enrich the lives of our
diverse citizenry through outstanding symphonic music performed by our
great orchestra.

Vision
our vision is to be the entrepreneurial cornerstone of the performing arts in
Houston through our performances, partnerships, connection to the
community and educational activities.

Image of Products:
Model No. -

MRP 1,590 BDT

7

Prepared by Md. Del Mahmud (Badhon)

Symphony C42

Symphony Model No.

Symphony Price (MRP) in

BDT

Model No. Symphony C101

MRP 1,840 BDT

View Details

Category - Full Touch

Symphony Model No.
Model No. Symphony FT40

Symphony Price (MRP)

in BDT
MRP 7,490 BDT

View Details

Prepared by Md. Del Mahmud (Badhon)

Symphony Model No.

Symphony Price (MRP) in

BDT

Model No. Symphony FT30

MRP 5,690 BDT

Symphony Model No.

Model No. Symphony FT10

Symphony Price (MRP) in

BDT
MRP 4,250 BDT

View Details

View Details

Prepared by Md. Del Mahmud (Badhon)

Symphony Model No. Symphony Price (MRP) in BDT View Details

Target customer:
Symphony qualitative research supports, for an ideal
customer, as an under 18-35 year old innovator male and female who
regularly uses symphony mobile. Likely all types of people use this cause this
is low price.

Segment Customer:

Symphony mobile are two segment customer: New brand mobile

and low price customer.
New brand mobile:
In this segment, Symphony already made various
types of new brand mobile in the market. The challenge is to convince
the consumer of the benets to upgrade to the mobile. marketers are more
effective in channeling resources and discovering opportunities.
Relevance and quality of data are essential to develop meaningful
segments.

Low price customer:

This segmentation is a way to have more
targeted communication with the customers. The process of
segment describes the characteristics of the customer groups
within the data. All types of customer also use symphony mobile
cause low price. Segmentation demands continuous development
and updating as new customer data is acquired. In addition,
effective segmentation strategies will influence the behavior of the
customers affected.
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Prepared by Md. Del Mahmud (Badhon)

SWOT Analysis:
STRENGTH

Strong Brand Name

World wide Reputation

High Quality Products

High Technology

Ability to Provide High Motivation to Its Employees

Loyal Customers

Low prices

Variation of mobile model

Satisfactory for its warranty

Heavy energetic battery

Easy to use

Using dual sim card

WEAKNESSES

Not enough network available for 3G preferences

Possibility of damages quickly

Not well its performance

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Prepared by Md. Del Mahmud (Badhon)

OPPORTUNITIES

Continuous growth in their sectors.

THREATS

Strong competition in the market.

Others company offer the same technology at a lower price

Competitors such as Micromax, Maximus and Nktel have already

introduced Performance in market .

Marketing Strategy: Symphony mobile marketing strategy is Product

Developing Concept.

Product:
There are many types of symphony mobile product .
MRP 1,590 BDT

Model No. Symphony C42

Model No. Symphony FT40

MRP 7,490 BDT

Model No. Symphony FT30

MRP 5,690 BDT

Price:
Symphony mobile current price is cheap of other mobile Nokia, Samsung
& Sony Erickson. Symphony mobile become easier to communicate the value
through the price.

Specification Details :
Symphony C101
Specification:FM Radio, Memory Card Support
1.8 Display
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Prepared by Md. Del Mahmud (Badhon)

Mp3 player, Torch Light
MS Card support up to 2GB
Price:1,840.00 BDT

Model : D42
Multimedia : MP3, FM Radio

1200 mAh Li-ion Battery

MicroSD slot (extended up to 2GB)
Display 1.44" CSTN
Audio & Call recorder

Price : 1860 BDT

Model No. - Symphony FT40

price- MRP 7,490 BDT

Model No. Symphony-FT30

price- MRP 5,690 BDT

Model No. Symphony FT10

price- MRP 4,250 BDT
Symphony Z100 Projector Mobile Phone Price: TK 8990/= or $130

Place:
Consumers may purchase the product at their nearest high-end electronics
store or consumer chain or nearest symphony mobile customer care.
Symphony mobile are available in all electronics shops all over Bangladesh.

Promotion & Advertising:

Symphony mobile phone content advertising is the promotion of ring
tones, games and other mobile phone services. Such services are usually
subscription-based and use the short message service (SMS) system to
join up to them. Another method is broadcasting messages to the mobile
phone's idle-screen, enabling the mobile operators or advertisers to reach
millions in real-time. The advertising and sale of ring tones in particular
has seen a massive growth in recent years, with some commercial breaks,
particularly on music television channels and in motor racing, being
dominated by such adverts. Advertising in newspapers and magazines has also
become popular. Internet and music include the symphony mobile.

Recent Position:
13

Prepared by Md. Del Mahmud (Badhon)

Symphony Mobile Phone, one of the popular mobile phone brands in
Bangladesh. Because of its unique propositions Symphony Mobile now
occupies good position in Bangladesh mobile market according to market
share.
Innovation and exclusive design clearly differentiate Symphony from other
brands available in the market. The brand has launched the first ever branded
dual sim phone in the country. Continuing with the same trend of delivering
breakthrough products, Symphony Mobile launched X110, Bangladesh's first
ever QWERTY keyboard phone with Track ball. Moreover in the coming
month's lot of new products are introduced which include full touch screen and
smart phones.

Features:

32 channels of 24-bit 192K Digital I/O

1.6 milliseconds of latency from analog source in to analog source out
Single 32 channel, PC-32, bi-directional connector
Direct connectivity to Apogees Symphony I/O or Rosetta 800, Rosetta 200, AD-16X
and DA-16X converters equipped with an X-Symphony card
Simple connection with a single PCI-32 cable
Compatible with any Core Audio software application
VBus: Routing of up to 32 virtual channels of digital audio between Core Audio
software applications
Compatible with any Apple MacBook Pro with PCI Express Slot
Includes Apogees Maestro Software for advanced control and routing

14

Prepared by Md. Del Mahmud (Badhon)

Ending:
Now a day in marketing sector there are lot of mobile company are available. For this
reason its difficult to stay in market to give poor service. By the way symphony
mobile company achieves their expectable goals in a very early time. A huge number
of variations like colors, designs, finishing, operating system etc. Their service & a
large number of service center is provide a good one.

Bibliography:
www.google.com
www.flyingtigerboats.com/gpage6.html
http://wiki.answers.com/Q/The_symphony_had_its_origins_in_the_overture_which_
was_the_introductory_music_for_Italian_opera#ixzz0ZqYOiMeU
http://www.houstonsymphony.org/about/history/missionvisionvalues.aspx
www.mobilemela.com.bd/mobile/mobiles.php?mobiles=symphony

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