Report To Fusion.

Net
January 2015 Survey of Millennials

1901 Pennsylvania Avenue NW, Suite 1000

Washington, D.C. 20006
(202) 339 6060
www.bsgco.com

METHODOLOGY
This report covers the results of our research: 1,000 total telephone interviews nationwide with a general
population sample between the ages of 18 and 34. The interviews were conducted January 6 11, 2015.
The margin of error for overall results is 3.10% and higher among subgroups.
The regions are defined as follows:

Northeast which represents 17% of the electorate and is defined as anyone living in
Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania,
Rhode Island, or Vermont.

Midwest which represents 22% of the electorate and is defined as anyone living in Indiana,
Illinois, Michigan, Ohio, Wisconsin, Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota,
or South Dakota.

South which represents 37% of the electorate and is defined as anyone living in Delaware,
District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, West
Virginia, Alabama, Kentucky, Mississippi, Tennessee, Arkansas, Louisiana, Oklahoma, or Texas.

West which represents 24% of the electorate and is defined as anyone living in Arizona,
Colorado, Idaho, New Mexico, Montana, Utah, Nevada, Wyoming, Alaska, California, Hawaii,
Oregon, or Washington.

#3384 Fusion.Net Millennial Survey | 2

POLITICS AND AFFILIATIONS

Party Identification
Do you consider yourself a strong Democrat, weak Democrat, strong Republican, weak Republican, or an Independent or
unaffiliated voter? [IF INDEPENDENT/DONT KNOW] In general, would you say that you lean more towards the ?
Gender
All
Q8,Q9

Region

Age

NE

MW

Race

Ideology

18-24 25-29 30-34 Wht Hisp AA

Education
HS Some
Lib Mod Con
Coll+
Grad Coll

Difference
Total Democrat
Strong Democrat
Weak Democrat
Total Republican
Weak Republican
Strong Republican
Independent
Dont know

+7
29
18
11
22
14
8
46
3

+2
25
13
12
23
14
9
50
3

+12
33
23
10
21
14
7
43
3

+19
35
23
13
16
8
8
45
3

+4
29
18
11
25
19
6
43
3

+3
27
17
10
24
14
9
47
3

+6
27
16
11
21
15
6
49
3

+5
27
16
11
22
14
9
46
4

+5
26
16
9
21
14
8
50
3

+12
34
22
11
22
15
6
43
2

-7 +10 +53 +47

23 23 56 51
12 16 43 34
11 7 13 17
30 13 3
4
20 8
3
3
10 6
0
1
45 59 38 45
2
5
3
1

+12
24
11
13
12
5
7
60
4

-31
15
11
4
46
33
14
35
3

0
24
13
10
24
17
8
49
3

+8
27
19
8
19
14
6
49
5

+12
35
21
14
23
13
10
41
1

Difference
Democrat w/leaners
Republican w/leaners
Ind/Dont know w/leaners

+15
50
35
15

+4
44
40
16

+26
56
30
14

+31
60
29
11

+9
46
37
17

+9
47
38
16

+17
51
34
15

+11
48
37
15

+18 +17
51 51
33 34
16 15

-3 +25 +72 +71

41 53 81 80
44 28 9
9
15 19 10 10

+21
51
30
19

-39
24
63
13

+5
43
38
19

+17
51
34
16

+20
54
34
11

Likelihood to Vote
In 2016, there will be an election for President as well as other offices. How likely are you to vote in that election?
Gender
All
Q1

Difference
Total Likely to Vote
Absolutely certain
Very likely
Possibly
Total Not Likely to Vote
Not very likely
Not at all likely
Dont know

+83
91
49
28
14
8
4
4
1

+77
88
45
30
13
11
7
5
1

+90
95
53
27
15
5
2
3
0

Region
NE

MW

Age
W

+86 +86 +77 +88

92 93 88 94
47 51 49 49
32 31 25 28
13 11 15 17
6
7 11 6
4
3
7 2
2
5
5 4
1
0
1 1

Race

Ideology

18-24 25-29 30-34 Wht Hisp AA

+82
90
40
33
17
8
4
4
1

+82 +86 +87 +76

91 93 93 88
53 58 53 37
24 26 29 29
14
9
11 21
9
7
6 12
5
3
3
5
4
4
4
7
0
0
0
1

+86
93
53
28
12
7
3
4
0

Education
HS Some
Lib Mod Con
Coll+
Grad Coll

+85
92
55
26
12
7
2
5
0

+82
91
46
31
14
9
6
3
0

+86
93
50
28
15
7
3
4
0

+78
89
36
30
23
11
3
7
0

+82
90
47
31
13
8
5
3
1

#3384 Fusion.Net Millennial Survey | 3

+88
94
62
24
8
6
4
2
0

Why Unlikely to Vote

There are many reasons why someone may not vote. Why do you
think you are unlikely to vote? (OPEN END)
Q2
N=88
Ranked by All

All

I don't care about voting

16
I'm too busy
12
Nothing ever changes
9
My vote doesn't count
9
Don't trust the system
8
I don't trust politicians
6
Don't care about politics
5
I'm a minority party in my state
3
Don't like any of the candidates
3
Don't know enough about the candidates
3
I'm too lazy
1
Don't know/refused
8
*Note: Responses with less than 1% overall are not shown.

#3384 Fusion.Net Millennial Survey | 4

Vote Motivators Summary

Would this make you much more likely, somewhat more likely, somewhat less likely, or much less likely to vote or would it not
make a difference?
Much More Somewhat Total More Total Less Somewhat Much Less No Dont
Q3-Q6
Diff.
Likely
More Likely
Likely
Likely
Less Likely
Likely
Diff. know
Ranked by Much More Likely
If you could vote online
32
17
49
8
2
6
42
0
+41
If you could vote via cell
24
14
38
13
5
8
48
1
+25
phone
If there was a racially
13
13
26
3
2
1
70
1
+23
diverse field of candidates
If there were more young
11
14
24
6
3
3
69
1
+18
candidates
Vote Motivators Much More Likely
Would this make you much more likely, somewhat more likely, somewhat less likely, or much less likely to vote or would it not
make a difference?
All
Much More
More /Less
Q3-Q6
Ranked by Much More Lkly Lkly Lkly

If you could vote

online
If you could vote via
cell phone
If there was a racially
diverse field of
candidates
If there were more
young candidates

Gender
F

49/8 30 35 34

30

33 32

36

29

30

29

31

44 41

33

27

29

32

36

24 38/13 22 26 25

20

29 18

29

19

21

20

28

34 27

26

20

21

26

24

13

26/3 10 16 13

11

13 14

15

12

11

14

24 21

14

10

14

14

11

24/6 12

10 12

13

11

11

11

14 16

10

14

10

12

18-24 25-29 30-34 Wht Hisp AA

Lib Mod Con

Education
HS Some
Coll+
Grad Coll

MW

Ideology

NE

32

% Much More Likely

Age
Race

Region

Vote Motivators Total More Likely

Would this make you much more likely, somewhat more likely, somewhat less likely, or much less likely to vote or would it not
make a difference?
All
Much More
More /Less
Q3-Q6
Ranked by Much More Lkly Lkly Lkly

If you could vote

online
If you could vote via
cell phone
If there was a racially
diverse field of
candidates
If there were more
young candidates

Gender
F

Ideology

18-24 25-29 30-34 Wht Hisp AA

Education
HS Some
Lib Mod Con
Coll+
Grad Coll

NE

MW

49/8 45 53 49

46

50 52

56

46

43

45

54

53 56

50

44

47

47

53

24 38/13 37 39 37

32

46 34

46

32

33

34

47

41 43

41

32

37

39

38

13

26/3 21 30 26

21

26 30

25

29

24

20

30

37 38

28

15

20

26

31

11

24/6 25 23 26

20

24 27

28

21

21

24

22

27 34

23

17

23

25

25

32

% Total More Likely

Age
Race

Region

#3384 Fusion.Net Millennial Survey | 5

Vote Motivators No Difference

Would this make you much more likely, somewhat more likely, somewhat less likely, or much less likely to vote or would it not
make a difference?
Q3-Q6
Ranked by All

If there were more

young candidates
If there was a
racially diverse field
of candidates
If you could vote
online
If you could vote via
cell phone

All
Much More
More /Less
Lkly Lkly

Gender
All

% No Difference
Age
Race

Region
NE

MW

Ideology

18-24 25-29 30-34 Wht Hisp AA

Lib Mod Con

Education
HS Some
Coll+
Grad Coll

11

24/6 69

68 70 67

73

68 69

64

72

75

70

70

64 62

73

73

69

68

71

13

26/3 70

73 66 70

75

69 64

69

66

74

77

62

56 60

68

79

72

71

66

32

49/8 42

46 39 42

45

42 40

37

45

48

46

35

40 37

42

46

44

43

40

24 38/13 48

49 47 48

52

43 52

38

55

56

53

37

42 44

49

51

46

47

50

#3384 Fusion.Net Millennial Survey | 6

Preferred 2016 Democratic Nominee

I am now going to read some names of potential candidates for the 2016 Democratic nomination for President. Please tell
me which candidate you prefer or are leaning toward at this time.
Q10
Ranked by All

Hillary Clinton
Joe Biden
Elizabeth Warren
Jim Webb
Andrew Cuomo
Martin OMalley
Joe Manchin
Dont know

Among
All
Dems

57
10
10
1
2
1
0
19

Gender
M

Region

NE

MW

38 31 45 45
9 11 8
7
7 8 7
7
2 3 1
1
2 2 2
6
1 2 1
0
1 1 1
0
38 41 35 34

35
10
6
1
2
1
0
44

Age

Race

Ideology

18-24 25-29 30-34 Wht Hisp AA

38 37
12 7
7 9
3 2
2 0
2 2
2 1
35 41

36
10
5
2
2
3
1
41

38
10
8
1
2
1
1
40

42
9
11
2
3
0
1
33

32
7
9
2
3
2
2
44

46
9
7
2
1
2
1
32

Education
HS Some
Lib Mod Con
Coll+
Grad Coll

54 50
19 6
2 15
0 1
3 1
1 1
0 0
21 25

42
12
6
3
3
2
1
33

27
10
3
3
3
1
2
52

35
8
3
2
2
2
1
47

38
12
7
1
2
2
1
37

42
8
12
2
3
0
1
32

Preferred 2016 Republican Nominee (Without Mitt Romney)

I am now going to read some names of potential candidates for the 2016 Republican nomination for President. Please tell me
which candidate you prefer or are leaning toward at this time.
Q11
N=667
Ranked by All

Chris Christie
Jeb Bush
Rand Paul
Paul Ryan
Mike Huckabee
Ted Cruz
Rick Santorum
Dont know

Among
All
Reps

8
16
14
14
12
8
4
25

14
12
11
9
7
4
2
40

Gender
M

Region
NE

MW

Age
W

Race

18-24 25-29 30-34 Wht Hisp AA

Ideology
Lib Mod Con

14 15 29 13 10 11 11
16
18 14 11 24 16
13 11 5
14 17 9
12
13
13 11 19 7 10
15 7
8
7 14 13 12
8
13 12 11 7 15
11 7
5
14 9 10 12
6
9
10 10 6 7
8 6
6
6
8 7
7
6
9
10 2
3 4
6 2
4
3
5 2
6
2
2
4
3
3 2
1 3
1
2
2 4
3
1
2
2
2
2 2
32 48 41 42 35 45 37
50
35 36 42 49 43
Note: This question was asked on nights 1-5 of calling.

18
12
13
10
7
3
1
36

11
15
8
12
11
6
3
35

Education
HS Some
Coll+
Grad Coll

15
13
8
11
8
6
2
38

11
12
11
10
9
4
2
43

18
12
15
7
5
3
3
38

Preferred 2016 Republican Nominee (With Mitt Romney)

I am now going to read some names of potential candidates for the 2016 Republican nomination for President. Please tell me
which candidate you prefer or are leaning toward at this time.
Q11
N=333
Ranked by All

Mitt Romney
Chris Christie
Rand Paul
Paul Ryan
Jeb Bush
Mike Huckabee
Ted Cruz
Rick Santorum
Dont know

Among
All
Reps

Gender
M

Region
NE

MW

Age

Race

Ideology

Education
HS Some
18-24 25-29 30-34 Wht Hisp AA* Lib Mod Con
Coll+
Grad Coll

23 15 15 15 22 11 15 16 21
13
9
15 9 19 4 15
5
11 10 11 19
4 13 7
11
8
13 12 3 18 18 9
13 10 15 5
3
12 13 9
7
13
11 13 6
4 12 16
13
9 9 9 10 11 4 13 13
8
4
8 18 0 2 13
12
7 5 10 3
9
8 7
2
11
10
8
9
0 4
8
13
7 9 6
5
15 7 3
9
4
8
13 0
0 4
4
5
3 2 3
0
2
4 2
1
3
5
2
6
0 2
1
0
1 0 2
0
2
1 0
2
0
0
1
2
0 0
1
16 37 36 39 38 34 35 43 34
40
40 29 46 59 54 33
*Note: Due to small sample size, these results should be considered directional only.
Note: This question was asked on the last two nights of calling.

22
7
3
11
10
14
5
1
27

18
6
6
9
7
9
1
3
40

#3384 Fusion.Net Millennial Survey | 7

16
9
11
11
6
6
2
0
38

11
16
13
5
8
8
4
0
35

Two-Way Republican Race

If the 2016 Republican nomination for President resulted in a two-way race between Jeb Bush and Mitt
Romney, which candidate would you vote for?
Gender
All
Q11A

Region

NE

MW

Age

Race

Ideology

18-24 25-29 30-34 Wht Hisp AA

Difference
+11 +15 +6 +26 +29 -9 +14
Mitt Romney 38 38 38 44 46 27 43
Jeb Bush
27 23 32 18 17 36 29
Dont know
35 39 31 38 37 37 28

+8
40
32
29

+2
31
29
40

Education
HS Some
Lib Mod Con
Coll+
Grad Coll

+24 +18 +3 -23 -10

43 43 37 11 24
19 25 34 34 34
39 32 29 54 42

+12
38
26
36

+32
52
20
28

+11
40
29
31

+5 +16
32 42
27 26
41 32

Two-Way Presidential Race

If the 2016 Presidential election resulted in a two-way race between Republican Mitt Romney and Democrat
Hilary Clinton, which candidate would you vote for?
Gender
All
Q11B

Difference
Hillary Clinton
Mitt Romney
Dont know

+24
55
31
14

Region

NE

MW

+22
53
31
15

+25
56
31
13

+50
68
18
15

Age

Race

Ideology

18-24 25-29 30-34 Wht Hisp AA

-8 +29 +26
39 57 57
47 28 31
14 16 12

+24
56
32
12

+24 +23
52 56
28 33
20 11

Lib Mod Con

+4 +45 +85 +79

44 67 85 83
40 22 0 4
15 11 15 12

+23
53
30
17

-28
29
57
13

Education
HS Some
Coll+
Grad Coll

+24
56
32
11

+22
51
29
20

+26
58
32
10

Generic 2016 Presidential Ballot

If the 2016 Presidential election were held today, would you vote for the Republican candidate or would you vote for the
Democratic candidate? [IF UNDECIDED] Well, which one do you lean toward at this time?
Gender
All
Q12

Difference
Total Democratic Candidate
Democratic candidate
Lean Democratic candidate
Total Republican Candidate
Lean Republican candidate
Republican candidate
Dont know

+13
48
43
5
35
30
5
17

Region

Age

NE

MW

+4
43
37
6
39
33
6
17

+23
54
49
4
31
27
4
16

+27
55
51
4
28
24
4
17

+5
45
37
8
40
36
4
14

+6
44
40
4
38
32
6
18

+22
53
47
5
31
25
6
17

Race

18-24 25-29 30-34 Wht Hisp AA

+15
50
45
4
35
30
5
15

+16
49
41
7
33
30
3
18

+8
46
42
4
38
30
8
16

Ideology

Education
HS Some
Lib Mod Con
Coll+
Grad Coll

-4 +20 +77 +70

39 52 84 79
34 48 77 70
5
4
7
9
43 32 7
9
37 26 5
8
6
6
3
2
18 16 9 11

+18
47
41
6
29
24
5
24

-39
25
23
2
64
56
9
11

+5 +12 +22
45 46 54
40 41 48
5
5
6
40 34 32
36 28 27
4
6
6
15 19 14

#3384 Fusion.Net Millennial Survey | 8

Comedian Makes Best President

Which of the following comedians do you think would make the best President?
Gender
Q17
Ranked by All

All

Stephen Colbert
Jon Stewart
Tina Fey
Dave Chappelle
Amy Poehler
Louis C.K.
John Oliver
Jay Pharaoh
Dont know

19
17
17
15
5
5
2
2
18

Region

Age

NE

MW

24
21
6
19
2
6
3
1
17

14
13
28
11
7
3
1
3
20

16
22
13
15
3
6
3
1
21

23
14
21
10
4
3
4
1
20

19
18
15
18
5
3
1
3
18

18
14
19
15
6
7
3
3
16

Race

Ideology

18-24 25-29 30-34 Wht Hisp AA

18
14
18
18
6
4
2
3
16

21
15
17
13
4
4
3
1
21

19
23
14
12
3
6
3
2
19

24
18
16
11
5
6
3
1
16

13
15
19
17
5
4
1
3
22

12
11
17
28
3
0
2
3
25

Education
HS Some
Lib Mod Con
Coll+
Grad Coll

23
24
17
10
5
4
5
1
11

21
19
17
18
5
5
1
2
13

16
10
16
16
5
5
1
3
27

14
11
19
22
4
2
1
2
24

23
16
13
15
4
7
2
3
18

20
22
19
9
6
4
4
2
14

Same Party As Parents

Do you have the same political affiliation as either one of your parents?
Gender
All
Q24

Difference
Yes
No
Dont know

+35
65
30
5

+30
62
32
6

Region
NE

MW

Age

Race

W 18-24 25-29 30-34 Wht Hisp AA

Ideology

Education
HS Some
Lib Mod Con
Coll+
Grad Coll

+40 +36 +45 +32 +32 +42 +34 +25 +37 +24 +62 +31 +26 +51 +32 +37 +37
68 65 70 63 64 69 64 60 66 59 80 64 60 73 63 66 66
28 29 25 31 32 27 30 35 29 35 18 33 34 22 31 29 29
4
6
5
6 4
5
6
5
6
6
2
3
6
5
5
6
5

#3384 Fusion.Net Millennial Survey | 9