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R E V I E W O F N E W M E D I U M A N D H E AV Y- D U T Y T R U C K S A L E S

Produced by NADAs Industry Analysis Division | Steven Szakaly, Chief Economist | Angela Lisulo, Economist

OVERALL

Medium-Duty Truck Sales, by brand (class 4-7)

There were 42,110 medium and

In December 2014, Ford was the brand with greatest share of medium-duty truck

heavy-duty truck sales in December

sales at 32.6 percent down from a share of 38.4 percent a year ago with sales up 29.3

2014 up 40.5 percent from November

percent from November 2014 but down 1.4 percent from December 2013.

2014 and up 17.5 percent from

Freightliner ranked second in descending order of market share with 19.8 percent of

December 2013.

sales for the month. Of the entire group of 9 brands, Mitsubishi Fuso held the least share

For the year, the sales amounted

of the market with 1.1 percent down from a share of 1.5 percent in December 2013 with

to 406,747 units up 15.6 percent from

sales up 66.4 percent from November 2014 and down 20.2 percent from December

2013.

2013.

The December 2014 Seasonally

For the year, 7 out of the 9 brands held shares below 15.0 percent of the sales market.

Adjusted Annual Rate (SAAR) for

Ford held the largest share of these truck sales at 33.5 percent down from a share of

medium and heavy-duty truck sales

34.8 percent in 2013. There were other brands that also lost market share in medium-

was 415,491 units.

duty truck sales in 2014 compared to 2013: Freightliner, international, Peterbilt and

In Q4 2014, there were 111,384

Mitsubishi Fuso fall into this category. Isuzu, Dodge/Ram, Hino and Kenworth each saw

medium and heavy-duty truck sales up

gains in their respective shares of this sales market in 2014 compared to 2013.

14.4 percent from Q4 2013.

For 2014, all brands except Mitsubishi Fuso experienced growth in sales over 2013;

Medium-duty truck sales. There were

Dodge/Ram experienced the greatest growth in sales at 32.1 percent over 2013.

18,731 medium-duty truck sales in

December 2014 up 41.3 percent from
November 2014 and up 15.9 percent

December 2014

See figures 1 and 2.

Figure 1: U.S. Medium-Duty Truck Sales market share (%), by brand

from December 2013.

FIGURE 1: U.S. Medium-Duty Truck Sales market share (%), by brand

December 2014 YTD

In 2014, there were 186,342 medium-

International
14.0%

duty truck sales up 11.6 percent from

Isuzu
7.7%

2013.

Dodge/Ram
7.7%

In Q4 2014, there were 49,267

medium-duty truck sales up 9.1 percent
from Q4 2013.

Freightliner
25.4%

Hino
4.9%

Kenworth
3.2%

Heavy-duty truck sales. There

were 23,379 heavy-duty truck sales

Peterbilt
2.8%

in December up 39.9 percent from

November 2014 and up 18.7 percent
from December 2013.

Mitsubishi Fuso
0.8%

In 2014, there were 220,405 heavyduty truck sales up 19.3 percent from
2013.
In Q4 2014, there were 62,117 heavy-

Ford
33.5%

duty truck sales up 19.0 percent from

Q4 2013.

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Data source: WardsAuto, January 2015

http://www.nada.org | industryanalysis@nada.org

December 2014

igure 2: U.S. Medium-Duty Truck Sales % change, by brand

Heavy-Duty Truck
Sales, by brand
(class 8)

FIGURE 2: U.S. Medium-Duty Truck Sales % change, by brand (December

2013 YTD December 2014 YTD)
Ford
Freightliner

In December 2014, Freightliner held

International

the greatest share of heavy-duty truck

Brand

Isuzu

sales at 35.0 percent up from a share

Dodge/Ram

of 34.2 percent a year ago with sales

up 43.9 percent from November 2014

Hino

and up 21.6 percent from December

Kenworth

2013.

Peterbilt

For the month, Western Star held

the least share of the sales market

Mitsubishi Fuso

-15.0

-10.0

-5.0

0.0

5.0

10.0

15.0

% change

20.0

25.0

30.0

35.0

Data source: WardsAuto, January 2015

at 2.8 percent up from a share of 1.7

percent in December 2013 with sales
up 123.5 percent from November 2014
and up 95.8 percent from December

FIGURE
U.S. Heavy-Duty
Truck
Sales
market
Figure
3: U.S.3: Heavy-Duty
Truck Sales
market
share
(%), byshare
brand (%), by brand
December 2014 YTD

2013.
In 2014, 6 out of the 7 brands in the

Peterbilt
13.5%

heavy-duty truck market had shares

Volvo Truck
12.0%

Kenworth
14.1%

below 15.0 percent of the market.

Mack
8.9%

Freightliner held the major share of the

sales for the year at 35.6 percent down

Western
Star
1.7%

from a share of 36.6 percent in 2013.

A smaller proportion of brands lost
market share in the heavy-duty sales
market compared to the mediumduty sales market in 2014 over 2013.

International
14.1%

Freightliner and International were

the only brands that lost market share
Freightliner
35.6%

Data source: WardsAuto, January 2015

gure 2: U.S. Heavy-Duty Truck Sales % change, by brand

FIGURE 4: U.S. Heavy-Duty Truck Sales % change, by brand (December
2013 YTD December 2014 YTD)

in the heavy-duty truck market, the

other 5 brands each experienced an
increase in their respective shares in
2014 over 2013.
In 2014, all 7 brands experienced
growth in sales over 2013. Moreover,

Freightliner

each of these brands experienced

International

double-digit growth in sales with Volvo

Truck in the lead with sales growth of

Brand

Kenworth

28.5 percent over 2013.

Peterbilt

See figures 3 and 4.

Volvo Truck
Mack
Western Star
0.0

5.0

10.0

15.0

20.0

25.0

30.0

% change
Data source: WardsAuto, January 2015

2 T R U C KB E AT

http://www.nada.org | industryanalysis@nada.org

December 2014