Indian Institute of Management

Lucknow

NAME OF THE PROGRAMME: PGP

COURSE NUMBER ( )
MANAGEMENT INFORMATION SYSTEMS
COURSE OUTLINE
<III > <2014-15>
Instructor and Contact Information
NAME: AMIT AGRAHARI, ARUNABHA MUKHOPADHYAY, ASHWANI KUMAR, BHARAT BHASKER
E-MAIL:
OFFICE:
OFFICE TEL:

COURSE DESCRIPTION
This course is based on the premise that information systems (IS) knowledge is
essential for creating a successful and competitive firm, managing global
corporations adding business value and providing useful products and services
to the customers. This course is designed to prepare students to be an
effective exploiter of IT/IS for business value and strategic benefits.
COURSE OBJECTIVE
To provide an understanding of the issues relating to information systems strategy and information
technology strategy in organizations.
To provide a systemic overall view of the IS/IT issues in organizations including perceptions of IS/IT
staff and non-IS/IT staff.

COURSE LEARNING OUTCOMES

At the end of this course, students should be able to:
1. Demonstrate understanding of information systems strategy, theoretical models
and frameworks and the relationship between business and IS strategies;
2. Analyse the business environment and identify opportunities for implementing
information systems;
3. Demonstrate understanding of human, organisational, and technical issues
associated with implementation of information systems;
4. Critically synthesise, analyse and evaluate material relating to information
systems in an organisation and/or from case studies.
5. Equip Mangers with the role and application of functional information technologies
in Organizations.
1

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6. Demonstrate an understanding of the main IS/IT issues from the point of view of
the organisation directorate, IT/IS managers and other managers of the
organisation.

ALIGNMENTS OF INTENDED PROGRAM & COURSE LEARNING OUTCOMES

Sn.

Programme Objectives(these are fixed)

To acquire knowledge and skills in key functional areas

Course Learning (CL) outcomes

(see section above)
CL 5, Sessions 13-16,

To integrate and apply business knowledge

CL 1,2,3, Sessions 1-8

CL 6, session 19-20

To develop a global perspective

CL 4, Session 9-12

To inculcate values of professionalism, ethical leadership and social

responsiveness

Session 17-18

To master relational and interpersonal communication skills

PRESENTATIONS

To internalize the knowledge and skills in key functional areas

REQUIRED COURSE MATERIALS AND READINGS

TEXTBOOK
Business Driven Technology, Haag, Baltzan and Philips, Mc Graw Hill Second
Edition
Additional Readings / Reference books

A Polypcopy reading pack containing articles and cases will be provided.

EVALUATION

Exams: There will be one Mid-term examinations. This exam will cover contents covered in Sessions
1 to 10.

Exams: There will be one End Term examinations. This exam will cover contents covered in
Sessions 1 to 20

Group Project Report & Presentation: Each student will be assigned to a group consisting of 5
students t o complete the project. During the first few weeks of the course, we will suggest a number
of possible topics

Quizzes/ Assignments

Class Participation: Students are responsible for all materials covered and readings/cases
assigned. Be prepared to answer certain questions that had been emphasized in prior classes or
from the reading/case assignments. Your performance and participation will then be used to
determine your participation mark.

GRADING SCHEME

3
Mid Term Exam (fixed)
End Term Exam (fixed)
Quizzes/ Assignments/ Class Participation
Group Project & Presentation
Total

25%
35%
10%
30%
100%

ACADEMIC DISHONESTY

Academic dishonesty or misconduct is cheating that relates to an academic activity. It is a violation of trust between
the Institute and its stakeholders. Plagiarism, fabrication, deception, cheating and sabotage are examples of
unacceptable academic conduct. Please consult the PGP Manual for the section on academic dishonesty

COURSE SCHEDULE
Session

Topics to be
covered in the course

Readings and Book

Chapter

Assessment Criteria

Introduction to Information
Systems:
What
is
an
information
system?
Perspectives on information
systems and impact of IT/IS
failure on business

Erik
Brynjolfsson
(1993).
The
productivity
paradox
of
information
technology.
Communication
s of the ACM

Video Case: IT
Horror Story
(Craven Book
Store)

Introduction to Information
Systems: Does IT/IS matter
for organizations to enhance
productivity?

Textbook
Chapter 1.
Business Driven
Technology

Nicholas G. Carr
(2003).
IT
doesn't matter.
Harvard
Business Review

Classification of Types of
Information Systems in an
Organization: Various kinds
of information systems such
as
operational
(TPS),
managerial
(DSS)
and
strategic
(EIS)
support
systems

Andrew McAfee
(2006).
Mastering
the
three worlds of
Information
technology.
Harvard
Business

6-7

Review
Textbook
Chapter 9.
Enabling the
Organization
Decision Making
Strategic role of IS : Using Textbook
porters competitive forces Chapter
2:
model in IS context, IT for Identifying
competitive advantage
Competitive
Advantages
Textbook
Chapter 3:
Strategic
Initiatives for
Implementing
Competitive
Advantages
Information
Systems Textbook
Planning: Understanding IS Business Plug In
feasibility and requirement B14: Systems
Development
restructuring

Information
Systems
Development:
Introduction
to business process view of IS,
process modeling and context
diagrams

Textbook
Chapter
17:
Building
Software for an
Agile
Organization
Textbook
Business Plug In
B14:
Systems
Development
Textbook
Business Plug In
B2: Business
Process

Enterprise
Systems:
Introduction, planning, and
implementation of Enterprise
Systems/ COTS (commercial
off
the
shelf)
business
applications

Textbook
Chapter
12:
Integrating The
Organization
from end to End

Enterprise
Resource
Planning

Case : Andrew
McAfee (2005).
Pharmacy
Service
Improvement at
CVS (A)
Case : Andrew
McAfee (2005).
Pharmacy
Service
Improvement at
CVS (A)

5
Textbook
Business Plug In
B10: Enterprise
Resource
Planning
9

Enterprise
IT/IS
architecture:
SOA,
Web
Services
and
Cloud
Computing(IaaS, PaaS, SaaS
etc) for IS/ES/ IT deployment

What Every CEO

needs to know
about
the
Cloud, McAfee,
Harvard
Business
Review

10

E-commerce:
Internet
business
models
and
architectural
framework
,
Digital economy and impact
on business

Textbook
Chapters
13:
Creating
innovative
Organizations
and
14:
Ebusiness

Case: Amazon
Web
Services(2008).
Robert S
Huckman, Gary
P. Pisano, Liz
Kind, Harvard
Business
School/Appirio:
New Venture on
a Cloud, Bala
Iyer, Erik Noyes

Textbook
Business Plug In
B11: E-business
11

Impact of IT on Supply Textbook

Chain Management: Moving Chapter
away from EDI to e-commerce Extending

10:

the
Organization

Supply
Chain
Management
Textbook
Business Plug In
B8: Supply Chain
Management

12

Social Networking

Social
Strategies that
work, Piskorski,
Harvard
Business
Review

13

Impact of IT on CRM
Readings:

Textbook
Business Plug In
B9:
Customer
Relationship
Management

Case: Facebook,
Piskorski,
Eisenmann,
Chen
and
Fenstein
,
Harvard
Business School

14

15-16

17-18

Textbook
Chapter 11:
Building a
Customercentric
organization:
Customer
Relationship
Management
Data
Warehousing
and Textbook
OLAP
Chapter
6:
Reading:
Valuing
Organizational
Information,
Textbook
Chapter 8:
Accessing
Organizational
Information
Data warehouse
Business Intelligence and Chapter
9:
Data Mining for CRM
Enhancing
Decision Making
Competing
on
Analytics,
Thomas
Davenport,
Harvard
Business
Review
Building
Profitable
Customer
Relationships
through
Data
Mining,
Edelstein, Two
Crows
Corporation
Data
&
Information What
Security
and
Privacy Privacy,
issues
McCreary,
Harvard
Business
Review

was

Textbook
Business Plug In

Case : Harrah's
Entertainment,
Inc. , Rajiv Lal
and Carrolo,
Harvard
Business School

7
B6: Information
Security,
19-20

IT Strategy/ Strategic IT
Portfolio Management
Course
Review
and
Summary
:

Generating
Premium
returns on your
IT investments ,
Weill and Aral,
MIT
Sloan
Management
Review
Best
Practices
in IT Portfolio
Management,
Jeffery
and
Leliveld,
MIT
Sloan
Management
Review

Case: / MDCM
Inc.(A): IT
Strategy
Formulation and
MDCM Inc(B):
Strategic IT
Portfolio
Management,
Jeffery and
Norton, Kellogg
School of
Management

DETAILS OF GROUP PROJECT

For this assignment, each team is to prepare a presentation and a report as if for a group of managers who
are interested in the topic that will help them understand material related to their own situation. Assume that
the managers are from general management or administration in an organisation, not people with deep
technical knowledge. Prepare the presentation as if you were from a consultancy firm looking at a topic as
part of the advice given to the company.