Multinational Bank Slogans/ Punchlines

Bank Name
Slogan/Punch line
CITI Bank

Lets get it done

Standard Chartered Bank

Your Right Partner

HSBC Bank

The Worlds Local Bank

Royal Bank of Scotland

Make it happen

BNP Paribas

The bank for a changing world

JPMorgan Chase Bank

The right relationship is everything

Deutsche Bank

A passion to perform

Scotia Bank

Youre richer than you think

American Express Bank

Do more

Barclays Bank

Fluent in finance

DBS Bank

Living, Breathing Asia

Allahabad Bank

A tradition of trust

Andhra Bank

Much more to do. With YOU in focus

Bank of Baroda

Indias International Bank

Bank of India

Relationships beyond Banking

Bank of Maharashtra

One Family One Bank

Bank of Rajasthan

Together we Prosper

Canara Bank

Its easy to change for those who you love, Together we Can

Central Bank of India

Build A Better Life Around Us, Central to you since 1911

Corporation Bank

Prosperity for all

Dena Bank

Trusted Family Bank

Federal Bank

Your Perfect Banking Partner

HDFC Bank

We Understand Your World

HSBC

Worlds Local Bank

ICICI Bank

Hum Hai na

IDBI Bank

Banking for all; Aao Sochein Bada

Indian Bank

Taking Banking Technology to Common Man, Your Tech-friendly bank

Indian Overseas Bank

Good people to grow with

J & K Bank

Serving to Empower

Karur Vysya Bank

Smart way to Bank

Lakshmi Vilas Bank

The Changing Face of Prosperity

Oriental Bank of

Where every individual is committed

Commerce
Punjab and Sindh Bank

Where series is a way of life

Punjab National Bank

The Name you can Bank Upon

State Bank of India

The Nation banks on us; Pure Banking Nothing Else; With you all the way

State Bank of Hyderabad

You can always bank on us

State Bank of Mysore

Working for a better tomorrow

State Bank of Patiala

Blending Modernity with Tradition

State Bank of Travancore

A Long Tradition of Trust

South Indian Bank

Experience Next Generation Banking

Syndicate Bank

Your Faithful And Friendly Financial Partner

The Economic Times

Knowledge is Power

UCO Bank

Honors Your Trust

Union Bank of India

Good people to bank with

United Bank of India

The Bank that begins with U

Vijaya Bank

A Friend You can Bank Upon

Yes Bank

Experience our expertise

Important persons
Richard Miller Flanagan, an Australian novelist from Tasmania, won Man Booker Prize
for his wartime novel The Narrow Road to the Deep North.
Edward Joseph is a former system administrator for the Central Intelligence Agency
(CIA) and a counterintelligence trainer at the Defense Intelligence Agency (DIA).
Marin Cilic, a Croatian professional tennis player, won the Mens Singles title of the US
Open of Tennis.
University of Agriculture, Faisalabad, Pakistan conferred honorary degree of doctor of
Science upon Professor M S Swaminathan.
Lt. General Dalbir Singh Suhag took over as Chief of Army Staff on 31 July 2014.
The United Nations General Assembly elected by acclamation Sam Kahamba Kutesa, a
Ugandan lawyer and politician, as President of its upcoming 69th session.
Narendra Modi, a member of the Bharatiya Janata Party (BJP), was Chief Minister of
Gujarat from 2001 to 2014.
Ronnie OSullivan, an English professional snooker player from Chigwell, Essex, known
for his rapid playing style, was crowned World Snookers Player of the Year 2013-14 at
the sports annual awards ceremony in London.
George Clooney, a 52-year-old actor, who recently got engaged to British human rights
lawyer Amal Alamuddin, has stepped down as messenger of the peace.
Gabriel Garcia Marquez, the Colombian Nobel laureate and author of the bestselling
novel One Hundred Years of Solitude, died at home in Mexico City on 17 March 2014,
age 87.

India-born poet, Vijay Seshadri has won the prestigious 2014 Pulitzer Prize in the poetry
category for his collection of poems 3 Sections.
Supreme Court of India, has appointed Sunil Gavaskar, a former cricketer who played
during the 1970s and 1980s for Bombay and India, as interim working President of
BCCI primarily to oversee IPL version 7.
Noted author and journalist Khushwant Singh, an Indo-Anglian novelist, died in New
Delhi on 20 March 2014 at the age of 99.
Tomas Halik, a Roman Catholic priest won the 2014 Templeton Prize.
Veronica Michelle Bachelet Jeria, a Chilean politician, was sworn in as President of the
Republic of Chile for the second time at the National Congress in Valparaso.
Sheila Dikshit, was appointed as the 22nd Governor of Kerala on 04 March 2014.
Mexican director Alfonso Cuaron won the Oscar for best director for the space thriller,
Gravity.
Chandi Prasad Bhatt, an Indian Gandhian environmentalist and social activist, who
founded Dasholi Gram Swarajya Sangh (DGSS) in Gopeshwar in 1964, which later
became a mother-organization to the Chipko Movement, has been selected for the 2013
Gandhi Peace Prize.
Arseny Petrovych Yatseniuk was installed as Ukraines new prime minister on 27
February 2014 lunchtime amid a crisis over 27 billion euros of missing credit.
Matteo Renzi is an Italian politician who has been the Prime Minister of Italy since 22
February 2014.
Virat Kohli, a middle-order batsman, who can also bowl right arm medium pace will lead
India in the Asia cup.
New Zealand skipper Brendon McCullum became the first Kiwi batsman to hit a Test
triple-hundred.
The Union Budget of India for 20132014 was presented by the Finance Minister P.
Chidambaram Palaniappan on 17 February 2013.

Banking Awareness Last 6 months for IBPS Clerk

IREDA and US Exim bank signed MoU on cooperation on clean energy investment
IFC arm of World Bank issued 10billion rupee Masala bond to fund infrastructure development
Union Ministry of MSME and ILO signed MoU to support the Make in India Initiative
Union cabinet approved proposal to amend FDI policy in construction and real estate sector
Indias GDP to grow by 5.6% in current financial year- World Bank Report
Union government launched website for Pradhan Mantri Jan Dhan Yojana
RBI & Central Bank of Kenya signed MoU on supervisory Cooperation and Exchange of
Supervisory Information
Who released Asia-Pacific Trade and Investment Report 2014- UN ESCAP

SBI has launched new accounts Pehla Kadam and Pehli Udaan for kids
ICICI bank launched Smart Stars account for kids
IFC raised 100 million US dollars through Maharaja Bonds
Highest percentage of hired workers in India is in Arunachal Pradesh: 6th Economic Census
India slipped to 71st rank in World Economic Forum annual Global Competitiveness List
2014-15
SEBI allowed sharing of KYC details with entities
What is the minimum annual investment in PPF- Rs 500
Which bank has celebrated 150 years of operation in Sri Lanka- State Bank of India
What is the minimum pension required under EPFO- Rs.1000
HSBC sold its Swiss private banking assets to LGT Bank belongs
country- Liechtenstein

to which

What is the upper age limit for posts of M.D and CEO in private sector banks fixed by RBI- 70
Amount allocated for Pradhan Mantri Krishi Seenchayi Yojana- Rs.100 Crore
India signed loan agreement with World Bank for MSRP II- Mizoram State Roads Project
Who has been elected as the chairman of Indian Banks Association (IBA)- T.M. Bhasin
Which bank launched multi-currency International Debit Card- SBI
FDI in railways at present- 100%
Union government granted Navaratna Status to CONCOR
RBI cancelled the License of The Vasavi Co-Operation Urban Bank Ltd (HyderabadTelangana)
Name of the committee formed by RBI to study the feasibility of Implementation of GIRO-based
Payment systems- G.Padmanabhan
Two entities of Integrated bill payment system- BBPS and BBPOUs
Core Banking System Initiative Award-2014 for which bank- BMB
HDFC bank has launched its secure banking in Kerala

RBI penalised 12 Banks in Deccan Chronicle Holdings case

RBI has relaxed norms governing import to rough, cut and polished diamonds by doubling the
credit time period to 180 Days
Former RBI governor appointed
Commission- Bimal Jahan

as

the

head

of

the

Expenditure

Management

New deputy governor of RBI of India who replaced former DG K.C. Chakrabarty Subash
Sheoratan Mundra
Which bank signed agreement with the Kochi Metro Rail Ltd for a loan of Rs 1,170 crore to the
Rs. 5, 200-crore kochi rail project- Canara Bank
Asian Development Bank has upgraded Indias economic growth forecast to 6.3% in 2015-16 on
hopes of speedy reform process
Minimum capital for setting up small and payment banks- 100 crore rupees
Loan given by world bank to the west Bengal government for improving thousands of Gram
Panchayats in the state- 1200 crores
Exim bank has extended USD 46 Million line of credits of Mauritius for financing goods amd
defence related vehicles purchases
SEBI barred Satyam founder Ramalinga Raju and 4 others from accessing capital markets
FDI limit in defence sector has been raised from 26% to 49%
Which bank has launched a financing scheme for women fashion boutique owners, B outique
Financing- SBI
Online Finance Facilitation center was launched by the CII
>> Download Computer Knowledge Capsule here
>> Download Quantitative Aptitude Capsule here
Which banks got in-principle nod by the Reserve Bank of India to set up banks, from a field of
25 aspirates- IDFC and Bandhan Finance Services Private Ltd
RuPay card payment network has been developed by which organization- NPCI
Fund allocated to Beti Bachao, Beti Padhao Yojana in the Union Budget 2014- Rs.100 Crores
Fund allocated to National Housing Banking Programme (NHBP)- Rs. 8000 crore
NABARD has reduced the interest rate from how many points- 20 point basis

NABARD and SFAC signed a MoU for development of Small Farm Producers
Purchasing Managers index is published by- HSBC
RBI directed all banks and Financial institutions to provide information and documents to
Special Investigation Team
India has moved up to which rank in terns of foreign money lying with swiss bank- 58th
Who released World Investment Report 2014- United Nations Conference on Trade and
Development (UNCTAD)
Union Government granted Navaratna Status to EIL and NBCC
World Bank lowered growth forecast for developing world to 4.8 percent
India became the second largest exporter of textiles in the World

STATE BANK OF INDIA

The Origin of the State Bank of India goes back to the first decade of the 19 th century with
establishment of the bank of Calcutta in Calcutta on 2 June 1806. Three years later the bank
received its charter and was re-designed as the Bank of Bengal (2 January 1809). A unique
institution, it was the first joint- stock bank of British India sponsored by The Government of
Bengal. The Bank of Bombay (15 April 1840) and the bank of Madras (1 July 1843) followed the
Bank of Bengal. These three banks remained at the apex of modern Banking in India till their
Amalgamation as the Imperial Bank of India on 27 January 1921.
Headquarters: Mumbai
Founded on: July 1st, 1956
Logo: State Bank of India is a blue circle with a small cut in the bottom that depicts perfection
and the small man the common man being the centre of the banks business
Tag Line: PURE BANKING, NOTHING ELSE, WITH YOU ALL THE WAY, A BANK
OF THE COMMON MAN, THE BANKER TO EVERY INDIAN, THE NATION BANKS
ON US
Employees: 295,696 [2012]
Associate Banks:
1. State Bank of Bikaner and Jaipur Jaipur (Head Office)
2. State Bank of Hyderabad Hyderabad (Head Office)

3. State Bank of Mysore Bangalore (Head Office)

4. State Bank of Patiala Patiala (Head office)
5. State Bank of Travancore Poojappura, Thiruvananthapuram (Head Office)
Important Points about SBI
SBI is one of the big four banks of India, along with ICICI bank, Punjab National Bank and
Bank of Baroda
SBI had 14,816 branches in India as on 31 March 2013
SBI is the first bank to open branch in China
15000th branch of the State Bank of India (SBI) at Sooranam (Tamil Nadu)
SBI has 21, 500 branches (including Assosiate Banks )
SBI has 99, 345 offices in India
SBI has 27000+ ATM and SBI Group (including Assosiate Banks ) has 32752 ATMs.
On October 7, 2013, Arundhati Bhattacharya became the first woman to be appointed
Chairperson of the bank
SBI has become the first bank to install an ATM at Drass in the Jammu & Kashmir Kargil region.
This was the Banks 27,032nd ATM on 27 July 2012.
List of Awards (2013-14)
1.

The Banker (1) in the year 2009

2.

IDRBT (3)

3.

D & B Polaris (1)

4.

SKOCH (3)

5.

SKOCH CORPORATE EXCELLENCE

6.

PC QUEST

7.

EDGE AWARD (2)

8.

Asias best CSR Practices Awards 2013-Singapore

9.

Asian BFSI Awards 2013- Dubai

10.

Indias Most Ethical Companies awards 2013

11.

Asian Green Future Leadership Awards 2013

12.

Best Public Sector Bank Award 2013

13.
Won national award in the year 2012 for Prime Ministers Employment Generation
Programme (PMEGP) scheme
14.

Technology of the year by the IBA banking technology awards

15.

Best online banking award in 2010 by IBA

16.

Best rural banking initiative and best IT architecture

17.

THE BEST BANK in cash management services in Asia

18.

Pegasus Corporate Social Responsibility Award 2007

First bank established in India: Bank of Hindustan in 1770

Second bank: General Bank of India, 1786
Oldest bank in India originated in the Bank of Calcutta in June 1806 which was still in existence
State Bank of India
State Bank of India merged with three banks namely Bank of Bengal, Bank of Bombay and Bank
of Madras in 1921 to form the Imperial bank of India which was converted as State Bank of
India
First Indian bank got ISO: Canara Bank
First India bank started solely with Indian capital investment is PNB (Punjab National Bank)
Founder of Punjab National Bank is Lala Lajpat Rai
Reserve bank of India (RBI) was instituted in 1935
First governor of RBI: Mr.Osborne Smith
First Indian Governor of RBI: Mr. C D Deshmukh
First bank to introduce savings account in India: Presidency Bank in 1833
First bank to introduce cheque system in India: Bengal Bank in 1833

Study about Banks in India here

First bank to introduce internet banking: ICICI bank
First bank to introduce mutual fund: State Bank of India
First bank to introduce credit card in India: Central Bank of India
Which cards are known as plastic money Credit Cards.
Open market operations are carried out by RBI
Capital market regulator is SEBI
Largest Commercial bank in India State Bank of India
The International Bank for Reconstruction and Development (IBRD) is known as World Bank
Indias First Financial Archive has been set up at Kolkata
CRR, SLR, Repo Rate, Reverse Repo rate are decide by RBI
Savings banks interest rates, fixed deposit interest rates, Loan Rates etc. are decided
by individual banks
The bank which has launched Mobile Bank Accounts in association with Vodafones m paisa
HDFC Bank
Minimum money transfer limit through RTGS: 2 Lakhs
Maximum money transfer limit through RTGS: No Limit
Minimum & Maximum money transfer limit through NEFT: No Limit
NABARD was established in July, 1982
Largest Public sector bank in India SBI
Largest Private sector bank in India ICICI Bank
Largest Foreign bank in India Standard Chartered Bank
First Indian bank to open branch outside India i.e. London in 1946: Bank of India
First RRB named Prathama Grameen Bank was started by: Syndicate Bank

Study about Financial and Banking sector reforms in India here

First Bank to introduce ATM in India: HSBC in1987, Mumbai
Bank of Baroda has the maximum number of overseas branches
SBI holds the second position with maximum number of overseas branches
Premium credit cards exclusively for women launched recently by HDFC bank
Private Sector Bank that recently launched a product of Personal loan called SWIFT HDFC
The bank which approved loan of $500mn to help India improve Rail services Asian
Development Bank
FDI limit for new banks 49%
FDI limit for private banks: 74%

Banking News Monthly

August:
SBI cuts home loan rate by up to 0.15 per cent
ICICI Bank offers EMI scheme on Debit card purchase
Jan Dhan Yojana: 5.27 lakh accounts opened across Andhra Bank branches
SBI signs $152 million export line of credit with Japanese bank
Bank open 2.14 crore accounts under Jan Dhan mission
Muthoot finance launches scheme for Kerala customers for Onam
Jan Dhan Yojana: SBI opens 1.50 lakh bank accounts in Tamilnadu & Puducherry
United bank of India wins seconds leg of legal battle with Kingfisher Airlines chairman
Vijaymallya
IDBI bank joins UNICEF for safe water, hygiene to 80,000 children in 400 Maharashtra, UP
schools
RBI has lowered the cap on free ATM transactions and allowed banks to charge customers
HDFC Bank tops WPPs BrandZ report with value of $9.4 billion

ICICI launched EMI Facility on debit cards ties up with Samsung

HDFC Bank opens branch in Dubai
HDFC Bank launches Forexplus crad for Haj, Umrah pilgrims for making all patyments during
the pilgrimage in a convenient and secure manner and thus avoid Saudi Riyals
Pune based LinguaNext to partner nationalised and private banks for ATM Transaction slips and
is already working with different bank, including the State Bank of India
RBI will soon issue Rs 1,000 denomination bank notes with inset letter R in the Mahatma
Gandhi Series 2005
RBI announced only 3 free withdrawals from other ATMs, 5 from own
New Ezetap : The device which is used by banks like SBI, HDFC and Citibank that facilitates
like an ATM for checking balance, transferring money, get a mini statement and opening a bank
account through Aadhaar
SBI launches Hindi version of its app STATE BANK ANYWHERE
TMB aims to achieve Rs 1 lakh crore turnover in next four years
Federal Bank opens its 1206th branch at Andathode, Thrissur
ICICI bank launches travel card aimed at students who are heading out for higher studies outside
India to help them manage their international expenses
RBI proposes COO ( Chief Operating Officer) post in Rank of Deputy Governor
RBI proposes anytime anywhere bill payment system
Deutsche Bank launches zero balance savings account for professionals
SBI Life insurance appoints Arjit Basu as MD, CEO
HDFC Bank opens branch in Dubai for providing wealth management services to Indians living
there
IndusInd Bank Launches co-branded credit card with Jet Airways
Indian Bank revises its interest rate to 2.36 percent from the 2.55 per cent
Rajiv Lall to be IDFC Bank Managing Director and CEO
Maharashtra cabinet approves Rs 231 Crore to strengthen small banks
RBI cancels licenses of Six Delhi-based NBFCs (Non-Banking Financial Companies (NBFCs)

Exim bank wants RBI to hike its leverage ration by 50

Government asks IDBI Bank, United Bank of India to plan merger
RBI and Central Bank of Sri Lanka (CBSL) have entered into a bilateral agreement that enables
CBSL to further diversity its reserves management activities into Indian rupee-denominated
assets
RBI penalises 12 banks including ICICI bank for violating rules
ING Vysya selects Mindtree to deliver multi-channel and multi-platform banking experience to
its customers while creating a digital roadmap designed to help the bank
NBFCs allowed to use e-Know your customer service to verify Identity: RB
ICICI bank launches special service for Canadian customers
Indian Bank launches mobile branches with ATM facility in Chennai
HDFC Securities launches e-will writing service
SBI, PNB could be the first banks to tap capital market this financial year
SBI to open 5, 000 new ATMs
IBM signes deal worth Rs 550 crores with microfinance firm Janalakshmi Financial services
Canara bank expands its Gramodaya scheme in Delhi
RBI governor Raghuram Rajan launches Indian Banks mobile branches
Axis, Union bank among five new entrants into UK banking space
ICICI bank to open its branches in China, South Africa says MD and CEO chanda Kochhar
State Bank of India opens 6 digital branches which offer services like instant account opening
and personalised debit cards
JUNE
ICICI bank launches co-branded card with Delhi metro
SBI, HDFC Bank, PNB and others to secure ATMs by live CCTV monitoring
From talking ATMs to magnifying glasses at branches for physically and visually challenged
customers
ICICI bank launches iMobile app for Windows phone

Shareholders approved the re-appointment of Rana Kapoor as managing director and CEO
18 PSU banks failed to meet FY14 target of setting ATMs
IDFC Bank which recently bagged a commercial banking license, plans to start bank operations
by October next year
Kotak Mahindra bank set up ATMs at Mumbai Metro Stations
ICICI Bank overtakes HDFC Bank as top private bank employer
Syndicate Bank, Bol, BoB, others give Rs 1,157 crores for Narendra Modis dream financial hub
project in Gujarat
K Venkataraman re-appointed as MD & CEO of Karur Vysya Bank
IndusInd Bank launches Video Branch Service for Customers

Important Banking Related Terms

Cheque: Cheque is a negotiable instrument containing conditional order to pay sum of money to
the person mentioned on it or to the bearer of the instrument.
Crossing: Two parallel lines drawn on the top left corner of the cheque
Account Payee Cheque: Account payee cheque can be routed only through accounts
Post dated Cheque: The date on the check beyond todays date then cheque becomes post dated.
Stale Cheque: A cheque which has completed the stipulated validity period of the cheque is
called as the stale cheque (The validity period of 6 months as at present)
Mutilated cheque: It is a damaged cheque
Bounced Cheque: It is nothing but an ordinary bank check that any bank can refuse to encash or
pay because of the fact that there is no sufficient balance in the bank account of the originator
At Par cheque: It is payable anywhere in India
Multi city cheque: A cheque which is payable in any branch of a particular bank
Travellers Cheque: Cheques issued by a bank and function as cash but are protected against loss
or theft when travelling.
Money Laundering: Conversion of money which is illegally obtained

Linked Account: Any account linked to another account in the same bank where funds can be
transferred electronically between accounts and carry out other specified services as well
Consumer durables loans: Loan granted by banks for purchasing of white goods
Collateral: A borrower needs to provide some kind of security to the bank in case of high ticket
loans, such security is called collateral
Floating Rate: An interest rate that is referenced to a market rate and is revised as per the
change in the interest rates in the economy. When interest rates in the economy rise, floating
rates rise and vice versa
Exchange Rate: Rate at which the domestic currency can be converted into foreign currency and
vice versa
Inflation: Decreasing the value of money in this state money looses the value hence prices will
go up
Deflation: Opposite to inflation here money will have more value and hence product looses the
value
Electronic Clearing Service (ECS): It is a service provided by the banks to facilitate direct
debit from your bank account towards an investment account (such as a mutual fund SIP) and/or
paying regular loan EMIs.
Billing Cycle: A billing cycle is a time period that covers the credit statement that usually lasts
for 25 days
Bridge Loan: It is also known as swing loan, which is basically a real estate loan or a home
loan, where the current residence/real estate is pledged by the borrower as a collateral in order to
purchase a new residence
Debit cum ATM Card: Customer can deposit and withdraw cash by means of magnetic ATM
Card
Core Banking: A centralized database with online connectivity to branches, internet as well as
ATM network which has been adopted by almost all major banks of the country
Bankassurance: When the banks entertain in dealing with insurance business then it is called as
bankassurance
Short term loan: If the repayment period of any loan is up to 36 months , then that loan is called
Short term loans
Medium term loan: If the repayment period of any loan is up to 37 to 84 months , then that loan
is called Medium term loans

Long term loan: If the repayment period of any loan more than 84 months , then that loan is
called long term loans
Grace Period: It is an interest free period that is to be given by a creditor to a debtor after the
period of the loan gets over, before initiating the process of loss recovery. The grace period
depends on the amount of the loan and also the credit score of the borrower.
Internet Banking: It is also called as e-banking or online banking, where customer can conduct
their transactions through the internet.
Life Cap: The upper and lower limit for changes in the borrowers interest rate over the term of
his/her loans
Net Income: The amount that is left after paying the taxes is called the net income.
Original Principal Balance: The amount borrowed by any borrower is called the original
principal balance
Overdraft: It is a check or rather an amount of check, which is above the balance available in
the account of the payer.
Refunding: The act of paying back the amount or returning the funds is called as refunding.
Repricing: Change in the rate of interest
Reserve Account: An account which is maintained by depositing undistributed parts of profits
for future needs is called as a reserve account
Smart Cards: Unlike debit and credit cards, smart cards possess a computer chip with magnetic
strips, which is used for data storage, processing and identification

Reserve Bank of India:

RBI is the Central Bank of India, which acts as a banker to the government
It is also called as Bankers bank, because all banks will have accounts with RBI. It provides
funds to all banks hence it is called as BANKERS BANK
RBI was established by an act of Parliament in 1934
It has four zonal offices at Mumbai, Kolkata, Chennai and Delhi and 19 regional offices
Current Governor: Dr. Raghuram Rajan
Deputy Governors: H R Khan, Dr Urjit Patel, R Gandhi and S S Mundra

Head office: Mumbai

Functions:
Issues currency notes
Acts as bankers bank
Maintain foreign exchange reserves
Maintains CRR and SLR
Its affairs are regulated by 21-member central board of directors: Governor (Dr. Raghuram
Rajan), 4 deputy Governors, 2 Finance Ministry representatives, 10 Government-nominates
directors,4 directors to represent local boards
Policy Rates, Reserve Ratios, Lending and Deposit Rates as of July 15, 2014
Bank Rate: 9:00%
Repo Rate: 8:00%
Reverse Repo Rate: 7:00%
Cash Reserve Ratio (CRR): 4%
Statutory Liquidity Ratio (CRR): 22.00%
Base Rate: 10.00%-10.25%
Savings Deposit Rate: 4%
Term Deposit Rate: 8.00%-9.5%
Currency notes other than one rupee notes are issued by RBI
The initial share capital for RBI was Rs. 5 Crores
Scheduled Commercial Banks:
Scheduled Commercial banks are
State Bank of India and its associates (State bank of India has got 7 subsidiaries they are State
bank of Hyderabad, State bank of Mysore, State bank of Travancore, State bank of Indore, State
bank of Sourashtra, State bank of Bikaneer, State bank of Jaipur
Nationalized Banks

Private Sector Banks

Regional Rural Banks
Urban Cooperative Banks
State Cooperative Banks
Public Sector Banks: State Bank of India and associate banks + 20 nationalized banks are called
public sector banks
Nationalized Banks:
Nationalized banks are the banks which are owned and run by government of India
There are total of 20 nationalized banks
In 1969, 14 banks were nationalized
In 1980, 6 banks were nationalized
Nationalized banks are Allahabad bank, Andhra bank, Bank of Baroda, Bank of India, Bhartiya
Mahila bank, Canara bank, Central Bank of India, Corporation bank, Dena bank, IDBI bank,
Indian bank, Indian Overseas bank, Oriental Bank of Commerce, Punjab National bank, Punjab
& Sind bank, Syndicate bank, UCO bank, Union bank of India, United bank of India, Vijaya
bank
Private Banks:
Private Banks are the banks which are owned and run by individuals
Private banks are split into two groups by financial regulators in India they are
Old Private sector banks: The banks which were not nationalized at the time of bank
nationalization that took place during 1969 and 1980 are known as old private sector banks.
New Private Sector Banks: Banks which came in operation after 1991, with the introduction of
economic and financial sectors reforms are called new private-sector banks
These banks were formed as per RBI guidelines 1993
These banks should have a minimum net worth of Rs.200 Crores
The promoters holding should be a minimum of 25% of the paid-up capital
Within 3 years of the starting of the operations, the bank should offer shares to public and their
net worth must increased to 300 Crores.

New private-sector banks in India are Axis Bank, Bank of Punjab, Centurian Bank, Development
Credit Bank, SBI Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, Yes Bank, Times
Bank (Merged with HDFC Bank Ltd.), Global Trust Bank (Merged with Oriental Bank of
Commerce), Balaji Corporation Bank Limited
Foreign Banks:
Banks which are foreign originated are called foreign banks
Regional Rural Banks (RRBS)
Regional rural banks were established on 26th September, 1975
RRBS comes under scheduled commercial banks
Main aim of RRBs is financial resources for rural/semi-urban areas and providing loans to small
and marginal farmers, agricultural labourers and rural artisans.
RRB works under supervision of NABARD (National Bank for Agricultural and Rural
Development)
Functions of RRBs:
Providing banking facilities to rural and semi-urban areas
Carrying out government operations like disbursement of wages of MGNREGA workers,
distribution of pensions etc.
Providing Para-Banking facilities like locker facilities and credit cards
Share Capital in RRBs: Central Government: 50, Sponsored bank: 35%, State govet: 15%
Co-operative Banks:
The main purpose of co-operative banks is to co-operate small scale industries, and to provide
small loans
Industrial Banks:
The main purpose of Industrial banks is provide big loans to large scale industries,
Some of the Industrial banks are IDBI bank, Industrial bank of India etc.

BOE- Bill of Exchange

CASA- Current and Savings Accounts

CBLO- Collateralized Bank Lending Obligations

CIBIL- Credit Information Bureau of India Limited
CRR- Cash Reserve Ratio
KYC- Know Your Customer Guidelines
IPO- Initial Public Offer
SMERA- SME Rating Agency of India Limited
NBFC- Non Banking Finance Companies
NEFT- National Electronic Fund Transfer
RTGS- Real Time Gross Settlement
NPA- Non Performing Assets
QIB- Qualified Institutional Buyers
SLR- Statutory Reserve Ratio
CAR- Capital Adequacy Ratio
SEBI- Securities and Exchange Board of India
MICR- Magnetic Ink Character Recognition
NSE- National Stock Exchange
FCNR- Foreign Currency Non Resident Deposit Accounts
CDRS- Corporate Debt Restructuring
IDRBT- Institute for Development and Research Of Banking Technology
YTM- Yield To Maturity
MCA- Ministry Of Company Affairs
MIS- Management Information System
CRISIL- Credit Rating Information Services Of India
ICRA- Investment Information and Credit Rating Agency of India Limited

CARE- Credit Analysis and Research Limited

IRDA- Insurance Regulatory and Development Authority of India
LIC- Life Insurance Corporation of India
IEPF- Investors Education and Protection Fund
IRDA- Insurance Regulatory and Development Authority
CCIL- Clearing Corporation of India Limited
OTCEI- Over the Counter Exchange Of India
ISCI- International Standard Industrial Classification
KCC- Kisan Credit Card
BCSBI- Banking Codes and Standards Board of India
SEBI- Securities and Exchange Board of India
SFMS- Structured Financial Messaging Services
SHG- Self Help Group
FEDAI- Foreign Exchange Dealers Association of India
ALCO- Asset Liability Committee
ALM- Asset Liability Management
KVIC- Khadi and Village Industries Corporation
KYC- Know Your Customer
EXIM bank- Export and Import Bank of India
NABARD- National Bank for Agriculture and Rural Development
SIDBI- Small Industries Development Bank of India
EDP- Entrepreneurship Development Programme
LAMPS- Large Sized Adivasi Multipurpose Societies
LERMS- Liberalized Exchange Rate Management System

NABARD- National Bank for Agriculture and Rural Development

NBFC- Non Banking Finance Companies
QIB- Qualified Institutional Bankers
RBI- Reserve Bank of India
RDBMS- Relational Database Management System
REC- Rural Electrification Corporation
RFC- Resident Foreign Currency
RIDF- Rural Infrastructure Development Fund
RRB- Regional Rural Bank
RTGS- Real Time Gross Settlement
RWA- Risk Weighted Assets
SBI- State Bank of India
SCB- Scheduled Commercial Bank
NRE- Non Resident External Account
NRI- Non Resident Indian
SDR- Special Drawing Rights
SIDBI- Small Industries Development Bank of India
SIDC- State Industrial Development Corporation
SJSRY- Swarna Jayanthi Shahari Rozgar Yojana
SSI- Small Scale Industries
SME- Small and Medium Industries
SSSBE- Small Scale Service and Business Enterprises
UTI- Unit Trust of India
WPI- Wholesale Price Index

EDI- Electronic Data Interchange

SLR- Statutory Liquidity Ratio
SLRS- Scheme for Liberation and Rehabilitation of Scavengers
EMI- Equated Monthly Instalments
EPS- Earning per Share
ESOP- Employee Stock Options
YTM-Yield to Maturity
LAB- Local Area Banks
ALM- Asset Liability Management
ANBC- Adjusted Net Bank Credit
ASBA- Applications Supported Bank Accounts
DPG- Deferred Payment Guarantee
DRI- Differential Rate Of Interest
DSCR- Debt Service Coverage Ratio
FEDAI- Foreign Exchange Dealers Association Of India
FOB- Free On Board
NPV- Net Present Value
DPN- Demand Promissory Note
DRAT- Debt Recovery Appellate Tribunal
OCB- Overseas Corporate Bodies
POA- Power of Attorney OLTAS- Online Tax Accounting System
OMO- Open Market Operations
PACS- Primary Agricultural Credit Societies
PDO- Public Debt Office

PIN- Personal Identification Number

Details:
Going into the details of the scheme, a person who is a customer of ICICI has to follow the steps
under to be able to use this scheme.
1) Should first log into the net banking site of ICICI bank.
2) Register the recipients name, mobile number and address.
When the above steps are completed the sender will get a 4 digit verification code and the
receiver will get a 6 digit verification code. The recipient can withdraw cash from any ICICI
ATM by just entering the mobile number and the 6 digit verification code sent by the bank.
The same steps are to be followed by the customer to withdraw cash from their qon accounts
as well.
A SMALL INTRODUCTION ABOUT THE CARDLESS ATM.:
This service makes use of secure transaction platforms like one time pass words and
biometric authentications. This will thus provide an extra layer of security, in addition to the fact
that customers no longer need to carry their cards along with them (protection from theft J
J ).This avoids card skimming as well.
SOME BENEFITS OF THE SCHEME:
1) Improved customer convenience.
2) Improved security factors.
3) Improving the use of ATMs in developing countries.
Last but not the least thank you ICICI for making this possible and hope the other private as well
as the other nationalized banks would also launch similar schemes to make their customers
happy as well.
List of RBI Governors
SL.NO Name of The Governor

Joining and Leaving Dates

Sir Osborne A. Smith

April 1st 1935 June 30th , 1937

Sir James Braid Taylor

July 1st 1937 February 17th , 1943

Sir Chintaman D. Deshmukh

August 11th 1943 June 30th ,1949

Sir Benegal Rama Rau

July 1st 1949 January 14th 1957

K.G. Ambegaonkar

January 14th 1957 February 28th 1957

H.V.R. Ienger

March 1st 1957 February 28th 1962

P.C. Bhattacharyya

March 1st 1962 June 30th 1967

L.K. Jha

July 1st 1967 May 3rd 1970

B.N. Adarkar

May 4th 1970 June 15th 1970

10

S. Jagannathan

June 16th 1970 May 19th 1975

11

N.C. Sen Gupta

May 19th 1975 August 19th 1975

12

K.R. Puri

August 20th 1975 May 2nd 1977

13

M. Narasimham

May 2nd 1977 November 30th 1977

14

Dr. I.G. Patel

December 1st 1977 September 15th 1982

15

Dr. Manmohan Singh

September 16th 1982 January 14th 1985

16

A. Ghosh

January 15th 1985 February 4th 1985

17

R.N. Malhotra

February 4th 1985 December 22nd 1990

18

S. Venkitaramanan

December 22nd 1990 December 21st 1992

19

Dr. C. Rangarajan

December 22nd 1992 November 22nd 1997

20

Dr. Bimal Jalan

November 22nd 1997 September 5th 2003

21

Dr. Y.V.Reddy

September 6th 2003 September 5th 2008

22

Dr. D. Subbarao

September 5th 2008 September 4th 2013

23

Dr. Raghuram Rajan

September 4th 2013

M.P. Bezbaruah: to suggest suitable remedial measures to address concerns regarding security
of people from North East.
Kirit Parikh panel : on fuel pricing has suggested that the diesel prices should be increased by
Rs.1-1.50 a litre every month as against the 45-50 paise monthly hike followed currently.
Deepak Mohanty Committee: on Data and Information Management in the Reserve Bank of
India
K. K. Mehrotra Committee: to inquire gas leakage in Bhilai Steel Plant.
Vishnu Sahay committee: look probe into the Muzaffarnagar communal violence.
Shri M. Narasimham Committee: on Banking Sector Reforms
Shri K.U.B. Rao Committee: recommended aligning gold import regulations
Urjit Patel Committee: to examine the current monetary policy framework.

P.J. Nayak: to review Governance of Boards of Banks in India. The committee was constituted
under the chairmanship of P. J. Nayak. He is a former Chairman and CEO of Axis Bank.
Bimal Jalan panel: to scrutinize applications for new bank licenses.
Nachiket Mor Committee: to permits NBFCs to work as Business Correspondents of banks.
Mukul Mudgal member panel to probe IPL spotfixing
Vijay Kelkar Committee was appointed by the Petroleum and Natural Gas Ministry to prepare
aroad map to make India self-sufficient in oil and natural gas by 2030.
B. Sambamurthy: panel favours single mobile banking app on all SIMs. Panel recommended
that customers should not be required to visit the bank branch for mobile number registration.
Justice A.P. Shah committee: to head panel on road safety
Arvind Mayaram Committee for giving clear definitions to Foreign Direct Investment (FDI)
and Foreign Institutional Investment (FII)
Anil Kaushal committee: to examine the recommendations made by the TRAI on pricing of
Spectrum.
Parthasarathi Shome. for Tax Administration Reform Commission (TARC), Suggest a system
to enforce better tax compliance
Nachiket Mor: committee on comprehensive financial services for small businesses and low
income households.
K U.B. Rao: the idea of setting up Bullion Bank or Bullion Corporation of India
Arvind Mayaram Panel: report on the alleged irregularities at the National Spot Exchange Ltd
(NSEL)
Suma Verma Committee: to update, and revise the Banking Ombudsman Scheme, 2006
Damodran Committee: on improvement of customer services in banks
K M Chandrasekhar committee: for rationalization of foreign investment norms
Shri Pulak Kumar Sinha Committee: to study the feasibility of Aadhaar as an additional factor
for authentication of card present transactions.

Some Basic Economic Terms

Interest Rate Swaps: An interest rate swap is the transfer of contractually agreed between two
counterparties of their respective interest rate obligation. Interest rate swaps are commonly used
as a means of converting fixed rate to floating rate debt and vice versa.
Operating Ratio: A ratio that shows the efficiency of a companys management by comparing
operating expense to net sales. Calculated as
Operation ratio = Operating expense/net sales
Wholesale Price Index (WPI): WPI is taken into consideration while calculating the inflation.
A change has recently been made in the WPI. Its present base year will be taken as 2004-05
earlier it was 1993-34. Base year mean (2004-05 = 100). Total articles taken into consideration
will be 676 earlier these were 435.676 include 102 Primary Articles, 19 fuel & power, and 555 of
Manufacturing Products. Earlier WPI was calculated on Weekly basis but now it is calculated on
Monthly Basis. First time inflation was calculated in August 2010 (on new system).
Consumer Price Index (CPI) : Most advanced nations base their policies on retail price
inflation but India uses wholesale price inflation, CPI is largely a segmental and is superior to the
WPI, CPI capture consumption price both at urban and rural centers, as in WPI 676 items are
covered and base year is taken as 2004-05 and for macroeconomic policies. Whereas in CPI
320 items are taken from (CPI-IW) CPI industrial workers and 260 items are taken from both
CPR rural laborers and CPI agricultural laborers and the base year for calculation is taken as
2010.
Coupon Rate: Specified interest rate on a fixed maturity security fixed at the time of issue. The
coupon rate of a bond is the amount of interest paid per year as a percentage of the face value or
principal.
NRO (Non Resident Ordinary a/c) : In this account , a person cannot repatriate income without
RBI approval but can remit Interest thereof.
NRNR (Non Resident Non Repatriable A/c ) : Under this account Principal amount in not
permissible to repartriate but interest can be.
NRE (Non Resident External) : In this account Funds and interest both can be remitted without
RBI permission. On NRE deposits the maximum ceiling is Libor rate + 175 basis points (Now
there is no such Ceiling).
NPA (Non Performing Assets) : Interest or Installment of Principal remains overdue for a
period of more than 90 days in respect of a Term Loan/ overdraft/ Cash credit.
Teaser Rate of Interest : This rate is typical low then the prevalent rate in the market. This is
just to allure the customer. This rate is charged only for a little time. And after that it gradually
touch the index rate or even more than that. This is a technique to attract customers.

Appropriation Bill : It is presented to parliament for its approval, so that the government can
withdraw from the Consolidated fund the amounts required for meeting the expenditure charged
on the Consolidated Fund. No amount can be withdrawn from the Consolidated Fund till the
Appropriation Bill is voted is enacted.
Call Money: Itner Bank call market is a part of the domestic money market from where banks
borrowed and lent for one day called as Money at call and for a period more than 1day & upto
14days is called Short notice or Notice money without any collateral security. Money lend for
15days or more is called Term money.Normally funds are borrowed for 1 day and upto 3 days on
weekends just to balance the Cash Reserve Ratio.
Nostro Account: When national bank is opened in foreign with currency is known as Nostro a/c.
e.g. State bank india branch in USA.
CIBIL {Credit Information Bureau (India) Limited} : An effective mechanism for exchange
of information between banks and Financial Institutions for curbing the growth of NPAs.
Currency War: This is the other form of Protectionism. In this the tendency of every nation is
that the value of their currency should not appreciate. The big example of this is CHINA that is
holding their currency since 2008. It could be a cause of future Trade war.
Capital Budget: It consists of capital receipts and payments. It also incorporates transactions in
the Public Account. It has two components Capital Receipts and Capital Expenditure.
Repo Rate: Repo rate means a purchase and sale of agreement. It is a contract to buy securities
and then sell them back at an agreed future date and price. It is thus revenue for short term
investment of surplus funds. From RBI point of view it is called a short term lending and from
banks point of view it is called short term borrowing.
Reverse Repo rate : Reverse Repo Rate is an instrument of borrowing funds for a short period
and involves selling a security and simultaneously agreeing to repurchase it at a stated future
date for slightly higher price. From RBI point of view it is called a short term borrowing and
from banks point of view it is called a short term lending.
Group Company : As per RBI for the purpose of FDI, two or more enterprise which , directly
or indirectly , are in position to exercise 26% or more of voting rights in other enterprise or
appoint more than 50% of the members of the board of directors in the other enterprises.
Branch Vs Subsidiary: A subsidiary is a separate legal entity from the parent company,
although owned by parent company, has a same legal identity as its parent company , from
liability , on the other hand branch is not a separate legal entity of the parent company and
liability wise there is no limit to the parents companys liability , RBI has permitted to Foreign
Banks to change from Branch Mode to the Wholly Owned Subsidiaries.
NFS (National Financial Switch): It facilitates interconnectivity between banks switches and
interbank payment Gateway for authentication & routing the payment details of various E-

commerce & E-Govt. activities (Retail Banking). Now NFS has been overtaken by NPCI
(National Payment Corporation of India).
SLR (Statutory Liquidity Ratio): This is a minimum Reserve which every bank has to
maintain with itself in the most liquid form to meet any demand of the depositors. Normally
Government securities are purchased to maintain SLR.
Prime Lending Rate (PLR): The term originally indicates the rate of interest at which a bank
lends to favored customers, i.e. those with high credibility, though this is no longer always the
case. Some variable interest rates may be expressed as a percentage above or below prime rate.
Sub Prime Rate: In India when money is lent below the PLR is known as Sub Prime Rate
whereas in USA when money is lent at rate above the PLR is known as Sub Prime rate.
Base Rate: As per recommendation of Mr. Deepak Mohanty of RBI to bring a complete
transparency in Banks lending system, in Indian Banking system the loan were sanctioned to the
large corporate houses even below the PLR and some time it were fixed very low without any
justification. A Base rate recommends that no bank will lend any money below the base rate.
With this there shall be no extra benefits to the large corporate houses. Base rate will be
beneficial for the regulator RBI. Now all Banks will either lend at Base rate or will park money
with RBI, under LAF system. Base rate has been implemented from 1st july, 2010.
GDRs (Global Depository Receipts): It is a dollor denominated instrument, an easy way of
raising funds from foreign countries. It is a mechanism that allows foreign investor to invest in
Indian Companies. Represents a certain number of equity shares on Indian companies. GDRs are
issued by depository usually American Banks & Indian shares are held by custodian in India
(like ICICI). Traded in stock exchanges in Europe or in US or both.
IPO (Initial Public Offer): 1st sale of stock by a company to the public .IPOs offer issued by
smaller younger co. seeking the capital to extend. It can also be done by large company.
FPO (Follow on Public Offer ) : A public company already listed on an exchange, a
supplementary shares made by a company that is already publicly listed & has gone thru the IPO
process, it is also called as secondary public offering subsequent to the companys IPO.
Zero Liability Protection: It is a bank guarantee. If your card is lost or stolen you may not be
responsible for unauthorized purchases made with your card if you report the theft promptly. The
Zero liability protection facility is free & automatically available on all bank consumer Credit
Cards.
Vostro Account: When a foreign Bank is opened in the India with Indian Currency is known as
Vostro account e.g. Standard Chartered Bank in India.
SWAPS: It is a transaction where the bank purchases or sells the foreign currency
simultaneously, for different maturities, say purchases of spot and sale of forward or vice versa.
Swap contracts obligate 2 parties to swap or exchange certain specified intervals. Swaps are not
the instruments for raising funds rather they allow better management of existing funds.

BANKING OMBUDSMAN
Banking Ombudsman is a quasi judicial authority functioning under Banking Ombudsman
Scheme 2006.It provides independent, expeditious and inexpensive forum to aggrieved/Unsatisfied Bank customers. RBI introduced this Scheme under powers granted U/s 35-A of
Banking Regulation Act.
Complaints are accepted only if they are made within one year after the complaint has received
the reply from bank.
Types of Complaints :
1.

Non-payment or inordinate delay in the payment or collection of cheques, drafts ,bills etc.

2.
Non-acceptance, without sufficient cause, of coins tendered and for charging of
commission for this service.
3.
Non-acceptance without sufficient cause of small denomination notes tendered for any
purpose and for charging of commission for the service.
4.

Failure to issue or delay in issue, of drafts pay orders or bankers cheque.

5.

Non-adherence to prescribed working hours.

6.

No payment or delay in payment of inward remittances.

7.

Failure to honor guarantee or letter of credit commitments.

8.
Failure to provide or delay in providing a banking facility promised in writing by a bank or
its direct selling agents.
9.
Delays, non-credit of proceeds to partiesaccounts, non-payment of deposit or nonobservance of the Reserve Bank directives, if any applicable to rate of interest on deposits in any
savings, current or other account maintained with a bank.
10. Delays in receipts of export proceeds, handling of export bills, collection of bills etc. for
exporters provided the said complaints pertain to the Banks operations in India.
11. Refusal to open deposit accounts without any valid reason for refusal.
12. Levying of charges without adequate prior notice to the customers.
13. Non-adherence by the bank or its subsidiaries to the instructions of Reserve Bank on
ATM/debit card operations or credit card operations.
14. Non-disbursement or delay in disbursement of pension to the extent the grievance can be
attributed to the action on the part of the Bank concerned but not with regard to its employees.

15. Refusal to accept or delay in accepting payment towards taxes, as required by Reserve
Bank/Government.
16. Customers should have complained to the concerned Bank first and wait for one
month. Complaint to Ombudsman can be writing or in electronic mode.
Award :
Ombudsman can give maximum award upto Rs.10 Lacs.

E-Banking
E- banking refers to electronic banking. It is like e-business in banking industry. E-banking
is also called as virtual banking or online banking. E-banking is a Result of the growing
expectations of bank customers. E-banking involves information technology based banking.
Under this IT system the banking services are delivered by way of a computer-controlled system.
This system involves direct interface with the customers. The customers need not to visit bank
premises
Popular services covered under E-banking
1. Automated teller machine, 2. Credit card, 3. Debit card, 4. Smart card, 5. Electronic funds
Transfer system, 6. Cheque truncation system, 7. Mobile banking, 8. Internet banking,
9. Telephone banking
Automated teller machine
ATM is designed to perform the most important function of bank. it is operated plastic card
with its special features. The plastic card has replaced cheque Personal attendance of the
customer banking hours restrictions and paper based verification. These are debit cards. An ATM
is an electronic funds Transfer terminal capable of handling cash deposits Transfer between
accounts balance enquires, cash withdrawals and pay bills. It may be online or Offline. Any
customer processing ATM card issued by the shared payment network system can go to any ATM
linked to shared payment networks and perform his transactions
Credit card/ Debit card
The Credit card holder is empowered to spend wherever and whenever he wants with his
Credit card within the limits fixed by his bank. Credit card is a post paid card. Debit card
considered as a prepaid card with usage facility limited to the balance in the linked deposit
account of the cardholder. An individual has to open an account with the issuing bank which
gives debit card with a Personal identification number. When he makes purchases he enters his
pin on shops pin pad. When the card is slurped through the electronic terminal it dials the
acquiring bank system -either master card or VISA that validates the pin and finds out can never
overspend because the system rejects any transactions which exceeds the balance in his account.

The bank never faces a default because the amount spent is debited immediately from the
customers account.
Smart card
Banks are adding chips to their current magnetic stripe cards in order to enhance security
and offer new services that are called smart cards. Smart cards allow
Thousands of times of information storable on magnetic stripe cards. In addition these cards are
highly secure, more reliable and perform multiple functions. They hold a large amount of
Personal information ranging from medical and health history to Personal banking and personal
preferences.
Services of E-banking
E-banking provides a multitude of services that are as follows
1. Bill payment service
E-banking facilitates the payment of electricity bills, telephone bills, Credit card, and
insurance premium bills. And the bank does not charge customers for online payments
2. Fund Transfer
You can Transfer any amount from one account to another of the same or any another
bank. Customers can send money anywhere in India.
3. Credit card customers
With internet banking customers cannot only pay their credit card bills online but also
get a loan on their cards. In case of loss of the credit card an online reporting can be done.
4. Investing through internet banking
Now, FD can be opened on line through funds Transfer and investors with interlinked
demit account and bank account can easily trade in the stock market.
5. Recharging prepaid mobile
By just selecting the operator name entering the mobile number and the amount of
Recharge the mobile phones can be back in action within few minutes.
6. RTGS fund Transfer
RTGS is an inter Bank funds Transfer system. Where are Transferred as end when the
transactions are tiggered.

7. Shopping
Online Shopping can also be done with a range of all kind of products. Railway and air
tickets can be bought through the internet banking.
8. Online payment of taxes.
A customer can pay various taxes on line including excise and service tax direct tax etc.
Electronic funds Transfer
Electronic funds Transfer provides for electronic payments and collections. EFT is safe
secure, efficient and less expensive than paper check payments and collections . RBI EFT is a
scheme introduced by RBI to help banks offering their customers money Transfer service from
account to account to any branch to any other bank branch in places where services are offered.
Internet banking
Through internet banking you can check your transactions at any time of the day and as
many times as you want to. Where as in a traditional method you get quarterly statements from
the bank. If the fund Transfer has to be demand outstation where the bank does not have a branch
the bank would demand outstation charges. Whereas with the help of online banking.
Mobile banking transactions
Now banks have started offering mobile banking and telemarking to their customers. The
expansion in the use and geographical reach of mobile phones has created new opportunities for
banks to use this mode for banking transactions and also provide an opportunity to expand
banking facilities to the excluded sections of the society.

Financial inclusion offers people the following things

1. Access to Financial markets
2. Access to Credit markets
3. Financial literacy
Objectives of Financial inclusion
1. Access at a reasonable cost for all house holds and enterprises to the range of Financial
services for which they bankable including savings , short and long term credit , leasing and
factoring , mortgages , insurance , pensions, payment , local money Transfers and international
remittances.

2. Sound institutions guided by appropriate internal management systems, industry performance

standards and performance monitoring by the market as well as sound prudential regulation
wherever required.
3. Financial and institutional sustainability as a means of providing access to Financial services
over time.
4. Multiple provides of Financial services wherever feasible so as to bring cost effective and a
wide variety of alternatives to customers
Financially excluded sections largely comprise of the following activities.
1. Marginal farmers
2. Landless laborers
3. Oral lessees
4. Self Employed and unorganized sector enterprises
5. Urban slum dwellers
6. Migrants
7. Ethnic minorities and society excluded groups
8. Senior citizens
9. Women
The north east eastern and central regions of India contain most of the Financially excluded
population.
Benefits of inclusive financial growth
The benefits of inclusive financial growth can be described
1. Growth with equity:- In the path of becoming super power we the Indians need to achieve
the growth of our country with equality. It is provided by inclusive finance.
2. Getting rid of poverty:- To remove poverty from the Indian context everybody will have to
be given access to formal Financial services . Because if they borrow loans for business or
Education or any other purpose then that will pave the way for their Development.
3. Financial transactions made easy:- Inclusive finance will provide banking related Financial
transactions in an easy and speedy way.

4. Safe savings along with Financial services:- People will have safe savings along with other
allied services like insurance cover, entrepreneurial loans payment and settlement facility etc.
5. Increasing National income:- boosting business opportunities will definitely increase GDP
that will be reflected in our National income growth.
6. Becoming global player:- Financial access will attract global market players to our country
that would Result in increased Employment and business oppurtunities.

Some Financial Institutions Introduction

Securities Exchange Board of India (SEBI): It is regulatory authority of stock exchanges and
protects investors from Fraudulent dealings. It was established in April 1988 and awarded
statutory status by Act of parliament in 1992.
Chairman: UK Sinha
Head quarters : Mumbai
Insurance Regulatory & Development Authority (IRDA) : It is apex body formed under Sec.4
of IRDA Act 1999 to protect the interests of the policyholders to regulate promote and ensure
orderly growth of the insurance industry in India
Financial Stability & Development Council : This is the apex financial regulator of our
country. Headed by Finance Minister, it coordinates and regulates to four financial regulators of
the country i.e. RBI,SEBI,IRDA and PFRDA to ensure that all of them operate and function in
harmony to promote the growth and stability of Indian Economy.
Indian Banks Association (IBA) : It is the official association of all the banks operating in
India. It acts as a bridge between banks on one hand and government and staff unions on the
other. Presetly Mr. K.R. Kamath, CMD of Punjab National Bank is Chairman of IBA.
Non Banking Financial Company (NBFC): These are companies which have functions similar
to banking like accepting deposits and making loans. However they do not have license for
banking, although they are regulated by RBI.
Deposit Insurance & Credit Guarantee Corp.(DI&CGC) : It is a wholly owned subsidiary of
RBI which provides an insurance cover of Rs.1lakh per depositor per bank in case of bank
failure.It also provides guarantee of repayment amount in default of small loans given by banks.
Export Credit Guarantee Corporation of India (ECGC): ECGC is a Govt. body which
provides export credit insurance facilities to exporters and banks in India. It encourages Indian
exporters by giving them credit insurance covers.

Banking Codes and Standards Board of India: It is a industry watch dog set up by RBI to
monitor and assess the compliance with codes and minimum standards of service to individual
customers, as prescribed by the RBI.
Credit Information Report: A Credit Information Report is a factual record of a borrowers
credit payment history compiled from information received from different credit grantors. Its
purpose is to help credit grantors make informed lending decisions-quickly and objectively.
Credit Rating: Credit Rating is an assessment of the probability of default on payment of
interest and principal on a debt instrument. In simple words, it ranks the company or countrys
ability to meet their debt obligations.

Introduction
There are certain documents used for payment in business transactions and are Transferred
freely from one person to another. Such documents are called negotiable Instruments like
cheque, bank draft, bill of exchange, promissory notes etc. Thus we can say negotiable
Instruments are a transferable document where negotiable means transferable and Instrument
means document. According to section 13 of the negotiable Instruments act 1881. A negotiable
Instrument means promissory note bill of exchange or cheque payable either to order or to
bearer.
Features of a Negotiable Instrument
1. It is a written document
2. A negotiable Instrument payable to bearer is transferable merely by delivery whereas a
Negotiable Instrument payable to order is transferable by endorsement and delivery.
3. The holder of a Negotiable Instrument can sue upon it in his own name.
4. Its works in the same manner as money and like money it may also be transferred from one
person to another.
5. The Transferor does not need to give notice to any person at the time of transferring the
Instrument.
6. It is the simplest and most convenient mode of assignment of a debt.
7. The tittle to the Instrument received by a bonafide transferee is not affected by defect in the
title of the transferor.
A. Negotiable Instruments

1. Promissory note, 2. Bill of exchange, 3. Cheque, 4. Exchequer bill, 5. Circular note,

Dividend warrant, 7. Share warrant, 8. Bearer debenture, 9. Bank note, 10. Bank draft
B. Non Negotiable Instruments
1. Money order, 2. Postal order, 3. Deposit receipt, 4. Share certificate,
C. Quasi Negotiable Instruments
1. Bill of lading, 2. Dock warrant, 3. Carriers receipt, 4. Letters of credit, 5. Railway receipt
Types of Negotiable Instruments
According to the negotiable Instruments act 1881 there are just three types of Negotiable
Instruments example promissory note, bill of exchange and cheque. However many other
documents have also been recognized as negotiable instruments on the basis of custom and usage
like treasury bills, share warrant etc. They posses the features of Negotiability
Promissory note
A promissory note is an Instrument in writing containing an unconditional undertaking
signed by the maker to pay a certain sum of money to or to the other of a certain person. This
type of a document is called a promissory note.
Features of promissory note
1. A promissory note is unconditional
2. It is always in writing a verbal promise to pay a specified sum of money is not a promissory
note.
3. It is made and signed by the debtor.
4. A promissory note is made as payable in the Currency of the country
5. A promissory note drawn for a specified duration should be adequately stamped According to
its value.
6. A promissory note should be drawn for the payment of a specified sum.
Bill of exchange
A bill of exchange is an Instrument in writing, unconditional order signed by the maker
directing a certain person to pay a certain sum of money only to or to the other of a certain
person or to the bearer of the Instrument.
Features of bill of exchange

1. A bill must be in writing, duly signed by its drawer accepted by its drawee and properly
stamped as per Indian stamp act.
2. It must contain an order to pay words like please pay rs.5000 on demand and oblige are not
used.
3. The order must be unconditional.
4. The order must be to pay money and money alone.
5. The sum payable mentioned must be certain or capable of being made certain.
6. The parties to bill must be certain.
Cheque
A cheque is a bill of exchange drawn on a specified banker and not expressed to be
payable otherwise than on demand. It is an unconditional order in writing be drawn by a
customer on his bank. Requesting the specifying bank to pay on demand a certain sum of money
to a person named in the cheque or to the bearer or to the order of a stated person.
A cheque being a bill of exchange must possess the following requirements.
1. A cheque must be drawn upon a specified banker
2. A cheque must be payable on demand.
3. A cheque must be signed by the drawer.
4. A cheque must be an unconditional order to pay a certain amount of money.
5. A cheque be dated.
Types of cheque
1. Open cheque:- A cheque is called open when it is possible to get cash over the counter at the
bank.
2. Crossed cheque:- Since open cheque is subject to risk of theft it is dangerous to issue such
cheques. This risk can be avoided by issuing other types of cheque called crossed cheque.
3. Bearer cheque:- A cheque which is Payable to any person who presents it for payment at the
bank counter is called bearer cheque.
4. Order cheque:- An order cheque is one which is payable to a particular person. In such a
cheque the word bearer may be cut out or cancelled and the word order may be written. The
payee can transfer an order cheque to someone else by singing his or her name on the back of it..

Quasi Negotiable Instruments

Quasi Negotiable Instruments are those Instruments which can be transferred by
endorsement and delivery but the transferee does not get a better tittle that of the transferor.
Therefore they cannot be classified as negotiable Instruments and hence the negotiable
Instruments act is not applicable to them.

Indian Currency
Name of the Indian Currency: The Indian Currency is called the Indian rupee and the coins are
called paisa. One rupee consists of 100 paisa.
Present denominations of bank notes in India: At Present notes in India are issued in the
denomination of Rs.5, 10, 20, 50, 100, 500 and 1000. These notes are called bank notes as they
are issued by the RBI. The printing of notes in the denominations of Rs.1 and Rs.2 has been
discontinued as these denominations have been coinised. However such notes issued earlier are
still in circulation. The printing of notes in the denomination of Rs.5 had also been discontinued
however it has been decided to reintroduce these notes in order to meet the gap between the
demand and supply of coins in this denomination.
Present available denomination of coins in India: Coins in India are available in
denominations of 50 paisa, one rupees , two rupees , five rupees and ten rupees up to 50 paisa
are called small coins and coins of rupee one and above are called rupee coins.
Can bank notes and coins be issued only in these denominations: Not necessarily. The RBI
can also issue notes in the denominations five thousand rupees and ten thousand rupees or any
other denomination that the central Government may specify. There cannot through be notes in
denominations higher than ten thousand rupees in terms of the current provisions of the RBI act
1934. Coins can be issued up to the denomination of Rs.1000
The role of the RBI in Currency management: The RBI manages Currency in India. The
Government on the advice of the RBI decides on the various denominations. The RBI also
coordinates with the Government in the designing of bank notes including the security features.
The RBI estimates the quantity of notes that are likely to be needed denomination wise and
places the indent with the various security presses through the Government of India. The notes
received from the security presses are issued and a reserve stock maintained. Notes received
from banks and Currency chests are examined. Notes fit for circulation are reissued and the
others are destroyed so as to maintain the quality of notes in circulation. The RBI derives its role
in Currency management on the basis of the RBI act 1934.
The role of Government of India: The responsibility for coinage vests with Government of
India on the basis of the coinage act 1906 as amended from time to time. The designing and
minting of coins in various denominations is also attended to by the Government of India.

Who decides on the volume and value of bank notes to be printed and on what basis: The
RBI decides upon the volume and value of bank notes to be printed. The quantum of bank notes
that needs to be printed broadly depends on the annual increase
In bank notes required for circulation purposes replacement of soiled notes and reserve
requirements.
Who decides on the quantity of coins to be minted: The Government of India decides upon the
quantity of coins to be minted.
How does the reserve bank reach the Currency to people: The RBI manages the Currency
operations through its offices located at Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Jaipur,
Kanpur, luck now, Mumbai, Nagpur, New Delhi, Patna, and Thiruvananthapuram? These offices
receive fresh notes from the note presses. Similarly the RBI offices located at Kolkata,
Hyderabad, Mumbai and New Delhi initially receive the coins from mints. These offices then
send them to the other offices of the reserve bank. The notes and rupee coins are stocked at the
Currency chests and small coins at the small coin depots. The bank branches receive the bank
notes and coins from the Currency chests and small coin depots for further distribution among
the public.
What is a Currency chest: To facilities the distribution of notes and rupee coins the RBI has
authorized select branches of banks to establish Currency chests . These are actually storehouses
where bank notes and rupee coins are stocked on behalf of the reserve bank. At Present there are
over 4422 Currency chests. The Currency chest branches are expected to distribute notes and
rupee coins to other bank branches in their area of operation.
What is a small coin : Some bank branches are also authorized to establish small coin depots to
stock small coins. There are 3784 small coin deposits spread throughout the country.
What happens when the notes and coins return from circulation: Notes and coins returned
from circulation are deposits at the offices if the reserve bank. The reserve bank then separates
the notes that are fit for reissue and those which are not fit for reissue. The notes which are fit for
reissue are sent back in circulation and those which are unfit for reissue are destroyed after
processing and shredding. The same is the case with coins. The coins with drawn are sent to the
mints for melting
From where can the General public obtain bank notes and coins: Banks notes and coins can
be obtained at any of the offices of the reserve bank and at all branches of banks maintaining
Currency chests and small coin deposits.
Why are Rs.1, Rs.2, and notes not being printed: volume wise the share of such small
denomination notes in the total notes in circulation was as high as 57 percent but constituted only
7 percent in terms of value. The average life of these notes was found a year. The cost of printing
and servicing these notes was thus not commensurate with their life. Printing of these notes was
therefore discontinued. These denominations were Therefore coinised However it has been

decided that notes in the denomination of Rs.5 be re-introduced so as to meet the gap between
the demand and supply of coins in this denomination.
Soiled and mutilated notes: soiled notes are notes which have become dirty and limp due to
excessive use. Mutilated notes are notes which are torn disfigured burnt, washed, eaten by white
ants etc. A double numbered note cut into two pieces but on which both the numbers are in fact is
now being treated as soiled note.
Can such notes be exchanged for value: Yes soiled notes can be tendered at all bank branches
for and exchange obtained.
How much value would one get in exchange of soiled or mutilated notes: Full value is
payable against soiled notes. Payment of exchange value of mutilated notes is governed by the
reserve bank of India rules 1975. These rules have been framed under section 28 of the RBI 134.
What if a note is found to be non-payable: Non-payable notes are retained by the receiving
banks and sent to the reserve bank where they are destroyed.
Where soiled mutilated notes accepted are: All banks are authorized to accept soiled notes
across their counters and pay the exchange value. They are expected to offer these services even
to non-customers. All public sector bank branches and Currency chest branches of private sector
banks are authorized to adjudicated and pay value in respect of mutilated notes. The RBI has also
authorized all commercial bank branches to treat certain notes in two pieces as soiled notes and
pay exchange value.
Special features Introduced in the notes of Mahatma Gandhi series: The new mahatma
Gandhi series of notes contain several special features the notes issued earlier these are:
Latent Image : A vertical band behind on the right side of the mahatma Gandhi portrait which
contains which contains latent image showing the denominational value 20, 50, 100, 500, 1000
as the case may be.

Introduction
India has had more than a decade of Financial sector reforms during which there has been
substantial Transformation and liberalization of the whole Financial system
Objectives of Financial sector reforms in India.
1. Reforms Financial repression that existed earlier
2. Create an efficient productive and profitable Financial sector industry

3. Enable price discovery particularly by the market determination of interest rates that then
helps in efficient allocation of resources
4. Provide operational and function autonomy to institutions
5. Prepare the Financial system for increasing international Competition
6. Open the external sector in a calibrated fashion
Narasimham committee report 1991 &1998
The narasimham committee was set up in order to study the problems of the indian Financial
system and to suggest some recommendations for improvement in the efficiency and
productivity of the Financial institution
The committee had given the following major recommendations:
1. Reduction in SLR and CRR : The committee recommeded the Reduction of the higher
proportion of the statutory liquidity ratio and cash reserve ratio . Both of these ratios were very
high at that time. The SLR the was 38.5 percent and crr was 15 percent . This high percentage of
SLR and CRR meant locking the bank resources for govt uses. SLR was recommeded to be from
38.5 to 25 percent and CRR from 15 percent and 3.5 percent
2. Phasing out of directed Credit programme : in india since Nationalization directed Credit
programmes were adopted by the Government . The committee recommed Phasing out of this
programme. This programme compelled banks to earmark their Financial resources for the
needy and poor sectors at concessional rates of interest
3. Interest rate determintaion: The committee felt that the interest rates in india were regulated
and controlled by the authorities . The committee recommeded eliminating Government controls
on interest rates and Phasing out the concessional interest rates for the priority sector.
4. Structural re organizations of the banking sector: The committee recommeded that the
actual number of public sector banks need to be reduced. Three to four large banks including SBI
should be developed as international banks. Eight to ten banks having nationwide presence
should concerntrate in the National and unverisal banking services.
Local banks should concerntrate on region specific banking . Regarding RRBs it recommeded
that they should focus on agr culture and rural financing
5. Establishment of the ARF and tribunal: The proporation of bad debts and non performing
assets of the public banks and Development Financial institute was veey alarming in those days.
The committee recommeded the Establishment of an assets reconstruction fund . This fund
would take over the proporation of the bad and doubt ful debts from the banks and Financial
institutes. It would help banks to get rid of bed debts.

6. Removal of dual control : The committee recommeded the stopping of this system. it
considered and recommeded that the RBI should be the only main agency to regulate banking in
india
7. Banking autonomy : The committee recommeded that the public sector banks should be free
and autonomous. Banking technology upgradation would thus be easy.
Narasimham committee report II 1998
In 1998 the Government appointed yet another committee under the chairmanship of
Mrt.Narasimham. It better known as the banking sector committee. It was told to review the
banking reform progress and design a programme for further strengthening the Financial system
of india the committee focused on various areas such as capital adequacy bank mergers bank
legislation,
It submitted its report to the Government in April 1998 with the following recommendations:
1. Strengthening the banks in india
2. Narrow banking
3. Capital adequacy ratio
4. Bank owership
5. Review of banking laws
Apart from these major recommendations the committee has also recommended faster
computerization , technology upgradation , training of staff, depoliticizing of banks,
professionalism in banking , reviewing bank recruitment etc.

FUND TRANSFER SYSTEMS

There are two ways for transferring funds
RTGS (Real Time Gross Settlement)
NEFT (National Electronic Fund Transfer)
Real Time Gross Settlement (RTGS)
RTGS is one of the fastest mode of fund transfer in India through banking channel
RTGS is nothing but transferring of money in real time on gross basis from one bank to
other without netting. This RTGS is mainly used for large transactions, Minimum amount to be
remitted through this RTGS is 2 Lakhs and there is no any upper limit
Through RTGS system, money will be remitted for beneficiary account within 2 hours of
receiving thefund transfer message
Main advantage of fund transferring through RTGS is remitting bank will receive the
conformation message from RBI that money have been transferred to beneficiarys account

Timings for Transferring Funds through RTGS:

Normal Days: 09:00 hours to 16:30 hours
Week Days: 09:00 hours to 14:00 hours
Processing/Service Charges for RTGS Fund Transfer
Inward Transactions: No Charge
Outward Transactions: Rs.2lakhs to Rs.5lakhs: Rs.30/Above Rs.5lakhs: Rs.55/Essential Information for RTGS Fund Transfer
Amount to be remitted
Remitting Customers account number which is to be debited
Name of the beneficiary bank and branch
Name of the beneficiary customer
Account number of the beneficiary customer
Sender to receiver information
IFSC (Indian Financial System Code) of the receiving branch
This RTGS fund transfer is not available for all branches of banks in India; one can check the
availability of RTGS system
through http://rbidocs.rbi.org.in/rdocs/RTGS/DOCs/RTGEB0112.xls.
National Electronic Fund Transfer (NEFT)
NEFT is an electronic fund transfer system on DNS (Deferred Net Settlement) basis through
netting. This NEFT will be done in 12 settlements
Timings for Transferring Funds through NEFT:
Normal Days: 08:00 am to 07:00 pm
Week Days: 08:00 am to 01:00 pm
Processing/Service Charges for NEFT Fund Transfer
Inward Transactions: No Charge
Outward Transactions:
Up to Rs.10, 000: Rs.2.50/- + Service Tax
Rs.10, 000 to RS.1lakh: Rs.5/- + Service Tax

RS.1lakh to RS.2lakhs: Rs.15/- + Service Tax

Above RS.2lakhs: Rs.25/- + Service Tax
ADVANTAGES:
Remitter need not send the cheque or DD to the beneficiary
Beneficiary need not visit the bank for depositing
Beneficiary need not to worry about the loss / theft of physical instruments
Cost effective
Credit confirmation of the remittances sent by SMS or email
Remitter can initiate the remittances from home/ place of work through Internet Banking
also
Secure
Essential Things for NEFT Fund Transfer:
Both originating and destination bank branches should be a part of the NEFT system
Name of the beneficiary bank and branch
Name of the beneficiary customer
Account number of the beneficiary customer
Account type of the beneficiary customer
IFSC (Indian Financial System Code) of the beneficiary bank
Indian Financial System Code (IFSC)
IFSC (Indian Financial System Code) is an alpha-numeric code that uniquely identifies bank
branch participating in the NEFT system.
IFSC is an 11-digit code with the first four Alpha characters representing the bank, and the last
6characters representing the branch. The 5th character is 0 (Zero)
In this IFSC code SBTR0000143, SBTR represents bank name State Bank of Travancore,
Last 6 digits 000143 is the branch code
USES:
Main aim of using this IFSC code is to identify the originating/destination banks and branches
and also to route the messages to the concerned banks/branches appropriately

Automated Teller Machine (ATM)

Automated Teller Machine (ATM) is a computerized machine that provides the customers the
facility of checking balance, withdrawing and transferring the funds without visiting the branch
of the bank

Important Points to Remember:

Technology Used: Broadband Integrated Service Digital network (BISDN)
Operating systems used in ATMs Primarily: Windows XP Professional and Windows XP
Embedded
Communication Mode: Both Data and Voice
Operates on: layer 2 in OSI Model (Data Link Layer)
Connection Mode: Point-to-Point
Size of ATM Cells: 53 Bytes (48 bytes of data and 5 bytes of header information)
Facilities available at ATMs
Account Information
Cash Deposit
Regular bills payment
Purchase of Re-load Vouchers for Mobiles
Mini/Short Statement
Loan account enquiry
There are two types of cards supported by ATM
ATM Debit Card
Credit Card
ATM Debit Card:
ATM Debit Card is card given by bank to access your account easily using a machine called
Automated Teller Machine (ATM). Debit cards can be used for shopping purposes, without
carrying the money. You can use Debit cards while purchasing, but you must have money in your
account. Purchased amount will be deducted immediately from your account.
Advantages:
No need to carry money with you
You can use it for shopping purpose
No need of filling withdrawal and deposit slips
Money Security: No one can access it without knowing PIN Number
You can access your account from any corner of the world, no need to visit bank branch
Availability (24*7 Services)
Disadvantages:
Sometimes you may face Server-Down Problem

Forgetting of Pin Number

Fees charged for using card in different bank may be expensive
Limitation of cash withdrawal
Credit Card:
Credit card is different from debit card, in debit card you must have money for using it. But for
using credit cards, its not necessary. If you use credit card for purchasing purposes it does not
deduct your money immediately.
Bank will pay the vendors and sends the bill to the customer every month.

MICRO, SMALL AND MEDIUM ENTERPRISES (MSME)

In accordance with the provision of MSMED Act, 2006, the Micro, small and Medium
Enterprise are classified as follow:
1. Manufacturing Enterprises The enterprise engaged in the manufacturing of goods
pertaining to any industry specified in the first schedule to the industries (Development and
regulation Act,1951) or employing plant and machinery in the process of value addition to the
final product having a distinct name or character or use. The manufacturing Enterprise is defined
in terms of investment in Plant & Machinery.
2. Service Enterprises: The enterprise engaged in providing or rendering of services and are
defined in terms of investment in equipment.
Manufacturing Sector
Does not exceed 25lakhsSmall Enterprises
More than 25 lakhs but less than 5 croreMedium Enterprises
More than 5 crore but less than 10 crore
Service Sector
Enterprises
Investments in equipments
Micro Enterprises
Less than 10lakhs
Small EnterprisesMore than 10lakhs less than 2crores
Medium EnterprisesMore than 2crores less than 5crores
Ad- Advertising
MKT Marketing
B2B Business to Business
SME Subject Matter Expert
F500- Fortune 500
EM- Email
DM Direct Mail
ABM Account Based marketing
TAP Targeted account programs

DM Digital Marketing
SE Search Engine
SERP Search Engine Results Page
SEM Search Engine Marketing
SEO - Search Engine Optimization
SMM Social Media Marketing
SMO Social Media Optimization
PPC pay per click
PPA Pay Per Action
PPI Pay Per Impression
PPL Pay Per Lead
CTR Click through rate
CPC Cost Per Click
CPL Cost Per Lead
CPS Cost Per Sale
CMS Content Management System
CRM Content Relationship Management
MAP Marketing Automation Platform
SFA Sales Force Automation
BI Business Intelligence
MLM Multi Level Marketing
FDI Foreign Direct Investment
POP Point of Purchase Display
R&D Research and Development
UPC Universal Product Code
POS Point of Sale Display

ROI Return on Investment

CLS Costumer Location System
RPM Resale Price Maintenance
VAT Value Added Tax
VBS Verbal Marketing System
CR Concession Rate
DRA Direct Response Advertising
CLV Customer Lifetime Value
eCommerce Electronic Commerce
CRM Customer Relationship Management
NPD New Product Development
ROMI Return on Marketing Investment
LTV Life Time Value
BDI Brand Development Index
CDI Category Development Index
MR Market Research
AIM Alternative Investment Market
MS Market Share
TMV True Market Value
MAA- Marketing Authorization Application
MS Market Surveillance
WOMM- Word of Mouth Marketing
IDRA Industries Development and Regulation Act
UX User Experience
GRS Gross rating Point
BEP Break Even Point

PAN Permanent Account Number

IMF International Monitory Fund
http://edugeeks.in/general-awareness-2014/