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The major objective of the research is to find out the market potential of TNPL
industries product line. This will help to know that what are the prospective of
TNPL as a whole & will also give an idea about its credibility, customers point of
view & stability, apart from all these it will help me to analyze the upcoming future
of the company.
To study & analyze the buying behavior of consumers, dealers, retailers towards
TNPL brand as compared with similar product of some other companies, thus
understanding the consumer acceptance of the products.
To know about the demand & consumption of the products manufactured in the
Tamil Nadu Newsprint and Papers Limited and there by getting an idea about
market forecast. The paper market is huge & variety of product mix has been found
which serve the purpose industrial users & the ordinary customers like us as well.
Through this knowledge about the verities of products & their demand in the
scenario can be identified.
To study the various promotional offers which are offered by the Tamil Nadu
Newsprint and Papers Limited to its various dealers and industrial buyers so that
much effort towards the promotion of their product is done.
Research Limitations
1. The responses may be biased, as some of the respondents may not have revealed
the true pictures.
2. The Company officials also too tend to give biased answers, as they always want
to give a rosy picture of their company product.
3. The company workers were reluctant to give information about the product.
4. The sample was restricted to the Tamil Nadu Newsprint and Papers Limited.
5. There were time and money constraints.
6. This project was limited to a span of two and a half months and so had to restrict
it to certain areas of Chennai
7. Due to money constraints the study was restricted to a sample of 50 dealers and
buyers.
8. Transportation and viability of staying there was also a major constraint.
RESEARCH METHODOLOGY
The survey technique is intended to secure one or more items of information
from a sample of respondents who are representatives of a larger group. The
information is recorded on a form known as questionnaire. As data are gathered by
asking questions from persons who are believed to have desired information, the
method is known as questionnaire technique.
REASONS FOR WIDE USE OF THIS METHOD:
It can secure both quantitative and qualitative information directly from the
respondents.
It is the only method of directly measuring attitudes and motivations.
It is quite flexible in terms of the types of data to be assembled, the method
of collection or the timing of research.
Meaning of Research
According to D. Slessinger and M. Stephenson in the Encyclopedia of social
sciences define research as the manipulation of things, concepts or symbols for
the purpose of generalizing to extend, correct or verify knowledge, whether that
knowledge aids in construction of theory or in the practice of an art.
TYPES OF RESEARCH
1.
2.
Exploratory Research,
Descriptive Research.
Exploratory Research:
Exploratory research studies are also termed as formulate research studies.
The main purpose of such studies in that of formulating a problem for more precise
investigation or of developing the working hypothesis forms an operational point
of view.
Descriptive Research:
Diagnostic Research studies determine the frequency with something occurs
or its association with something else.
In this project, information pertaining to customer needs satisfaction and
their demographic profile was collected; hence it is a descriptive research.
1) Primary data:
Meaning: Primary sources of data are the data which needs the
personal efforts of collect it and which are not readily available.Primary source of
data are the other type of source through which the data was collected.
Following are few ways in the data was collected:
1. Questionnaires: It is the set of questions on a sheet of paper was being given
to the of fill it, bases on which the data was interpreted.
2. Direct interviewing: Direct interviewing involved the process where I asked
the questions directly to the customers and I got the feedback.
2) Secondary data:
Secondary sources are the other important sources through which the data
was collected.
These are the readily available sources of the data where one had need not
put much effort to collected, because it is already been collected and part in an
elderly manner by some researcher, experts and special.
The secondary sources helpful for the study were
1) Text books like marketing management research methodology
Advertisement and sales promotion etc.
2) Internet was made use for the collection of the data.
3) News papers were also referred.
4) Business magazines were referred.
3) Sample size:
By using judgment random sampling technique 50 respondents are
selected for the purpose of the study.
4) Period of study:
The study is undertaken in the duration of 34 days.
5) Research approach:
The survey method was adopted for collected the primary data. Survey
research is systematic gathering of data from respondent through
questionnaire.
6) Research instrument:
The data for this research study was collected by survey technic using
interview method guided by questionnaire.
7) Collection of Data:
Questionnaire and personal interviews are the methods that I have used
for collecting the data.
SAMPLE QUESTIONAIRE
Dear Respondents,
I am working on the project of A Study on the market analysis and the buying
behavior of the buyers of the TNPL Paper Industry (A Special Case of Tamil Nadu
Newsprint and Papers Limited). You are requested to fill the questionnaire to
enable me to undertake the study on this project.
B) 31 40 yrs.
D) Above 50 yrs.
2) Sex:
A) Male B) Female
3) Educational Qualification:
A) School Level B) Graduate
C) Post Graduate D) Others
4) Occupation:
A) Business B) Service
C) Students D) Home Maker
E) Others
5) Type of function you are performing?
A) Retailer B) Dealer C) Both
6) Since how long are you associated with the dealers of TNPL Industries?
A) >4 Years B) >8 Years C) >12 Years D) >16 Years.
7) How many go-downs do you have?
A) 1 B) 2 C) 3 D) 4 E) More than 4
8) Whether the go-downs are?
A) Hired B) Personal.
9) What type of products do you deal in?
A) Paper Products B) Stationery C) Books and Stationery