Professional Documents
Culture Documents
V
V
Market issues
Organizational /technical issue
inancial issues
Conversion ration :
Session 27
By :?
?
Allocating space
pypes of space needed
9 Back room
9 Offices and other functional spaces
9 Aisles, service areas, and other nonselling areas
9 loor merchandise space
9 Wall merchandise space
Circulation
ree-flow layout
rid layout
Loop layout
Spine layout
V
V
V
V
V
V
1. Allowance for
browsing
and wandering freely
2. ncreased impulse
purchases
3. Visual appeal
4. lexibility
V
V
V
V
V
V
1. Loitering
encouraged
2. Possible confusion
3. Waste of floor space
4. Cost
5. Difficulty of cleaning
p
V
V
V
V
V
V
V
1. Low cost
2. Customer familiarity
3. Merchandise
exposure
4. Ease of cleaning
5. Simplified security
6. Possibility of selfservice
V
V
V
V
V
V
V
1. Plain and
uninteresting
2. Limited browsing
3. Stimulation of
rushed
shopping behavior
4. Limited creativity in
decor
V
V
V
V
?
?? ?
V
Contemporary lighting
design requires an indepth knowledge of
electrical engineering
and the effect of light on
color and texture.
V
V
V
V
V
?
?
? ?
?
nstitutional signage
Describes the
merchandising mission,
customer service policies,
and other messages on
behalf of the retail
institution
t is relatively small
signage that is placed
very close to the
merchandise and is
intended to give details
about specific tems