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Bibliography

Primary Sources
Beginning Lego Set. Web. 16 Jan. 2015. <data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAA>.
<span>
This picture is a very good example of the beginning of the Lego phenomenon. It is one
of the first Lego sets available to buy, and from there, those sets gained recognition and
popularity. This is a great example of the beginning of the modern day reality of the Lego
company.</span>
The Christiansen Family. Brick Fetish. Web. 28 Jan. 2015.
<http://brickfetish.com/timeline/1891.html>. <span>
This picture shows the all three Christiansen family Lego CEO's, Ole Kirk, Godtfred
Kirk, and Kjeld Kirk. It shows the family legacy of Lego incredibly well. This picture
helped me to know more about the CEO's of Lego and their interconnected family
relationship and the family legacy that is Lego.</span>
Christiansen, Godtfred Kirk. Toy Building Brick. Patent US3005282. 21 Oct. 1961. Print.
<span>
This patent will be extremely helpful in that it will show the original design of the Lego
brick. People will be very interested in Lego's evolution and early life. I will definitely
use this patent in the legacy portion of my project.</span>
Christiansen, Godtfred Kirk. Toy Figure. Intersego, assignee. Patent 877800. 14 Feb. 1987. Print.
<span>

This patent shows the early Lego figure. These figures are now extremely common and
are featured in many, if not most, of the Lego sets available today. This source is
extremely helpful in that it shows the beginning of the modern day Lego industry.</span>
Godtfred Kirk Christiansen. TV 2 Gallery. Web. 28 Jan. 2015. <span>
This picture shows Godtfred Kirk Christiansen. He was the second CEO of Lego,
proceeding only his father. This picture was very helpful in showing one of the leaders of
Lego, and I will definitely use this in the leadership page of my website.</span>
How to Spot a Psychopath. Web. 16 Jan. 2015.
<http://www.dansdata.com/images/blog/uglylego/set1968.jpg>. <span>
This picture shows one of the first sold Lego sets. It is a great judge of how far the
company has come since it started creating these sets. This is a great example of the
evolution of the company and its methods for success.</span>
Kids Playing with Legos. Williston, Norway. Hostfest. Web. 16 Feb. 2015.
<http://hostfest.com/youth-activities/williston-lego-camp/>. <span>
This picture is a great example of the love that children have for Legos, worldwide.
Legos are truly a global toy, with factories in many countries and continents. This picture
will be extremely beneficial in the Legacy portion of my project.</span>
Kjeld Kirk Kristiansen. Lego. Web. 28 Jan. 2015. <http://www.lego.com/en-us/aboutus/newsroom/2012/june/lego-brand-house>. <span>
This picture shows Kjeld Kirk Kristiansen. He was the third Lego CEO and was admitted
into the toy hall of fame in 2008. This is a great picture and resource as it shows the man
who, while being a multi-billion dollar CEO, still is a child at heart.</span>

Kjeld Kirk Kristiansen. Web. <http://raredelights.com/wp-content/uploads/2013/10/Kjeld-KirkKristiansen-3.jpg>. <span>


This is a great picture of Kjeld Kirk Kristiansen, third CEO of Lego and grandson of Ole
Kirk. He was an extremely important person to the modern day success of the company,
as he made many necessary changes to the electronic aspects of Lego. I will use this
photo in the leadership section of my NHD project.</span>
Kristiansen, Kjeld Kirk. "5 Questions to Kjeld Kirk Kristiansen." Interview. HispaBrick
Magazine 2013. Web. 26 Jan. 2015.
<http://www.hispabrickmagazine.com/en/content/hbm008-5-questions-kjeld-kirkkristiansen>. <span>
This website held a great interview with Kjeld Kirk Kristiansen, former CEO of Lego. It
gave an abundance of great inside information on the company and it was very
informational. I gained an abundance of great insight on the company's goals and ideas!
</span>
Lego Bricks at Schools. NBC Connectiuit. Web. 30 Jan. 2015.
<http://www.nbcconnecticut.com/news/local/Enfield-Students-Learning-With-Legos266497661.html>. <span>
This picture is a great example of the educational benefits of Legos. Due to their help in
concrete thinking and imagination in children, these toys are beginning to be
implemented in schools. I will use this resource in the legacy portion of my
project.</span>
Lego Bricks. The Brick Fan. Web. 1 Feb. 2015. <https://www.google.com/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=

http%3A%2F%2Fwww.thebrickfan.com%2Fbrick-fans-could-be-printing-their-ownlego-bricks-in-the-future
%2F&ei=wXfOVMepIIiaNtuqgpgM&bvm=bv.85076809,d.eXY&psig=AFQjCNFTPCbt
G7y_r-GZ2qtT1MZDBwl8aA&ust=1422903613349853>. <span>
This picture is a great example of all of the variety of Legos. It shows many colors and
sizes of the bricks, as well as the amazing structure of the bricks. I will use this as a
general showing of the bricks and their structure.</span>
Lego Child Poster. The Society Pages. Web. 12 Feb. 2015.
<http://thesocietypages.org/socimages/2012/01/27/two-more-inspiring-gender-neutrallego-ads-from-1981/>. <span>
This picture is a great example of the older posters that Lego had. It also shows the joy
that kids had when playing with the toys, and their pride in creating masterpieces. This
picture will be utilized in my legacy portion of my NHD project.</span>
Lego Counter. Blendlines. Web. 30 Jan. 2015. <http://www.google.com/url?
sa=i&rct=j&q=legacy+of+Lego+tron&source=images&cd=&cad=rja&uact=8&ved=0CAYQjB0&url=http%3A%2F
%2Fblendlines.blogspot.com%2F2011%2F12%2Flegacy-oflego.html&ei=r6bLVMCXGIicygTivIHADw&bvm=bv.84607526,d.aWw&psig=AFQjC
NF8Me4o7gec4LiUeaeMEXcZQhYzNQ&ust=1422719022933952>. <span>
This picture is a great example of the passion that many people have for building
exquisite Lego sculptures throughout their lives. It is pretty evident that whoever made
this is an adult, and they are very skilled at Lego creations. I will use this picture in the
legacy part of my project.</span>

Lego Movie Poster. Coillider. Web. 12 Feb. 2015. <http://collider.com/phil-lord-chris-millerlego-movie-interview-2/>. <span>


This picture is such a great example of the technological aspects of Lego. This movie is a
huge representation of the evolution of the company due to different demands in the
entertainment world, and the poster is a great way to show that. I will use this in the
legacy part of my project, as it shows the changes the company has made.</span>
Legos Made of Wood. Forevergeek. Web. 8 Jan. 2015. <data:image/jpeg;base64,/9j/4AAQSkZ>.
<span>
This picture shows the wooden bricks that were the original bricks of LEGO. It is a good
example of how far that LEGO has come and will help me show that in my
project.</span>
Ole Kirk Christiansen. Trivia. Web. 8 Jan. 2015. <http://www.trivia.se/Vem-grundadeLego,0,47418.html>. <span>
This picture shows Ole Kirk Christiansen doing his work on LEGOs. This is a good
picture because it shows all the work he had to put in to make Lego what it is now. I will
use it on not only the Ole Kirk Christiansen page of my website, but also the leadership
and legacy pages.</span>
Stacked Lego Bricks. Pix Good. Web. 16 Feb. 2015. <http://pixgood.com/lego-brickwallpaper.html>. <span>
This picture of Lego bricks is extremely helpful to my project. It shows many different
colors and ways to connect and stack the bricks. I plan to use this source as a background
for my website.</span>

Watson, Jim. Lego Education. The Guardian. Web. 30 Jan. 2015.


<http://www.theguardian.com/education/2013/apr/22/lego-school-building-learning>.
<span>
This picture is a great example of the educational effect of Legos and how they are
beginning to be initiated into classrooms because of that. It was a very informative source
because it shows the concentration and focus needed to create something amazing from
Legos. I will definitely use this photo in the legacy portion of my project.</span>
Wooden Lego Bricks. Forevergeek. Web. 16 Feb. 2015.
<http://www.forevergeek.com/2013/01/wooden-lego-bricks-for-the-naturalist-afol/>.
<span>
This picture is a great example of the way Lego bricks were before plastic became
popular. It is evident that the brick structure has remained virtually untouched-yet they
stay continuously successful. The picture is incredibly useful to my project because it
shows how the bricks have passed the test of time with flying colors, and this picture will
be utilized in my "history" section of my website.</span>
Yellow. The Morris Museum, Morristown, New Jersey. New Jersey.com. Web. 8 Jan. 2015.
<http://www.nj.com/travel/destinations/index.ssf/2011/12/the_art_of_the_brick_lego_scu
lptures_by_nathan_sawaya_at_the_morris_museum.html>. <span>
This picture shows a sculpture that someone made from Lego bricks. This not only
demonstrates the endless possibilities presented by Lego, but also the dedication and
interest they cause in people. This is a great source in that it shows an abundance about
how interested people are in the toys, even when they are no longer children.</span>

Secondary Sources
Aaseng, Nathan. "Ole Kirk Christiansen." Business Builders in Toys and Games. Minneapolis: Oliver,
2003. 91-109. Print.
Although short, this book gave great information on the leaders, challenges, and changes that the
Lego industry has encountered over the years. I will most definitely use this for not only
background information, but also in the legacy portion of my NHD project.
"About Us." The LEGO Group. Web. 25 Jan. 2015. <http://www.lego.com/en-us/aboutus/legogroup>.
This website gave an abundance of greatinformationon Lego and its history. I gained an
abundance of knowledge of the history of the company and the leaders that got it that far. This
was very informational in that it broadened my knowledge about Lego in general.
Bellis, Mary. "LEGO - Ole Kirk Christiansen." About.com Inventors. About.com, 05 Mar. 2014. Web.
16 Jan. 2015. <http://inventors.about.com/library/inventors/bllego.htm>.
This website gave me an abundance of really good information on Ole Kirk Christiansen and the
leadership of the Lego industry. I learned an abundance about why Lego is the way it is and also
an abundance I didn't know about its founder. This website greatly broadened my knowledge on
the life of Ole Kirk Christiansen.
"Brick Fetish." Brick Fetish. Web. 26 Jan. 2015. <http://brickfetish.com/timeline/1940.html>.
This website was very helpful in that it gave me an abundance of general information on the
Lego company. I gained an abundance of backgroundinformationthat will be very helpful in my
project. The information I gained from this website will be used towards many aspects of my
NHD project, especially the history portion!

Crawford, Ross, and Claudia Bombarde. "Kjeld Kirk Kristiansen." - Brickwiki. 8 Aug. 2012. Web. 16
Jan. 2015. <http://www.brickwiki.info/wiki/Kjeld_Kirk_Kristiansen>.
This article was very helpful in that it taught me an abundance about one of the most recent
CEO's of Lego, Kjeld Kirk Kristiansen. It was very informative on his early life and his legacy in
Lego. This was a great source of information about the leadership of the company and the legacy
Kjeld has had on Lego.
Danish Toy Manufacturer Lego Group Has Taken the Title of the Biggest Toymaker in the World in
Terms of Revenue, and Profit. The Popular Lego Movie Helped Propel Sales 11% Higher in the
First Six Months of the Year. "Lego Becomes World's Biggest Toymaker." CNNMoney. Cable
News Network, 14 Sept. 2014. Web. 16 Jan. 2015.
<http://money.cnn.com/2014/09/04/news/companies/lego-biggest-toymaker/>.
This article gave me an abundance of great information regarding the financial success of Lego
and the impact it has on the economy. It gave an abundance of great insight concerning the
extreme success and security of the Lego company. I learned an abundance about how incredibly
well-off the company is now and has been in the past.
"David Gram on How LEGO Continues to Invent the Future of Play through Intrapreneurship .
Wavelength." Wavelength. Web. 29 Jan. 2015. <http://thesamewavelength.com/david-gram-onhow-lego-continues-to-invent-the-future-of-play-through-intrapreneurship/>.
This website gave an abundance of great information about the great quality and ongoing legacy
of Lego's. I learned an abundance of great information about how incredibly detailed and
amazing the company is and how much care they put into each product they make. I will
definitely use the information in the quality portion of my NHD project.
"Godtfred Kirk Christiansen, 75, Who Made Lego Plastic..." Baltimore Sun. 16 July 1995. Web. 10
Feb. 2015. <http://articles.baltimoresun.com/1995-07-16/news/1995197093_1_lego-blocks-paloalto-institute-in-palo>.
This website gave great information on the life and legacy of Godtfred Kirk Christiansen. I
learned a substantial amount of information about how incredibly important he was to the Lego

company and how his actions as the leader affected the company as a whole. I will definitely use
this source in the leadership portion of my project.
"How LEGO Stopped Thinking Outside the Box and Innovated Inside the Brick." Wharton, University
of Pennsylvania. Wharton University of Pennsylvania, 01 July 2013. Web. 20 Jan. 2015.
<http://www.wharton.upenn.edu/>. This website/article gave a very detailed account of the
evolution of the LEGO company. It was extremely helpful in that it gave me an abundance of
insight on the struggles that the company faced, as well as the triumphs it experienced. I learned
an abundance about how Lego has grown to the successful company it is, and the challenges it
faced to become so.
"Innovation Almost Bankrupted LEGO - Until It Rebuilt with a Better Blueprint Knowledge@Wharton." KnowledgeWharton Innovation Almost Bankrupted LEGO Until It
Rebuilt with a Better Blueprint Comments. Web. 26 Jan. 2015.
<http://knowledge.wharton.upenn.edu/article/innovation-almost-bankrupted-lego-until-it-rebuiltwith-a-better-blueprint/>. This article is a great source in its informational value. It was very
informative in that it discussed the reasons that Lego is successful and has been for such a long
time. I learned so much about how Lego got to be such an entertainment mega- and how it
continues to stay successful.
Jacques, Renee. "11 Awesome Lego Facts That Will Make You Want To Break Out The Bricks
Again." The Huffington Post. TheHuffingtonPost.com, 2015. Web. 16 Jan. 2015.
<http://www.huffingtonpost.com/2014/02/28/lego-facts_n_4862088.html>.
This site was a great resource in that it gave me an abundance of really fun, interesting
information on Lego bricks and the company itself. I really enjoyed reading and learning strange
and exciting facts about this company and its work. I learned an abundance of interesting facts to
broaden my knowledge on the Lego company.
"Kjeld Kirk Kristiansen." - Brickwiki. Mediawiki. Web. 05 Feb. 2015.

This website was extremely informative about Kjeld Kirk Kristiansen. I learned an abundance
about how important he was to the modern day success of the company and how he drove the
company to its current state.
"Kjeld Kirk Kristiansen ?" Kjeld Kirk Kristiansen. Web. 01 Feb. 2015.
<http://kjeldkirkkristiansen.crazybillionaire.org/kjeldkirkkristiansen.php>.
This website gave an abundance of great information regarding Kjeld Kirk Kristiansen, the third
CEO of Lego. The website went into great detail to describe how he became so successful. I will
definitely use this source in the leadership section of my project.
Kjeld Kirk Kristiansen Induction into the Toy Industry Hall of Fame (Tribute Video, 2008). Youtube, 11
July 2014. Web. 28 Jan. 2015. <https://www.youtube.com/watch?v=WY-28QCWtV8>.
This video is an amazing source for information on Kjeld Kirk Kristiansen, the legacy of Lego,
and the overall impact that the company has had on the world. It was very informative and
included a short interview with Kjeld himseld, something I will surely use in my project. I
learned lots of information about the long and short term impacts of Lego toys and the leadership
of the company.
"The Learning Power of Lego." The Learning Power of Lego. Web. 26 Jan. 2015.
<http://www.education.com/magazine/article/Power_of_Lego/>.
This website gave me an abundance of greatinformationon the effect that Legos have on kids. I
learned an abundance about the short-term legacy of the company. I will use this information to
show the legacy, specifically short term, in my project.
"Lego History - HowStuffWorks." HowStuffWorks. Web. 26 Jan. 2015.
<http://entertainment.howstuffworks.com/lego9.htm>.
This website gave me lot of great information on the success and history of the Lego company. I
learned an abundance about the beginning of Lego and why it became such an entertainment
icon. I will definitely use the information I gained in the history portion of my project.
Lipkowitz, Daniel. The LEGO Book. New York, NY: DK, 2012. Print.

This book was a great source of general information and important breakthroughs in LEGO
history. There was a page for every decade since the 1930's, and that helped me choose a topic
that would fit the theme of NHD and interested me. This book was full of general and specific
information about the evolution of the LEGO company, and I will use it in many different
aspects of my project.
"Ole Kirk Christiansen | Biography, Inventions and Facts." FAMOUS INVENTORS. 2015. Web. 28 Jan.
2015. <http://www.famousinventors.org/ole-kirk-christiansen>.
This website gave a very detailed description of Ole Kirk Christiansen's whole life. Not many
websites go too far into the detail of his early life, and this one did. I really enjoyed reading this
and it gave me lots of great information about the life of Ole Kirk Christiansen.
"Ole Kirk Christiansen Biography: Amazing History of LEGO Company." Ole Kirk Christiansen
Biography: Amazing History of LEGO Company. Astrum People, 2015. Web. 08 Jan. 2015.
<http://astrumpeople.com/ole-kirk-christiansen-biography-amazing-history-of-lego-company/>.
This webpage gave a detailed biography of Ole Kirk Christiansen, the founder of the LEGO
industry. It was very helpful in that it gave lots of really good insight on this man's life, and it
will really help me to get lots of knowledge for my project.
"Ole Kirk Christiansen Biography: Amazing History of LEGO Company." Ole Kirk Christiansen
Biography: Amazing History of LEGO Company. Web. 29 Jan. 2015.
This website was extremely informational about the life and legacy of Ole Kirk Christiansen. I
learned an abundance about the original CEO and inventor of Lego and the website went into
extreme detail about his life. I will use the information I learned in my page on Ole Kirk
Christiansen, as well as the history and legacy portions of my project.
"Ole Kirk Christiansen- the Eary Years." 1 Nov. 2007. Web. 6 Jan. 2015.
<http://news.lugnet.com/general/?n=54288>.
This website gave a substantial amount of insight on the early life of Ole Kirk Christiansen,
inventor of Lego. I really enjoyed learning about the way he grew up, and how that affected his

success later in life. I will use this website in the leadership aspect of my project, most
specifically my page on Ole Kirk Christiansen!
Rosenberg, Jennifer. "LEGO Toy Bricks First Introduced (1958)." Web. 25 Jan. 2015.
<http://history1900s.about.com/od/1950s/qt/lego.htm>.
This website, set up in a timeline fashion, gave me an abundance of great information on the
history of Lego. It gave me a great idea of the success of the company and how it got to where it
is today. I gained an abundance of knowledge on the company and its road to success.
"Ten Top LEGO Facts!" National Geographic Kids. National Geographic Society, 1996-2015. Web. 16
Jan. 2015. <http://www.ngkids.co.uk/did-you-know/Ten-Top-LEGO-Facts>.
This website gave me an abundance of great, random information on the Lego company and
products. I learned an abundance of background knowledge, and this gave me an idea of how
successful the company is as a whole. There was so much information about the Lego company
and its sheer complexity and success.
Web. <http://raredelights.com/wp-content/uploads/2013/10/Kjeld-Kirk-Kristiansen-3.jpg>.
Web. <http://www.babson.edu/Academics/centers/blank-center/academy-of-distinguishedentrepreneurs/Pages/christiansen-godtfred.aspx>.
This website was very informative about Godtfred Kirk Christiansen, the second CEO of Lego. I
learned an abundance about how important Godtfred was to the success of the company and all
he did to maintain order in the company. I will definitely use the information I gained in the
leadership portion of my project.
Wiencek, Henry. The World of LEGO Toys. New York: H.N. Abrams, 1987. Print.
This book is a great resource when it comes to the beginning, evolution, and overall history of
the Lego brick. It was a very interesting and informational read and it was a great source for my
project. I will use this source for both the history and legacy of the company in my project.