Proposed Title

Balanced Score Card Practices in Indian Industry - A

Comparative Study of Manufacturing & Services Sector
Introduction to Balanced Scorecard Movement:
The Balanced scorecard is a strategic planning and management system that is used
extensively in business and industry, government, and nonprofit organizations
worldwide to align business activities to the vision and strategy of the organization, to
improve communication & to monitor organization performance against strategic goals.
It was originated in the year 1990 by Robert Kaplan & David Norton as a performance
measurement framework that added strategic non-financial performance measures to
traditional financial metrics to give managers and executives a more 'Balanced' view of
organizational performance. The Balanced scorecard transforms an organizations
strategic plan from an attractive but passive document into the "marching orders" for
the organization on a daily basis. It enables executives to truly execute their strategies.
The Balanced scorecard approach provides a clear prescription as to what companies
should measure in order to 'Balance' the financial perspective. The Balanced scorecard
is a management system that enables organizations to clarify their vision, mission &
strategy and translate them into action. Some of Indian-MNCs, in addition to Fortune1000 companies have successfully implemented Balanced Scorecard technique in their
performance management system & become global icons by translating their vision,
mission & strategies are more realistic & tangible.

Model Balanced Score Card

Problem Statement & Need of the Hour:

Performance Systems now-a-days became more complex & complicated qualitative and
quantitative assessment & judgment of evaluators of top management. Often,
performance appraisal is quite unpredictable and un-assessable for certain positions in
organization of higher in nature and most at top of the pyramid. This is the problem of
MNCs across the continents. Though there are some pioneering efforts from few MNCs
to address this is still not up to the expectation of Global Enterprises to share crossborder-intelligence. Lot of research is going on towards a well established system to
assess the contents of BSC, such that the objectives of an employee neither over or
under stated to the appropriateness of level of employee to achieve it in near future.

Scope:
The present study is quite limited to few MNCs following BSC in their performance
appraisal system and to compare practical difficulties in implementing & executing
BSC system in manufacturing & ITES sectors in Indian Industry. At the same time the
author focus on possibility of employing BSC and possible resistance from employees of
organization and the necessary training & education required between & amongst
employees & employers of the organization.

Literature Review:
Latest information on BSC will be collected through various published articles,
journals, magazines, news reports, conferences, seminars, FDPs, Workshops,
Symposiums, Web-Engines. Previous researches on BSC practices and findings if any
across the continents in general and Indian in particular will be chronologically
collected and will be consolidated for our present study. Possible problems, remedies,
methodologies adopted by different researchers in previous years will also be
consolidated for further research in employing BSC technique in India.

Objectives of the Study

To know the technique of Balanced Scorecard.

To understand the effect of BSC on increased focus on strategy and results.
To understand how BSC improvise overall organizational performance.
To understand how BSC align strategy to targets.
To understand the drivers of future performance.
To study how BSC translate the organizations Vision, Mission & Strategy.
To understand corporate practices in implementing Balanced Scorecard.
To raise the performance levels in the roles being played in the institutions.
To help maintain unity, integrity & oneness among teaching fraternity.
To habituate the Balanced Scorecard in their behavior & attitude.
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 To study & understand the concept, scope, uses & limitations of Balanced Score
Card
To list & identify various companies following BSC
To study the extent & application of Balanced Score Card to Indian Industry.
To differentiate the problems & limitations in applying BSC between
Manufacturing & ITES sector units in India.
To assess the benefits because of use of BSC practices
To compare, contrast & differentiate performance differences before & after use
of BSC.
To assess limitations in applying BSC practices in Indian industry in general.
To identify suitable awareness measures & training methodologies that are
required for effective implementation of BSC in India.
To study & observe resistance from employees to execute BSC practices in Indian
Industry.
To study & observe the differences in BSC practices between PSUs and to others.
To study & observe BSC practices in Maharatna, Navarathna & Minirathna
Companies in Indian Industry.
To study & observe specific differences between manufacturing & ITES sectors in
its implementation & execution of BSC.

Hypotheses
There is no significant differences in Balanced Score Card Practices between
Manufacturing & ITES sectors
There is no significant difference in Balanced Score Card Practices in India &
Abroad among MNCs.
There is no significant difference in Balanced Score Card Practices between PSUs
& Others.
There is no significant difference in Balanced Score Card Practices is PSUs such
as Maharathna, Navarathna & Minirathna Companies.
There is no significant difference in Problems in implementation of Balanced
Score Card Practices between PSUs & Others.
There is no significant difference in resistance of employees in employing
Balanced Score Card Practices between PSUs & Others.
There is no significant difference in resistance of employees in employing
Balanced Score Card Practices between Manufacturing & Service Sectors in
India.
There is no significant difference in identifying suitable awareness measures &
training methodologies for effective implementation of BSC between PSUs &
Others.
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 There is no significant difference in identifying suitable awareness measures &

training methodologies for effective implementation of BSC between
Manufacturing & ITES Sectors

Research Plan & Design

The research would contain both primary and secondary data. Primary data may be
collected through personal interviews, E-Reports, Questionnaires & Schedules by
establishing different stratas or quotas with representation from different sectors on
the basis of BSE/NSE/NASDAQ/ NYSE. As there will be no secondary data much
available as ready-made literature, few companies will be selected at random and
interact with their higher officials & HR department executives to understand their
stand on BSC practices in their organization. All possible statistical tools(Qualitative &
Quantitative) will be used(Mean, SD, Variance, Correlation, Regression, T-test, Z-Test,
F-Test, Chi-test, Association of Attributes & Q Test) to draw & scientifically test the
responses by using SPSS & MSEXCEL.

Limitations of the Study

Scope of study was only few MNCs that are willing to share their intelligence in
employing BSC or already employed this tool as assessment of their top officials
performance.
Information will be collected through published reports, E-Reports, E-Mails & EInterviews, questionnaires & schedules canvassed. Hence, there may be scope for
personal bias in answering certain questions then, the inferences drawn may not
be much representative to the universe.
There may be some confidentiality that is supposed to be maintained about
company and their officials, author may not be able to specify the particular
company in particular sector.
The test reports may be general rather specific in nature. Limited Period of Study
that is during 2014-2016 that is for three years only, due to the recessionary
effects of economy many companies are down-seized and right-sized, the BSC
practices are also more or less affected the targets of both company & their top
officials; may not reveal the reality of BSC.
There will be many constraints between PSUs and other Private Sector
Undertakings in employing BSC.
In case of PSUs; most of the times everything is confidential, there may be a
chance for super-fluency about BSC rather reality of use.
Analyzing & gauzing the performance of employees of top of the pyramid in their
richness in responses are also one of the serious limitation of the study.
The response-attitude of management & employees; rarely any researcher get
right & appropriate answers, otherwise distributions will be skewed.
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 While applying statistical tools and techniques such as Mean, SD, Variance,
Correlation, Regression, T-test, Z-Test, F-Test, Chi-test, Association of Attributes
& Q Tests, unless response is fair there will be no point in drawing inferences.

Chapterization
Chapter-I
Introduction to the topic of BSC, corporate practices, practices in Indian
Manufacturing/Services Sectors and PSUs & Others, objectives, use, importance, need,
problem, scope, further research, limitations & chapterisation
Chapter-II
Concept, tools, techniques, methodologies, assessment, implementation, process,
executions & continuous control and applicability to various sectors will be discussed.
Chapter-III
Suitable
data
will
be
collected
across
continents
through
WebEngines & Electronic Contact and through various other sources including personal
interaction with top officials of various organization about MNCs and Indian Industry
practices about BSC.
Chapter-IV
Data collection, tabulation, application of various SPSS tools towards analysis &
interpretation of data to draw meaningful conclusions about BSC practices in Inda.
Chapter-V
Summary, Observations, Findings, Conclusions & Recommendations about BSC
Practices in Indian Industry
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Synopsys
Balanced Score Card Practices in Indian Industry - A Comparative Study of
Manufacturing & Services Sector
Introduction
Concept & Extent of Use
Importance
Scope of application between Manufacturing & ITES Sectors
Problems in Execution & Implementation of BSC in PSUs & Others
Need of the hour
Problem statement
Objectives(General & Tested)
Hypotheses(General & Tested)
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Literature Review
Research Methodology
Limitations of the Study
Further Scope
Chapterisation
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