EMMANUEL VALIN

emmanuel_valin@yahoo.fr
Mobile : +56 (9) 9 058 7805
Citizenship: French (married, 2 children)
Date of Birth: 30 / 10 / 1977

EXECUTIVE SUMMARY
HEC Paris graduate. French, multicultural and trilingual (English, Spanish, French). Strong adaptability.
Strategic vision. Strong conceptual and analytical skills, with a lot of pragmatism and imagination.
Solid marketing experience in the automotive industry, in France and in Latin America.
Pioneer in Electric Vehicles sales in Latin America.
EXPERIENCE
RENAULT

Santiago, Chile
2013-2015

Area Operational Manager Chile, Uruguay, Paraguay

Responsible for maximizing the volume, market share, profitability and brand image of Renault in 3 countries
Achievements:
Renault wins Brand of the Year 2014 award in Chile (voted by the specialized press)
Market share of Renault in Chile up 40% between 2013 and 2014
Renault is the fastest growing brand in the Chile industry ranking between 2013 and 2014 (+7 ranks)
Market share of Renault in Uruguay up 25% between 2013 and 2014
Sold the first electric vehicle fleets in Chile and in Uruguay
EV Presidents Award: awarded by Carlos Goshn, for electric vehicle sales in Latin America
Functions:
Sales: annual Budget preparation and commercial performance management
Negotiation with importers of Renault in each country
Product Marketing: product plan, launches, pricing
Brand identity and advertising: implementation of brand standards
Commercial methods: implementation of commercial methods in the dealer network
Distribution and logistics: fabrication, orders and stock management
Management of a 4-person team

PEUGEOT

Santiago, Chile
2009-2013

Product and Research Manager

Responsible for optimizing volume, profit, and brand image by managing the Peugeot product portfolio
Achievements:
Market share of Peugeot in Chile up 30% between 2010 and 2013
Launched 10 models : RCZ, 508, 5008, 308, Bipper, Partner, 107, 208, 4008, 301
Peugeot 208 voted Car Of The Year 2013 in Chile by the specialized media
Implemented a new CRM strategy, a loyalty program, a new inbound and outbound call center
Created brand activations Peugeot Music and Peugeot Paragliding Adventure
Functions:
Product Planning : from configuration to commercialization
Market : follow up of the Chilean automobile market, ad hoc surveys and studies
Market research: construction of a Brand Image plan, qualitative & quantitative research, created the
NCBS Chile club.
Management of a 2-person team

MACO
Santiago, Chile
Importer of Volkswagen Group brands (VW, Audi, Skoda, Camions VW)
2008-2009
Skoda Brand Manager
Responsible for the Skoda car brand in Chile
Achievements: Skoda Sales up 200% between 2007 and 2009
Functions:
Responsible for P&L, preparation, implementation and follow-up of business plan
Marketing: pricing, product range configuration, brand image, advertising, events, public relations
Sales: planning, network development, order management, stock management, commercial training
NISSAN EUROPE

Paris, France
2006-2008

Light Commercial Vehicles Coordinator

Participated to the creation and implementation of the European Sales & Marketing strategy for Nissan Light
Commercial Vehicles
Achievements:
More than 100 Nissan Commercial Vehicles points of sales opened or specialized in 22 countries
More than 300 sales persons trained in 13 countries
International Hanover motor show 2008 (coordination of the stand production, show vehicles, etc.)
Functions:
Participated to the creation of a European commercial cooperation between Nissan and Volvo Trucks
Sales training: creation and implementation of a European training program for sales persons
Brand Identity : European deployment of the Nissan Commercial Vehicles sub-brand
Coordination of European advertising campaigns and international motor shows

FORD MOTOR COMPANY

Santiago, Chile
2004-2006

Brand analyst
Achievements: Brand awareness up from 60% to 75% between 2004 and 2006 (CPS Survey Chile)
Functions: Coordination of brand communication activities (advertising, PR, Web, events)
OBJECTIFLUN
Chilean leader in action sport (importation, distribution and retail)
Santiago, Chile
25 shops and corners Main brands: Adrenalin, Boll, Globe
2002-2004
Marketing Manager
Achievements: Strong increase in awareness and opinion of Adrenalin and represented brands in the teenagers
segment
Functions: Development of the Adrenalin owned brand and of the other represented brands

EDUCATION
HEC
HEC Paris, Cursus Grande Ecole, Master of Science (MSc), Management
(Including a 1-semester exchange in 2001 in the MBA at Universidad Catlica de Chile)

Paris, France
1998-2002

LYCE DU PARC
Preparation to the selective HEC entrance exam

Lyon, France
1996-1998

Scientific Baccalaureate, with High Honors

ADDITIONAL SKILLS & INTERESTS

English: Bilingual. 18 months spent in the USA during exchange program and internships, work language
French: Native speaker
Spanish: Bilingual. 11 years spent in Chile, work language
German: Comprehension and intermediate conversation
Interests: Running, trekking (leader of high-altitude expeditions)

1996