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CASE WESTERN RESERVE UNIVERSITY, CASABLANCA & MARRAKECH, MARCH 8 - 14, 2015

February 20, 2015


Sunday

afternoon

7:30pm
8:00pm

Monday

March 8, 2015

day one

arrive in Casablanca
transfer to hotel, check-in
free time to freshen-up
meet in hotel lobby, depart for dinner
welcome dinner
let the vivid sights and smells of a traditional meal introduce
you to Morocco
return to the hotel

March 9, 2015

morning

afternoon

evening

2/20/2015

bus transfer
Basmane restaurant

bus transfer

day two

breakfast
morning visit: Morocco's thriving industries: automotive industry at a glance
and what to know about doing business in Morocco
Toyota Morocco
Mr. Adil Bennani - Country Manager
http://www.toyota.co.ma/toyota-maroc
management presentation, discussion, interactive brainstorming session
lunch on your own
afternoon
visit: gaining competitive advantage in a traditional industry: a Moroccan
success story
Damandis Group (Sultan Tea Brand)
Mr. Hamid Raji - CEO
https://www.youtube.com/watch?v=-8lyXvwjU1E
management presentation, discussion, tour of facilities
approx. 3:30pm guided tour of Casablanca
explore Morocco's largest city and economic center; visit the beautiful
and impressive and Hassan II Mosque, the old medina and much more
rest of the day at leisure
recommended hammams to visit:

Tuesday

welcome to Morocco!
own arrangements
own arrangements

March 10, 2015

Casablanca in color
hotel
bus full day

bus/walk

day three

Morocco's startup ecosystem


breakfast
hotel
visit: meeting the needs of Casablanca's growing startup
bus full day
community: investment, mentors and office space
Endeavor Morocco
Mr. Amine Hazzaz - Managing Director
http://www.endeavor.org/blog/tag/morocco/
management presentation, discussion, networking activity with local entrepreneurs
labs: team-up with local entrepreneur teams to exchange information
& ideas and tackle real-world challenges facing their businesses
lunch on your own
visit: local startup success stories
e.g. Maroc Numeric Fund (venture capital)
management presentation, discussion
networking event with local entrepreneurs
take this unique opportunity to mix and mingle with local entrepreneurs,
pick their brains about the startup environment in Morocco and make
great contacts for future business and personal endeavours

Learn more

Wednesday

8:00am
8:30am
9:00am

10:00am
late morning

afternoon

Thursday

morning

afternoon

evening

Friday

morning

afternoon
evening

2/20/2015

March 11, 2015

day four

foundations of success
breakfast
hotel
check-out, load luggage on the bus
depart for visit
visit: obstacles, opportunities, and cultural considerations of
bus full day
investing in Morocco
General Electric
Mr. Anas Kabbaj - Global Growth Commercial Development Manager, North West Africa
http://www.ge.com/about-us/building
management presentation, discussion
end of visit, tranfer to Settat (duration approx. 1 hour)
visit: building businesses in rural areas: the impact of microfinance
on small, developing businesses
Young Entrepreneur Foundation
Mr. Rida Lamrini - President
http://fjemaroc.ma/index.php?lang=ang
management presentation, discussion, networking activity with local entrepreneurs
group lunch with local entrepreneurs
transfer to Marrakech (approx. 3 hours)
continued bus transfer
arrive in Marrakech, check-in
rest of the day at leisure

March 12, 2015

day five

breakfast
panel discussion: legitimizing businesses in Marrakech: what are the
main industries, opportunities & challenges?
British Business Group Marrakech
http://www.britishbusinessgroupmarrakech.com/
presentation, panel discussion
lunch on your own
guided tour or Marrakech
discover the highlights of historical Marrakech and admire its spectacular
sites and palaces such as the Bahia Palace and the bustling and
colorful souks in the Medina
rest of the day at leisure
free to relax
OR
optional cultural event 2: belly dancing workshop
experience the romance of the Harem and immerse yourself in the
sensuous art of belly dancing and oriental rhythms
rest of the day at leisure

March 13, 2015

March 14, 2015

morning

breakfast
check-out, transfer to the airport
depart for the USA

bus / walk

sts pay individually

day six

breakfast
visit: examining social enterprise in Marrakech
Peacock Pavilions
Ms. Maryam Montague - Owner
Mr. Chris Redecke - Owner
http://peacockpavilions.com/stay
management presentation, discussion, tour of facilities
lunch on your own
transfer to Casablanca (duration approx. 4 hours)
arrive Casablanca, check-in
farewell dinner
one last taste of Moroccan flavor before returning home
return to hotel

Saturday

business in Marrakech
hotel
bus full day

the profits of a non-profit


hotel
bus full day

continued bus transfer


Rick's Caf
bus transfer

day seven
farewell!
hotel
bus transfer
own arrangements

Learn more

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