XLRI JAMSHEDPUR

BUSINESS INTELLIGENCE AND DATA MINING

COURSE DESCRIPTION AND SCHEDULE

----------------------------------------------------------------------------------------------------------Objective:
Information is one of the most valuable assets of an organization, and when used properly
can assist intelligent decision-making that can significantly improve the functioning of an
organization. As computerized systems have spread throughout all facet of business, the
amount of data collected has exploded. These will be useless without an effective way to
access and synthesize vast amounts of information and knowledge. Business Intelligence
allows information to be easily and effectively accessed for decision-making activities.
Data mining is the process of shifting through the mass of organizational data to identify
patterns critical for decision support.
The basic objective of this course is

Identify the use of business intelligence and data mining in different business
applications.

Understand the basic concept and the process of data mining.

Make better business decisions based on information hidden within data.

Hands on experience in applying the concepts to real-world applications.

Books
1. Jiwai Han, Micheline Kamber, Data Mining -Concepts and techniques, Morgan
Kaufmann Publishers, San Francisco.
2. Erik Thomsen, OLAP Solutions, Wiley Computer Publishing, John Wiley &
Sons., New Delhi.
3. Paolo Giudici, "Applied data mining - Statistical Methods for Business and
Industry, Wiley, John Wiley & Sons Ltd.
4. Margaret Dunham, Data Mining Introductory and Advanced Topics Pearson
Education.
Reference Books
1. W.H.Inman, Building the Data Warehouse, John Wiely & Sons.
2. W.H.Inman, C.Kelly, Developing the Data Warehouse, John Wiely & Sons.
3. Robert Groth, "Data Mining - A Hands-On Approach for Business Professionals",
Prentice Hall.
4. Rhonda delmater, Monte Hancock, Data Mining Explained Digital Press,
Oxford,
5. Jean-Marc Adamo, Data Mining for Association Rules and Sequential Patterns,
Springer-Verlag, New York.
Course Schedule:
Session
1.
2.
3.
4
5.
6.
7.
8.
9.
10.
11.
12.
13.

Topic
Introduction to BI
Data Warehousing & Data Mart
Dimensional Modelling
Data Analytics an introduction
Prediction and classification
Accessing Prediction performance
Decision Tree SAS Lab Session
Classification - SAS Lab Session
Other Classification Technique
Clustering Techniques
Clustering Techniques SAS Lab session
Affinity Analysis - Lab session
Recent Advances in Data Analytics

Course Evaluation
Students will be evaluated
based on their overall

contribution to the class. The following proportions will be used to estimate your
understanding of the material:
Quiz

20%

Project

30%

Presentation

10%

End Term

35%

Class Participation

05%

Missed exams, unless excused in advance by permission, will result in a zero for that
activity. No make-ups are given. Tests may cover any of the material discussed to date in
the class. Although there may be valid reasons for not attending class, the student is still
responsible for the material covered in the class.

Grading Pattern:
Range

0-29

30-34

35-39

40-44

45-49

50-59

60-69

70-79

80-100

D+

C+

B+

A+

of
Marks
Grades F