Professional Documents
Culture Documents
Entrepreneurship Development
Session Nine
Sandeep Bhasin
Asst. Professor
AIBS, NOIDA
sbhasin@amity.edu
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Objectives
Methods of Idea Generation
Innovative Products
Aaron Firestein and
Raaja Nemanis
Bucketfeet canvas
sneakers
Problem!
Analytic Techniques
Analytical problem solving is a structured process of breaking a problem
down to the simplest elements while analyzing possible solutions
systematically
Good analytic techniques will help to ensure that all of the important
components of the problem are addressed
Analytic Techniques
Understanding the real problem
Define the
Key
Question
Understand
the Context
Build the
Issue Tree
Improvise on
it!
The Problem!!!
Problem: the cars of the employees of a company dont fit into the
parking lot
Whats the key question?
The Solution
Building a new floor
How can we
increase the
capacity of the lot?
Reducing the size of each parking
space
The Solution
Reduce the
number of
employees
How can we
reduce the
number of cars?
Increase the
number of
employees per
car
How can we
increase the
capacity of the
lot?
Expending its
dimensions
Putting more
cars in the
current space
How can we
solve the
saturation of the
lot?
Reducing the
number of
employees
How can we
reduce the
number of
cars?
Increasing
the number of
employees
per car
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Creative
Difficulty of Implementation
Absurd
Obvious
Value of an Idea
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Brainstorming
Brainstorming is a process for developing creative solutions to problems.
Alex Faickney Osborn, an advertising manager, popularized the method
in 1953 in his book, Applied Imagination.
Rules in Brainstorming:
No criticism: Criticism of ideas are withheld during the brainstorming session
as the purpose is on generating varied and unusual ideals and extending or
adding to these ideas.
Welcome unusual ideas: Unusual ideas are welcomed as it is normally easier
to "tame down" than to "tame up" as new ways of thinking and looking at the
world may provide better solutions.
Quantity Wanted: The greater the number of ideas generated, the greater
the chance of producing a radical and effective solution.
Combine and improve ideas: Not only are a variety of ideals wanted, but also
ways to combine ideas in order to make them better.
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Brainstorming
How does it Work:
i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
Source: http://www.nwlink.com
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Roleplaying
Roleplaying attempts to simulate aspects of the problem and proposed
solutions. Try to imagine details of the relevant outcomes after your
choice has been made, and attempt to put yourself in the shoes of other
people.
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What will happen to the block of wood when the person lets go of it?
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