Professional Documents
Culture Documents
Hawthorne
Studies
The real beginning of applied research in the area
Social Perception
Social perception, or the way one individual views others, affects
behavior within an organization. Management expert Joseph
Social Perception
The processes, through which individuals attempt to combine,
integrate and interpret information about
others. Social status, a targets real or perceived position in society or
an organization, also affects perception.
High-status targets are perceived as more credible, knowledgeable,
and responsible than low-status targets.
Organizations use a high-status target to make public announcements
Attributes
The Process through which individuals attempt to determine the
causes of others behavior
Attribution Theory
People try to make sense of a situation by explaining its cause; this