Professional Documents
Culture Documents
OF
FINANCIAL CONSULTANT
OF
Submitted To
Submitted By
Mr.VISHAL SAWHNEY
Manager
(Channle development)
HDFC STANDARD LIFE INSURANCE
Date: ----------------------
ACKNOWLEDGEMENT
At the very outset, I would like to take golden opportunity of thanking those persons
without whose guidance, co-operation, inspiration and suggestion it would have been
impossible for me to accomplish the project successfully.
First of all I would like to thank Mr. Vishal sawhney. Channle development Manager of
HDFC SLI, for his kind guidance and necessary support during the study.
I also take this opportunity to extend my heartfelt gratitude to others who directly of
indirectly helped me, by providing me necessary information required for successful
completion of the project.
DECLARATION
presence proposes
Table Of Contents
Executive Summary
Literature review
Introduction
The promoters
The Company and its product line
Features of the product
Marketing strategy
Share market position
Competitors
Future prospects
National international image
Major problems
Conclusion
EXECUTIVE SUMMARY:-
HDFC SLI
Research Methodology:
Market research/survey
Area of research
I have done the research in Nehru placce, southwest Delhi, Faridabad, central Delhi
and many other places in Delhi.
Major Findings:
Only more then 25% people have the knowledge of investment in HDFC SLI.
There are many big and first insurance company in Delhi and its the heart of India.
CP
1-INTRODUCTION:HDFC Standard Life Insurance Company Ltd. offers a range of individual and group
insurance solutions. It is a joint venture between Housing Development Finance
Corporation Limited (HDFC Ltd.), Indias leading housing finance institution and one of
the subsidiaries of Standard Life plc, leading providers of financial services in the United
Kingdom. The Standard Life group has been looking after the financial needs of customers
for over 180 years. It is a leading pensions provider in the UK. Both the promoters are
well known in their respective fields of activities. For more details you may log on to
http://www.hdfcinsurance.com
to set-up the Securities & Exchange Board of India (SEBI) and is also
associated with various committees of SEBI and the Reserve Bank of India
(RBI).
Mr. Deepak M Satwalekar is the Managing Director and CEO of the
Company since November, 2000. Prior to this, he was the Managing
Director of HDFC Limited since 1993. Mr. Satwalekar obtained a Bachelors
Degree in Technology from the Indian Institute of Technology, Bombay and
a Masters Degree in Business Administration from The American
University, Washington DC
Ms. Renu S. Karnad is the Executive director of HDFC Limited, is a
graduate in law and holds a Master's degree in economics from Delhi
University. She has been employed with HDFC Limited since 1978 and
was appointed as the Executive Director in 2000. She is responsible for
overseeing all aspects of lending operations of HDFC Limited
2 THE BACKGROUND
HDFC LIMITED
HDFC was incorporated in 1977 with the primary objective of
meeting a social need - that of promoting home ownership by
providing long-term finance to households for their housing
needs. HDFC was promoted with an initial share capital of Rs.
100 million.
Business Objectives
Organisational Goals
HDFC's main goals are to
a) develop close relationships with individual households,
b) maintain its position as the premier housing finance
institution in the country,
c) transform ideas into viable and creative solutions,
d) provide consistently high returns to shareholders, and e) to
grow through diversification by leveraging off the existing client
base.
HDFC operates through 75 location throughout the country with
its Corporate Headquarters in Mumbai,India.HDFC also has an
international office in Dubai, U.A.E.,with service associates in
Kuwait, Oman and Qatar.
JOINT VENTURE
HDFC Standard Life Insurance Company Ltd
HDFC Standard Life Insurance Co. Ltd was incorporated on 14th
august 2000. It is a joint venture between HousingDevelopment
Finance Corporation Limited (HDFC Ltd.) India And UK based
Standard Life Company. Both the joint venture partners being
one of the leaders in their respective areas came together in this
81.4:18.6 joint venture to form HDFC Standard Life Insurance
Company Limited. Mr. Deepak Satwalekar is the MD and CEO of
the venture.HDFC Standard Life brings to you a whole range of
insurance Solutions be it group or individual or NAV services for
VISION STATEMENT
The most successful and admired life insurance company, which
mean that we are the most trusted company, the easiest to deal
with, offer the best value for money, and set the standards in the
industry.In short, The most obvious choice for all.
Admired mean the company should be known for its standards.
Not only customers, but also the competing life insurance
companies should benchmark against HDFC SLI a nutshell, even
the IRDA should give an example of
HDFC SL as a guiding principle.
2- THE PROMOTERS
Standard
Life
Insurance
Company
Limited**
This section gives you all the details that you may require to pay your premium and make
it a hassle free experience. Along with various premium payment options currently
available to you, we have also drawn up a Checklist of details that you will need in case you
are paying through cheque or demand draft.
premium:
You can deposit Cheque / Demand Draft drawn in favour of HDFC SLIC at any
of Our branch during the following business hours
Monday to Friday : 9.30 AM to 4.30 PM (For Cash)
Monday to Friday : 9.30 AM to 5.00 PM (For Cheque)
Saturday
: 9.30 AM to 12.00 Noon (For Cash & Cheques)
Closed on Sundays
Postage / Courier
You can send cheques and demand drafts drawn in favour of HDFC SLIC to any of our
branch offices
Online Payment
You can make online payment of premium anytime and from any location, at a click of the
mouse by using the Online payment facility. It is currently offered to all the policyholders
who are registered users of billjunction.com or have net banking facility with any of the
following banks - HDFC Bank, ICICI Bank, Axis Bank, State Bank of India, Punjab
National Bank, Union Bank of India, Bank of Baroda
Drop Boxes
You can drop cheques and demand drafts drawn in favour of HDFC SLIC into any of our
drop boxes installed at various locations in various cities
You can also pay your renewal premium through a Standing Instructions Mandate if you
have an account with HDFC Bank anywhere in India
your policy number and name correctly on the reverse side of the cheque/ demand
draft
We do not accept Post Dated Cheques (PDCs) beyond the next banking day from
date of receipt
In case of any overwriting on your cheque, please countersign the same
As per RBI guidelines, Non MICR Cheques may not be acceptable at few locations.
In this scenario, please contact your nearest branch for more details
Unit Linked Polices you can pay using Local Cheques/ Demand Drafts
other policies you can pay using either Local or Outstation cheques or Demand
Drafts
Weaknesses:-
Your renewal premium should reach us by the due date specified in the premium
reminders. It is always advisable to pay on time so that your valuable policy benefits can
continue.
However we do understand that there may be times when you may not be able to pay the
renewal premium by the due date. Therefore we allow for some additional number of days
from the due date, which is specified in your policy document, to help you make your
premium payment.
In case we still dont receive your premium payments by the end of the above mentioned
period, we would do either one of the following:
Lapse the policy if you havent paid premiums for the first 3 policy
years
Either of these may mean loss/reduction of valuable benefits of your policy. refer to
your policy document for details.
We do, however, allow you to restore the original benefits for a Lapsed
or
a Paid up policy under certain conditions.
On receipt we will send you the details of amount, that you will have to pay towards
revival. This amount may include all or some of the outstanding premiums, revival interest
and revival processing charges
If your policy is lapsed or paid-up for more than six months or lapsed due to any reasons
like illness, accidents etc. you may need to submit a Personal Health Statement
we reserve our right to impose some new terms and conditions at the time of revival
decided on a case-to-case basi
COMPETITOR BY PRODUCT
products by a bank. For HDFC Standard Life Insurance, bancassurance and other
alternative channels contribute around 42 per cent of the business.
The Bancassurance partners of HDFC Standard Life Insurance Co Ltd are HDFC, HDFC
Bank India Limited, Union Bank of India, Indian Bank, Bank of Baroda, Saraswat Bank
and Bajaj Capital.
HDFC BANK
INDIAN BANK
Indian Bank enters into a strategic tie-up with HDFC Standard Life Insurance
Company Ltd .
INDIAN BANK with over 90 years of standing in the financial market with the
reputation for excellent customer service, has entered into a strategic tie-up with
HDFC Standard Life Insurance Company Ltd., the first in the private sector to
receive the Certificate of Registration for foray into Life Insurance business for
distribution of latters insurance products. A Memorandum of understanding has
been signed by the Bank with the Insurance Company on 8th February 2001 to this
effect. The Bank has to its strength 1377 branches spread across the country with
ready built infrastructure and the expertise in marketing financial products.
Initially the insurance products will be marketed through select branches in the
South where the Bank has strong presence. The insurance products from HDFC
Standard Life, will be competitive and customer friendly. The tie-up would
benefit the Bank's customers, as they will have wider choice of life insurance
policies at competitive premium
Knowledge Center
Our Knowledge Centre is your personal resource for information that can help you understand
the basics of insurance and help you make an informed decision about buying a policy. This
section includes details on insurance terms and concepts, helps you analyse plans for your
various needs and lends meaning to some of the insurance jargon that you may encounter
Life Stages
Your insurance need will change as your life does, from starting to work to enjoying
your golden years and all the stages in between. Each one of these stages may pose a
different insurance need/cover for you. In this section, we have drawn up the basic life
stages and help you analyse various insurance needs accordingly.
STAGE 1
An important stage where one lays down the foundation of a successful life ahead. Take
advantage of the time and power of compounding to ensure that you build up your dreams. Start
saving early.
Your needs
STAGE 2
Just Married
Marriage brings about a significant change. New dreams and new opportunities also bring in
a additional responsibilities. While both of you look forward to a happy and secure life , it is e q
ually important to ensure that eventualities dont come in the way of shaping your dreams.
Your needs
STAGE 3
Proud Parents
Once you have children, your need for life insurance is even more. You need to protect your
family from an untoward incident. Ensure your protection umbrella takes into account the
future cost of securing your childs dream. You will want life to go on for your loved ones, and
having enough life insurance is a way to help ensure that.
Your needs
STAGE 4
Planning for
Retirement
While you are busy climbing the ladder of success today, it is important for you to take time and
plan for your life after retirement. Having an early start for retirement planning can make a
significant difference to your savings. Think about your golden years even before you have
reached them. The key is to think ahead and plan well using your time and money.
Your needs
The opening up of life insurance has given finally given a level-playing field to the private
sector.
A. N. Shanbhag , February 19, 2002
Competition in the market always proves favourable to the consumer. So it is in the case of
life insurance. After what seems like almost an eon, finally the doors of the life insurance
sector were thrown open to the private sector players last year. The Finance Act, 2001 has
thankfully cleared quite a lot of cobwebs giving a level-playing field to both the sectors.
Notable amongst the new entrants is HDFC Standard Life Insurance, a joint venture
between the global experience of Standard Life of UK and our own HDFC.
Standard Life, founded in 1825 is amongst the forerunners of the insurance industry
worldwide, having a presence not only in the UK but also Ireland, Spain, Germany, Austria
and Canada. Voted as the 'company of the decade', Standard Life manages assets over US$
119 billion.
HDFC does not need any formal introduction, so strong is its brand already. After having a
significant presence in the housing finance, banking and MF industries, this JV marks its
foray into the life insurance sector.
Private sector players would only be too aware that this is the proverbial first step of the
thousand-mile journey that lies up ahead. Contending for a piece of market share with a
Goliath that LIC is, will not be an easy task unless they offer qualitative and innovative
products at an affordable price. That they would be pulling out all the stops to attract
customers is not in doubt. Hence, this is as good a time as any to pay attention and see
what is on display.
The strategy
Too many options simply confuse the users whereas too few will surely turn them away.
HDFC Standard Life has thankfully introduced products with basic premiums serving
specific needs of all. Most products have some additional optional value adding benefits at
marginal additional premiums. The proponent is free to choose any of the basic products
along with none or some of the options as per his needs.
Before examining the base products, let us see the options.
Term Assuranc
plan
The SA is payable in the case of the death of the policyholder during the term but on
survival, there are no maturity benefits. Consequently, the premium rates are absolutely
the lowest. This is insurance in its purest form --- highest cover at lowest cost. There was a
crying need for easy availability of this product. HDFC Standard Life deserves kudos to
have catered to this need.
Amongst the optional benefits listed above, ADB, CI and ASA are available for this plan.
The schedule of cash lump sums as a percentage of the basic SA is detailed in the table.
Moreover, CI, DSA, ADB and WOP can be opted for if so desired.
10
10
15
20
25
40%
15
30%
30%
20
25%
25%
25%
20%
20%
20%
20%
15%
15%
15%
15%
25
30
15%
Basic Policy
Additional Premium
Premium (Rs.)
DSA
ADB
WOP
20
4771
304
322
136
236
30
4835
442
388
144
300
40
5098
925
641
156
475
50
5813
1890
1357
5 MARKETING STRATEGIE
4.Supply
Supply of product is also good, but in capturing whole market it take some time.
5 COMPETITORS
COMPETITORS BY COMPANY
covered 4.9 lakh lives. Private players had 27.9% of the market covering 1.9 lakh
lives.
The 12 private players in the country together mopped up Rs 385 crore in
premium in the first two months selling over 2 lakh policies. ICICI Prudential Life
leads with market share of 5.9% It is followed by Birla Sunlife with a market share
of 2.6%, Allianz Bajaj (1.6%), Tata AIG (1.5%), HDFC Standard Life (1.4%) and SBI
Life (1.2%).
Each of the other private players like Aviva, Max New York Life, OM Kotak Life,
ING Vysya, AMP Sanmar and MetLife had less than 1% market share but posted
high growth in business. In terms of premium collection, ICICI Prudential mopped
up Rs 136 crore followed by Birla Sunlife (Rs 60 crore), Allianz Bajaj (Rs 37
crore), Tata AIG (Rs 35 crore), HDFC Standard Life (Rs 33 crore), SBI Life (Rs 27
crore).
About 154 Indian insurance companies, 16 non-Indian companies and 75 provident were
operating in India at the time of nationalization of Life Insurance Industry. Nationalization
was accomplished in two stages; initially the management of the companies was taken over
by means of an Ordinance, and later, the ownership too by means of a comprehensive bill.
The Parliament of India passed the Life Insurance Corporation Act on the 19th of June
1956, and the Life Insurance Corporation of India was created on 1st September, 1956,
with the objective of spreading life insurance much more widely and in particular to the
rural areas with a view to reach all insurable persons in the country, providing them
adequate financial cover at a reasonable cost. 245 Indian and foreign insurers and
provident societies are taken over by the central government and nationalized. LIC
continues to be the dominant life insurer even in the liberalized scenario of Indian
insurance and is moving fast on a new growth trajectory surpassing its own past records.
LIC has issued over one crore policies during the current year. It has crossed the milestone
of issuing 1,01,32,955 new policies by 15th Oct, 2005, posting a healthy growth rate of
16.67% over the corresponding period of the previous year. For more details you may log
on to http://www.licindia.com/history.htm
HDFC Standard Life Insurance Company Ltd.
HDFC Standard Life Insurance Company Ltd. offers a range of individual and group
insurance solutions. It is a joint venture between Housing Development Finance
Corporation Limited (HDFC Ltd.), Indias leading housing finance institution and one of
the subsidiaries of Standard Life plc, leading providers of financial services in the United
Kingdom. The Standard Life group has been looking after the financial needs of customers
for over 180 years. It is a leading pensions provider in the UK. Both the promoters are
well known in their respective fields of activities. For more details you may log on to
http://www.hdfcinsurance.com
corporates. Old Mutual plc is an international financial services group, whose activities are
focused on asset gathering and asset management. For more details you may log on to
http://www.kotaklifeinsurance.com
earnings potential and financial strength, Bajaj Allianz Life Insurance Co. Ltd. was
incorporated on 12th March 2001. For more details you may log on to
http://www.bajajallianzlife.co.in
Metlife India Insurance Company Pvt. Ltd.
With over 137 years of experience, the MetLife companies are a leader in group benefits
that serve 88 of the top one hundred FORTUNE 500* companies, and provide benefits to
37 million employees and family members through its plans sponsors in the U.S. The
MetLife companies are also ranked #1 in group life and #1 in commercial dental in the U.S.
The MetLife companies are the number one life insurer in the U.S. with approximately US
$2.8 trillion of life insurance in force. In India, MetLife was incorporated in 2001, and aims
to differentiate itself through customized need based selling, simple and innovative
products, and technology-backed service experience, to tread its path to build financial
freedom for everyone. For more details you may log on to
http://www.metlife.co.in/MetIndia
Reliance Life Insurance Company Limited
Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd. of the
Reliance - Anil Dhirubhai Ambani Group. Reliance Capital is one of Indias leading
private sector financial services companies, and ranks among the top 3 private sector
financial services and banking companies, in terms of net worth. Reliance Capital has
interests in asset management and mutual funds, stock broking, life and general insurance,
proprietary investments, private equity and other activities in financial services. Reliance
Capital Limited (RCL) is a Non-Banking Financial Company (NBFC) registered with the
Reserve Bank of India under section 45-IA of the Reserve Bank of India Act, 1934. For
more details you may log on to http://www.reliancelife.co.in
Aviva Life Insurance Co. India Pvt. Ltd.
Aviva is UKs largest and the worlds fifth largest insurance Group. It is one of the leading
providers of life and pensions products to Europe and has substantial businesses elsewhere
around the world. In India, Aviva has a long history dating back to 1834. At the time of
nationalization it was the largest foreign insurer in India in terms of the compensation paid
by the Government of India. Aviva was also the first foreign insurance company in India to
set up its representative office in 1995.In India, Aviva has a joint venture with Dabur, one
of India's oldest, and largest Group of companies. A professionally managed company,
Dabur is the country's leading producer of traditional healthcare products. In accordance
with the government regulations Aviva holds a 26 per cent stake in the joint venture and
the Dabur group holds the balance 74 per cent share. For more details you may log on to
http://www.avivaindia.com
Sahara India Insurance Company Ltd.
The Sahara Pariwars life insurance company Sahara India Life Insurance Company
Ltd.- has been granted license by the insurance regulator the IRDA on 6th February
2004. With this approval Sahara India Life Insurance Company Ltd. becomes the first
wholly and purely Indian company, without any foreign collaboration to enter the Indian
Life insurance market. The launch is with an initial paid up capital of 157 crores. The
Chairman of the company is Shri Subrata Roy Sahara who is also the Chairman of Sahara
Pariwar. For more details you may log on to http://www.saharalife.com
Business description
Be our Certified Financial Consultant Join HDFC Standard Life Insurance as a
Financial Consultant and help analyze your customers financial needs, provide
customized financial solutions to each one and conduct reviews on a regular
basis to keep your customers on track.
Along with being a great career move you get associated with HDFC Standard
Life Insurance, Indias Most Respected Private Life Insurance Company. We at
HDFC Standard Life also offer you unmatched support with various training
programmes to help you excel in your endeavour.
A great career move in every way Zero investment, there is no start-up capital.
You can work full-time or part-time, depending on your convenience Sunrise
industry Support every step of the way At HDFC Standard Life, training is an
inherent element of our support system - at no extra cost - for our new Financial
Consultants
EXCELLENT OPPORTUNITY
Flexible work timings You can work whenever you like. You can work
full-time or part-time, depending on your convenience. However, the time you
invest will determine your success
Certificate by IRDA- You will get world class training free of cost and
certification by Insurance Regulatory Development Authority.
TRAINING
Perfects your knowledge about the insurance industry as well as our
products
IRDA Training
Prepares you for your career as a Financial Consultant and enables
you to pass the IRDA examination easily
Disha Training
Hones your selling skills, enables you to understand customer needs
and provide need-based insurance solutions
Advanced Training
Upgrades your capability and knowledge through sophisticated
training programs customised for the changing world of financial
products and markets
Desired Profile:
Age: 18 Yrs to 65 Yrs
Education: Intermediate or more
Experience: Not Mandatory
Type of Job: Full Time or Part Time
Documents Required:
8 photograph
Age proof (passport, Birthcertificate, College Leaving Certificate, Driving
License)
Address proof
Education proof
Copy of PAN Card
Duely Signed Cancelled Cheque of self
A candidate needs to bring a DD of Rs. 925/- in case of offline training and Rs.825
in case of online training towards HDFC SLIC LTD payable at Mumbai.
Fail
Exit
Pass
Product Training
Traditional Pr.
ULIP Product
Internal Assessment
Fail
Exit
Pass
Certification
Benefits to FCs
Financial Benefits:
Commission on issuance of every policy.
Commission directly credited to bank account of FCs within 15 days. These
commission varies from 7.5-40% according to plan.
BASIC COMMISSION
First year Commission payable on regular premium conventional policies issued
on or after 21st march 2007
Name of the plan
1st
year
commission
40%
40%
40%
25%
25%
7.5%
RENEWAL COMMISSION:
Renewal commission would be paid from the 2 nd year onwards on regular
premium policies. Renewal commission is not payable on single premium
plans.
Name of the plan
Endowment Assurance plan
Money Back Plan
Childrens plan
Lone cover Term Assurance Plan
Term Assurance plan
Personal Pension Plan
BONUS COMMISSION
Bonus commission would be payable on the first year premium received and
adjusted on the regular premium policies under the following plans,
1.Endowment Assurance Plan
2.Money Back Plan
3.Childrens Plan
4.Term Assurance Plan
5.Lone Cover Term Assurance Plan
Bonus commission is not payable on the single premium plans and on the
policies issued under the Personal Pension Plan and all Unit Linked Plans.
Bonus commission rate would depend on financial consultant crossing the
minimum RNEP(Received Net Effective Premium) within one year.
Period
RNEP
Bronze
Silver
Glod
Benefits
1%max
Rs.5999
2.5%,max
Rs.37499
0.50%
1.00%
Additional
status
retention Bonus
Centurion
1.50%
Cars etc.
OTHER BENEFITS
On field support-
Joint
fieldwork
with
respective
SDM/BDM.
3. What is a Unit?
It is a component of the Fund in a Unit Linked Policy.
General
Nature of
Risk Category
Description
Equity Funds
Investments
Primarily invested in company stocks
Medium to High
appreciation
Invested in corporate bonds,
Funds
Cash Funds
income instruments
Sometimes known as Money Market
Medium
Low
instruments
Combining equity investment with
Medium
This is a percentage of the premium appropriated towards charges before allocating the
units under the policy. This charge normally includes initial and renewal expenses apart
from commission expenses.
Mortality Charges
These are charges to provide for the cost of insurance coverage under the plan. Mortality
charges depend on number of factors such as age, amount of coverage, state of health etc
14. Whether one can switch the investment fund after taking a ULIP policy?
Yes. SWITCH option provides for shifting the investments in a policy from one fund to
another provided the feature is available in the product. While a specified number of
switches are generally effected free of cost, a fee is charged for switches made beyond the
specified number.
Disclaimer:
The above material is provided for general information only and do not constitute legal or
other professional advice. This information is current at the date of publication but may be
subject to change without notice and accordingly, may not be up to date at the time of
viewing. Information specific to a product may be obtained from the concerned Insurer.
THANK YOU