JEFF B.

SMITH
Greenville, SC 29615
864.608.5678
jb.smith2015@yahoo.com
www.linkedin.com/in/JeffBSmith1
OPEN TO SOUTHEAST RELOCATION
CAREER PROFILE
Experienced sales and marketing professional with proven success in sales management, negotiations and complete
customer satisfaction experiences. Demonstrated proficient skills in direct/channel sales, operations, business
development, special events, and B2B connections. Strong ability to meet, exceed goals and expectations within consumer
goods and broad range business marketplaces. Strategic and constant improvement philosopher. Innovative expertise in
development and implementation of processes and procedures that increase bottom line effectiveness and efficiencies.
AREAS OF STRENGTH AND EXPERTISE

Business Development
Team Leadership
Training/Mentoring

Consulting Management
Strategic Planning & Analysis
Oral, Written Communications

Vendor Relations
Project Management
Relationship Building

PROFESSIONAL EXPERIENCE
Flowers Foods and Subsidiaries, Hampton Roads, VA
2013 to 2015
Sales Manager
Responsible for growing product sales in Hampton Roads region. Oversaw four distribution facilities with independent
sales distributor force of 13 representatives covering Williamsburg, Newport News, Virginia Beach, Chesapeake, Norfolk,
Portsmouth in Virginia and slight overlapping boundaries of North Carolina.
Key Accomplishments:
Achieved regional sales of $1.7M gross dollar volume in 2014 while overall sales improved 45% from previous
year. (Turnaround position.)
Established premier clients including Wal-Mart, Food Lion, Harris Teeter, Farm Fresh, CVS, Hess and Wawa.
Coca-Cola Refreshments, Harrisburg, PA
2009 to 2013
District Sales Manager
Accountable for leading, planning, and administering sales force and management staff of 6 sales professionals and 2
managers within designated Northeast region. Gained firm relationships with key account customers including Wegmans,
Sunoco, Rite-Aid, and independents to execute monthly promotional activities. Determined budgets and gross margin
generation with key business indicators. Managed projects from concept to completion including functional analysis,
contract negotiations, management, merchandising, distribution and marketing. Responsible for on-going teaching,
coaching, training, developing, and encouraging excellence from a diverse team. Operated within labor and OPEX budget
guidelines. Participated in on-going training including Workplace Rights, Ethical Values and Leadership Modules.
Key Accomplishments:
Reduced shrink by 3%.
Delivered three volume initiatives for region, one of only two of 29 home market district sales managers to
achieve their goals.
Multiple region availability drives winner out of 29 district sales managers and additional subordinate team
member winners.
Increased base Club Coke customer growth by 10%, and upgrades with gross revenue by 5% over previous year.
Alabama Beach Management, Orange Beach, AL
2007 to 2009
Regional Director| Marketing
Implemented launch of a local business, from concept to completion, with internet accessibility, to meet the specific needs
of home and business owners along the Gulf of Mexico coast, from Alabama to Florida. Communicated weekly progress
meetings with management on key business deliverables and objectives. www.alabamabeachmanagement.com

JEFF B. SMITH

Resume, Page 2

Key Accomplishments:
Wrote formal marketing plans and formulated pricing schedules for 30% margin average goal.
Generated more than $97K in revenue in first year and $118K in gross revenues in second year.
Delivered projects and commitments on time and under budget.
Established customer base as relationship partners.
Coca-Cola Consolidated, Greenville, SC
1992 to 2007
Sales Unit Manager
Supervised 11 managers and 122 account managers responsible for sales and distribution in Northeast Georgia,
upper South Carolina, and Western North Carolina. Implemented proper merchandising standards and point-ofsale execution. Served at major trade shows, new product introductions, and client related functions. Coordinated
special events for BMW Nationwide Charity Golf Classic and Clemson University football weekly events for
visiting dignitaries.
Key Accomplishments:
Consistently exceeded annual revenue goals by 5% by actively prospecting new customers, prioritizing
leads, and working with existing accounts to expand baseline business.
Earned multiple awards for sales, merchandising, and promotions.
Developed supervisory survival series training program for new and promoted managers.
Created weekly/monthly reporting and conducted meetings with all five branches.
Named Race for Space Champion twice.
Served as Space to Sales analyst in CD/FS gaining 9% throughput in first year vs. prior.
Achieved 99.5% quality rating from CCNA in 2005 as No. 1 branch in entire system.
Successfully implemented product innovations and brand extensions.
Key project associate for the Coolift delivery system throughout all 54 sales branches.
Increased delivery capacity of 30% vs. prior year saving $5MM in delivery expenses.
Delivered and merchandised product in excess of $32MM annually.
Additional Professional Experience

Project Manager, PLQ Industries, Greenville, SC

Financial Planner, Arlington Securities, Series 7, Greenville, SC
Bar Manager, Stax Peppermill, Greenville, SC
Bartender, Sand Dunes Resort, Myrtle Beach, SC
Chef, Tony Roma's, South Miami, FL
Concierge, Grove Isle, Coconut Grove, FL

EDUCATION AND TRAINING

Bachelor of Science, Business Management,
Southern Wesleyan University, Central, SC
Coca-Cola Proprietary Software Training: Margin Minder, (MM), Right Execution Daily, (RED),
Sales & Merchandising Optimization, (SMO), Market Vision, (MV) Collaborating for Value (CV)
MS Word, MS PowerPoint, MS Excel, MS SharePoint Proficient, Google Drive
Sigma Phi Epsilon, Life Member