Professional Documents
Culture Documents
TEX AS TAKEOVER
With SXSW Interactive just around the corner, 360i wants to
help you navigate the awesome chaos that lies ahead and
get the most out of what will be a truly inspiring experience.
Historically, SXSW has been a hotbed for emerging
technologies and digital counter-culture. Last year, marketers
made their presence known in Austin, hitting the scene with
innovative and authentic brand activations.
Start Here
DEEPER
DIVES
360i @SXSW
AUTO
WHATS NE X T FOR TALKING CARS?
with Mike Pina (US Department of
Transportation) and Walt Fehr (US
Department of Transportation)
Sat. March 14, 12: 30p-1: 30p
JW Marriott, Room 210
CPG
REDEFINING REALNESS FOR BR ANDS
ON T WIT TER
with John Colucci (Engadget) and Marie
Bonaccorse (Procter & Gamble)
Tues. March 17, 12:30p-1:30p
Hyatt Regency Austin, Hill Country ABCD
BE YOND THE SHELF: POWER OF
INTELLIGENT PACK AGING
with Dan Shust (Resource)
Sun. March 15, 11:00a-12:00p
JW Marriott, Salon A
RETAIL
DEFINING THE NE X T GENER ATION
RETAIL E XPERIENCE
-with Jennifer Hyman (Rent The
Runway), Julie Bornstein (Sephora) and
Katrina Lake (Stitch Fix)
Fri. March 13, 3 : 30p-4 : 30p
Austin Convention Center, Ballroom D
MEDIA/ENTERTAINMENT
CROSS-CHANNEL DATA DRIVEN
MARKETING WITH TV
with Molly Parr (Oracle)
Fri. March 13, 12:30p-1:30p
Radisson Town Lake, Riverside Ballroom
THE NEW TV STAR: HOW TO BUILD AN
AUDIENCE ONLINE
with Kelly Day (AwesomenessTV),
Michelle Castillo (Adweek), Tom Ryan (Pluto.
TV) and Tyler Oakley (YouTube Content
Creator)
Tues. March 17, 11:00a-12:00p
Four Seasons, Ballroom AB
QSR
THE FUTURE ROLE OF TECH IN DINING
AND FOOD
with David Chang (Momofuku) and Matt
Buchanan (The Awl)
Sat. March 14, 3:30p-4:30p
Austin Convention Center, Ballroom D
NO ADDITIVES OR ADS : MR P TERRY ON
MODERN WOM
with Heather Carmichael (Kelleher
Communications Inc) and Patrick Terry (P
Terrys Burger Stand)
Sun. March 15, 3:30p-4:30p
Hyatt Regency Austin, Texas Ballroom 1
#Protips
Chances are youll know a person or two in Austin. And by the time
you leave, youll make a dozen new friends and acquaintances.
Search for and message other conference attendees/speakers
during the conference with SXsocial.
Youve touched down in Austin. Take a look with your stomach, not your eyes. The bars, cafes and food
trucks that line the streets of Austin offer up some of the most diverse, delicious cuisine in the country and
should not be taken lightly. They also serve as the perfect place to relax, network and catch up with old
and new friends and colleagues alike.
[DRINKS] COCKTAILS & BEER
[COFFEE] PICK ME UP