2 Two-day event
10-11 March 2010, London
LEX2010
The UK’s leading business strategy
forum for the legal profession
A two-day learning and networking event
dedicated to driving law firm efficiency
through technology
» Steer your firm out of the recession and towards recovery
» Take advantage of emerging technologies to differentiate
yourself from the competition
» Seize the opportunities presented by the Legal Services Act
In March 2009, the LEX programme received praise for delivering
realistic and sage advice during a period when times were tough in the
legal sector. The LEX 2009 speakers adapted their talks to give honest
accounts of what it was like to manage a law firm through an economic
downturn and delegates benefited from the opportunity to come together,
as a profession, to share their troubles.
Now, towards the end of 2009, things look much more positive, and the
signs of economic recovery are showing through. And, just as we were
there to help guide you through the bleak times, LEX 2010 plans to be
there to provide you with all the advice you need to steer your firm out of
the recession; take advantage of the latest technological developments
and look ahead to the opportunities created by the changes in the legal
services market and profession.
Supported by:
www.mpmagazine.com
FD
FDLegal
www.fd-legal.com
www.legalmarketing.com
www.lex2010.co.uk
Expert Contributions from:
» Alan Hodgart, Director, H4 Partners
» Charles Christian, Editor-in-Chief, Legal
Technology Insider and The Orange Rag
» Janet Day, IT Director, Berwin Leighton Paisner LLP
» Keith Wood, Chief Executive, S J Berwin LLP
» Andrew Manning, Chief Executive, Bevan Brittan LLP
» Craig Holt, Barrister and Chief Executive,
QualitySolicitors.com
» Maria Harding, Chief Executive, Beers LLP
» Andrew Powell, IT Director, Nabarro LLP
» Louise Hadland, HR and FM Director, Shoosmiths
» Dene Rowe, Partner, IT Director, Halliwells LLP
» Charlie Keeling, HR Director, Field Fisher
Waterhouse LLP
» Simon Johns, IT Director-Relationship Management,
White & Case LLP
» Lee Hanley, Director of IT, Charles Russell LLP
» Chris Gelber, Director, IT & Outsourcing,
Dickinson Dees LLP
» John Verry, Risk Director, TLT Solicitors
» Peter Birley, IT Director, Browne Jacobson LLP
» Damien Behan, IT Director, Brodies LLP
» Robert Mojab, Finance Director, DMH Stallard LLP
» Steve Sumner, IT Director, Taylor Vintners Solicitors
» David Baskerville, Director of Operations & IT,
Tollers LLP
» Deepak Malhotra, Senior Vice President & General
Counsel, Constellation Europe
» Bruce MacMillan, General Counsel, Legal
Services Board
» Richard Reade, Group General Counsel, ISS UK
» Conor O’Brien, Head of IT Service Delivery &
Operations, Eversheds LLP
» Donna Gildea, Head of Information Technology,
CMS Cameron McKenna LLP
» Daniel Simms, Head of IT Technical Solutions,
Addleshaw Goddard LLP
» Kevin Goosman, Head of IT, Cobbetts LLP
» Greg Taylor, Head of Technology, Ward Hadaway
» Neil Spellings, Server Based Computing
Specialist, Allen & Overy LLP
 LEX2010
The UK’s leading business strategy
forum for the legal profession

Welcome to LEX 2010

For 2010, the LEX programme has been completely refreshed to support law firm leaders standing on the brink of
economic and structural change. LEX 2010 includes:

» A keynote address by Alan Hodgart on the future of legal services provision

» A keynote address by Charles Christian, on the future of law firm technology
» Two specialist tracks, one on law firm management, one on technology implementation
» The Chief Executive of QualitySolicitors.com speaking on the importance of brand during an era of legal services
liberalisation
» A panel of General Counsel explaining what they expect from their law firms post-recession
» A panel of Chief Executives discussing the impact of the recession on the sector and viable recession-exit strategies
» Law firm practitioners Janet Day, Keith Wood and Charlie Keeling return as speakers to the event by popular demand, to
impart their wisdom twelve months’ on from the economic mire
» Case-studies in advanced technological solutions examine the benefits of desktop virtualisation, cloud computing,
mobile technology and unified communications
» An exploration of social networking as a medium for law firm business development
» HR, Finance and Risk Management topics positioned to help you stay in control as the sector exits the recession
» 15 law firm IT Directors represented on the speaker panel
» 29 speakers and panellists all representing firms at the forefront of change in the legal sector

Managing Partner magazine's annual LEX event is designed exclusively for senior managers within law firms who are actively
engaged in developing performance-improvement projects for their firm. Typically, these projects focus on generating cost
and process efficiencies in law firms, in the seven years LEX has been running, we have been able to help delegates achieve
excellence across a broad spectrum of projects ranging from business development to risk management.

The rationale for LEX 2010 remains simple, by providing senior managers - Managing Partners, Senior Partners, Chief
Executives, Chief Operating Officers, Finance Directors, IT Directors, Risk Directors and HR Directors amongst others
with peer-generated advice and guidance in an environment in which all participants share similar management roles and
responsibilities, we help our delegates accelerate the delivery of their projects and considerably improve the chances of
success.

Many people anticipate that, once the economic upturn hits with full force, law firms will be clamouring to implement the
advanced technology projects that they had to put on hold during the downturn. This event provides law firm directors and
solution providers alike with the perfect opportunity to come together to meet and talk through project requirements. This will
equip LEX 2010 law firm delegates with the means to get ahead of the competition by implementing advanced technological
solutions quickly, before everyone else does.

'Achieve two months work in two days'

Furthermore, LEX 2010 will provide delegates with a thorough understanding of the solutions and services that are available
to help them deliver operational efficiencies - in the most productive way. We have found that introducing our project leaders
to selected suppliers for brief consultations has enabled them to shortlist potential partners quickly and effectively and, as one
previous delegate put it, 'achieve two months' work in two days'.

If you are driving a key operational project within your law firm and think you would benefit from hearing how your peers have
approached similar challenges as well as from meeting with potential new partners, then apply for a place at LEX 2010 now.

Don’t miss your chance to be part of this annual invitation-only senior level networking event for law firm leaders and
directors.

www.lex2010.co.uk
Day One – Wednesday, 10 March 2010
TIME STREAM A: Strategic law firm management
08:15 Registration and refreshments
KEYNOTE PRESENTATION: Being flexible and innovative to remain competitive in light of market change under the Legal
Services Act
» Understanding the opportunities of a liberalised legal services market; what will the market and profession look like in the future?
» Making yourself attractive to external investors
09:00 » Defending your firm against competitive risks arising from the change; to what extent will the Act have an impact beyond the high street?
» Working with non-lawyers
» Recognising the possibilities for new firm structures, business models and ways of working
» Estimating the impact of the Legal Services Act on law firm IT
Alan Hodgart, Director, H4 Partners
09:40 One-to-one business meeting/networking
10:10 One-to-one business meeting/networking
Discussing pricing and cost modelling for law firms
» Analysing your client base in terms of profitability
» Bringing a sense of production cost control to a law firm
» How to structure each team to deliver optimum profitability
10:40 » Responding to increased demands to demonstrate firm
profitability to clients, employees, partners and possibly,
shareholders.
Robert Mojab, Finance Director, DMH Stallard LLP
PANEL DISCUSSION: Outsourcing and off-shoring to cut
costs; is it worth it?
» Looking at outsourcing again as part of business model
innovation
» Comparing the pros and cons of legal process outsourcing
(LPO), with business process outsourcing (BPO) and IT
outsourcing
» Identifying which tasks are best outsourced
11:20 » Uncovering the truth about outsourcing; what are the real
benefits and cost-savings compared to the marketing spin?
» Are clients demanding outsourcing as yet?
Panellists:
Steve Sumner, IT Director, Taylor Vintners Solicitors
Conor O’Brien, Head of IT Service Delivery & Operations,
Eversheds LLP
Donna Gildea, Head of Information Technology, CMS Cameron
McKenna LLP
Richard Reade, Group General Counsel, ISS UK
12:20 One-to-one business meeting/ networking
12:50 Lunch
PANEL DISCUSSION: How law firms will find their clients
changed following the recession
» What are clients looking for in 2010? How has what your
clients have been through in the last 18 months, changed their
outlook?
» Considering changes to client buying patterns
» Discussing hourly billing versus value billing
13:50 » Breaking down fee composition
» Client perceptions of value from external counsel
» How do clients perceive law firms who market their services
through social networking?
Panellists:
Deepak Malholtra, Senior Vice President & General Counsel,
Constellation Europe
Bruce MacMillan, General Counsel, Legal Services Board
STREAM B: Technology implementation
JOINT PRESENTATION WITH CASE STUDY: Implementing
desktop virtualisation in a legal practice
» Determining the return on investment; does it actually save you
money?
» Comparing desktop virtualisation with pre-existing alternatives
» Considering desktop virtualisation on a case-by-case or per user
basis
» Deciding on thin clients versus fat clients
» Knowing the techniques for managing fat clients better
Greg Taylor, Head of Technology, Ward Hadaway with Neil
Spellings, Server-Based Computing Specialist, Allen & Overy LLP
PRESENTATION-LED PANEL DEBATE:
Discussing the pros and cons of putting your information
systems “in the cloud”
» Understanding the true benefits of cloud computing
» Detailing the risks of cloud computing information security,
availability and systems integration
» Considering a mixed approach to cloud computing: public
versus private clouds
» Determining effective service level agreements (SLAs) with
your cloud suppliers
» Investigating new models of software and licensing such as
pay-as-you-go
Lead speaker: Andrew Powell, IT Director, Nabarro LLP
This session will include a panel discussion.
Panellists:
Damien Behan, IT Director, Brodies LLP
Chris Gelber, Director, IT & Outsourcing, Dickinson Dees LLP
David Baskerville, Director of Operations & IT, Tollers LLP
CASE STUDY: Moving green IT to the next level: e-filing and the
less paper office
» Getting buy-in: encouraging employee engagement
» The wider picture: technology is only part of the solution
» Green technology: a world of options
» The electronic file: making it work for lawyers, the challenges
and the solutions
» The benefits of e-filing: risk management, data security and
business continuity
» Paper is not your enemy: appropriate use of hard-copy
» Measuring the cost-savings and carbon savings
Damien Behan, IT Director, Brodies LLP
Day One – Wednesday, 10 March 2010 (Continued)
14:50 One-to-one business meeting/networking
15:20 One-to-one business meeting/networking

PLENARY PRESENTATION: Legal services liberalisation: the era of the “brand”

» The power of the “brand”
» Why the legal market is ripe for brand dominance
15:50 » Taking on the new entrants
» Quality in legal services
» Developing your own brand, a social networking perspective
Craig Holt, Barrister and Chief Executive, QualitySolicitors.com

PANEL DEBATE: What has the recession taught us?: determining the best exit strategies
» Putting your firm in a strong position to exit the recession
» Deciding the priorities for spending when the upturn hits
» Choosing the right technological investments, do your systems need upgrading to catch up from a freeze in expenditure?
» What changes did your firm make during the recession; which changes will you continue with once the upturn happens?
» Responding to the change in demands from clients and employees
16:20 Panel Chair: Keith Wood, Chief Executive, S J Berwin LLP
Panellists:
Andrew Manning, Chief Executive, Bevan Brittan LLP
Maria Harding, Chief Executive, Beers LLP
Kevin Goosman, Head of IT, Cobbetts LLP

17:30 End of day one & Drinks reception

Day Two – Thursday, 11 March 2010

TIME STREAM A: Strategic law firm management STREAM B: Technology implementation

09:00 Registration and refreshments

KEYNOTE PRESENTATION: Knowing your clients better in order to bring them closer to your firm
» What do your clients want from you?
» Establishing client intelligence using emerging technology
09:30 » Identifying the social connections between lawyers and clients using social networking technology
» Harvesting the links between your in-house databases and communications systems and external social networking sites
» Innovating in communications technology: considering instant messaging and video calls to offer your clients a richer service
Janet Day, IT Director, Berwin Leighton Paisner LLP

10:10 One-to-one business meeting/networking

10:40 One-to-one business meeting/networking

Exploring partner remuneration in the brave new world
» Moving away from the traditional lockstep model
» Discussing the new partner remuneration models that will
become possible under the Legal Services Act with corporate
law firm structures
» Investigating innovative and imaginative remuneration
11:10 systems
» Managing performance and rewarding success in law firms
» Dealing with a delay in retirement due to the pensions crisis,
career path management for senior partners
Charlie Keeling, HR Director, Field Fisher Waterhouse LLP
Marketing your law firm using social networking technology
» What can free sites such as Twitter and LinkedIn offer in
terms of lawyer networking and business development?
» Which firms are already using social networking tools; with
what results?
» What do younger lawyers and clients think of lawyers and
law firms that use social networking media?
» Social networking as a tool for building client relationships
» Improving your firm’s public profile using social networking sites
Peter Birley, Director of IT and Business Operations, Browne
Jacobson LLP

11:50 One-to-one business meeting/networking

12:20 Lunch
Day Two – Thursday, 11 March 2010 (Continued)
TIME STREAM A: Strategic law firm management
Keeping up to date with regulatory and compliance changes
» Changes to the Code of Conduct 2007
» The new Solicitors Practising Regulations
» Data Protection: key obligations
» Information barriers: keeping them wind and watertight
» Changes to the Solicitors Account Rules
» If that’s not enough, what about future regulation?
John Verry, Risk Director, TLT Solicitors
13:30
14:10 One-to-one business meeting/networking
14:40 One-to-one business meeting/networking
Retaining your top talent when the upturn arrives
» Anticipating a rapid and sudden increase in competitiveness
» Will we see a return to pay hikes and leapfrogging salary
offers?
» Looking at the alternatives to financial reward
» Identifying the strategies that will help keep your talent loyal
15:10 » Keeping your people motivated, after the recent upheaval
Louise Hadland, HR & FM Director, Shoosmiths
FUTUROLOGY KEYNOTE: Scanning the horizon for the future technology that will take legal services provision forward and
make law firms more efficient
» How will the way that law firms do their business change, by 2020, by 2025?
15:50 » Where is the technology market going?
» What is the future of voice recognition technology in a law firm?
» How will technology become more embedded in the way that law firms do business in the future?
Charles Christian, Editor-in-Chief, Legal Technology Insider, American Legal Technology Insider and The Orange Rag
16:30 Close of event
STREAM B: Technology implementation
PANEL DISCUSSION: Adopting unified communications
technology early to take advantage of the benefits ahead of the
competition
» Understanding the possibilities for cost-savings
» Explaining the different forms that integration can take –
mobile with fixed line phone; phone-calls with WAN etc
» Developing a richer communication between your employees
and with your clients
» Understanding amalgamation trends in the
telecommunications industry
» Will video calls become the normal form of communication
for lawyers?; what are the risks involved?
Panellists:
Simon Johns, IT Director – Relationship Management, White &
Case LLP
Lee Hanley, Director of IT, Charles Russell LLP
Dene Rowe, Partner, IT Director, Halliwells LLP
CASE STUDY: Forward thinking strategic IT development at
Addleshaw Goddard
» Is innovation within law firm IT teams important?: mobile time
recording case study
» Infrastructure outsourcing and data centre consolidation;
what are the real challenges?
» Turning IT upside down: getting closer to the business
» Virtualising desktops; does the ROI stack up?
» Cost savings: doing more with less
Daniel Simms, Head of IT Technical Solutions, Addleshaw
Goddard LLP
 LEX2010
The UK’s leading business strategy
forum for the legal profession

More Information

"
Don't just take our word for it! Here are a few of the positive responses to LEX 2009: "
“It has been an excellent two days! Thanks to all organisers and Debs for a tremendous amount of info in a very short period of
time”. Kim Archer, Bishop & Sewell LLP

“Many thanks to Deborah, Leah, Venus and the team for their superb organisation of the 2 days and making us feel so valued”
Maria Harding, Beers LLP

“The sessions themselves were incredibly useful- a good selection of topics for broad appeal and good speakers who brought the
material to life. Therefore the conference was invaluable.” Rachel Day, Lewis Silkin LLP

“Great professional presentation of a seminar from the Ark Group, length of presentations well balanced” Steve Harris,
Hansell Drew & Co Solicitors

“Good location, format, networking, meeting. Overall, a successful event.” Anonymous IT Manager

How do I register for LEX 2010?

Strict qualification criteria are applied to ensure that all delegates are of similar level of seniority, experience and responsibility.
In order to qualify you will need to be playing a key role in the growth and development of your firm and actively looking to
commence or progress a development project.

An administration fee of £395 will be applied. Discounts are available for further delegates from the same firm

To start an application to attend LEX 2010, please contact Deborah Sowman on +44 (0)20 7324 2397
or email dsowman@ark-group.com. Alternatively, you can register your interest at www.lex2010.co.uk

Attendance to this event qualifies for CPD points.

About the venue

LEX 2010 will be held at Holborn Bars.
De Vere Holborn Bars (Dickens Room)
138 – 143 Holborn
London
EC1N 2NQ

Tel: 0844 980 2327

Fax: 020 7353 9291

Accommodation
There is no accommodation at Holborn Bars. However, we can advise on the large number of hotels situated within 0.5 mile of
the venue. For more information, please contact Clare Ellner on +44 (0)20 75498679 or e-mail cellner@ark-group.com.

www.lex2010.co.uk