Professional Documents
Culture Documents
Hawaii.
It became the trademark for progressive surfing, through skill
in the water, distinction in design and bolt signature.
During the Evolution of Modern Surfing a Hawaiian surfboard
design distinguished itself as a symbol of excellence. The seed
of Lightning Bolt began in 1968 when Jack Shipley met Gerry
Lopez while mutually shaping for “Surfline Hawaii”. As surfers
they understood the demand for performance in their shape
and design of their surfboards. With the advent of new
materials, surfing took a quantum leap forward and Lightning
Bolt was the leader.
In the era of the early seventies surfing was growing up. Design
was being driven by the challenges of the equipment. As the
process of manufacturing progressed, the opportunity for
performance increased. Out of this spirit of adventure and
innovation the early Bolt
Team built its reputation for winning contests, covering
magazines and being featured in almost every surf film of the
time.
As the years pass the allure of the Lightning Bolt remains
distinct and irreducible.
Our history goes back to the beginning of the 70’s, when the
short board revolution took place and the style of surf was
being redefined… when there were no limits for the Hawaiian
surfers. Among them, there was the mythic Gerry Lopez: his
graceful and stylish way of surfing, even upon the harsher
conditions, made him unforgettable. Nobody surfed
Pipeline has he did. Together with Duke Boyd raised Lightning
Bolt, in Hawaii, 1971.
Born in Hawaii in 1948, Gerry Lopez grew up surrounded by the
surfers of Waikiki, started having surf lessons extremely
demanding, and alternated with training on Ala Moana big
waves. He started taking it seriously when he was in high-
school and in the sixties he already built is own boards.
Gerry Lopez created and shaped surfboards with skill and
innovation and he changed the whole way of surfing. With him,
Pipeline became the most famous wave in the world, and
today it is still considered the «Mecca of surfers».
With the short board revolution, that dictated the transition
from long boards to short boards, one was observing a period
of constant evolution, which made the big boards, produced in
big quantities, completely obsolete. This gave local shapers an
excellent business opportunity.
Experience is the bedrock of innovation. For seventy years TMG - Têxtil Manuel Gonçalves, S.A. has
been a very important textile player, not only in Portugal but increasingly in European and other
international markets.
Building on its own experience, TMG has developed a reputation among its customers for producing
innovative and the highest level of products and services. TMG optimizes its own resources and
modernizes processes and technology to stay in front. None of this, however, must compromise the
environment or the working place.
Founded in 1937 by Manuel Gonçalves, the company has been in a state of constant expansion.
Comprising the whole textile industrial process – Yarns, Fabrics, Knitting, Finishing and Garment
Manufacture, today TMG occupies a total area of 475.000 sq meters and developed area of 222.000 sq
meters, counting on a workforce of 1.343 workers. It presents an annual turnover of €100.000.000.
As a result of a diversification strategy begun in 1985, TMG has also other businesses and holds
significant shares of other activities, such as:
TMG AUTOMOTIVE, which produces materials for the automotive industry, which are safe,
environmentally friendly and fashionable. It is one of the main European partners and suppliers
of plastic-coated fabrics and other coverings for the automotive industry;
SPE, a production unit generating electricity and steam power for other TMG units and the
national grid;
EFACEC, as a joined acquisition of the largest Portuguese organization in the field of electro
mechanics and electronics, with a strong presence in different international markets;
Founding partner of MILLENNIUM BCP, the largest Portuguese private baking institution;
LIGHTNING BOLT EUROPE and LIGHTNING BOLT USA, recently TMG has acquired this
legendary and worldwide famous surf brand.
Lightning Bolt is a pure source of inspiration.
Lightning Bolt believes that surf is more than just a sport - it is
a way of life, a way of mental and physical self-development,
where there are no winners or losers. Whoever surfs always
wins in regard to humbleness, companionship, and self-
knowledge and develops physical and psychological abilities
essential to one’s daily life. Lightning Bolt believes that each
wave is a life lesson. A brand that is inspired by the true spirit
of surfing and its riders’ lifestyle, departing from the original
values of surf: a cool and relaxed attitude, a soul surfer
approach and a free rider state of mind.
“To Inspire Adventure with style to every action
Sports Fan”
3. Apparel: This product category generated the most sales with $1.7
billion (down just 0.8% from 2006), with men’s/boy’s apparel accounting
for 62% of these sales. Men’s boardshorts and women’s swimwear have
continued to see growth as well.
4. Wetsuits: Fullsuits continue to drive wetsuit sales. For the first time,
the study indicates the average retail price for wetsuits is $214, with 82
as the average number of units sold per year in a surf shop.
5. Hard Goods: Skateboard decks are the highest volume seller with 821
units sold being average for a retailer. Surfboard fins are the least
expensive hard good, averaging $52 and 507 units sold. Also, in surfboard
sales, the percentage of hybrid boards (fish/eggs/funboards)
significantly increased in 2008 compared to 2006.
The Streak of Adventure
«Surfing is a deeply wonderful thing – anytime, anywhere and anyway» Gerry Lopez
The Roots
«Lightning Bolt has never left my heart» Rory Russell
Revolution
«The short board revolution spanned the decade of the seventies. G. Lopez, J. Crawford, R. Russell, S. Thomson and
M. Richards won pipeline championships sporting Lightning Bolt Labels on their boards». Dorian «Doc» Paskowitz
A Relaxed attitude
«The best surfer in water is the guy having the most fun» Gerry Lopez
A Striking Logo
No other logo before or since has dominated the surfing media as the label of Lightning Bolt». Dorian «Doc»
Paskowitz
Authenticity
«Lightning Bolt was the True Spirit of Surfing for the 70’s» Dorian «Doc» Paskowitz
Lightning Bolt features a collection of men’s and
women’s surf and skate-inspired apparel. The stylish
line features high-quality fabrics, fashion-forward
colors, original graphics, beautiful stitching and dynamic
detailing.
The collection’s designs were inspired by soul surfing
and its riders’ pure and passionate lifestyles. The
company prides itself on manufacturing premium goods
that follow the most up-dated and sophisticated market
developments in garment style and on relying on a young
and experienced team of designers who embrace the
true spirit of soul surfing in a fashion-forward collection.
Distributed at high-end and core retailers worldwide,
Lightning Bolt offers a range of high-quality swimwear,
graphic tees, wovens, walk shorts, board shorts, denim,
and accessories.
Today, Lightning Bolt remains committed to staying true
to its roots and its icons with the mentality that surfing
is a way of life. Lightning Bolt: “A Pure Source.”
Consumers will be able to find their favorite Lightning
Bolt pieces in selected surf and fashion shops all over
Europe: in Spain, France, Italy, Germany, England,
Holland, Greece, Switzerland, Austria, Belgium, Sweden
and Portugal.
The striking logo is back on the perfect board.
Lightning Bolt is proud to present the new retro surfboards’
collection, that match the premium shape, design and quality that
always stood for the brand.
Back in the seventies all the top pro rode the LB boards. It was a true
privilege. The Bolt logo was the most powerful symbol of the surfing
world, inspiring the brand’s slogan: “The Bolt - more often seen
coming out of the waves’ tubes, across the world”.
With all this prestige and heritage, Lightning Bolt is presenting a
range of models of its Classic Boards conceived by three traditional
LB shapers: Rory Russell from Hawaii, Craig Hollingsworth, from
California and Graham Smith, from South Africa. From these
different areas, they have shaped LB surfboards, maintaining the
traditional and innovative characteristics for all types of waves,
which made this board brand a legend.
RORY RUSSELL
He is himself a legend as a shaper after the several world class
championships he won and as a Pipeline Contest twice winner, riding
boards with the Bolt logo, he conceived and shaped fast, reliable
and maneuverable for such big and hollow waves. And also as many
surf films movie star, like Five Summer Stories and many others.
After more than 30 years, Rory is back again with Lightning Bolt, a
brand that never really left his heart. In meantime, he has been
teaching people to surf, for the last twenty years, being an example
of the “real spirit of surfing”.
CRAIG HOLLINGSWORTH
Craig has been shaping surfboards since 1973. Craig was born and
raised in Southern California, and a world class surfer himself.
Craig has travelled the world over perfecting his designs. With his
long time experience and hands-on-approach to testing surfboard
performance, Hollingsworth is one of the most versatile shapers in
the world today.
GRAHAM SMITH
From South Africa, Graham Smith has shaped, sprayed and glassed
over 50.000 boards with “passion and finesse”, as he says, during
his 40 years of activity, for many great surfers in the world.
In the beginning of his surfing career, Graham was a member, in S.
Africa, of Mike Larmont’s surfing team, using LB boards shaped by
him who had, in 1973, obtained the rights to the Lightning Bolt
International brand. He made boards with Larmont, until opening
in 1978 a board factory with the legendary Shawn Tomson who had
already won a Pipeline Contest in 1977, becoming later World
Champion.
At that time, many famous surfers like Ian Cairns, Shawn Tomson,
Jeff Hakman and Mark Richards, inventor of the “Twin Fins”, rode
on Lightning Bolt boards, seen on all surfing films of that period.
When in 1986 John Shimooka and Sunny Garcia, then 15 years old,
arrived from Hawaii to S. Africa to compete, were put under
Graham Smith’s guidance, using the boards he shaped specially for
them, with all his knowledge and experience, to complement their
surfing talent and different styles.
STYLE MASTERS
This retro line is based on the iconography of the brand’s golden period, the 70’s. It is
characterised by a palette of warm and cool shades, used in gradients and inspired by the
sunset colours. The fit is faithful to those times: slim and shortest boardshorts. Typical
engineered stripes and original graphs from that period were taken up and given a vintage
treatment.
We went back to the iconography of the brand’s golden period. The silhouette and the original
graphs are combined with high quality materials and angular restructuring of some forms into
an apparel line which merge the vintage and the urban naturally.
RED LABEL
The Soul Line features the search of the ideal of collective, of tribe, of community. We went to
the origins of the brand, back to a time when surfers were surfers (and rockers were rockers,
nerds were nerds…) and we travelled to present times revisiting all the surf imaginary.
The Men’s Collection gets its inspiration from their essence, their relaxed, cool and carefree
style, then recycling their aesthetics and applying it to our present days.
BLACK LABEL
Surf and surfers have grown beyond the beach. Taking a street flavor in an urban-oriented line,
we play with the duality of elements and sobriety is combined with experimental and fun
spirit.
Dustin Franks, from San Clemente, California, is a multi-talented and hugely marketable diamond-in-the-rough
coming into the surf scene on a longboard, his ability transcends all sizes and shapes really well. He is a
phenomenal musician and truly loved by his community. All walks of life know Dustin and he takes the time to
know what’s going on with each and every one.
These celebrities, along with Pedro Lima, the first Portuguese surfer, Nicolas Pinot, the charismatic
French surfer, are true ambassadors proving that Lightning Bolt is an amazing opportunity to bridge the gap
between the older, original generation of surfing and today’s youth and share the same real emotional connection
with Lighting Bolt.
Lightning Bolt now in the future has grown to a unique and
amazing place, where with the help of the global interest
of surfing and the action sports growth worldwide