CASE WESTERN RESERVE UNIVERSITY, CASABLANCA & MARRAKECH, MARCH 8 - 14, 2015

March 6, 2015
Sunday

2:45pm

7:30pm
8:00pm

Monday

March 8, 2015

day one

welcome to Morocco!
arrive in Casablanca
own arrangements
transfer to hotel
own arrangements
11 participants arrive for organized airport transfer
Delta 8460
meet ISP Program Manager at the airport, transfer to hotel
check-in
free time to freshen-up
meet in hotel lobby, depart for dinner
bus transfer
welcome dinner
Basmane restaurant
let the vivid sights and smells of a traditional meal introduce
(dress code: casual)
you to Morocco
special guest: Rachel Okunubi - Cultural Affairs, U.S. Consulate General Morocco
return to the hotel
bus transfer

March 9, 2015

day two

Casablanca in color
breakfast
hotel
8:45am meet in hotel lobby, depart for visit
bus full day
9:30am visit: Morocco's thriving industries: automotive industry at a glance
(dress code: business casual)
and what to know about doing business in Morocco
Toyota Morocco
Mr. Adil Bennani - Country Manager
http://www.toyota.co.ma/toyota-maroc
management presentation, discussion
11:00am end of visit, return to hotel
lunch on your own
12:30pm meet in hotel lobby, depart for visit
1:00pm visit: gaining competitive advantage in a traditional industry: a Moroccan
success story
Damandis Group (Sultan Tea Brand)
Mr. Hamid Raji - CEO
https://www.youtube.com/watch?v=-8lyXvwjU1E
management presentation, discussion, tour of facilities
2:30pm end of visit, return to hotel
approx. 3:30pm guided tour of Casablanca
bus/walk
explore Morocco's largest city and economic center; visit the beautiful
(dress code: casual)
and impressive and Hassan II Mosque, the old medina and much more
rest of the day at leisure
recommended activity: hammam experience
visit one of the local hammams and experience this Moroccan tradition
first-hand; get a massage or other treatment as you relax Moroccan-style

3/6/2015

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Tuesday

8:40am
9:00am

10:30am
12:30pm
1:45pm
2:00pm

3:30pm
4:00pm

cca. 5:00pm

Wednesday

8:00am
8:30am
9:00am

10:00am
11:30am

afternoon

3/6/2015

March 10, 2015

day three

Morocco's startup ecosystem

breakfast
hotel
meet in hotel lobby, depart for visit
bus full day
visit: meeting the needs of Casablanca's growing startup
(dress code: business casual)
community: investment, mentors and office space
Endeavor Morocco
Mr. Amine Hazzaz - Managing Director
http://www.endeavor.org/blog/tag/morocco/
management presentation, discussion, networking activity with local entrepreneurs
labs: team-up with local entrepreneur teams to exchange information
& ideas and tackle real-world challenges facing their businesses
coffee break
group lunch with local entrepreneur teams
La Sqala
end of lunch, depart for visit
visit: local startup success stories
Global Navigation (geographic data, GPS navigation products and services)
Mr. Fayal Chraibi - General Manager
gnav.ma
management presentation, discussion
end of visit, depart for next visit
visit: local startup success stories
visit @ Technopark
Com Par Magie (leading Moroccan communications agency)
Mr. Mohamed Loukili Idrissi - Managing Director
http://comparmagie.ma/
management presentation, discussion
networking event with local entrepreneurs
(dress code: business casual)
take this unique opportunity to mix and mingle with local entrepreneurs,
pick their brains about the startup environment in Morocco and make
great contacts for future business and personal endeavours

March 11, 2015

day four

foundations of success
breakfast
hotel
check-out, load luggage on the bus
depart for visit
bus full day
visit: obstacles, opportunities, and cultural considerations of
(dress code: business casual)
investing in Morocco
General Electric
Mr. Anas Kabbaj - Global Growth Commercial Development Manager, Northwest Africa
http://www.ge.com/about-us/building
management presentation, discussion
end of visit, tranfer to Settat (duration approx. 1 hour)
visit: building businesses in rural areas: the impact of microfinance
on small, developing businesses
Young Entrepreneur Foundation
Mr. Rida Lamrini - President
http://fjemaroc.ma/index.php?lang=ang
management presentation, discussion, networking activity with local entrepreneurs
group lunch with local entrepreneurs
transfer to Marrakech (approx. 3 hours)
continued bus transfer
arrive in Marrakech, check-in
rest of the day at leisure

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Thursday

9:15am
9:30am

11:00am
2:00pm

Friday

9:45am
10:15am
11:00am

12:30pm
afternoon
8:00pm

Saturday

4:45am
7:30am
11:45am
2:30pm

3/6/2015

March 12, 2015

day five

breakfast
meet in hotel lobby, depart for visit
panel discussion: legitimizing businesses in Marrakech: what are the
main industries, opportunities & challenges?
British Business Group Marrakech
Mr. John Stobbart - Director, Stobbart & Associates
http://www.britishbusinessgroupmarrakech.com/
presentation, panel discussion
end of visit, return to hotel
lunch on your own
guided tour or Marrakech
discover the highlights of historical Marrakech and admire its spectacular
sites and palaces such as the Bahia Palace and the bustling and
colorful souks in the Medina
free time for shopping in the souks
rest of the day at leisure

March 13, 2015

business in Marrakech
hotel
bus full day
(dress code: business casual)

bus / walk
(dress code: casual)

day six

breakfast
check-out, load luggage on bus
depart for visit
visit: examining social enterprise in Marrakech
Peacock Pavilions
Mr. Chris Redecke - Owner
http://peacockpavilions.com/stay
management presentation, discussion, tour of facilities
group buffet lunch
transfer to Casablanca (duration approx. 3.5 hours)
arrive Casablanca, check-in
farewell dinner
one last taste of Moroccan flavor before returning home
return to hotel

March 14, 2015

doing well by doing good

hotel
bus full day
(dress code: casual)

Peacock Pavilions
continued bus transfer
Rick's Caf
(dress code: casual)
bus transfer

day seven

breakfast
check-out, load luggage on the bus
meet in hotel lobby, transfer to the airport
6 participants depart
meet in hotel lobby, transfer to the airport
8 participants depart
depart for the USA

farewell!
hotel
bus transfer
Air France 1497
bus transfer
LH 1331
own arrangements

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