LYONESS

PRESS INFORMATION

CONTENT
01

THE LYONESS GROUP

02

MISSION, VISION AND GOALS

03

IMPORTANT FACTS ABOUT LYONESS

04

SHOPPING BENEFITS

05

SHOPPING OPPORTUNITIES

06

INTERNATIONAL PARTNERS

07

EFFICIENT CUSTOMER BINDING

08

THE LYONESS SME PROGRAM

10

09

LYONESS FOUNDATIONS
CHILD & FAMILY FOUNDATION
GREENFINITY FOUNDATION

11
12

10

LYONESS LEADERSHIP

13

11

COMPANY STRUCTURE

14

12

CERTIFICATES

15

CONTACT
Silvia Kelemen
Head of Public Relations
Lyoness Group AG
e-mail: presse@lyoness.ag

THE LYONESS

GROUP

Shopping Community, Loyalty Program und Network Marketing

The internationally acting Lyoness Group is active in three dierent business areas: shopping community, customer loyalty program and network
marketing. With a view to the competitive situation and to ensure a unique
selling point on the international market, these areas were now assigned to two
dierent brands. This way, the company can optimally tailor its communication to the
dierent target groups and sustainably improve its services.

The brand Lyoness unites two business areas:

the cross-industry and cross-country shopping community for consumers
the customer loyalty program for loyalty merchants

Lyoness negotiates special shopping conditions with cooperating companies (loyalty merchants) from
the retail and service sector, which subsequently are given to the Lyoness members in the form of shopping benets (such as Cashback and Shopping Points). In this sense, the Lyoness company acts as a
shopping community for consumers and a customer loyalty program for businesses.

YOUR SHOPPING NETWORK

Under the new brand Lyconet one business area is run:

the network marketing for freelancers and companies

In sales, which is based on network marketing, independent entrepreneurs can regain the money spent
on the purchases made at loyalty merchants in their own personal shopping network and additionally
earn money by marketing the Lyoness shopping benets on behalf of Lyconet.

MISSION, VISION
AND GOALS
Mission
We appeal to consumers who are looking for ways to save money on their everyday purchases and we
appeal to companies which are looking for ways to build lasting customer relationships. By bringing together both parties internationally, we have created a unique global network. This network is the basis
for our shopping community and our loyalty program that benets both, members and merchants (SME,
chain stores, online shops). It is also the basis for our strong community that is characterized by cultural
diversity, innovation and the joint commitment to helping others and preserving the environment.

Vision
Lyoness wants to establish itself as the provider of the most commonly used advantage card (Cashback Card) and as the most signicant customer loyalty program in the world. The success of Lyoness is
characterized by the following unique selling proposition: Lyoness connects shopping benets with the
direct support of environmental and educational projects all over the world.

Goals
By 2015 Lyoness will be active in 33 European countries, the Middle East, Africa, Asia and South America.
By 2015 the member network will include 5% of the European population who use the Cashback Card
actively.
By 2020 Lyoness as a benet program will be number 1 in the world market.

IMPORTANT FACTS
ABOUT LYONESS
1.

Founded:

July 2003

2.

CEO:

Hubert Freidl

3.

Headquarters:

Buchs, Switzerland (Lyoness International AG)

Graz, Austria (Lyoness Group AG)

4.

Total members:

4.5 million

5.

Total loyalty merchants:

47,000

9.
10.

6.

Onlineshops:

6,100

7.

SME:

40,000

8.

Chain stores:

740

Cashback Points:
Markets:

250,000
46 markets worldwide
Europe
33 markets
Austria, Germany, Switzerland, Hungary, Slovakia,
Czech Republic, Bulgaria, Romania, Slovenia, Serbia,
Croatia, Poland, Italy, Turkey, England, Greece, Ireland,
Netherlands, Belgium, France, Macedonia, Lithuania,
Sweden, Spain, Portugal, Cyprus, Latvia, Finland, Bosnia-Herzegovina, Denmark, Montenegro, Estonia, Norway
North- and South America
4 markets
USA, Canada, Brazil, Mexico
Middle East and Africa
3 markets
South Africa, Qatar, United Arab Emirates
Asia-Pacic
6 markets
Hong Kong, Macau, Australia, Philippines, Thailand,
New Zealand
As of: 02-2015

SHOPPING

BENEFITS
According to the claim Money back with every purchase Lyoness oers the chance to save money by being part
of a cross-industry and cross-country shopping community. Lyoness members benet at all Lyoness loyalty
merchants from Cashback and Shopping Points.

Cashback
For every purchase made at a loyalty merchant, members automatically receive up to 5% of the
purchase value, which is then booked on to a virtual cash account. When 5 euros or more are
collected (amount varies by country) this money will be transferred to the members private bank
account.

Shopping Points
Besides Cashback Lyoness members also get Shopping Points for every purchase made at online
and oine loyalty merchants. Members can use the Shopping Points on exclusive deals and redeem them for labelled products or services. The number of Shopping Points received depends on
the value of the purchase and the particular Lyoness shopping benet agreed on at the selected
loyalty merchant.

SHOPPING

OPPORTUNITIES
When shopping with Lyoness, members get money back and collect Shopping Points. For every purchase
made at a loyalty merchant, members automatically receive up to 5% Cashback and Shopping Points
(percentage of all shopping benets dened by the merchant), which are credited to a personal cash
account. At a certain balance (e.g. 5 euro in Austria), this amount will be transferred to the members
private bank account saving money is that simple!
Members can check the current status of their shopping benets any time at LYONESS.COM in their
personal prole.

The Lyoness Cashback Card works like a classic advantage card. The accumulated Cashback is being collected on the members personal cash account. With
the Prepaid Lyoness MasterCard, a prepaid credit card with Cashback Card functionality, members can make payments and receive Cashback at loyalty merchants.

With Vouchers it is possible to pay cashless and save money at a variety of loyalty merchants. Vouchers are available upon writing, by phone, at voucher
selling points or in the respective Lyoness member service oce. They can
also be used digitally on mobile devices.

With Lyoness members also can save money via Online Shopping. Members easily can visit the desired online shop via the Lyoness online shopping portal at
LYONESS.COM. In addition, by activating the Cashback Bar browser extension, members are regularly informed about the shopping benets provided
by the Lyoness online loyalty merchants.

INTERNATIONAL
PARTNERS

Lyoness members can use the Lyoness benets at a wide range of loyalty merchants across every branch
and country. The overview presented here applies to various countries and several branches.

bauMax (AT, TR, SK, CZ,

SI, HU)
BAT (PL)
Europcar (AT)
KB Expert (CZ)

Toys R Us (AT, DE, CH, FR,

ZA, ES, PT)
SPAR (SI, IT, CZ, HR)
Mc Donalds (DE, CZ, SK, HK)
Humanic (AT, HU, SI, CZ,
SK, DE)
ATU (AT, DE, CH, NL, CZ)
Sears (US)
Petron (PH)

Gullivers Reisecenter (AT)

Pro Reifen (AT)
Charles Vgele (AT, SI, HU)
kapra (HR)
SB Furniture (TH)

Amazon
Apple Store
C&A
Conrad
Crocs
Douglas
Groupon

Nordsee (AT)
Bricofer (IT)
Pevec (HR)
Praktiker (HU, RO)
Alpine Pro (CZ)

Elipso (HR)
Sportina (BA, SI, RS, BG)
Cadoro (IT)
VAGA (LT)
Care Vision (AT, DE, NL)

Tiger Wheels (ZA)

C&A (BR)
OMV (AT, BG, RO, DE, HU,
SK, CZ, SI, RS)
Maxima (LT, LV, EE)
Wine Connection (TH)
Hotel Voucher (AT, DE, IT,
UK, IE, PT, NL, BE, ES, FR,
AU, DK, CA, US, NO, SE, NZ)

Carrefour (UAE, PL, QA, FR)

Al Futaim Group (UAE)
Lidl (AT)
COIN (IT)
Super Retail (AU)
Dymocks (AU)
Zenit Hoteles (ES, PT, HU)
Marks & Spencer (UK, IE, FR,
NO, SK, CZ, GR, AU, NZ, TR, SE,
FI, DK)

ReifenDirekt/Delticom
Swarovski
Travel24
Universal Versand
Viking
zalando
zooplus

Hotels.com
HSE24
inkClub
Mall
mytoys
OTTO
QUELLE

As of: 10-2014

EFFICIENT

CUSTOMER BINDING
Lyoness oers companies in the retail and service sector the opportunity to gain new customers by using
an ecient customer loyalty program. Loyalty merchants will increase their market share by continuously
growing sales resulting from higher purchases.
This is achieved through the active control of customer streams, the money-back-advantage and with only
one card. Lyoness members specically shop at loyalty merchants in order to get money back with every
purchase a purchasing power that directly benets the loyalty merchant. Due to the increasing number
of shoppers, companies that oer one or more of the Lyoness shopping opportunities, realize higher sales
and can thus pass on special conditions (e.g. in the form of Shopping Point deals) to the Lyoness members.
In addition, Lyoness loyalty merchants save costs for advertisement and marketing measures as they are
included in the loyalty program: Lyoness actively promotes its merchants and their exclusive oerings
within the shopping community on all available channels.

Benets of a cooperation

gaining new customers

expanding market share
ecient customer binding
higher customer frequency and purchase turnover
excusive multichannel marketing
image development and brand expansion

THE LYONESS
SME PROGRAM
Revitalizing Your Region
Since autumn 2013 Lyoness has committed itself to promoting the development and the strengthening of
the international SME network and thus has improved its service with loyalty programs specically tailored
to the needs of the merchants.

SME Support with the Solution and Service Pack

The Lyoness Solution and Service Pack are unique solutions for the customer management of small and
medium sized enterprises and oers, in addition to POS material, an array of selected marketing tools: the
so-called MTERM a tablet with a specically developed app makes it possible to register new customers
within seconds and to collect customer data. The Solution Pack also includes Co-branded Cards (Cashback
Cards with the logo of the loyalty merchant) which ensure permanent presence in the wallets of customers. A newsletter tool, a survey tool and an own online platform for loyalty merchants to place special
oers for their customers and many more is oered by the complete service package from Lyoness.

10

LYONESS

FOUNDATIONS
Child & Family Foundation and Greennity Foundation
Whenever members shop with Lyoness, not only do they get money back but they contribute also to
changing the world for the better. A part of every purchase made with Lyoness automatically helps the
Child & Family Foundation (CFF) to implement education and aid projects. Since 2012 the Greennity
Foundation (GFF) has been supported in the implementation of climate and environmental protection
projects the same way as the CFF.
As a shopping community Lyoness takes responsibility for its employees actions, and shares benets
with others. Members who do not only purchase goods, but take responsibility for their own actions
are part of a new consumer culture. Every Lyoness member and loyalty merchant can enjoy being part
of such a responsible shopping community, knowing that they benet others and think of their fellow
people and their environment.

Child & Family Foundation

Help around the world the Child & Family Foundation (CFF) devotes itself to those in need. The aim of
the Foundation is to improve the quality of life through education projects.
Hubert Freidl, CEO Lyoness International AG, about the Lyoness Child & Family Foundation: Education.
Opportunities. Future. that is the philosophy that we, together with our members and loyalty merchants, want to achieve and to make a real lasting dierence for people in need with.
For more information please visit the website of the Lyoness Child & Family Foundation
(LYONESS-CFF.ORG) or take a look at the CFF press information.

11

Greennity Foundation
According to the philosophy Together for our world. A future together. Lyoness, as a visionary and
innovative company, contributes to shaping environmental awareness as well as awareness of
sustainability issues in our society.
The green foundation was brought to life in 2011. The rst project is Lyoness itself. The highest priority
is to have a neutral eect on the climate and to conserve resources as well as to act environmentally
friendly. Preserving our environment is an important company goal, says Hubert Freidl, CEO.
For more information please visit the website of the Greennity Foundation (LYONESS-GFF.ORG) or take
a look at the GFF press information.

12

LYONESS

LEADERSHIP
CEO Hubert Freidl
The skilled wholesale businessman Hubert Freidl was
born in Graz in 1972. At the age of 23 he became a selfemployed businessman and applied his skills and strengths
in the elds of insurance and software development for rms
throughout Europe. Determination as well as heart and soul
eventually were the key to the economic success with Lyoness.

The Lyoness idea

The ambitious businessman has a vision to establish the Cashback Card as the
strongest benet card worldwide. The idea: to create a shopping community
which has such a strong buying power that every member receives money back
with their purchases. His vision is shared by a lot of people nowadays Lyoness is well received around
the world.
Lyoness is not only a terric chance for all participants to nd themselves in a unique situation, but it
also inspires people. Members and loyalty merchants alike know how strong they are as a community,
and together they can achieve great success, says Hubert Freidl.

Board Lyoness Group AG

Hubert Freidl
Alexander Lerch
Michael Vollath
Rudolf Knittelfelder
Harald Koch
Mario Kapun
Bernhard Koch
Marko Sedovnik

CEO & Chairman

SME
Public Aairs & Foundations
Key Account
Strategy
Lyconet
IT & Innovation
CFO

13

MX LYONESS MEXICO, S.A. DE C.V.

BR LYONESS DO BRASIL LTDA.

US Lyoness Management
Americas Inc.
CA Lyoness Canada Inc.

US LYONESS AMERICA INC.

AMERICA

AT
AE
AT
BA
BE
BG
CH
CY
CZ
DE
DK
EE
ES
FI
FR
GR
HR
HU
IE
IT
LT
LV
ME
MK
NO
NL
PL
PT
RO
RS
SE
SI
SK
TR
UK

Lyoness Management GmbH

Lyoness Europe AG - Dubai Branch
Lyoness Austria GmbH
Lyoness d.o.o. Sarajevo
Lyoness Belgium Bvba
Lyoness South East Europe Ltd.
Lyoness Suisse GmbH
Lyoness Cyprus, Ltd.
Lyoness Czech Prague, s.r.o.
Lyoness Deutschland GmbH
Lyoness Danmark ApS
Lyoness Eesti O
Lyoness Spain, S.L.
Lyoness Finland Oy
Lyoness France SARL
Lyoness Hellas M.E.P.E.
Lyoness d.o.o.
Lyoness Hungary Kft.
Lyoness Loyalty Ireland Ltd.
Lyoness Italia s.r.l.
Lyoness Lietuva UAB
Lyoness Latvija SIA
Lyoness d.o.o. Podgorica
Lyoness DOOEL Skopje
Lyoness Norway AS
Lyoness Nederland BV
Lyoness Poland SP. z.o.o.
Lyoness Portugal
Lyoness Romania S.R.L.
Lyoness D.O.O. Beograd
Lyoness Sweden AB
Lyoness d.o.o.
Lyoness Slovakia, s.r.o.
Lyoness Kart Hizmetleri Tic. Ltd. Sti.
Lyoness UK Limited

CH LYONESS EUROPE AG

EUROPE

LYONESS Child & Family Foundation

LYONESS Greenfinity Foundation

AE Lyoness Management IMEA LLC

ZA Lyoness Cashback
Programme (Pty) Ltd
QA Lyoness Qatar WLL

CH LYONESS IMEA S.A.

IMEA

CH LYONESS INTERNATIONAL AG

LYONESS INTERNATIONAL AG

HK
HK
MO
AU
PH
TH
NZ

Lyoness Management Asia Ltd.

Lyoness Hong Kong Ltd.
Lyoness Macao Ltd.
Lyoness Australia Pty Ltd.
Lyoness Philippines Inc.
Lyoness Siam Co. Ltd.
Lyoness New Zealand Ltd.

HK LYONESS ASIA-PACIFIC LTD.

ASIA

AT LYONESS GROUP AG

LYONESS GROUP AG

COMPANY

STRUCTURE

As of: 02-2015

14

LYONESS

CERTIFICATES
The ISO 9001 certication sets minimum international standards by which
the processes and structures of a company can be dened. Quality management at Lyoness was tested by Quality Austria and awarded the ISO
9001:2008 certication.

As a part of the ISO 9001:2008 certication by Quality Austria, Lyoness was

also certied by IQNet as further conrmation of the quality management.

The Lyoness Group AG is a member of the business network Leitbetriebe

Austria and thus an innovative and sustainable company aligned for economic success. Leitbetriebe Austria is a red-white-red trade mark which
1,000 distinguished Austrian companies are allowed to bear.

The ISO certication was awarded to: Lyoness International AG, Lyoness Europe AG, Lyoness Child &
Family Foundation, Lyoness Management GmbH, Lyoness Group AG, Lyoness Austria GmbH, Lyoness
d.o.o. (Slowenien), Lyoness d.o.o. (Kroatien), Lyoness Deutschland GmbH, Lyoness Belgium bvba/sprl,
Lyoness Bulgaria Ltd., Lyoness Czech Prag, s.r.o., Lyoness Romania S.R.L, Lyoness Hungary Kft., Lyoness Slovakia, s.r.o., Lyoness Italia S.R.L., Lyoness doo Beograd, Lyoness Suisse GmbH, Lyoness Poland
Sp.z.o.o., Lyoness UK Limited, Lyoness Nederland B.V. i.o., Lyoness Kart Hizmetleri Tic. Ltd., Lyoness
Loyalty Ireland Limited, Lyoness Hellas M.E.P.E., Lyoness France SARL, UAB Lyoness Lietuva, Lyoness
Sweden AB, Lyoness Portugal Unipessoal Lda, Lyoness Spain, S.L.U., Lyoness Europe AG - Dubai Branch,
Lyoness Qatar W.L.L, Lyoness Ltd Skopje, Lyoness Cyprus Ltd., Lyoness Finland Oy, Lyoness Norway AS,
Lyoness Danmark ApS, Lyoness Eesti O, SIA Lyoness Latvija, Lyoness Asia Ltd., Lyoness Management
Asia Ltd., Lyoness Hong Kong Limited, Lyoness Macau Limited, Lyoness Australia Pty Limited, Lyoness
Philippines Inc., Lyoness Siam Co. Ltd..

15