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Oracles Engineered Systems


Strategy: Exadata Database
Machine
Kurt Vogel
Master Principal Sales Consultant
May 20, 2014

Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Hardware And Software

ENGINEERED
TO WORK TOGETHER
Oracle Engineered Systems
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Tuned Together

Tested Together

Certified Together

Deployed Together
Upgraded Together
Managed Together

Supported Together

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Oracle Engineered Systems


Optimized for Oracle Database

Exadata
Database
Machine

Big Data
Appliance

Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Database
Appliance

SuperCluster

SuperCluster
Big Memory
Machine

Database
Backup
Appliance

Oracle Engineered Systems


Optimized for Oracle Middleware & Applications

Exalogic
Elastic
Cloud

Virtual
Compute
Appliance

Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Exalytics
In-Memory
Machine

SuperCluster

SuperCluster
Big Memory
Machine

Oracle Exadata Database Machine


A Total System Optimized for the Oracle Database
Standard Database Servers
Intel processors / Oracle Linux or Solaris
Standard Oracle Database software (11g and/or 12c)

Runs existing applications unchanged

Fast Internal Network


Highest bandwidth / lowest latency
Exadata Storage Servers
Flash + disk storage + Storage Server Software
A coprocessor for database functions
10x 15x data compression + Flash compression

Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Exadata: Purpose-Built for the Oracle Database


Unique Software Algorithms Optimize Database Processing
Database offload in storage
Data intensive query operations
offloaded to storage CPUs
100 GB/sec SQL data throughput
Database optimized storage
Hybrid Columnar 10x Compression for
read-intensive and archive data
Database optimized PCI Flash
Smart caching of database data
Smart algorithm for log writes

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Database optimized QoS


End-to-end prioritization from app to DB,
network, and storage
Database optimized availability
Fast detection and recovery of failed
server, storage or switch
Exachk validation of hardware, settings,
software, best practices
Database optimized messaging
Custom InfiniBand protocol for low
latency, high throughput SQL

Scalable Capacity
From Eighth Rack to Multi-Rack

Smallest Config
(1/8 Rack)

Largest Config
(18 Racks)

42 compute cores
4.8 TB raw flash
72 TB disk

2624 compute cores


792 TB flash
10.6 PB disk

Exadata
Storage
Expansion
Racks

Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Exadata Momentum: Thousands of Customers


Over 250 Financial Services Companies
Over 225 Retail Companies
The Worlds Best Brands

Exadata Customer Growth

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Copyright 2014, Oracle and/or its affiliates. All rights reserved.

What is Behind the Momentum?


Exadata Success Factors

Performance

Consolidation
Availability
Simplicity
= Lowest TCO | Highest ROI

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Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Exadata Performance
Dramatic Reduction in Long-Running Jobs
Batch, Reporting

Backups
Data Mining, Ad hoc Queries
Data Warehousing

Flash-Optimized OLTP / Mixed Workloads

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P&G: DW and Mixed Workload


Benefits
Performance with Exadata is much better, and getting an
out-of-the-box solution dramatically reduced the time
and money to build and maintain our DW platform.
- Brian Beckman, DW Platform Manager, Procter & Gamble

Objectives

Exadata V2
Data Warehouse

Improve stability and supportability

Prod Non-Prod

Faster
Applications

Storage
Savings

2 - 30X

3x 10x
Compression

Exadata X2-2
Data Warehouse
Prod

DR

Dev

UAT

Simplified
Support

Exadata X2-8
Data Warehouse
Prod

Non-Prod

Exadata X2-2
OLTP/Analytics
Prod

Non-Prod

Lower costs

Boost performance

Solution

Data Guard

2010: Implement 1ST DW on V2

2011: Move 2nd DW to X2-2,


Move OLTP/Analytics to X2-2
2012: Move 3rd DW to X2-8

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Trade/Mkt/POS Data

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Shipments Data

Finl/Planning Data

Trade Fund
Management

PayPal: Real-Time OLTP


Benefits
We chose Oracle Exadata to help keep us nimble by
delivering a response time of less than 100ms over
petabytes of data.
- Sehmuz Bayhan, CTO PayPal

Objectives
Analyze 100% of payments for
risk in < 100 milliseconds

Faster
Applications

Reduced
Risk Exposure

Maximum
Availability

Increased
Payment Volume

10x Faster
Overall

99.99% Analysis

99.99%

200% Increase

2x Exadata X2-8
2x Storage Expansion

2x Exadata X2-8
2x Storage Expansion

Production (Primary Data Center)

Standby (DR Data Center)

99.999% uptime
2x increase in transaction volume
Active Data Guard

Solution
3 Pods, each with two X2-8s
plus two X2 Storage Expansion
Racks, and Active Data Guard to
identical standby configuration

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WAN @ 650+
miles (30 ms)

24 Exadata
Systems in
total, across
3 pods

120 TB database
300,000+ executions per second
40 ms (avg) response times (99.99%)

X 3 = 360 TB total

U.S. Customs and Border Protection


Benefits
Oracle Exadata has changed our strategic IT focus
from building systems to developing and
supporting services.
- Ken Ritchhart, Deputy Assistant Commissioner

Objectives
Real-time processing and
monitoring of all cargo and
every passenger crossing the
US border

Faster
Applications

Storage
Savings

Maximum
Availability

Cost
Savings

10X speedup

1 Petabyte

99.95%

75% Cost
Reduction

32 billion
queries/day

Replaced $$ SAN

Exadata V2
Primary/Standby

Data Guard

Exadata X2-2
Primary /Standby

Exadata X2-8
Primary/Standby

Data Guard

Data Guard

Shrink data center costs

Solution

2010

2010: Implement V2, X2-2


2011: Add X2-2, X2-8

2012: Add X2-8, Exalogic

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Automated Targeting
Systems

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2010 - 2011
Automated Export
Systems

2011 - 2012
Passenger &
Cargo Systems

Enterprise Data
Warehouse

Batch Jobs From Hours to Minutes


Some of our batch processes that used to run
4, 5, 6 hours at a time are down to 10 minutes.
Werner Adams
Technical Architect, Media24

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Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Exadata Consolidation
Over 50% of Exadata Deployments are for Database Consolidation

Greater Consolidation Density


Intelligent Storage Tiering (DRAM, Flash, Disk)
Industry-Best Data Compression
Mixed Workload Prioritization
Ideal DBaaS Platform

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Exadata for OLTP: 4X Consolidation Density


Challenge: How many more databases can be

x86

Exadata X4-2

consolidated on Exadata, compared to a fast x86


system?

Approach: Compare the same Exadata system,


with and without Exadata features* enabled,
increasing databases until saturation.

Results: 160 databases (CPU-bound) on Exadata,


compared to 40 databases (I/O-bound) on equivalent
x86 hardware. Exadata consolidates 4X as many
databases with faster transaction response times.
*Includes Exadata Smart Flash Logging, Smart Flash Cache, Smart Scan,
Smart Flash Cache compression, Storage Indexes, Network RM, IORM

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Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Exadata for Mixed Workloads: 15X Faster


Challenge: How much faster can Exadata execute

x86

Exadata X4-2

mixed workloads, compared to a fast x86 system?

Approach: Compare the same Exadata system,


with and without Exadata features* enabled. The
workload is OLTP plus a reporting Data Warehouse.
Do not saturate the Exadata-enabled test.

Results: Exadata responds 15X faster with over


6X more transactions while still consolidating twice
as many databases.
*Includes Exadata Smart Flash Logging, Smart Flash Cache, Smart Scan,
Smart Flash Cache compression, Storage Indexes, Network RM, IORM

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Application Database Consolidation


Oracle Database Certification = Exadata Certification

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Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Bayer Healthcare Japan


COMPANY OVERVIEW

RESULTS

Bayer is a global enterprise with core competencies in the fields of


health care, nutrition and high-tech materials
Best known in Japan as the company who invented Asprin
Products include Bayer Schering Pharma products, Animal Health,
Intendis, Medrad, Bayer Asprin

350 sales marketing users

CHALLENGES / BUSINESS OBJECTIVES

Performance, maintenance, cost issues


9800 specialized data marts redundancy and latency issues
10 hours data loads affecting marketing analysis productivity
Improve business process by consolidating distributed OLTP
systems
Reduce TCO by consolidating DW and TP in to a single data
repository

SOLUTIONS
Exadata Database Machine (1/4 Rack)

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Consolidation of OLTP and DW same machine


Reduced Number of data marts by 50%
Monthly data load reduced from 7 hours to 1 hour
Weekly processing time for datamarts decreased
from 10 hours, to 45 minutes
Decreased power consumption by moving from 1
DW / 1 OLTP server to a single Database Machine
Reduced headcount by consolidating two different
technologies for TP and DW to a single Exadata
Database Machine
Queries reduced by 1/3
140 Million records processed daily
Cost savings from reduced electricity consumption
and floorspace used

Massive Consolidation
The CPUs of the 20 prior systems were running
at 77% of capacity; now the CPUs of the two
Oracle Exadata systems are at below 10%.
Lead Oracle DBA, Cardinal Health

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Industry-Best Compression
"Exadata delivers an amazing 20x compression
for our Data Warehouse."
Jonathan Walsh
Head of BI & DW, Morrisons, Plc.

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Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Organic Food Retailer: OLTP Consolidation


Faster
Applications

Benefits
One number for me to call; no more forwarding
phone calls and email between vendors when we
are digging into an issue.
- DBA Team Leader

Objectives

Pre-Exadata

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Exadata X2-2
DB Consolidation

Data Guard

2011

One vendor to call for support

2011: Consolidate14 servers


onto two Qtr-rack Exadata
X2-2

Simplified
Support

Data Guard

14 Legacy Servers

PeopleSoft HR

3 O/S Versions

Ordering

18 Oracle Databases

Timekeeping

5 Oracle DB Versions

Decision Support

12 Application Teams

Many other applications

Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Data Center
Cost Savings

Up to 20X

Consolidate all OLTP


databases to simplify and
standardize management and
reduce costs

Solution

Uniform
HA/DR

Exadata X2-2
Dev/Test

Garmin: OLTP Consolidation


Faster
Month End Reports

Benefits
Consolidation on Exadata reduced costs and
eliminated critical performance bottlenecks in our
Manufacturing and Planning systems

99.95%
Uptime

Data Center
Cost Savings

4x Growth

Up to 11X

- Ed Link, Vice-President IT, Garmin

Objectives

Pre-Exadata
12 Prod Servers

Support 400% growth in


customer facing applications
Eliminate bottlenecks in
Manufacturing and Planning

Exadata X2-2
Garmin Connect

2012: Consolidate 12 servers


onto two Half-rack Exadata V2
2012: Add two Half-rack X2-2
systems, two Qtr-rack storage
expansion

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EBS, ASCP, Hyperion


DB Consolidation

2012

Consolidate to reduce costs

Solution

Exadata X2-2
Dev/Test/Local Standby

Data Guard

Oracle E-Business Suite


Advanced Supply-Chain
Planning
Half-rack Exadata
Hyperion Reporting
Garmin Connect custom app Qtr-rack Storage
Expansion

Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Data Guard

4 Prod
Databases
Exadata V2
DB Consolidation

Exadata V2
Dev/Test/ Standby

Comprehensive Workload Prioritization


Workload-based allocation of
1. CPU Resources
2. Network Bandwidth
3. I/O Bandwidth

Prioritize from the application to


the database, O/S, network and
storage allocated to services,
modules, actions or users.

Example:
Web-commerce transactions have priority over ad-hoc
queries during the day.

Batch replenishment jobs have priority at night.

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Worlds Only DB Machine Architected for DBaaS


Scale-out OLTP, Analytics, & Mixed Workloads

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Many Workloads
Mixed Workloads

OLTP
Analytics

Mixed
Workloads

The Platform for Implementing DBaaS


Manufacturing

Engineering

DBaaS Challenges

Marketing
Sales

Human
Resources

Service

IT/Operations

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Finance and
Accounting

Many databases of all


sizes
Unpredictable volumes
Mixed workloads
OLTP/Web commerce
Reports/Ad hoc queries
Data marts/Warehouses
Development/Test

Outages are costly


Security is mandatory

Univ. of Minnesota: DBaaS


Benefits
We consolidated dozens of database servers onto Exadata and freed
up many of our admins for more strategic tasks. Standardizing our
database services and configurations has yielded benefits across
many dimensions.
- Andy Wattenhofer, Database Administration Manager, University of Minnesota

Business Objectives

Server
Consolidation
40 servers 2 Exadata

235 databases 29

Reduced
Administration

Security, Backup, HA/DR

5 DBAs 3

Exadata X2-2 Half-Rack


Prod

Eliminate server proliferation

Standardized
Configurations

Exadata X2-2 Half-Rack


Standby/Dev/Test

Provide consistent service levels


Free up redundant administrators

Data Guard

Standardize roles and permissions

2011
Data Center B

Solution
Consolidate 40 DB servers onto 2
Exadata X2-2 Half-Racks
Create a standard Schema-as-a-Service
with 150+ schemas in 8 databases,
serving all departments

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NAS Storage

40 DB Servers

Data
Center A1

Backups of DB
Export dumps

Data
Center A2

Exadata Availability
Maximum Availability

Architecture
The Community Effect

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Maximum Availability Architecture


Proven at Thousands of Banks, Telecoms, Web Companies, etc.

Database Optimized
Protection from All
Failures
Data loss or corruption
Unplanned outages
Planned maintenance
Application changes
Human errors

Redundant
database servers,
storage servers,
network, power

Active standby
systems, local HA
and/or remote DR

Active-active DB
clusters. Mirrored
storage and flash.
Log-based data
replication with data
consistency
validation

Online
patching,
reconfiguration,
application
changes
LAN

WAN

Maximum Availability Architecture


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Copyright 2014, Oracle and/or its affiliates. All rights reserved.

No More Outages
I couldnt even tell you the last time we had an
outage, because of Exadata."
Jody Stull
Project Analyst,
Garmin International

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Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Mission-Critical Reliability
Our electronic payments service has been live on
Exadata since early 2011 with 100% uptime. The service
processes the transfer of billions of Euros per week and
achieves subsecond response times.
Martin McGeough
Chief Database Technical Architect,
Vocalink

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Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Exadata Simplicity

Single-Vendor Solution
Platinum Services

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Engineered and Optimized


Realize the Full Potential of Exadata Technologies
Hundreds of Engineer Years Optimizing and

Hardening Exadata end-to-end


Database, OS, drivers, firmware all optimized together
Frees IT talent to focus on business needs

Deploys in Days

Oracle Supports it all - from Database to Disk


Runs all Existing Oracle Database Workloads

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Enterprise Manager 12c


Integrated H/W + S/W management for Exadata
Hardware view
Schematic of cells, compute nodes
and switches
Hardware components alerts
Software/system view
Performance, availability, usage by
databases, services, clusters
Software alerts, cluster, ASM
DBaaS cloud control
Configuration view
Version summary of all components
along with patch recommendations

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Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Simpler Administration
The fact that Exadata is such a simple, all-in-one
appliance, makes it where there are a lot less
people involved to support the system."
Alex Mann
Director of Infrastructure and Security,
Garmin International

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Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Platinum Support for Exadata


ORACLE PLATINUM SERVICES

No Additional Cost.
Industry leading service level response times:
5 Minute Fault Notification
15 Minute Restoration or Escalation to Development
30 Minute Joint Debugging with Development

Proactive remote monitoring for faults


Oracle Engineers perform quarterly patching
Better support for the complete Oracle stack
Includes higher support levels for Database and other Oracle

software

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Copyright 2014, Oracle and/or its affiliates. All rights reserved.

24 x7 Platinum Support
Platinum Support works 24 x 7 for us. It doesnt
cost anything its included in Exadata so its
awesome.
Kris Trezesicki
Senior DBA,
Westjet

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Copyright 2014, Oracle and/or its affiliates. All rights reserved.

The Bottom Line on Exadata


Exadata Success Factors
Performance

Consolidation
Availability
Simplicity
= Lowest TCO | Highest ROI

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Cannot Sell Tickets Without It


Exadata is the heart of the booking engine, and
we cannot operate as a business, we cannot sell
tickets without it.
James Callaghan
Chief Technologist,
Westjet

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Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Exadata: Oracles Strategic Database Platform


One integrated system (servers, network,

storage) optimized around the Oracle Database


Intelligent, scale-out storage offloads database
processing; optimizing memory, flash, disk
Industry best data compression
Supports OLTP, Data Warehousing, Consolidation
Superior performance, price-performance,
availability, supportability

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