PLANNING AND DECISION MAKING

Natasha is a direct selling company carrying shoes, apparel, accessories and personal care
products. We work through a network of dealers who sell our products person to person using
our catalogue.
Since Natasha started in 1993, it has steadily grown to become one of the leading direct selling
companies in the country. As a wholly Filipino-owned company, Natasha takes pride in the fact
that it has become one of the leaders in an industry that has been traditionally dominated by
multinational companies.
Natashas extensive network of dealers makes good quality products of the latest fashion
accessible and affordable to people all over the country, from Aparri to Makati to Tawi-Tawi.
With the recent efforts to tap OFWs as dealers Natasha products are now also available in more
than 20 countries worldwide. The strongest overseas markets are Hong Kong, Malaysia, Brunei
and in the Middle East.
Natasha has provided an opportunity for thousands of people to start their own business and
fulfil their potential, and indeed they have. The dream of being "mayaman has become
attainable. We are very proud of the thousands of Natasha dealers who have made their dreams
come true as our partners in business.

Number of active dealers: 150,000

Number of Distribution Centers: 24
Number of employees: 900
Company website: www.natasha.ph

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MISSION
Our mission is to become the market leader in the Philippine direct selling industry.
GOALS
Our goal is to gain long-term relationship with our customer - members and non-members.
We guarantee

that we will conduct our business at the highest level of ethics and integrity;
that we will strive to provide you with world-class products that Natasha
Philippines is known for;
We will do our best to provide you with the highest possible quality of service.
Core Values
1) Customer Service focusing on positive personalized attention on the members to
ascertain needs and supply it in a prompt courteous manner-with follow up.
2) Discipline delivering commitments in dealing with our members and being professional
at all time.
3) Continuous Improvement - Always the innovator, Natasha created a collection of digital
tools so Representatives could use the technology - which had become so integral to their
daily lives - in their businesses. Online ordering; "intelligent ordering" with prompts
about special promotions; an eBrochure; and customized online communities all help
Natasha members run their businesses as never before.
4) Respect for Each other We resolve to communicate openly, to respect others, to be fair
with everyone, to maintain a down-to-earth approach in our efforts to interact with each
other.
5) Honesty - we believe that, to be truly successful in business and in life, we must always
be honest and open with our customers, our agents, our distributors and our employees.

PLANNING AND DECISION MAKING

We believe that openness and honesty make for the best relationships because it leads to
trust and faith.

Organizational Strategies
An organizational strategy is the sum of the actions a company intends to take to achieve longterm goals. Together, these actions make up a companys strategic plan. (Small Business by
Sophie Johnson, Demand Media)
President
Vice President
Regional
Manager
Branch
Managers

Credit Team
Leader
Staf

Networking Team
Leader
Staf

Top
Management

Middle
Management

Logistic Team
Leader
Staf

* Top Management creates the larger organizational strategy.

* Middle Management adopt goals and plans to fulfil the overall strategy step by step.
* Lower Management directly manage the workers and take responsibility for the day-to-day
operations of the business.

Low
er
Mgt.

PLANNING AND DECISION MAKING

Credit Team Leader monitors credit line, warehouse check, and due date of payments in
each member of a particular branch.
Networking Team Leader assigned in implementation of marketing strategies.
Logistic Team Leader monitors the availability of the products, process ordering and on
time delivery of the items ordered by a particular member.

Functional Goals
A functional structure is one of the most common organizational structures. Under this
structure, the organization groups employees according to a specialized or similar set of rules or
tasks. Essential functions are:
A. Finance/accounting - Tracks how well the organization is doing, pays bill, and collects
the money.
Strategies:
Reduce product costs
Reduce operating expenses
Tactics: Build a supply chains (customer and vendor relation)
Operating Procedures

Importing goods from China to Philippines to reduce product cost that will allow

the company to compete on price.

Eliminate the use of plastic bags.
Determining the number of people required over the period of time. ( example
additional manpower for the 3rd and 4th quarter of the year)

B. Marketing generates demand.

Strategies:
Selling - the first earning opportunity is to sell Natasha products.
Networking - is the bigger earning opportunity. The more recruits you have, the
bigger your network will become. Your earning will grow with your network.
Tactics: Effective marketing strategy and give additional incentives for every recruit

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Operating Procedures

Incentives something that motivates or tends to incite to action or greater effort as a

reward offered for increased sales.
Such samples of rewards are:
Dream Promo an incentive given to members who reached the target sales
amounting to Php600,000.00 monthly for five years ( House and Lot)
Life Insurance an incentive given to members who reached the target sales
amounting to Php300,000.00 monthly for two years.
Pension Plan an incentive given to members who reached the target sales
amounting to Php250,000.00 monthly.

Medicard an incentive given to members who reached the target sales

amounting to Php100,000.00 monthly per annum.

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Ra

Raffle Ticket an opportunity given for every member to have an entry for raffle
draw.

Awardings a prestigious event conducted to recognize outstanding members/top

sellers.

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Additional Rebate

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Trip to other country an incentive given to members who reached the specific
target sales.

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C. Operations creates the product.

Strategies:
Applying the core values
Automates/E-commerce
Flexibility
Market Expansion
Tactics: Create quality product and service

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Operating Procedures

Training, seminar and orientation for the employees.

Online order processing

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Products Variety through

partnership with other company.

PLANNING AND DECISION MAKING