Duke

A
PROJECT REPORT
ON
DUKE PLASTO TECHNIQUE Pvt. Ltd
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE
Programme:
Academic Year:
Subject:
Duration:
S.Y.B.B.A
2011-2012
Practical Studies
2-12-2011 to 12-12-2011
SUBMITTED BY:-
Names of group members
SYBBA
Division
A
Roll
Nos.
47
Chauhan Ranjit B.
22
Desai Mayur T.
28
Chauhan Hitendra A.
21
Malani Uday A.
50
Lodha Pravin M.
SUBMITTED TO :-
V.M. PATEL COLLEGE OF MANAGEMENT STUDIES
Exam
Nos.
1104
7
1102
2
1102
8
1102
1
1105
0
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES

Ganpat Vidyanagar Campus, Kherva 382711,
Mehsana-Gandhinagar Highway,
Dist.Mehsana, North Gujarat, India.
PREFACE
This Project Report has been prepared in partial fulfillment of the requirement for the
Subject: Practical Studies of the Second Year BBA Programme in the academic year 2011-2012.
For
preparing the Project Report, I have visited the company during the suggested duration of 10
days, to avail the necessary information. The blend of learning and knowledge acquired during
my practical studies at the company is presented in this Project Report.
The rationale behind visiting the company and preparing the Project Report is to study
the evolution of the company, its development, its strategies and its functional department like
production department, marketing department, human resource department and financial
department.
The Project Report starts with the basic general information of the company and covers the
information regarding its functional departments like production department, marketing
department, human resource department and financial department.
The
information presented in this project Report is obtained from sources like Company Personnel,
Company Websites, Other Websites, Company Reports, and Other Literature.
Names of group members

Lodha Pravin M
Chauhan Ranjit B.
Chauhan Hitendra A.
Desai Mayur T.
Malani Uday A
ACKNOWLEDGEMENT
It was indeed an opportunity for we to visit
DUKE PLASTO TECHNIQUE PVT
and prepare a Project Report on the same during SYBBA Programme. During our visit to the
company for preparing this project Report, we learnt many interesting things about the company,
along with the aspects of industry as a whole.
We are thankful to Mr. D.K.PATEL (Finance Manager), who permitted me to visit the
company and allowed me to prepare the Report. We are also thankful to the Departmental Heads
of the company, who provided me the required information. Moreover we thank all those who
supported me directly or indirectly in preparing this Report, without whose assistance, preparing
this Report might have been much difficult for me.
we would like to express our gratitude to Dr. K.M. Chudasama, (I/C principal), Mr.
Kamal Vyas and Mrs.Sharmishta Deshmukh (Project Coordinator) and other faculty members of
the college for their valuable guidance and help in preparation of this Report. At lost but not
least, we are thankful to all my friends and other people, who helped me in preparation of this
Project Report.
Table of Contents
Preface. I
Acknowledgement II
INDEX
NO
Particular
General information
Company profile
Production department
Introduction
History & development
Culture, beliefs & values
Awards & directors
Marketing department
Introduction
Organization of marketing department
Page no.
Production planning & development

Advertising
Communication effect ,research
Distribution channel
Pricing decision
4
Marketing researchHuman resource

department
Introduction
Organization of H.R.D.
Composition of H.R.M
Quality policy
Human resource policy
Recruitment, selection,& induction
Tanning & development
Time keeping system
Human record
Finance department
Introduction
Organization of finance department
Finance planning
Capitalization
Capital structure
Management of working capital
Component of current assets & liability
Calcution of networking capital
Ratio analysis
Annexure
Conclusion
Bibliography
DUKE PLASTO TECHNIQUE PVT LTD
INTRODUCTION
The duke Plasto technique Pvt. Ltd. Is small scale organization. The total investment in
organization is 50 lacks.
The company was started is 1982.
The Duke is manufacturer of the submersible motors.
The Duke Plasto technique Pvt.Ltds Brand name is Arihatn Pump. Apples history dates
back to 1982. It founded in from of small submersible pump repairing workshop. It was setup for
local need at that its names Kisan Pump was rename as Arihant Pumps
The capacity of the companys production is 50 pump per day. The company is spread
over to 41,000 Sq. Ft. there strong building in 22, 50,000 Sq. Ft. area.
COMPANY PROFILE:1. Yers of establishedment

2. Size of the unit
3. Form of business
4. Total no. of employees
5. Vision and mission of promotors
6. Registered office and brand
7. Bord of directors
8. Copany auditors and bankers
9. Recognized by the best-certification
1. VISION AND MISSION OF PROMOTER
The present company's promoters are very enthusiastic and energetic person. Mr. Ramesh
Patel and Mr. Prabhudas Patel. Have built the duke groups companies in palanpur of Banaskatha
District. They started the firm as an repairing shop and turned it in to large group of company
manufacturing items like pumps sets, PVC pips etc the duke group to which, Arihant Pumps Pvt.
Ltd. Belongs to aims to be the worlds one of the lading companies. The group is dedicated to on
going research in new process and material with a goal maintain is reputation constantly
introducing outstanding products.
The company's main objectives to maximum modern product to its loyal customers under
one shed. This is the important strategic concept for which hold company's design and
engineering department is working on various projects of launching new product. Company also
wants to get benefit of globalization and liberalization policy of government. Arihant pumps is
working on collaboration with a German Company COVERCO.I hope that companies all dreams
realize.
2. REGH. OFFICE AND BRANCHES.

Regh. Office: Opp. Green wood hotel,
Deesa highway,
Badarpura,
Palanpur.
Branch office:Ahmadabad:
Mr. Ramesh P. Patel
(DIRECTOR)
B-1 Ashirvad Estate,
Near Forg&Blower,
Naroda Road,
Ahmadabad,
380 025.
3. COMPANY AUDITORS AND BANKERS.

1)
The Auditors of Duke Company is Manubhai and company charted Accountant and address
as are under
Manubhai and company.
Chartered accountant.
2nd floor. B-wing premium House,
Near Gandhi is railway Station,
Navaranpura,
Ahemedabad.9
Phone :-( 079)
6580956, 6580966.
4. BANKERS
Bankers of the duke company are as under:1. HDFC Ahmadabad.

2. Bank of Baroda Ahmadabad.
3. Mehsana urban Bank.
HISTORY AND DEVELOPMENT
Indians 2/3 population about mainly dependent an agricultural. Our agriculture is mainly
dependent on rainwater. Now rapid changing of modernization is also experienced in ruler India.
Villages are now a days becoming modern gradually agriculture is changing its base from
rainwater to underground water. A good portion of electricity used in agriculture in India. This
level is increasing more than 60 crors are occupying 14.20 lake hectors of land. Modern
agriculture is demanding highly sophisticated equipments and technology. This history of Indian
agriculture is not an overnight thing, same as the history of DUKE PLASTO TECHNIQUE.
DUKE is promoted and managed by Mr. P.P.PATEL. Mr.S.N.PATEL, Mr.D.K.PATEL.
& Mr.R.P.PATEL All the founders of Duke are quality conscious technology savvy and serving
the nation since 1989 by providing quality pumping solution to pump industry.
Today company has sound financial position, powerful management skills and motivated
staff. It is having production capacity of producing per day. Company is spread over to 41000
square feet. There strong building in 2250000 square feet land area.
From the last two decades Duke engaged in manufacturing of high quality uPVC casing
pipes, column pipes pressure pipes, Electrometric Sealing Ring pipes SWR pipes, mPVC
plumping pipes and all type PVC fitting.
CULTURE, BELIEFS & VALUES
The present companys promoters are very emphasiastics and energetic persons. Mr.
Prabhubhai Patel has built the DUKE group of companies of Palanpur of Banaskantha districts.
They started the firm as an repairing shop and turned it in to large group of companies
manufacturing items like submersible pumps sets,
Submersible motors, winding, wires, domestic pumps etc. The DUKE groups to which,
DUKE PLASTO Pvt. Ltd. belongs to aim to be the worlds one of the leading companies. The
group its dedicated to in going research in new processes and materials with a goal to
manufacturing its reputation of constantly introducing products.
The present companys promoters are very Enthusiastic and energetic person.
Mr.Prabhudas Patel has build the duke groups Domestic pumps sets, PVC pips accompanies in
Palanpur of Banaskatha District. They started the firm as an repairing shop and turned it in
to large groups of company manufacturing items like pumps sets, submersible motors,
winding wires, liberalization policy of government.
The company's main objectives to maximum modern product to its loyal
customers under one shed. This is the important strategic concept for which hold
company's design and engineering departments working on various project of launching
new product. Company also want to get benefit of globalization and the group is dedicate ton
going research in new process and
Material with a goal maintain its reputation constantly introducing outstanding products
The companys main objective is to provide maximum modern products to its local
customers under one shed. This is the important strategic concepts for which company strongly
holds. Companys design and engineering department is working on various projects of
launching new products. The company also wants to get benefit of globalization and
liberalization policy of government. . I hope that company all dream realize.
AWARDS & Certification.
1. Duke Plasto Technique has received ISI certification for Is 4985 in the year 1999
2. Received ISI Certification for IS 12818 in the year 2000
3. Approval from GWSSB, Gujarat in the year 2001
4. Approval from UP jal Nigam in the year 2002
5. Approval form PHED, Rajasthan in the year 2003
6. Supplied to UNICEF&WHO, South Africa in the year 2004
7. Approval from Karnataka Water Supply Board in the year 2005
8. Receive National Quality Award for Quality products in 2006
9. ISO 9001: 2000 Certification from TUV: SUD south Asia for Quality Management
System in 2008
10. CE Certification from TUV:SUD for Outsource/ Export to European Countries in the
year 2008
11. NSIC-CRISIL Rating of CRISIL SE 2B for High Performance Capability Certificate in
year 2008
12. Receive ISI Certificate for IS 8034 in the year 2008
13. Applied for BEE Start rating in the year 2008
14. Duke Plasto Technique has received ISI certification for Is 4985 in the year 1999
15. Received ISI Certification for IS 12818 in the year 2000
16. Approval from GWSSB, Gujarat in the year 2001
17. Approval from UP jal Nigam in the year 2002
18. Approval form PHED, Rajasthan in the year 2003
19. Supplied to UNICEF&WHO, South Africa in the year 2004
20. Approval from Karnataka Water Supply Board in the year 2005
21. Receive National Quality Award for Quality products in 2006
22. ISO 9001: 2000 Certification from TUV: SUD south Asia for Quality Management
System in 2008
23. CE Certification from TUV:SUD for Outsource/ Export to European Countries in the
year 2008
24. NSIC-CRISIL Rating of CRISIL SE 2B for High Performance Capability Certificate in
year 2008
25. Receive ISI Certificate for IS 8034 in the year 2008
26. Applied for BEE Start rating in the year 2008
1. PLANT LAYOUT
STOC
K
PARKING
A
T
E
P
U
M
P
S
E
C
T
I
O
N
GARDEN
H
O
L
E
HR
MANAGER
T
GUEST
O
I
L
E
T
ROOM
POWDER
SECTION
PRODUCTION
OF
PVC PIPE
W
A
T
E
R
J
O
I
N
T
S
E
C
T
I
O
SUBMER
SIBLE
PUMP
SECTION
OFFICE
TOILET
{1.7} LOCATION CHART

MANAGING
ELETRIC
DIRECTOR
ROOM
D
E
E
S
A
Badarpura
Duke plasto
Company
Green
wood
Hotel
Chadot
ar
P
A
L
A
N
P
U
R
Introduction
In all business concerns there is one common element i.e. Human resources. Work force
organization is one of the most important inputs. Employees are the human asserts of the
company. The personnel of human resources function can be broadly defined as the management
of workers.
Organization is made up of people. These people i.e. Personal is only one part of the
resources needed for production. The efforts of human resources must be co ordination.
Personal management is the management of human resources in an organization and
concerned with creation of harmonious working relationship among its participants and bringing
about their almost individual development.
The production function starts with procurement of raw
Materials and ends with satisfaction of customer. The production
Function may be divided in to two broad heads
.
a). Procurement of raw materials.
b). Manufacturing process.
a) Procurement of raw materials:
Raw material is the most basic things for manufacturing the Products. Raw material
required for carrying and any production Function. The raw material may be purchased from
outside Resources or company its self manufactures it. DUKE Pumps adopted purchasing policy
for its raw materials. Company Purchases raw material from various middleman as agents. The
top Management is responsible to lie down or formulate certain Principal on which purchasing
action is based. Quantity, quality, Price, terms of delivery suppliers reputation are the main
facility Which pay grater roll in purchasing decisions of any company?
DUKE Pumps greater emphasis on quality of product of raw material. Quality is
maintained strictly. Company puts orders of required goods in required quantity from Suppliers.
When goods arrive in the company, it goes for random Inspection. This inspection is carried out
by incoming materials inspection division. This inspection they go to stores and if items are
rejected in inspection, whole of goods are rejected and returned back to suppliers.
b)Production process :Production process starts with workshop process. The materials needed
in workshop are taken from stores department. The goods are required getting by filling
acquisition slip. The material from stores first goes to press. The press gives up to hundred tones
pressures. Company has 7 press machines. Then the necessary parts are joined with each other
and sent to machining process. In this process they are given finished shop and design according
to drawing of design and engineering department. Company has 24lath machine for this process.
After the machining is over, those are inspected by workers of workshop, final inspections
workshop process ends and go for varnish. Varnished goods are inspected and given stickers of
frailness. The goods parts with pass stickers go for further process.
These goods next go for fitting in fitting department. Here first of all goods are inspected.
And then they are assembled. The assembling of pump set is called vertical integration and that
of motors is horizontal integration.
Product i.e. pump-set or motor is measured in different situation. If product gives result is
not up to the mark, it is sent back to workshop department. The successful products are given
quality stickers. They are colored and packed in to wooden boxes. At last products are dispatched
to customers or distributors. There are 260 workers work in the production process department.
The company produces 80 pumps per day, and its maximum capacity for production of pumps
160 to 170 per day. The company products 20000 motors and 40000 pump-sets.
Product profile
People satisfy their needs and wants through product. Anything that can be offered to
satisfy a need or want is called product. The product is a bundle of desire. It can include three
kinds of equipments physical goods, service, & idea. A product is also something that is made in
a factory. In short, product is the some total of physical, social & psychological benefits.
A product can be classified by its various characteristics like durability, tangibility and
use. A product according to non-durable and durable on basis of use it can be classified in to
consumer goods and industrial goods.
DUKE offers three products to market.
Submersible Pumps
Domestic Pumps
Openwell Submersible
Pumps
DSP3RF
DUKE-RG-45
DSP4OF (Oil Filled)
DUKE-RG-50
DSP4R/M (Water Filled)
DUKE-RG-50 QP
Royal
Regal
Lord
DSP5MF (Mix Filled)
DUKE-RG-90
Rex
DSP5RH (Radial Flow - High
DUKE-RG-100
Head)
DUKE-SWP-10
DSP6RF (Radial Flow)
DUKE-SCP-520
DSP6MF (Mix Flow)
DUKE-SL-500
Head)
DSP7MF (Mixed Flow)
DSP8JF S (Mixed Flow)
DSP8JF M (Mixed Flow)
DSP8RF (Radial Flow)
DSP8MF S (Mix Flow)

DSP8MF M (Mixed Flow)
Head)
DSP9MF (Mixed Flow)
PVC Pipes
Casing Pipes
Column Pipe
Plumbing Pipe
Water Transportation & Irrigation Pipe
Electrical submersible motor.
Submersible pump set.
Domestic pump.
(1)Submersible motor:-
Electrical submersible motor is used for during water from underground. The company
product this product is wide range with highest horse power in its kind
manufacture under brand name of DUKE.

The Duke are a leading manufacturer in the field of SUBMERSIBLE PUMP and duke
products used in field of Industrial water supply, Farming irrigation, Fire fighting jockey pumps,
Hotels, Hospitals, Multi storeb building and civil mining. they are backed by advance production
equipment and strong force of technology. For many years, duke mainly have engaged in
supplying submersible pump and components and gained widely praise and good reputation from
clients.
dukes products Available in the range of 3' to 10" in power range of 0.37 kW in minimum to 110
kW in maximum. In order to satisfy the demands of client, we even produce variety of control
system equipment for pumps to work safely.
Features:-
High efficiency low power consumption.
Stainless operation.
Noiseless operation.
Easily rewind able due to HR PVC Wire.
Water lubricated bi-metal bearing buses.
Water filled construction.
World-class pump design gives high discharge.
Metal coated is treated to give better surface hardness.
Bore diameter
Supply
KW
HP
4(102mm)
10,150-270VAC, 50HZ
0.37 to 3.7
0.5 to 5
69(150mm)
30,180-440VAC, 50HZ
0.37 to 3.7
0.5 to 5
30,180-440VAC, 50HZ
2.2 to 26
3 to 35
30,180-440VAC, 50HZ
5.5 to 63
7.5 to 85
8(200 mm)
30,180-440VAC, 50HZ
30 to 75
40 to 100
10(250mm)
Applications:-
The E.S.M. is joined with submersible pump-set and applied in various uses. The first
and main uses of submersible pump-set in Open, Drip, Sprinkler, Gardening, Seeds farm and
Nurseries. The other applications are industrial plants, Drinking water supply, high- pressure
washing, fire fighting, landscaping & fountain.
(2) Submersible Pump-set:-
The duke are a leading manufacturer in the field of SUBMERSIBLE PUMP and the
products used in field of Industrial water supply, Farming irrigation, Fire fighting jockey pumps,
Hotels, Hospitals, Multi stored building and Civil mining.
they are backed by advance production equipment and strong force of technology.
For many years, its mainly have engaged in supplying submersible pump and components and
gained widely praise and good reputation from clients.
The product includes twelve series of well submersible pump from 3 to 10 bore
well size. duke are capable to give flow rate up to 3650 lpm (219 m3 / Hr) and dynamic head up
to 270 m, while the motor with power of 0.37 kW in minimum to 110 kW in maximum. In order
to satisfy the demands of client, we even produce variety of control system equipment for pumps
to work safely.
Submersible pump-set is used for lifting underground water. DUKE produces this product
in various models. They are turbo 4, 6m, 6r, 8m. When the ground water goes deeper and deeper,
requirement for a more powerful sanction head arise. The vertical turbine pumps, a part from
their tedious shaft extension system come in to the picture and served the purposes but then come
the revolutionary submersible pumps to defect vertical turbine pumps. DUKE is able to replace
even laborious hand-pumps.
Features:-
Unique
pump
design
for
4,
6,
&
10
bore
wells
range gives
right solution against the customer requirements.
Lake proof stainless steel jacketed 4 pump.
Radial Flow pumps without threaded joints and with shall mould castings.
Mixed flow pumps without threaded joints and with stainless steel fasteners.
6 RF (Radial Flow) 150 mm Submersible Pumps

Performance Range:
with
wide
Head
Up to 400 m
Discharge
Up to 600 lpm
Power Rating
3 RF (Radial Flow) 75mm (3'') Submersible pump set
Performance Range:
HP Rating
0.5 to 2 HP / 0.37 to 1.5 kw
Flow rate
up to 60 lpm (3.6 m3 / Hr)
Dynamic head
up to 126 m
4SF Sand Fighter 100 mm Submersible Pumps

Performance Range:
Head
Up to 400 m
Discharge
Up to 375m
Power Rati Single Phase up to
3.0hp/2.2kw
Max. No of Stages
64
6 R (Radial Flow) 150 mm Submersible Pumps
Performance Range:
Head
Up to 250 m
Discharge
Up to 400 lpm
Power Rating
Up to 25.0hp/18.5 kw
Max. No of Stages
26
150 mm Submersible Pumps

Performance Range:
Head
Up to 360 m
Discharge
Up to 650 lpm
Power Rating
Up to 40.0hp/30 kw
Max. No of Stages
27
(3)Domestic pumps:-
Domestic pumps are generally used in houses for transportation of water, car washing
and gardening. DUKE is first company to launch stainless steel domestic series pumps are
manufactured in Legend series.
The product offered by the company can be classified on the base of durability. DUKE
produces Durable products. As the products are durable ones they survive many uses, require
more personal selling and services, command a higher margin and more seller guarantee. If we
see on basis of uses, then products can be classified as consumer durable goods, capital goods
and industrial goods.
Features: Smooth running even low voltage.

Silent running
Easy to use
Application: Easy gardening.

Car washing.
Lifting of water.
Total water solution
(4) PVC PIPES:-
PVC PIPES
are made by " DUKE PLASTO TECHNIQUES PVT.LTD".
Duke Plasto Techniques [DPT] is situated at near by 8 km away from Palanpur

north Gujarat.
we have introduced different application
UPVC pipes under the brand
name of DUKE PLASTO TECHNIQUES PVT.LTD as under.
UPVC casing pipes as per as is -12818 which is available in 4"to10"

sizes.
UPVC riser pipes as per as ASTMD -1785 which is available in "1 to
4"
UPVC rigid pipes as per as 4985 available in 20 mm
.
UPVC plumbing pipes as per as ASTMD 1785 available in "0.5 to 2"

UPVC SWR pipes available in 63 mm to110 mm.
The innovative product is fast replacing the present conventional like MS,
EWR, GI, ASBESTOS, CEMENT and HDPE due to its out right advantage
over other varieties Application of this
pipes is very wide. if is useful for bore well, irrigation use urban water,
supply, gas and oil supply, industrial use and for many other.
Brand name :A brand is a name, term, sign, symbol or design or combination of them, intended to
identify the goods or services of one seller or group of services of one to differentiate them from
those of competitors. The brand identifies seller or market.
UKE PLASTO TECHNIQUE has accepted a group name DUKE as a brand name
DUKE belongs to DUKE PLASTO group of companies.
Procurement of raw materials
Raw material is the most basic things for manufacturing the Products. Raw material
required for carrying and any productionFunction. The raw material may be purchased from
outside Resources or company its self manufactures it. DUKE Pumps adopted purchasing policy
for its raw materials. Company Purchases raw material from various middleman as agents. The
top management is responsible to lay down or formulate certain principal on which purchasing
action is based. Quantity, quality, price, terms of delivery suppliers reputation are the main
facility which pay grater roll in purchasing decisions of any company. DUKE Pumps greater
emphasis on quality of product of rawmaterial. Quality is maintained strictly.
Company puts orders of required goods in required quantity from Suppliers. When goods
arrive in the company, it goes for random Inspection. This inspection is carried out by incoming
materials inspection division. This inspection they go to stores and if items are rejected in
inspection, whole of goods are rejected and returnedBack to suppliers.
Introduction
Marketing
is a comprehensive
term. It include
primary
resource
finance
and
management as well
as set of activities
in order to direct the
follow of goods
and
service
from
producer to customer in the process of exchange and distribution.

Marketing may be defined as the process of exchange between sellers and buyers. It
involves a number of inter-related activities designed to plan promote distribute and price
product or service in order to meet the wants and needs of both the parties in exchange of
translation. In its broader sense marketing is the creation and delivery of standard of living to
the society and a total system of interaction the business activities design to plan prize
promotion and distribute want satisfying products and services to present and potential customer.
In India marketers in the near future will have knowledge play the widened role of
marketing i.e. the creator deliver of better stander of living of our population.
Marketing has been viewed as an on going of dynamic process involving a set of
interacting activity dealing with a marketing offering by producer to customers on the basic of
reliable marketing process includes marketing function selling, distribution, salesmanship
advertising, sales, promotion market intelligence, pricing, decision are major marketing
functions. These marketing functions are performed by through marketing department
Organization of marketing department

Marketing department performs various marketing function. It is not compulsory that
every firm must have a marketing department. A small company typically has sales department
only it manager sales force and selling. As the company expands, it needs to add or enlarge
certain marketing functions. The contained growth of company will warrant additional
investment in separate department for each marketing functions.
Marketing director
Markrting
manager
Product
manager
Sales executives
DUKE has marketing department distributed among three

divisions, i.e. sales, marketing and service. The organization structure- marketing department is
given to next page:
Each division gives the report directly to managing director; marketing division is headed
by marketing manager Mr. S.N.PATEL who manages all the activities of marketing, sale
executives gives the report to marketing manager. Sales executives also related to product
manager.
Product planning and development
Identification of marketing opportunity and top-ten about

Products according to need of market is referred as product planning. A marketer has four
alternative ways for growth in sales and profits through product planning and development.
(1) Marketing penetration

(2) Market Development
(3) Product Development
(4) Product diversification
First two alternatives are suited for existing products where as next product.
(1) Marketing penetration.

It involves expansion of sales of existing products in existing market by selling more to
present customers or gaining new customers in existing market. This is done through more
aggressive marketing mix.
(2) Markets development.

In market development a present product is introduced to a new market or segment
market development is the creation of a new market by discovering new application for existing
goods. This is another alternative to expand market for existing product.
(3) Product development.
This alternative is opted when company introduced new products to market product
development is introduced of new products in the present market. New product development
must be carefully planned and managed. It consists of various stages. Generation of new idea,
concept development business analysis
Product development program test marketing and commercialization are the common
stage for new product development. It is not necessary that each and every manufacture should
fallow these steps strictly. DUKE follows a different kind of new product development process.
The objective of company is to provide maximum modern product to its customer. Company
design and development works on the project to lunch new product. This department presently
works on development of wild operating voltage submersible motors
(4).Diversification:
Diversification occurs when firm seeks to enter in a new market with a new market with a
new product. This is risky alternative as compared to other alternatives.
ADVERTISING
Advertising is a major promotional tool it is form of mass communication. Marketer, who

communicates about his products to his customer, pays it. Marketers want to persuade and
enhance the reader viewers or listeners to take action of buying the advertised goods. Advertising
is paid communication because the advertiser has to pay for the space or time in which
advertisement appears.
Companies handle there advertising as per convenience. In small companies it is handled

by some one of the sales or marketing department. A large company often set up its own
advertising department. Advertising department develops total budget, helps in developing
advertising strategy, approves ads, and other form of advertising.
In developing advertising program company or organization must always start by
identifying the target, market and buyers marketer has to take five measures declare in
developing advertising program. They are mission, money, massage, media, and measure
(1) Mission: Mission is a first and important decision in developing all programs. Mission means to
set the objectives and purposes of advertising. The real purpose of any advertising is to bring to
sell advertising objective can be classified whether their aim is to persuade or remind to just to
inform about product.
Informative advertising is necessary in the introduction stage
of product. Its main
objective is to bring primary demand. It informs the target audience in the market.
Persuasive advertising becomes important when product is matured, where companys
objective is to build selective demand most advertising are done keeping in view this objective.
This advertising objective helps to company building brand preference and changing buyers
perception.
Reminder advertising is highly important and useful when product becomes old. It
constantly reminder a customer that a product may be needed in near future.
DUKE main advertising objective are persuasive and reminder type. In new market
where agriculture is done without using much electricity a company sets objective information
for advertising. Marketing department decides about objective of advertising. In market where
DUKEs product enjoy high market share. Its advertising objective are persuasive and reminder.
(2) Money
This decision about second i.e. money is deciding on the advertising budget. After
determining advertising objective company proceeds to establish its advertising budget.
Company should concerned money factors like product life cycle stage, market share,
competition and product sustainability when setting the advertising budget.
In DUKE advertising budget is determined according to its advertising objective. Company
has no specific rules that each year it must spend this much amount on advertising program it is
generally
decided by marketing department in consultation with other department to
advertisement not.
(3) Message
The message in advertising program is decided in consultancy with advertising agency
company features major benefit as message in the advertisement. If the advertising program is
informative in nature then company decides message in informative advertising compares
benefits of electrical pump sets with hand-pump sets and diesel engines used for lifting water.
Effective message must contain headline, illustration, color and text.
(4) Media
After the message determination, company should decide 0n media. The media should be
chosen keeping in mind- financial allocation nature of product, target customers, competition of
media etc. right media of advertising to deliver the message effectively to the intended market or
prospects.
DUKE uses various Medias of advertising like newspapers magazines, wall painting,
pamphlets, banners, hoardings, cable television, etc. company advertises its products in local
market through wall paintings and hoardings. The asperses of this advertising is distributed
between area dealer and company 50% expenses goes to the company and 50% goes to the
dealer. Company places its hoardings of advertisement where farmers have direct exposure
vegetables markets, agriculture product market share the places with which farmers have direct
contact company puts its hoarding at these places so farmers can know about the new product
and dealer from whom he can buy it.
Wall painting is the effective media for advertising companys products wall painting are
done at public places and in rural villages. Company has engaged local advertisement agency
HARSH for hoarding and wall paints.
DUKE also uses news papers and magazines for advertisement wherever a new
promotional scheme is to be arranged company advertises in local news paper through the agent
of news papers.
Company also uses indirect sources of advertising at local stage. DUKE sponsors events
like navaratri in palanpur. Company also arranges camps for the pilgrims going to ambaji on
foot. This provides to a company an indirect advertising
A good advertisement must have the right message communicated through a right media.
It must reach the right people and prospects and that too at the night moment.
(5) Measurement: -
The last decision in developing advertising programmed is to measure the effectiveness

of it most measurement of advertising effectiveness also applied nature, dealing with specific ads
and campaigns. The advertisement effect measured in terms of communication and sales.
DUKE is operating at national level whether as its advertising companies are generally
limited to Gujarat state or some distinct only so the effect advertising companies is very hard to
measure for the company.
(A) Communication -effect research:-
This seeks to determine whether an ad is communication effectively. Communication effect

reaches is carried out by direct rating method portfolio test and help companies access
advertising communication effect but revivals little about its sales impact.
(B) Sales affect research:

This research measures the effect or sales through advertising. Sales effect is
generally harder to measure than its communication effect. Sales are informed by many factors
besides advertising such as the product feature prize availability and competition.
DUKE is operating at national level whether as its advertising campaigns are
generally limited to Gujarat state or some distinct only so the effect advertising campaign is very
hard to measure for the company
Sales promotion
Sales promotion is a key ingredient in marketing. Sales promotion consist of a diverse

collection of incentive tools mostly short tem design to simulation grater and quicker purchase of
particular product by consumers or trade advertising offers a reason to buy and sales promotional
offers an incentive to buy. Sales promotion includes tools for consumer may be sample -coupons,
case refund offers prizes off premium prizes rewards free trails warranties point of purchase
display administration. The tools for dealers or distributors are different from that of customer.
They are prizes off, display allowance and free goods, conations, trade shows, contests for sales
representatives and specialty advertising.
Sales promotion tools are used by most organization. They have specific objectives
sellers use incentive type promotion to attract new prizes to reward loyal customer and of
occasional users sales promotion yields faster and more measurable responses in sales then
advertising does.
DUKE also uses promotional tools for trying higher sales. It uses both
kind of sales promotion i. e. for customer and for dealers.
DISTRIBUTION CHANNEL
Distribution means to distribute spread cut or disseminate. In this field of marketing,

channel of distribution indicate routs path ways through which goods and services flow or more
from producers to customers. The distribution channel is the set of marketing institutions
participating in the marketing activities involved in the movement or the flow of goods or
services from primary producer to the ultimate customers. All kind of merchant middle man
agent Middle men and other facilitating agencies called marketing institutions.
(1) Various types of channel: -
The most common types of routes used for bingeing products in the market from
producer to customer are shown below.
(A) Manufacturer
consumer
Channel: - Direct, Zero level

(B) Manufacturer
Retailer
consumer
Channel: - One level

(C) Manufacturer
Whole seller
Retailer
consumer
Channel: - Two level

(D) Manufacturer
agent
whole seller
retailer
consumer
A zero level channel also called intermediates; they are agent, whole seller and retailer.
(2) Choice of channel: -
Choice of channel depends upon various factors, product, consumer, characteristics,

middle men, company marketing environment and competitors are the major factors which
contributing in choice of channel.
Dukes choice of channel is based mainly upon consumer characteristics. For the local
customers company uses direct or zero level channel. For the customer of Gujarat state other
than Banaskantha District Company uses one level channel.
Company
Dealer
user
For all India except Gujarat state consumer company uses two level channel.
Company
Distributor
Dealer
user
Thus DUKE uses various kinds of distribution channels for various customers. It has well
planned net work all over country of 178 distributors companys channels of distribution covers
85% market area all over India. This market area is distributed in to for gone that is Ahmadabad,
Bangalore, Secundrabad and Indore
pricing decision
Prizing decision is the only element in a marketing mix accounting for revenue or
income. All other elements in a marketing mix are costs element price is a fine mechanism to
convert in to money the perceived valued of a product to customer at a paints of time price of a
product consists of a physical products plus the bundle of expectation or satisfaction on of a
consumer or user of a product prize = bundle of expectations.
Price is matter importance to both the seller and the buyer in the market place. In money
economic without prices there can not be marketing. Only when a buyer and seller agree on
price. We can have exchange of goods and services leading to transfer of ownership.
In a competition market economy price is determined by free play of demand and supply.
Price regulates business profits allocates the economic resource for optimum production
distribution and consumption of goods. Price effects on purchasing power of currency.
(1)Various pricing methods: Pricing of a product should be selected according to customers prices. Companies
resolve the pricing issue by selecting a pricing method. This pricing method will lead to specific
price. The various methods are.
(A) Mark-up pricing: This is the most elementary pricing methods. In this methods market adds a
standard mark up for profit to total cost. This method is also called cost plus method. Mark- up
method very considerably among different goods mark ups are generally higher on seasonal
items and solve moving items. Companies sometime knowingly add high profit mark up to their
products. Still mark up pricing remains popular for number of reasons. The cost determination is
easy and by trying she cost to mark up sellers simplifies their pricing tas
(B) Target return pricing: This is also a cost approach to pricing. The firm determination the price that would yield
its target rate of return or investment. Suppose a manufactures want can decide price by
following formula.
Target return price =
unit cost + desired return+ invested capital

Unit sales
This method is also easy and enjoys the advantages of mark- up pricing method.
(C) Perceived value pricing: In this method, company sees the buyers perceptions of value, not the sellers cost.
Pricing fits well product positioning thinking. A company develops a product concept for a
particular target market with a planned quality and price. Then management estimate indicates
the needed plant capacity, investment and unit costs. This strategy is also called component value
pricing.
(D) Going Rate pricing:

In this method firm pays less attention to cost or demand and based its price largely on
competitors prices. The firm might charge the same more or less than its major competitors.
Going the rate price is quit popular where the cost is difficult to measure or competitive response
is uncertain firms feel that going price represents a good solution.
(E) Select Bid pricing: In this method firm based its price on expectations of how competitors will price rather
on a rigid relation to the firms costs or demand. The firm wants to win the contract and winning
normally requires submitting a lower price than competitors. This method is used where the
contract buying is necessary.
The customers of DUKE have adopted going rate pricing method for its products. It
charges 5% less to price prevailing in market for each product. The main reason behind this is
the market show company is having very low market share at national level company share.
Marketing Research
Marketing is a composes process in a society by which demand structure for economic

goods and services anticipated or enlarged and satisfied marketing research is the scientific and
controlled process of gathering of non routing marketing information problem. Employees
marketing efforts starts and ends with customers marketing research is tool to optimize the
marketing effort so that we have minimum of waste and maximum of waste and maximum of
advantages.
It enables identification and analysis of consumer market. Each component of the
marketing mix is formulated on the basic of marketing information and distribution. Marketing
research contains steps in it.
The first step in M>R> process calls for to define the problem carefully and agree on the
research objectives.
The second step is also developing a research plan for gathering information needed. The
information may be of primary or secondary type.
The third step is to collect the needed information marketing research.
In the fourth step is analyzing the collected data. The research also applied advanced statistical
techniques.
The fifth step the relevant finding of marketing research is presented inform of report which
provides solution to marketing problem.
DUKE also does marketing research. Company mainly uses marketing research for
finding out potential customer in the new markets. The marketing research plan is decided in
accordance with this objective. DUKE potential or target customers are farmers and in Indian
farmers are uneducated. So the company faces problem in collecting primary data for survey.
It has to real on the secondary collects secondary data from district head quarter
and sub-district head quarter about total land and farmers. This information is analyzed
according to need of company. Suppose company gets secondary data of one district. It gets
information of total land area and farmers. The total land is divided in to various part and land
used in agricultural is separated our. Farmers from this agriculture land the land with electricity
and agriculture is separate out. The financial condition of the owner or farmer of this land is
taken and also Analysis Company gets information about the farmers having goods financial
position and potential to buy electrical pump setThus mainly uses marketing research for
measuring demand of products.
Marketing Research Steps
Define the problem and research objectives
Develop research plan
Collect information
Analysis information
Present the finding
Introduction
In the all business concern there is one common troelement i.e. Human resources.
Work force organization is one of most important inputs. Employees are the human asset of the
company. The human resource function can be broadly defined as the management of
workers.
Organization is made yup of people. These people i.e. human resources in only part of
the resource needed for production. The effect of human resources must be co-ordination.
Human Resource management
is
the
management
of
human resource
in
as
organization working relationship among its participants and brining their almost
individuals development.
Human Resource development offers advice and service to all line executive on
personnel matter. The Human Resource manager has ultimate responsibility for all
personnel and labor policies.
Forecasting, managing and maturing talent will be the
single most critical issue that personnel department have to grapple with in the new
millennium. In the duke plasto administration department perform function of the Human
Resource department.
Human Resource development offers advice and service to all line executives on
personnel master. The personnel manager has ultimate responsibility for all personnel and labor
policies. Attracting, managing and maturing talent will be the single most critical issue that
personnel departments have to group with in the new millennium. In the DUKE administering
department performs functions of personnel department.
Organization of Human Resource Department
In discussing about organization of Human Resource department tool paint become

relevant (1) place of Human Resource department in overall setup and (2) Composition of HRM
department itself.
Place of Human Resource department in overall setup:Set up of Human Resource department in total organization structure depends on
Weather a unity is small or large in its size. In most of the small organization there is no separate
department to co ordinate the activities relating to personnel. But a large scale Unity will have a
separate department for performing function related to personnel. The Department will have a
head of manager. The classification is not rigid. DUKE is a Small scale company department for
personnel called administration department is headed by Mr. B.V.PATEL. The department reports
directly to M.D.
M.D
Development
Administration
Marketing
Financial
Technical
Composition of Human Resource department
Composition of Human Resource department depends on the scale of operations and

attitude of top management towards its personnel. However a typical Human Resource
department is headed by director of personnel under who are manager personnel, manager
administration, and manager industrial relation. As far as DUKE is concerned its personnel
department is named as administration department. DUKEs scale of operation is very small, so
administration department head performs all the activities concerned with personnel. He is given
one assistant to help in his work.
QUALITY POLICY
Quality the first word in our vocabulary

To provide quality product and services at an affordable price

Duke Plasto technique pvt ltd is admitted to providing product national quality and inter
national quality standard we are also commuted to developing our products design. Sourcing
manufacturing capabilities to antiquity improve our product so that they not only meet the
standards but surpass them in product preference. We are also committed to developing and
continuously improving our work based on trust, ethics, integrity, discipline and performance
and demonstrate these core values in all our relations with customers, employees, suppliers,
Govt, Investors and Bankers.
Mr. P. P Patel
(M.D)
Mr. S.N Patel

(Director)
Mr. D.K Patel

(Director)
Mr. R.P Patel

(Director)
Human resource policy
Personnel provide guidelines for a wide verity of employment relationship in the

organization. These guidelines identify the organizations intention in recruitment, selection,
promotion, development, compaction organizations motivation, and otherwise leading and

directing people in the working in the organization. Personnel policies serve as a road map for
managers.
DUKE s Human Resource policy:-
Participation by consensus is the key success factor. Management experts, designers,

executives, consultants and accountant from a term of skilled and experienced professionals well
trained and strongly motivated, responsive to the need of every client.
The company therefore invests in its people to build up high quality human assets. Staff
is carefully selected, intensively. Trained and appropriate growth plans are charted out for future
advancement. Special relevant skills and quality assurance.
The company believes that equality, commitment to service and business on people. To
achieve excellence in these area. The company has formal training and development plant for
employees.
Recruitment, Selection and induction
(A) Recruitment:
Recruitment makes it possible to acquire the number and types of people necessary to
ensure the contained operation of organization. It is the attempt and providing a pool of
prospective employees so that company can select the right person for the right job from this
pool. Its main objective is to attract potential employees with necessary characteristics and in the
proper qualities for the jobs available.
When vacancies arise in the DUKE first of all it is decided that whether promotion within
the organization will fulfill this particular need. First tries to promote its existing employees. It
uses inside resources first, if a vacancy is not satisfied by an insider then company approaches
for outsider resources used by the company are
Local employment exchange
Recruitment fairs
Consultant agency
Local news paper advertisements
Local employment exchange.
The employment exchange of Palanpur is the far-most satisfaction of companys

personnel needs. Company gives data of needed personnel change and its provides. This data of
candidates listed in that exchange
Recruitment fair: Recruitment fairs like a campus recruitment. Various industrial training institutes to
gather arranges this kind of fair invite representatives of various recruiter organization DUKE
also sends his representative to this kind of fair.
Consultant Agency: This service is very new. The company is not using this source very much because there
are few consultant agencies in Banaskantha districts. DUKE has contacted only one consultant.
Local newspaper advertisements: Company sometimes gives advertisement in local Gujarat newspaper for required
vacancies.
Application on gate: -
This is very old sources of recruitment. Company accepts direct application from job
seekers who contact company for job purpose received from prospective employees through
these sources.
(B) Selection
The selection procedure is concerned with securing relevant information about an

applicant. This information secured in a number of steps or stages. The objective of selection
process is to determine whether an applicant meets the qualification for a specific job and to
choose the applicant who is that likely to perform well in that job.
When company promotes its present employee for fulfilling a particular vacancy. There is
no question of seeking information about it because it already exits with the company. But when
outsiders application received for job, company has to follow selection process
In DUKE administration department carries out selection
process. First of all
application are arranged on basic of work ability. All applications are arranged on basic of merit.
Company gives high importance to salary grade. Company has good policy regard of salary of
salary grade. If an applicant is very good having good work experience and qualification but he
wants high salary than company negotiates with him and they decide about salary grade which is
acceptable to both parties. But if an applicant having good qualifications and demand very law
salary grade than company rejects his application. The company follows quit simple selection
procedure. It calls applicant for interview and interview all prospective employees are carried out
by top management and administration departments prepares schedule for interview. Then after
qualified and intelligent candidate is selected and sent appointment letter.
(C) Induction: After selection of candidate and placed on a job, he should be introduced to the
company. Its policies and procedure to his superior and his co-workers etc. it is a newcomer. This
process is called induction.
A good induction program provides introductory information to employee in an informal
way. The program creates feeling belonging and loyalty to the company and puts employee at
case. In DUKE when a candidate is given appointment letter he reports on the date of joining.
Administration department runs induction program of one day
newcomers. And candidate is to
be given confirmation letter at the end of his probation period.
Training and development
Every organization needs to have well trained and experienced. People to perform the
activities that have to be done in attempt to improve employee performance. On the current job
all prepare then for an intended, job-training programs for employee depend on organizations
ability, scale of operation, size of factor etc. Too small organization may not have a special
training program for employee. New employee learns from job and from the seniors.
DUKE provides various types of training to its employee training gives various
advantages, to the company like speed in work, proper use of resources and reduces hazardous
cases etc.
Ever head of the department decided about the need of training with administration
department, departmental head identifies the need of training in his particular department and
prepare the list of workers and employees from his department who are needed training. This list
is given to administration department with other department and top management arranges for
batches and training session. This process is repeated every month, quarter or six month as per
the need of the company. DUKE mainly provides kinds of training to the workers.
(A) In house training
(B) Out side training
(C) Institution training
a) In house training
this type pf training is given on the job it is mostly a practical type of training. In this
training is given information about safety necessary skills for doing its job. The training is
provided through supervisor and other in house personnel.
Time keeping system
The main objective of time keeping system is to get information about employees
presence, absence, overtime, casual leave, and regulations. Etc.
DUKE uses purchasing card system for time keeping every employee or worker has his
individual card with separate code DUKE works only in one shift from 8:30 am to 5:30 pm. The
recess time is from 12:30 pm to 1:30 pm.
In the morning at the time of arrival employee inserts his card in purching machine
record the time and date on the card. In evening also this process is repeated. And date and time
of a month from these cards, employees work hours, casual leaves, leave with out pay. Leave
with pay, absent days all these things are calculated.
This information helps company for record of employee. It helps in deciding batter for
employee and also helps in performance appraisal.
Human records
A record is a piece of writing which provide ready information and present evidence for
future reference or use for the management of an organization Human records are essential
information with a view to taking timely decisions on issues, related to different aspects of
personnel management. They are needed to supply the information required by govt. agencies,
on the rate of accidents, absenteeism or turnover, to conduct research in field of industrial
relation to prepare training and development programs, to review and reuse pay scales, to keep
and maintain up to date on leave, transfer, promotion, dismissals, etc.
For the above said purposes DUKE keeps Human records in following type of forms,
registered and cards.
(A) Punching or attendance card: -
This card is given to all employee of the company. It is having different number and code
when employee enter in the company, he inserts this card in purchasing machine which records
time and date of arrival. In evening also it is prepared at the end of the month regular time,
overtime, extra time etc. is obtained in hours and wage payment to workers is determined.
(B) Attendance registers form 28: -
Attendance register is help by administration department. It is also called form 28.

Attendance of all workers and employees in noted in this register by an applicator person.
(C) Salary register: -
Salary register is filled up at the end of every month. It contains information regarding
amount of wage. If Advance given to employee, they sign in it from total their salary at the end
of month.
(D) Salary slip: -
Salary-slip show amount of salary earned by an employee. It contains information

regarding company name, employee name, code no, provident fund number, working day, salary,
net payment and signature of employee as well as authority.
(E) Leave card form 18: -
This leave card is kept with every employee. In this card employee records his leaves and
get it signed by authority.
(F) Leave register form 19: -
Company keeps this register with it. It is also called form 19. In this register company
records leaves of every employee must be present for minimum 240 days. Company gives one
leaves after 20 days, total leaves are given to one employee.
(G) Form 7: -
This is kept in accordance with factory every company to get colored offices every 14
months and factor every 5 years. Toilet and other facility should be colored and kept in good
condition every 4 months. Form 7 keeps information in this regard.
(H) Form 10 and 11: -
Form 10 and 11 are necessary for safety of employees. These forms contain information
regarding repairing and maintenance of pressure vessels and boilers. They must be checked
every 6 month form inside and every 12 month form out side.
(I) Form 14: -
This is record contain company working day as per shift and recesses.
(J) Form 13: -
This form contains information of overtime. The overtime of employees are recorded by
appointed person.
(K) Form 31 and 36: -
These forms deal with identify of employee. Form no 31 deals with individual identify
cards of employees. Form no 36 is called identify register.
Introduction
The finance is one of
great
importance in business. It is
described as a
blood
of
business
science
of
money.
the
From
establishment of
business
its
termination
finance
is
necessary. The
efficiency
of
production and
marketing
operations
are
directly
influenced
by
the manner in
which
the
finance
function of the enterprise are
performed
finance is that administrative
area or set of
administrative function in an
organization
which
arrangement of
relate
with
cash and credit, so that the
organization
may have means to carry out its objectives as satisfactorily as possible. It has been said that a
businessman takes money to make money. This is not true but if you have money, and you
manage it properly you will make more money. This means management of finance in necessary
for all.
The major finance functions are procurement of money needed by business, keeping and
increasing the invested money through sound financial policies and program and generating
income or profit for the business.
Organization of finance department: -
Managing Director
Finance Manager
Senior accountant
Accountant
Cashier
Financial Planning
The planning is a management function involving form among alternatives, selection, of

the enterprise objective, policies, procedure and program. It is deciding in advance what is to
done that is plan, is a projected course of action. Finance plan provides a picture of inflow and
out flow of money, source of funds and uses of funds. It deals naturally which function of
finance system of the firm. It includes the determination of the firms goals policies and
procedures in the financial sphere.
Financial planning eliminates waste of resources planes are based on accurate forecasts of
future trends. Intelligent forecasting and planning prepares the enterprise to force the future and
many unprofitable ventures can be eliminated. Details financial plan can be communicated to all
managers at different levels of management, so that firm can establish integrated approach to
realize prescribed common goals.
Financial planning should be based on financial forecasts. The finance manager Mr.
D.K.PATEL in DUKE is given responsibility for financial planning. The company uses various
statistical techniques for sales forecasting. And form sales forecasting financial plans are
prepared.
Capitalization
The term capitalization or valuation of capital includes the capital stock and debt. There
are three ingredients of capitalization.
(1) The value of share
(2) The value of bonds outstanding
(3) The value of surpluses

Capital or earned surplus not means for distribution. The company should be properly
capitalized. There should be neither over capitalization. The capitalization also refers to total
capital of company. . The amount of capital is totally received through private placement
Capital structure
The financial structure of a company is the make up of form or composition of

capitalization. The DUKE has total capital of Rs. 150 crore. It has been raised through equity
share by private placement. The company is private limited therefore it cant invest public for
subscribing shares. The capital structure depends on nature of enterprise control in management
attitude of investment market government policy and on other factors.
MANAGEMENT OF WORKING CAPITAL
Working Capital Management In Duke Plasto

Working Capital Management is one of the important functions of the Finance
department of any Organization. It plays an important role in keeping the wheels of a business
enterprise running. Working Capital Management is concerned with short term financial
decisions.
Shortages of funds for working capital have caused much business to fail. Lack of
efficient and effective utilization of working capital leads to earn low rate of return on capital
employed or even compels to bear the losses.
Working Capital to a company is like the blood of human body. It is the most vital
ingredient of a business. Working Capital Management if carried out Effectively, Efficiently and
consistently, will assure the good health of the organization.
There are some important points for Working Capital.
1. Executive information of Working Capital Management in taking liquidity decision.
2. Signifies money required for day to day operation for an organization.
3. Business cannot run without adequate working Capital.
4. Requirements of Working Capital may differ from Organization to organization.
Working Capital Management is management of the firms Current assets and Current
liabilities
Current assets are those assets, which will be converted into Cash within the Current
accounting period on in a single business/ operation cycle as a result of the ordinary operation of
the business.
They are cash or nearly converted to cash resources. These include Cash and Bank
Balances Receivables, Inventory, Prepaid Expenses, Short Term Advances, Temporary
Investment. The value represented by these assets circulates among several times.
Current Liabilities are the debts of the firm that have to be paid during the Current
Accounting period. This includes creditors for goods purchased, Outstanding Expenses, Shortterm borrowings, advances received against sales, taxes and dividends payables, other liabilities
maturing within a year. Working Capital is also known as Circulation capital and revolving
capital.
Gross working capital:

It refers to the firms investment in Current assets. There are two character of Current
asset like: Short life Span and Swift transportation into other two asset forms.
Net working Capital:

It refers to the access of current assets over current liabilities. Net working capital can be
positive or negative. A negative working capital will arise in case when current liabilities are
more than current assets. In positive working capital will occur when current assets are more
than current liabilities. Current credit soundness is indicated by positive Net Working Capital
Position, which is a major concern to investors and bankers. It is measured by the current ratio of
then by dividing the rupee value, the book value of the current assets would
Shrink considerably and the firms creditors would still be assuring of payments.
However, from management point of view a high ratio may indicate poor planning since
excessive amount are tied up in or productive current assets, which stand to produce lower
income.
Components of Current Assets & Liabilities:
Current Assets:
I.
Inventory
II.
Raw Materials & Components
III.
Work in Process
IV.
Finished Goods
V.
VI.
Debtors
Loans & Advances\
VII.
Cash and bank balance
Current Liabilities:
I.
Short Term Borrowing
II.
Commercial Banks
III.
Creditors
IV.
Provision
V.
Trade Advance
Calculation of Net Working Capital
Particulars
2008-09
2007-08
2006-07
Inventories
164.87
58.79
23.49
Sundry Debtors
60.75
34.66
21.59
Cash & Bank Bal.
11.30
10.13
7.95
Loan & Advances
19.80
8.98
6.81
Total
256.72
112.56
59.84
Liabilities
146.81
61.12
41.13
Provisions
52.25
25.34
6.5
Total
199.06
86.46
47.63
Net Working
57.66
26.1
12.21
Current Asset
Current Liabilities
Capital
Net Working Capital

60
57.66
Value
50
40
26.1
30
12.21
20
10
0
2008-09
2007-08
2006-07
Year
The above graph shows the Net Working Capital of DUKE PLASTO TECHNIQUE for the
last three years.
Current Assets:
Particulars
2008-09
2007-08
2006-07
Inventories
164.87
58.79
23.49
Sundry Debtors
60.75
34.66
21.59
Cash & Bank Bal.
11.30
10.13
7.95
Loan & Advances
19.80
8.98
6.81
Inventories
Current Assets
Sundry Debtors
Cash & Bank Bal.
Loan & Advances
Value
180 164.87
160
140
120
100
80
60
40
20
60.75
19.8
11.3
0
2008-09
58.79
34.66
23.49
21.59
7.95
10.13
8.98
6.81
2007-08
2006-07
Year
Current Liabilities:
Particulars
2008-09
2007-08
2006-07
Liabilities
146.81
61.12
41.13
Provisions
52.25
25.34
6.5
160
140
120
100
80
Liabilities
Provisions
60
40
20
0
2008-09
2007-08
2006-07
RATIO ANALYSIS
{1}. Gross profit ratio:
Gross profit ratio = gross profit 100

Sales
2009 =
25, 00,000
100
95, 00,000
2009 = 26.3%
Company this with industry verge this ratio shows a better profitability of the firm.
{2}. net profit ratio:

Net profit ratio = net profit
100
Sales
2009 =
21, 52,000
100
5,00,000
2009 = 22.65%
This ratio again shows a better profitability of the firm as compared to the whole industry.
This suggests a satisfactory position operating ratio.
{3}. operating ratio:
Operating ratio = cost of sales + operating exp. 100

Net sales
2009 = 70, 00,000 + 3, 48,000 100

95, 00,000
2009 = 77.35%
The ratio shows a higher profitability as compared to industry average. The proportion of
operating expenses is more in the industry while this firm has a low protection.
{4} stock turn over ratio:
Stock turn over ratio =
cost of goods sold

Average stock
Average stock = opening stock + closing stock

2
2009 = 25, 00,000 + 25, 00,000

2
2009 = 25, 00,000
Stock turn over ratio

2009 = 70, 00,000
25, 00,000
2009 = 2.8 times
The stock turnover of the industry is higher, while the same is lowering this firm,
suggesting that the sale is slow. Effort should be made to increase this ratio so that turnover
becomes speedier
{5}. Debtors Ratio:
Debtors ratio =
Debtors
Average daily sales
Average daily sales

2009 = 95, 00,000
360
2009 = 57 days
Debtors ratio
2009 = 15, 00,000
26,388
2009 = 57 days
The amount of credit sales is collected in 57 days. While the average collection period of
the industry is 45 days. This industries inefficient collection department, which require
immediate corrective measures.
{6}. Credit ratio:
Credit ratio =
creditors
Average daily purchase

Average daily purchase = 20,00,000
360
2009 = 5,555.55
Credit ratio
2009 = 4, 25,000
5,555
2009 = 77 days
The amount of credit purchase is paid in 77 days which is desirable while other firms
have to make payment for purchase within 50 days this firm has the benefit to pay later by 27
days but if liquid position is comfortable then benefit all cash discount should be taken by
making early payment.
{7}. Current ratio:
Current ratio = Current Assets

Current liability
2009 = 5, 41, 00,302
81, 59,889
2009 = 6.63:1
The ratio is better than industry average suggesting a very comfortable liquid position,
some of the working capital may be usefully employed in expending the busines
{8}. Liquid ratio:
Liquid ratio = Liquid assets

Liquid liability
2009 = 5,41,00,302
8,59,889
2009 = 6.6:1
This ratio presents a very comfortable liquid position. The working capital is much more
than the present requirement. This should be utilized to make prompt payment to creditors and
benefits of lower prices and cash discount should be obtained
{9}. Return on capital employed:
Net profit
100
Capital employed
Net profit = 20, 52,000 + 48,000 interest on bank loan
= 22, 00,000
Capital employed = capital + reserves + long term loan
= 82, 70,000 + 4, 74, 43,507 + 1, 50, 85,106
= 7, 13, 98,616
Return on capital employed
2009 =
22, 00,000
100
7, 13, 98,616
2009 =
30 %
The return in this firm is lower then the industry average. The reason it seems, to be the
excess of working capitals, this should be utilized in speeding up the sales and in expending the
business.
{10}. Debt equity ratio:
Debt equity ratio = long term liabilities
100
Share holders funds

2009 = 1, 56, 85,109
100
5, 57, 13,507
2009 = 29 %
It means that outside liabilities are 29 % of the owners fund. In over all business it is .42
% thus the position of the firm is satisfactory but out side funds are not properly used.
{11}. Debt equity ratio:
Debt equity ratio = long-term liabilities

Owners fund
2009 = 1, 56, 85,109

5, 57, 13,507
2009 = 0.28 or 28 %
This ratio is extremely low liabilities suggest that lo0ng term liabilities are used and
adventure of trading on equity is not taken.
ANNEXURE
Trading and Profit & Loss A/c
For The Year Ending 31st march 2010
Rs.
Particular
Rs.
Net sales (all credit sales)
95,00,000
Less: cost of sales:

Opening stock
50,00,000
+ credit purchase
40,00,000
90,00,000
Less: closing stock
20,00,000
70,00,000
Gross profit
25,00,000
Less: administration expenses
1,00,000
Selling expenses
2,00,000
Interest on bank loan
48,000
3,48,000
Net profit
21,52,000
Balance Sheet at the 31st march 2010
Particulars
I. SOURCES OF FUNDS
(1) Share Holder's Funds :
(a) Capital
(b) Reserves & Surplus
Schedules
1
2
2009
Rs.
82,70,000
5,26,63,799
6,09,33,799
(2) LOAN FUNDS :

2010
Rs.
82,70,000
4,74,43,507
5,57,13,507
(a) Secured Loans

(b) Unsecured Loans
(c) Deferred Payment Credits
3
4
5
1,47,97,244
65,56,127
19,50,649
2,33,04,019
23,49,375
8,65,87,193
1,56,85,109
41,94,930
7,39,103
2,06,19,142
23,17,034
7,86,49,683
2,50,96,938
84,18,636
1,66,78,302
3,41,214
3,12,78,000
22,94,05,354
71,84,666
1,57,55,368
4,18,60,942
9,17,32,476
5,25,430
1,06,71,437
14,47,90,285
4,29,00,657
6,14,39,404
36,75,495
60,24,150
11,40,39,706
10,16,47,552
48,53,055
10,65,00,607
3,82,89,677
8,65,87,193
7,95,23,551
2075,338
81,59,889
3,24,40,815
7,86,49,681
Defeffed Tax Liability

Total
II. APPLICATION OF FUND
(1) Fixed Assets :
(a) Gross Block
(b) Less : Depreciation
(c) Net Block
(d) Capital work in progress
(2) Investments
(3) Current Assets, Loans & Advances

(a) Inventories
(b) Sundry Debtors
(c) Cash & Bank Balances
(d) Loans & Advances
Less : Current Liabilities & Provisions

(a) Liabilities
(b) Provisions
Net Current Assets

Total
3,04,53,000
CONCLUSION
Thus from above project of DUKE company we can conclude the products of the
DUKE Its general information its management production department, its financial
analysis, its performance and its various problems.
Also from this project we can see that DUKE company is very beneficial for the
consumer consuming. Its product are also of good quality and they do not charge high
price of their products.
So from these we can say that DUKE company is not working for their profit
but adopting consumer protection. This is had by the Government.
I think that the companies has good production department on the development
and diversification of its services the companies has good relations with the staff as well
as the workers and the out sides.
It satisfied its workers needs . I hope that in the future the units will work full zeal
and will became a highly reputated mane in all over the world.
BIBLIOGRAPHY
Reference Books
(1) Human Resources Management Twice Addition 2009

S.S Khanka, S Chand & Company Ltd.
(2) Marketing Management Tharteenth Edition

Philip Kotler, A South Asian Perspective.
(3) Finance Management Sixth Editions
Prin. T. J. Rana B. S. Prakashan
(4) Accountancy (Company Accounts) Seventh Edition

Prin. T. J. Rana B. S. Prakashan
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Names of group members

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES

V.M.PATEL COLLEGE OF MANAGEMENT STUDIES

Names of group members

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES

It was indeed an opportunity for we to visit

DUKE PLASTO TECHNIQUE PVT

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES

Production planning & development

Marketing researchHuman resource

DUKE PLASTO TECHNIQUE PVT LTD

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES

COMPANY PROFILE:1. Yers of establishedment

1. VISION AND MISSION OF PROMOTER

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2. REGH. OFFICE AND BRANCHES.

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3. COMPANY AUDITORS AND BANKERS.

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Bankers of the duke company are as under:1. HDFC Ahmadabad.

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HISTORY AND DEVELOPMENT

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CULTURE, BELIEFS & VALUES

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AWARDS & Certification.

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{1.7} LOCATION CHART

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a) Procurement of raw materials:

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DSP4OF (Oil Filled)

DSP4R/M (Water Filled)

DSP5RH (Radial Flow - High

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES

DSP8MF S (Mix Flow)

Electrical submersible motor.

Submersible pump set.

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manufacture under brand name of DUKE.

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES

High efficiency low power consumption.

Easily rewind able due to HR PVC Wire.

Water lubricated bi-metal bearing buses.

Water filled construction.

World-class pump design gives high discharge.

Metal coated is treated to give better surface hardness.

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES

(2) Submersible Pump-set:-

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V.M. PATEL COLLEGE OF MANAGEMENT STUDIES

right solution against the customer requirements.

Lake proof stainless steel jacketed 4 pump.

6 RF (Radial Flow) 150 mm Submersible Pumps

0.5 to 2 HP / 0.37 to 1.5 kw

up to 60 lpm (3.6 m3 / Hr)